| A．At home. | B．In a studio. | C．In office. | D．At school. |
| A．An English programme. | B．Something annoying. |
| C．An expression. | D．A goat, called Fred. |
| A．Neil’s goat is really a mad goat, a trouble maker. |
| B．Neil really makes Feifei mad. |
| C．Neil’s goat was really annoying to everyone. |
| D．Neil’s goat annoys Feifei due to its smell. |
| A．Your best friend told you that he’s past the driving test. |
| B．Some cars are blowing their horns when you are doing a test inside. |
| C．You are riding a bicycle with your classmates in the street. |
| D．Your neighbour brings you a cake because it is her daughter’s birthday. |
2 . The next time a giant Big Mac or Coke flashes into your mind when you’re walking home from the pub, you may not simply have the snacks.
A British hi-tech company has created a new advertising system that uses lasers (激光) to project images up to 200 metres tall from the sides of tall buildings, enabling advertisers to reach people from virtual billboards in the sky. Passers-by will see each image for only between one tenth and quarter of a second, as their eyes catch the light from certain angles.
Advertising agencies and big businesses have already signalled their interest, but Skyline campaigners have branded the technology “greedy” and said that it could fill our skies with showy and tasteless brands.
The Echo system uses a high laser projector to bounce light off a narrow reflective strip fixed to the side of a building, visible up to 1km away. This creates large-scale images that are captured briefly in the viewer’s eye as a result of the “persistence of vision” effect: the same effect that leaves an imprint (印记) of a light source on your vision after you’ve turned away.
Daniel Siden, the technology’s inventor, explained: People often think this could be subversive, but it’s actually less invasive and more fun than traditional advertising. Mr.Siden said that the system was safe because of the distance between the projector and passers-by. And images would be above the line of sight of drivers and cyclists and below the field of vision of airline pilot. The images have been tested and shown not to cause epileptic seizures (癫痫发作).
Because it uses only one strip of reflected light, the system needs a small amount of the power, about one-twentieth of a standard 96-sheet digital outdoor display for an image of the same height.
Still, some Skyline campaigners dislike the technology and believe it delivers subliminal advertising (隐形广告). Barbara Weiss of the Skyline Campaign, said: “It’s actually offensive. London’s latest tall buildings are not particularly well-built or well designed, but unfortunately people are forced to look at them. Adding stupid advertising that’s invasive in its nature will only make it worse.”
1. Why does the writer use the example of Big Mac, Coke in paragraph 1?| A．Because he attempts to promote these products to potential consumers. |
| B．Because he wants to introduce a new advertising technology to readers. |
| C．Because he studies the association between products and images in advertising. |
| D．Because he tries to illustrate the effectiveness of flashing images of advertised goods. |
| A．Pedestrians can see the flashing images from specific angles. |
| B．It’s a new system developed by an advertising agency. |
| C．The image will no longer exist in vision after you’ve turned away. |
| D．The system consists of a laser projector, a reflective strip and a physical billboard. |
| A．subconscious | B．damaging | C．harmless | D．imaginative |
| A．Environmentalists worried about energy consumption. |
| B．Drivers, cyclists and pilots whose sight might be affected. |
| C．The Skyline Campaign regarding the technology as flashy. |
| D．The patients who suffer from epileptic seizures. |
1. What prizes were given last week?
| A．iWatches. | B．Sports bags. | C．Pens. |
| A．A week ago. | B．A month ago. | C．A year ago. |
| A．He can speak French. | B．He has a famous wife. | C．He owns a club. |
| A．By making a call. | B．By writing a letter. | C．By sending a postcard. |
内容要点：1. 未能参加英语角；
2. 简述未能参加的原因；
3. 对未来再次参加英语角活动的渴望。
注意：1. 词数100左右；2. 书信格式已经给出，不计入总词数；
Dear Smith,
_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Yours truly,
Lihua
1 .集合时间和地点;
2.活动内容:参观孔子庙、古建筑、观看木偶戏；
3.预先准备:简要了解孔子文化。
注意:
1.可适当发挥，使短文连贯、通顺；
2.文中不能出现考生的具体信息；
3. 词数:100左右。
参考词汇:1.孔子庙the Confucius Temple 2.木偶戏puppet show
__________________________________________________________________________________________________________________________________________________________________________________________________________________________
6 . Google’s new camera, called Clips, is a smart device. It comes with a case that has a clip (夹 子), but it’s not designed to be worn on your clothing. Most interestingly, it uses artificial intelligence to take photography out of your hands and captures moments entirely on its own!
What sets this roughly 2-inch by 2-inch camera, with a three-hour battery life and Gorilla Glass for toughness apart is that it is specially intended for candid moments, like when a child does something cute that may happen too quickly for you to pull out your smartphone.
The Clips device, it uses machine learning algorithms ( 计 算 程 序 ) to help capture scenes. Those algorithms include face recognition. “Once it learns that there’s a face you see frequently, it’ll try to get nice photos of those faces,” said Juston Payne, the device’s product manager. And they also want it to recognize facial expressions, which involved “training it to know what happiness looks like”. The Google team also trained it to recognize what not to shoot—like when a child’s hand is over the lens, or if it is tossed in a dark purse.
The only way to see the images is by connecting the camera with your phone, as it has no screen for viewing or editing.
Concerned it could seem strange? Yes, Payne admitted, but he said they addressed that by making it obvious what it is. A green light on the front signals that it is on. Besides, unlike a camera meant to monitor your home, it is not connected to the Internet.
“This product is only possible because of the way that silicon(硅) has advanced,” Payne said that now they could squeeze the technology down into a device this size. Going forward, we’re likely to get more assistance from the artificial intelligence packed into our apps and gadgets.
1. What is the most outstanding feature of Clips?| A．It enables easy Internet access. |
| B．It is equipped with tough glass. |
| C．It can be worn on your clothing. |
| D．It allows of hands-free photography. |
| A．Awkward. | B．Brief. |
| C．Touching. | D．Unforgettable. |
| A．The advance in technology. |
| B．The popularity of the Internet. |
| C．The screen for viewing and editing. |
| D．The rise of the smartphone industry. |
| A．New gadgets in the age of apps. |
| B．Artificial intelligence in daily Life. |
| C．A new digital camera from Google. |
| D．An alternative way to photograph. |
7 . Sports accounts for a growing amount of income made on the sales of commercial time by television companies. Many television companies have used sports to attract views from particular sections of the general public, and then they have sold audiences to advertisers.
An attraction of sports programs for the major U.S. media company is that events are often held on Saturday and Sunday afternoons — the slowest time periods of the week for general television viewing. Sport events are the most popular weekend programs, especially among male viewers who may not watch much television at other times during the week. This means the television networks are able to sell advertising time at relatively high prices during what normally would be dead time for programming. Media corporations also use sports to attract commercial sponsors that might take their advertising dollars elsewhere if television stations did not report certain sports. The people in the advertising departments of major corporations realize that sports attract male viewers. They also realize that most business travelers are men and that many men make family decisions on the purchases of computers, cars and life insurance.
Golf and tennis are special cases for television programming. These sports attract few viewers, and the ratings(收视率) are unusually low. However, the audience for these sports is attractive to certain advertisers. It is made up of people from the highest income groups in the United States, including many lawyers and business managers. This is why television reporting of golf and tennis is sponsored by companies selling high-priced cars, business and personal computers, and holiday trips. This is also why the networks continue to carry these programs regardless of low ratings. Advertisers are willing to pay high fees to reach high-income consumers and those managers who make decisions to buy thousands of “company cars” and computers. With such viewers, these programs don’t need high ratings to stay on the air.
1. Why would weekend afternoons become dead time without sport programs?| A．Because there would be few viewers |
| B．Because the advertisers would be off work. |
| C．Because television programs would go slowly. |
| D．Because viewers would pay less for watching television. |
| A．holiday trips | B．sports viewing |
| C．television shopping | D．expensive purchases |
| A．their advertisers are carmakers |
| B．their viewers are attracted by sports |
| C．their advertisers target at rich people. |
| D．their viewers can afford expensive cars |
| A．Television ratings are determined by male viewers. |
| B．Rich viewers contribute most to television companies. |
| C．Sports are gaining importance in advertising on television. |
| D．Commercial advertisers are the major sponsors of sport events. |
8 . Rome, Paris and New York are the world’s top fashion cities, all of which have produced some of the top trends, from fashionable skirts to the hottest new shoes. But have you ever wondered about the negative ideas that they have enforced?
In April 2016, the Advertising Standards Authority (ASA) in Britain banned an ad from Gucci that featured models dancing around and having fun, because they were all extremely skinny. Banning ads due to the models’ extreme figures isn’t new. The ASA banned an ad in 2015 for the same reason. In France, it has been ruled that models are to provide a doctor’s no providing that they are at a healthy weight.
So what is the healthy weight for models? Twenty years ago, the average fashion model weighed 8% less than the average woman. Today, they weigh 23 less.
People may think that being at an unhealthy weight will help them gain the benefits that the models do. This provides a standard of beauty, and therefore people who want to achieve those things may attempt to obtain them through unhealthy ways. People may think that they are overweight, due to the images of models’ thin figures. They see something wrong with their bodies whether they are overweight or not. This is a key factor in a lowered body image, low self-esteem, depression and possibly even eating disorders.
I’m not blaming the fashion industry by any means. It’s not their fault that many people look up to the models and expect to live a life like theirs. I am glad that the ASA is raising its voices when discussing the growing issue of body images in the fashion industry. By banning photos and videos, speaking out against them and pushing for doctor’s notes from the models, it’s pushing for the ideas that the traditional fashion industry’s body image demands should be changed and something more needs to be questioned.
1. According to the text, why was one of Gucci’s ads banned?| A．Because the models didn’t act according to the rule |
| B．Because its models are much too thin. |
| C．Because none of its models had a doctor’s note |
| D．Because its models were dancing in an unhealthy way |
| A．many women on a diet to become models |
| B．people don’t know why models weigh less |
| C．models are becoming thinner with time going by |
| D．the healthy weight for models hasn’t been decided . |
| A．The changes in the standard of beauty | B．The benefits of becoming thin figures. |
| C．The negative effects of models images | D．people’s attitudes towards models’ images |
| A．Objective | B．Hopeful. |
| C．Critical. | D．Humorous. |
Research, market testing, talent, time and money —— all come together to make us want to buy a product.
No matter how bad we think a commercial is, it works. The sales of Charm went up once the ads began. TV commercials actually buy their way into our head. We, in turn, buy the product.
And the ads work because so much time and attention are given to them. Here are some rules of commercial ad making. If you want to get the low middle – class buyer, make sure the announcer has a though, manly voice. Put some people in the ad who work with their hands. If you want to sell to upper – class audience, make sure that the house, the furniture, and the hair style are the types that the group identifies with. If you want the buyer feel superior to the character selling the product, then make that person so stupid or silly that everyone will feel great about himself or herself.
We laugh at commercials. We don’t think we pay that much attention to them. But evidence shows we are kidding ourselves. The making of a commercial that costs so much money is not kid stuff. It’s big, big business. And it’s telling us what to think , what we need, and what to buy. To put simply, the TV commercial is a form of brainwashing.
1. TV commercials are more important than other programs to television because .
| A．they bring in great profits | B．they require a lot of money to make |
| C．they are not difficult to produce | D．they attract more viewers than other programs |
| A．to persuade people to buy the product |
| B．to show how valuable the product is |
| C．to test the market value of the product |
| D．to make them as interesting as TV movies |
| A．the lower – middle – class buyer likes to work with his hand |
| B．the more stupid the characters, the more buyers of the product |
| C．ad designers attract different people with different skills |
| D．an upper – class buyer is only interested in houses and furniture |
| A．few people like to watch TV commercials |
| B．TV commercials are a good guide to buyers |
| C．TV commercials often make people laugh |
| D．people do not think highly of TV commercials |
| A．He asks TV viewers never to laugh at the TV commercial ads. |
| B．Commercials are used to show the true value of a product to be sold. |
| C．TV commercials cost much and they do influence us in one way or another. |
| D．Brainwashing must be introduced to sell something on TV. |
