1 . What is SEO and Types of SEO in digital marketing?

SEO stands for Search Engine Optimization (优化), which is the process of improving the visibility (能见度) and ranking of a website or web page in the search engine results pages (SERPs). It involves optimizing various on-page and off-page factors that affect a website’s search engine ranking, with the goal of driving organic traffic to the site.     1    :

On-page SEO. It refers to the optimization of individual web pages to improve their ranking and visibility in search engines. It involves optimizing various elements of the page such as title tags, meta descriptions, header tags, content, and internal linking to make the page more relevant and user-friendly.

Off-page SEO.     2    . This includes link building, social media marketing, influencer outreach, and brand building. The goal of off-page SEO is to build the website’s authority and credibility in the eyes of search engines.

    3    . It refers to the optimization of a website’s technical aspects to improve its search engine ranking. This includes optimizing site speed, mobile responsiveness (响应能力), site architecture, schema markup, and more. Technical SEO is important for ensuring that search engines can index the website’s pages properly.

All three types of SEO are important for a comprehensive SEO strategy that can help improve a website’s search engine ranking and drive more organic traffic to the site.