1 . The pupils of Grange town High have been busy getting to know their newest and tallest classmate, a 7-meter-tall giraffe outside their school
The giraffe is a huge sculpture made by a local artist. The school's headmaster noticed the sculpture in the artist's garden as he drove past one day. He thought it would be perfect for his school. “I knew everyone would love it,” he said, “because our basketball team is known as Grange town giraffes, and they wear giraffes on their shirts. So I asked them to write a letter to the artist, asking how much it would cost to buy the giraffe. He was very kind and got it ready to deliver in six weeks - all for nothing. It was expected to arrive on Sunday morning so that the pupils would see it when they got to school on Monday - at that time they had no idea that we were getting it.
The artist, Tom Bennett, was a university professor of chemistry before he left that job in 2006 and only took up metalwork a couple of years ago. “I've always drawn pictures,” he said, “I can even remember doing it on my first day at school - I drew a horse. I wanted it to be the best horse picture ever, but I don't think I succeeded.” Tom's first metalwork was a bicycle for two that he and his wife could go cycling on together. “It was a most uncomfortable bike ever created,” he said, “So I gave up making bicycles and went into sculpture instead.”
Meanwhile, the pupils at Grange town High are very happy with their new classmate. “We are going to hold a competition to give it a proper name.” said one girl. “Everyone likes the expression on his face, so perhaps that will give us some ideas.”
1. According to the text, the giraffe _______________.| A．was as tall as a basketball player | B．was given to Grange town High for free |
| C．was sent to Grange town High on Monday | D．was specially made for a basketball team |
| A．excited | B．nervous | C．worried | D．confident |
| A．He learned a lot about sculpture at university. | B．He visited Grange town High |
| C．He was good at drawing, especially horses. | D．He showed interest in art at an early age. |
| A．It was a difficult job to name a giraffe. |
| B．Tom Bennett is well-known as a sculptor. |
| C．A metal giraffe arrived at Grange town High. |
| D．The Grange town Giraffe is a strong basketball team. |
2 . There are now many products and services on the market which are similar in content though produced by different companies. It is vital, therefore, for a company to distinguish itself from its competitors by having a strong company image which is immediately recognizable.
Logos are part of this image. They are symbols which often include a name or initials to identify a company. The logo establishes a visual identity for the company, just as different groups of young people express their identity through hairstyles and clothes. All groups from all cultures and throughout the ages have used colors and symbols to show their identity.
In different cultures, different colors carry different meanings. Some colors may be connected with coldness in one culture and with warmth in another; some colors represent life in one culture but death in another. International companies have, therefore, to make sure that their logos will not be misunderstood in different countries.
The logos of large international companies are instantly recognizable throughout the world.One of the most famous logos is that of Coca-Cola. The design of the words “Coca-Cola” has not changed since 1886,although the surrounding design has been changed from time to time. Many companies have, over the years, renewed their logos to fit in with contemporary design and to present more powerful images. Company logos can be emotive and can inspire loyalty by influencing the subconscious(潜意识).Some logos include an idea of the product: the steering wheel in the Mercedes logo, for example, and the aeroplane tail of Alitalia.
Logos are used on packaging and brochures as well as on the product itself. They may also appear in newspapers or on television as part of an advertising campaign. Companies need to have a strong corporate identity. The logo helps to promote this image and to fix it in the minds of the consumers. Logos, therefore, need to be original and to have impact and style.
1. The most basic function of a company’s logo is to _______.| A．describe the business the company is engaged for the consumers |
| B．distinguish the company from its realistic and potential competitors |
| C．project a positive image of the company and its products or services |
| D．make the products and services of the company more recognizable |
| A．Colors may be misinterpreted in different cultures. |
| B．Colors are not the best tools to identify a company. |
| C．Colors may represent death in some cultures. |
| D．International companies are careful about the use of colors. |
| A．explain the name of a company should remain unchanged |
| B．ensure that the logo should not be misinterpreted in different cultures |
| C．state the surrounding design of the logo can always be changed |
| D．illustrate the importance of having a recognizable image |
| A．fitting in with the contemporary design |
| B．inspiring loyalty from the consumers |
| C．displaying originality and impact |
| D．promoting a strong corporate identity |
3 . Skeptics are strange a lot. Some of them refuse to admit the serious threat of human activities to the environment and they are tired of people who disagree with them. Those people, say skeptics, spread nothing but bad news about the environment. The "eco-guilt" brought on by the discouraging news about our planet gives rise to the popularity of skeptics as people search for more comforting worldviews.
Perhaps that explains why a new book by Bjorn Lomborg received so much publicity. That book, The Skeptical Environmentalist, declares that it measures the "real state of the world" as fine. Of course, another explanation is the deep pockets of some big businesses with special interests. Indeed, Mr. Lomborg's views are similar to those of some industry-funded organizations, which start huge activities through the media to confuse the public about issues like global warming.
So it was strange to see Mr. Lomborg's book go largely unchallenged in the media though his beliefs were contrary to most scientific opinions. One national newspaper in Canada ran a number of articles and reviews full of words of praise, even with the conclusion that "After Lomborg, the environmental movement will begin to die down."
Such one-sided views should have immediately been challenged. But only a different review appeared in Nature, a respected science magazine with specific readership. The review remarked that Mr. Lomborg's "preference for unexamined materials is incredible".
A critical eye is valuable, and the media should present information in such a way that could allow people to make informed decisions. Unfortunately, that is often inaccessible as blocked by the desire to be shocking or to defend some special interest. People might become half-blind before a world partially exhibited by the media. That's a shame, because matters concerning the health of the planet are far too important to be treated lightly.
1. According to the passage, which of the following may be regarded as "skeptics"?| A．People who agree on the popularity of "eco-guilt". |
| B．People who dislike the harmful effect of human activities. |
| C．People who disbelieve the serious situation of our planet. |
| D．People who spread comforting news to protect our environment. |
| A．The book challenges views about the fine state of the world. |
| B．Some big businesses intend to protect their own interests. |
| C．The author convinces people to speak comforting worldviews. |
| D．Industry–funded media present confusing information. |
| A．find fault with Lomborg's book |
| B．voice a different opinion |
| C．challenge the authority of the media |
| D．point out the value of scientific views |
| A．To show the importance of presenting overall information by the media. |
| B．To warn the public of the danger of half–blindness with reviews. |
| C．To blame the media's lack of responsibility in information. |
| D．To encourage the skeptics to have a critical eye. |
