1 . Regardless of how famous they are, and despite the star treatment they receive, many celebrities make it a point to give back to charities. Some have even set up their own private foundations. Their widely publicised visits to troubled areas of the world help to raise awareness of issues such as famine and poverty. According to Jane Cooper of Unicef UK, celebrities have a unique ability to reach huge numbers of people, many of whom might not otherwise be engaged in charitable causes. She pointed out that famous faces had played a significant role in raising funds in recent years, and their energies had produced tangible results, such as enabling millions of children in poorer countries to attend school.

But in spite of these successes there is evidence to suggest that celebrity endorsement (代言) may be overrated. In a survey of members of the public to find out if celebrity involvement would encourage people to donate, researchers found that the impact was not as great as previously thought. When shown a list of well-known organisations and famous people who represent them, over half of respondents were unable to match the celebrity with the cause. What’s more, three quarters claimed that they didn’t respond to celebrity endorsement in any way. The survey also showed that a few names did stand out as being associated with particular charities. But the presence of a celebrity in a campaign, was not a significant factor when it came to a decision to donate time or money. Instead, the majority of people contribute because of personal connections in their lives and families which make a charity important to them.

In another study aimed at young people, most participants cited a compelling (无法抗拒的) mission as their main motivation to give. The second most important incentive was if a friend or peer recommended supporting a particular cause. Only two percent of respondents said they were motivated by celebrity endorsement. This seems to contradict the general assumption that teenagers are particularly influenced by famous people. One possible explanation is that there is a general fatigue (疲倦) with celebrity culture. There is also a suspicion that the stars are the one who benefit most when they offer to do charity work. Some critics have accused that celebrities might actually take attention away from issues by attracting more attention than the causes they represent.

So taking all these issues into account, is it time for charities to rethink their campaign strategies and look for alternative ways to reach new audiences? Whichever point of view you favour, there seems to be opportunities for more research into how charity campaigns might develop relationships with celebrities to maximise their potential. This in turn will open up more engagement, and better targeted campaigns-which can only benefit those who really matter — the people and animals that are in need of assistance.

2 . During the COVID-19 pandemic, Julia began her second year as a first grade teacher in an online classroom. One September afternoon, she received a call from and Cynthia, who was having technical difficulties with her granddaughter's tools for online learning.

Julia immediately knew something was wrong with Cynthia. The two women had spoken many times before, but Julia had never heard she sounded like this. Her words were so jumbled that Julia could barely understand her. Julia called her headmaster, Charlie, who convinced her that he would call and check on Cynthia himself.

Just like Julia, Charlie could barely understand Cynthia. He suspected she might be having a stroke (中风) — he recognized the signs from when his own father had suffered one. Charlie immediately became concerned that Cynthia's two grandchildren, ages six and eight, were probably home alone with her and scared. Charlie asked his office manager to send an ambulance to the grandmother's home.

The quick response from Julia and Charlie saved Cynthia's life. She arrived at the hospital in time to get treatment before long-term damage occurred. Thanks to an extended stay in the hospital, she has regained most of the movement throughout her body except for one hand and a region of her mouth.

“I'm proud of the people I work with, that they responded so quickly and that it did make a difference to Cynthia,” says Julia. “I am so pleased to be part of such a caring community.” But the school's crisis response is only one piece of the community's extraordinary efforts to help Cynthia and her granddaughters. Another family with young children took in the two girls.

Virtual learning has been a challenge across the country, but it's fair to say that it has helped the community grow closer. Many teachers there gave their personal phone numbers to students and families in case they needed extra help. In this case, the exchange was literally life-altering.

4 . Esports (electronic sports) are organized competitions where players — often referred to as “athletes” — face off against each other in video games. They are not just games in a sense. Actually, they are a sport that can improve the players’ thinking ability, hand-eye coordination, willpower and team spirit.

The esports industry has experienced significant growth in recent years around the world, though it’s still in the nascent stage, which means it has huge growth potential going forward.

While the assumption is that esports are only a recent phenomenon, in reality the first esports-like event was held back in 1972, when some Stanford University students competed against one another in the game Spacewar. The prize? A year-long subscription to Rolling Stone magazine.

The ’80s saw the first true videogame tournament, with over 10,000 players gathering for the Space Invaders Championship. However, most of the period saw that players focused on beating each other’s highest scores rather than competing in organized tournaments.

As gaming became more popular, the ’90s became the first decade when esports (a term which wasn’t yet coined) began to really take off, with companies such as Nintendo and Sega holding professional gaming tournaments. This is also when we began to see money becoming a factor in professional gaming. But it is the 1997 Red Annihilation Quake tournament that is considered the world’s first real esports event. Only a few weeks later, the Cyberathlete Professional League was formed — an organization which is considered a pioneer of esports.

Due to the normalization of gaming and the Internet (along with technological advances), the real surge ( 激增 ) of esports came in the recent decade. It was then that we began seeing what we now know to be modern-day esports. As streaming platforms such as YouTube took off, people began to show interest in not only playing videogames but watching them too. Popular tournaments now sell out stadiums and professional players can earn millions from prize money, advertising and salaries.

6 . As a classic love movie of the twentieth century, Titanic makes one scene a long-lasting cinematic shot: Jack let go of his hand and sank in the icy seawater, leaving the chance of living to his lover Rose, who finally survived on a wooden door debris (残骸).

More than 100 years since the disastrous event and more than two decades after the earliest release of the movie Titanic, there have been many “door theories”. Audiences debate heatedly over whether or not Jack and Rose could have both fit onto the wooden debris and survived. So, was there room for Jack?

In a TV program, hosts Jamie and Adam even did an experiment using an exact replica       (复制品) of the wooden piece from the movie, and the two proved that if they had tied Rose’s life jacket to the bottom of the door to strengthen its buoyancy ( 浮 力 ), they would have managed to stay afloat.

However, their conclusion was debunked when director Cameron said that the freezing water and Jack’s high temperature would have made the life jacket solution impossible. He also said that the debate is beyond the point the movie was trying to make, which is focused on the tragic love story of Jack and Rose, not physics.

The largest debris recovered from the real Titanic is now displayed in the Maritime Museum. The museum’s website states that a replica was once built for the movie based on the museum’s Titanic collection which was known as the “door” used in the death scene. Unfortunately, the size of the debris coupled with the weight of Rose on top could work, but not if Jack’s additional weight was added to it.

In a word, science has proven that Jack didn’t die for nothing and did indeed sacrifice himself to save the love of his life.

7 . A small bowl bought at a yard sale in Connecticut for just $ 35 has been identified as a rare 15th-century Chinese antique.

The blue-and-white bowl was made by China's royal court during the Ming dynasty. It is now expected to sell for up to $500,000, according to Sotheby's auction(拍卖)house in New York, where the auction will take place next month.

The purchase was made last year near New Haven, Connecticut. “I was just hanging around there aimlessly. But when I saw this bowl, I didn't even bargain over the $35 asking price,” the owner said. Shortly after the purchase, he sent photos of the bowl to auction specialists, who identified it as an item of historical significance.

Upon closer inspection, the artifact was found to have originated from the period of Yongle Emperor, who ruled from 1403 to 1424 - a period noted for its distinctive porcelain (瓷器)techniques. It's now valued between $300,000 and $500,000, with the top estimate nearly 14,300 times the amount it was purchased for.

“I was deeply attracted by the techniques. You can see why this bowl is so highly-valued from the very smooth porcelain body, silky glaze(上釉)and special blue coloring, which were never reproduced in later dynasties,” McAteer, an auction specialist, said.

“The Yongle Emperor improved the porcelain techniques and elevated the importance of porcelain from being an ordinary bowl into a true work of art. This small bowl has both practical and artistic value, ”McAteer said.

8 . Coca-Cola is to test a paper bottle as part of a longer-term goal to get rid of plastic from its packaging entirely. The prototype (样本) is made by a Danish company from an extra-strong paper shell that still contains a thin plastic liner (衬垫). But the goal is to create a 100% recyclable, plastic free botte capable of preventing gas escaping from carbonated (碳酸) drinks. The barrier must also ensure no fibers get into the liquid.

That may have a risk of changing the taste of the drink — or potentially can't meet the requirements of health and safety checks. But industry giants (巨头) are backing the plan. Coca-Cola, for example, has set a goal of producing zero waste by 2030. Coca-Cola was ranked the world's number one plastic polluter by charity group Break Free From Plastic last year, closely followed by other drink-producers Pepsi and Nestle.

The Paper Bottle Company, or Paboco, is the Danish firm behind the development of the paper-based container. Part of the challenge has been to create a structure capable of standing the forces exerted by carbonated drinks — such as cola and beer — which are bottled under pressure. On top of that, the paper needs to be mouldable to create distinct bottle shapes and sizes for different brands and take ink for printing their labels.

After more than seven years of lab work, the firm is now ready to host a trial in Hungary this summer of Coca-Cola's fruit drink Adez. Initially, this will involve 2,000 bottles distributed via a local retail chain.

But it is also working with others. Absolut, the vodka maker, is due to test 2,000 paper bottles of its own in the UK and Sweden of its pre-mixed, carbonated raspberry drink. And beer company Carlsberg is also building prototypes of a paper beer bottle.

Michael Michelsen, the firm's commercial manager, says the bottles are formed out of a single piece of paper-fiber-based material to give them strength.

9 . Bangladesh's floating gardens, built to grow food during flood seasons, could offer a continuous solution for parts of the world which are likely to suffer from flooding because of climate change, a new study has found.

Bangladesh's floating gardens began hundreds of years ago. The gardens are made from native plants that float in the rivers and operate almost like rafts (筏), rising and filling with the waters. Historically, they were used to continue growing food during rainy seasons when rivers were filled with water.

The farmers layer the plants about three feet deep, creating a version of raised-bed gardens that float in the water. Then, they plant vegetables inside those rafts. As the raft-plants rot away, they release nutrients, which help feed the vegetable plants.

But as climate change affected the volume of water in those rivers, the researchers wanted to understand whether Bangladesh's floating gardens could be a continuous farming practice. They interviewed farming families and found strong evidence that floating gardens provide stability, both in the amount of food available to feed rural populations and in a farming family's income.

They found that farmers typically use hybrid (杂交) seeds, which must be repurchased each year, to grow a diverse range of vegetables in the floating gardens. The gardens are also sensitive to pests, so farmers end up spending some money on both pesticides and fertilizers. But even with those expenses, they found, benefits outweighed costs. One farmer told the research team that he earns up to four times as much money from the gardens as from traditional rice fields.

However, before gaining profits, farmers often take out high-interest loans (贷款) to cover the investment costs of filling the beds and stocking them with plants. Luckily; there are also lower-interest loans from responsible government or non-governmental organizations, which could ease that burden.

10 . The idea of billions of people going through a few masks a week during this pandemic definitely rings alarm bells, but a team of researchers in Melbourne may have the solution.

They’ve discovered that adding millions of discarded face masks to road-paving (铺路) mixtures would actually lower the cost of the road, while preventing billions of them from landfills. Just one kilometer of road would need three million masks, and the polypropylene (聚丙烯) plastic used to make single-use surgical face masks also increased the flexibility and durability of the road.

The new material is a mixture of about 2% torn masks, with recycled concrete aggregate (RCA)—a material obtained from waste concrete and other minerals from destroyed buildings. This recycled material was found in the study to be ideal for two of the four layers generally required to create roadways. Paving a kilometer of two-way road with the RCA and three million face masks would result in a change of 93 tons of waste from landfills.

The final product then is more resistant to wear than asphalt (沥青), as well as being cheaper too, provided there was a method for collecting masks. The research team did a cost-analysis and found that, at $26 per ton, the RCA was about half the cost of mining raw materials, and as much as a third of the cost of shipping the used masks to a landfill.

The widespread application would be ideal for large infrastructure (基础设施) projects. For example, Washington has the 11th worst roads in terms of unaddressed repairs in the U.S. If the damaged roads in Washington state were repaired with the RCA/mask mixture, it would reuse nearly 10 billion masks, sparing American landfills hundreds of millions of tons of trash.

It’s said that the team is looking for private industry partners or governments willing to give their plastic mask road an opportunity for a large-scale test.