| A. Staying up the Whole Night on New Year’s Eve B. Spring Festival Couplets C. New Year paintings D. The Poster Bearing the Character “Fu” Paper-cut for Window Decoration E. Paying New Year Calls F. Spring Festival Goods G. Red packets H. Gift Money to Children I. Dinner of the New Year’s Eve |
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| A Some students are just crazy about computer games. People have to accept the fact that these machines are having a terrible effect on students’ reading ability. Students are no longer interested in reading these days. Instead, they just stare at the computer screen, pushing those buttons. They don’t have to use their brains or their memory. Obviously, these machines are the cause of so much underachievement in today’s society. | B Game developers worry about how to prevent people copying the games illegally. Some companies have been trying to make sure that everyone who plays the game is a legal user. For example, you might have to have an internet connection to play. This is a problem for some people if their internet connection isn’t reliable. So they would rather buy pirated versions (盗版) which don’t have these limits. |
| C I realize that a lot of these play-for-free games are designed to make money. You play for free, but once you’ve devoted time and effort to your game, you start paying real money to progress further into the game. With people spending lots of money on virtual (虚拟的) items, I can see why governments might want to make rules for games like these. | D A lot of games are attractive because the virtual world is fairer than the real world. Your success isn’t determined by your age, social position or education. Besides, the sense of being together in the gaming world is really strong. Therefore, people should stop blaming these games and start thinking about how we can bring the good things of gaming into our real lives. |
Five ways to make a great first impression (印象)! Researchers have discovered that, in general, it only takes seven seconds for a person to start making judgments about you when they first meet you. That’s why you should follow these useful tips on how to create a good first impression.
Before meeting someone, start thinking about the purpose of the meeting. Are you trying to impress them? For example, if you want to make new friends at a social event, you will want to appear friendly. And if you decide to run for class president at your school, you will need to appear confident.
Smiling is the most important thing you can do when meeting someone new. It shows that you’re friendly and makes people around you feel more comfortable. To have a winning smile, make sure your teeth are clean by brushing them every day.
Before you begin speaking, you will be judged on your body language. Therefore, it’s important to show trust in yourself by standing up tall and putting your shoulders back. Besides, if you uncross your arms, you will appear relaxed and friendly.
How you smell can influence people’s first impression of you. If you have a bad body smell, it will put people off. In short, aim to smell clean and avoid putting on a lot of scented products.
What you wear matters. While you should look clean and tidy, it’s also important to dress properly, whether you’re going to a birthday party or a sporting event. You should think about what your clothes say about you.
| A．Smell good |
| B．Dress to impress |
| C．A smile goes a long way |
| D．Decide what image (形象) you want to present |
| E．Be careful about your body language |
4 . Unlike a single advertisement, an ad campaign is a planned programme of advertisements using various kinds of ads to reach a certain audience. When you start a successful ad campaign, you must have a clear aim and an audience in mind. It is important to figure out exactly what you want to tell the audience and what you are trying to get them to do. In an ad campaign you may need to employ different kinds of media, including posters, newspapers, magazines, radio and television.
There are three major questions you must first consider:
The people you want to reach are your target audience. In order to determine your audience, you will need to do a little research and analysis in advance. You will need to explore what the audience already thinks. It is very important to know your audience so you can create the right message for the right people.
After you have decided who you audience is, it is time to decide what you want the audience to know or think about. It is important to always try to appeal to the audience in order to get them to react in a certain way. You can gather this information from your research.
There are lots of different ways to get your message across when you are putting together an ad campaign. You must decide what approach you want to use. This decision should depend mainly on your target audience and which kinds of ads reach that group best.
A. How do you reach your audience?
B. How do you build an ad campaign?
C. What do you want your ad campaign to say?
D. Who is the audience for your ad campaign?
