1 . If scientists could create a pill that let you live twice as long while remaining free of diseases, would you take it?
If one considers only the personal benefits that longer life would bring, the answer might seem like a no-brainer: People could spend more time with loved ones; watch future generations grow up; learn new languages or try different careers.
But what about society as a whole? Would it be better off if life span were doubled? The question is of growing importance, and serious debate about it goes back a few years to the Kronos Conference on Longevity Health Sciences in Arizona. Gregory Stock, director of the Program on Medicine, Technology, and Society at UCLA5s School of Public Health, answered the question with a firm “Yes”. A doubled lifespan, Stock said, would “give us a chance to recover from our mistakes, lead us towards longer-term thinking and delay the start of expensive diseases of aging. It would also raise productivity through adding to our prime years.”
Callahan, a co-founder of the Hastings Center in New York, didn’t share Stocks enthusiasm. For one thing, he said, doubling life spans won’t solve any of our current social problems. ‘‘We have war, poverty, all sorts of issues around, and I don’t think any of them would be at all helped if people lived longer, Callahan said in a telephone interview, “The question is, ‘What will we get as a society?’ I suspect it won’t be a better society?”
Others point out that a doubling of the human lifespan will affect society at every level. Ideas about marriage and work will change in fundamental ways, they say, as will attitudes toward the young and the old.
1. In Paragraph 2, “a no-brainer” most probably refers to ________.| A．something coming to mind naturally | B．someone unwilling to think |
| C．something difficult to bear in mind | D．someone having a low IQ |
| A．thinking less frequently | B．having fewer diseases of aging |
| C．making more mistakes | D．working productively longer |
| A．Aging: Burden or Treasure | B．Base of Society: the Old or the Young |
| C．Longer Lives: For or Again | D．A Doubled Lifespan: Possible or Not |
2 . It was a ruling that had consumers seething with anger and many a free trader crying foul. On November 20th the European Court of Justice decided that Tesco, a British supermarket chain, should not be allowed to import jeans made by America’s Levi Strauss from outside the European Union and sell them at cut-rate prices without getting permission first from the jeans maker. Ironically, the ruling is based on an EU trademark directive that was designed to protect local, not American, manufacturers from price dumping. The idea is that any brand-owning firm should be allowed to position its goods and segment its markets as it sees fit: Levi’s jeans, just like Gucci handbags, must be allowed to be expensive.
Levi Strauss persuaded the court that, by selling its jeans cheaply alongside soap powder and bananas, Tesco was destroying the image and so the value of its brands-which could only lead to less innovation and, in the long run, would reduce consumer choice. Consumer groups and Tesco say that Levi’s case is specious. The supermarket argues that it was just arbitraging the price differential between Levi’s jeans sold in America and Europe-a service performed a million times a day in financial markets, and one that has led to real benefits for consumers. Tesco has been selling some 15,000 pairs of Levi’s jeans a week, for about half the price they command in specialist stores approved by Levi Strauss. Christine Cross, Tesco’s head of global non-food sourcing, says the ruling risks “creating a Fortress Europe with a vengeance”.
The debate will rage on, and has implications well beyond casual clothes (Levi Strauss was joined in its lawsuit by Zino Davidoff, a perfume maker). The question at its heart is not whether brands need to control how they are sold to protect their image, but whether it is the job of the courts to help them do this. Gucci, an Italian clothes label whose image was being destroyed by loose licensing and over-exposure in discount stores, saved itself not by resorting to the courts but by ending contracts with third-party suppliers, controlling its distribution better and opening its own stores. It is now hard to find cut-price Gucci anywhere.
Brand experts argue that Levi Strauss, which has been losing market share to hipper rivals such as Diesel, is no longer strong enough to command premium prices. Left to market forces, so-so brands such as Levi’s might well lade away and be replaced by fresher labels. With the courts protecting its prices, Levi Strauss may hang on for longer. But no court can help to make it a great brand again.
1. Which of the following is not true according to Paragraph 1?| A．Consumers and free traders were very angry. |
| B．Only the Levi’s maker can decide the prices of the jeans. |
| C．The ruling has protected Levi’s from price dumping. |
| D．Levi’s jeans should be sold at a high price. |
| A．responsible for oneself | B．having too many doubts |
| C．not as it seems to be | D．raising misunderstanding |
| A．Gucci has successfully saved its own image. |
| B．It has changed its fate with its own effort. |
| C．Opening its own stores is the key to success. |
| D．It should be the court’s duty to save its image. |
| A．Hie rivals are competitive |
| B．it fails to command premium prices |
| C．market forces have their own rules |
| D．the court fails to give some help |
| A．biased | B．indifferent |
| C．puzzling | D．objective |
3 . Patients often come into my office and ask, “How can I look younger?” While I always suggest healthy living — a balanced diet and regular exercise — in order to look and feel younger, I have never thought of facial exercises as part of that plan. That is, until a recent study, published in JAMA Dermatology (皮肤学), showed promising results that routine facial exercise may slow the merciless tide of time.
The theory behind the study originates from the fact that a major part of facial aging is due to the loss of fat and soft tissue, which leads to the growth and spread of wrinkles. If we can lift weights at the gym and enlarge muscles in arms, why couldn’t the same be done for muscles in our faces, therefore to create a more youthful face?
The concept of facial exercise is not a new one. A simple Internet search will produce a lot of blog posts and books on the subject, as well as various programmes that promise to be the next fountain of youth. What the JAMA Dermatology researchers did in their study, which was the first of its kind, was to examine this question from a more strict scientific aspect. They enrolled 27 women between the ages of 40 and 65 to perform daily, 30-minute exercises for eight weeks, and then continue every other day for a total of 20 weeks.
Dermatologists who did not know the participants were asked to rate their photographs before and after the exercise. The dermatologists found an improvement in cheek fullness and estimated the age of the participants at 51 years of age at the start of the programme and 48 at the end of the 20-week study. Furthermore, all the participants felt improvement in their own facial appearance at the end of the study.
While these results seem exalting, the study has some obvious limitations. Of the 27 patients involved, 11 gave up before completing the study. One reason may be that the programme was to time-consuming, clocking in at 30 minutes a day. The overall small size of the study also limits its generalizability to the larger population. In addition, there was also no control group, which would have helped reduce the possibility that this improvement happened by chance.
It’s also hard to draw conclusions about the longevity of these results. Probably the exercises must be continued to keep their effects. But for how long? And how frequently? Which exercises are most effective? Most studies are need to answer these questions.
1. According to the passage, which statement is true?| A．Though the concept of facial exercise is new, much information about it can be found on the Internet. |
| B．Some participants did not feel improvement in their facial appearance at the end of the study. |
| C．If there is a control group, the possibility that the improvement in the facial appearance happened by chance will be increased. |
| D．The reason why some participants quit the study before it was completely may be that they had not enough time. |
| A．Calming. | B．Challenging. | C．Frustrating. | D．Exciting. |
| A．Doubtful. | B．Positive. | C．Opposed. | D．Indifferent (中立的). |
| A．The study published in JAMA Dermatology is not reliable. |
| B．Healthy living is the only way to make someone look and feel young. |
| C．More studies are needed to further the present study on facial exercises. |
| D．As a dermatologist, the author was involved in the research project on facial exercises. |
