2 . The effects of advertising often work in tricky ways. Many people don’t even realise they are being marketed to when they change their behaviour after encountering advertisements. Advertising is such a powerful psychological tool that an entire field of study devoted to unlocking how advertising influences consumer behaviour has been developed.

Another effect of advertising is educating consumers about specific products or services. This can be part of the persuasion written in an ad. In an advertisement, a company can influence potential buyers by showing how the product works and how it can solve the problems they face. For example, a dog owner who previously thought there was no solution to his dog’s anxiety can learn through a dog vest ad that there actually is a solution, and that solution is the gentle pressure provided by the vest.

Advertisements generally use similar language. Many advertisements are designed to make the viewers take immediate action. Words and phrases often used in such ads include “Buy now!” “Get started!”   and “Try now!”. Specifically, the part of an ad that pushes for immediate action is called “call to action”, which is important to any ad because it drives the viewers or listeners to take action. Besides, companies usually use persuasive language in the rest of the advertisement. This can be a recommendation from a previous buyer, a chart showing the product’s benefits, or a list of the product’s benefits.

Advertising is part of marketing. Although the two terms are sometimes used interchangeably (可替换地), they aren’t the same thing. Marketing is the broad process of researching consumers needs, collecting and evaluating data related to those needs and developing various strategies for attracting consumers. Advertising, on the other hand, strictly refers to the process of attracting potential customers to make a sale.

1. Why does the author tell the story about the dog owner?

A．To show consumers learn about products for pets from ads.

B．To show consumers’ problems are the inspiration for advertisers.

C．To show consumers are affected by ads offering solutions to their problems.

D．To show consumers’ needs can be satisfied by companies devoted to advertising.

2. What’s the text structure?

A．

B．

C．

D．

3. What’s the author’s attitude towards advertisements?

A．Subjective.

B．Negative.

C．Supportive.

D．Objective.

4. Which of the following can be the best title for the text?

A．How Does Advertising Influence People

B．What Are the Advantages of Advertising

C．How Does Marketing Differ from Advertising

D．What Are People’s Attitudes towards Advertising

3 . Expecting to travel abroad but lacking a loose budget? Interested in meaningful volunteering programs but worried about issues like your security or working conditions? Here comes a right place for you — Kindred Spirit Elephant Sanctuary (保护区).

Highlights

 Volunteering with elephants and bringing them back into their natural habitat

 Making a difference in the conservation efforts to save elephants living under awful conditions

 Helping teach English to the communities and raising awareness about the captive (圈养的) elephant situation

 Wandering the forests and observe elephant’s natural behaviors in their home environment

Our Sanctuary

Our sanctuary has rescued 5 elephants from the tourism industry and we have now brought them home to live out their lives in the forest, in semi-wild conditions. We need volunteers to help us keep these elephants happy and healthy in their natural habitat. With volunteer support, we hope to return more elephants to the forest soon.

Your tasks

 Performing research on the natural elephant behaviors and the surrounding forest

 Taking part in community projects such as teaching English at the school and to other locals

 Carrying out litter pick-ups with the kids to educate on waste management

Your Rough Schedule:

Day 1: Pickup from Chiang Mai at 9 am. Travel through a national park and stunning mountains until you arrive in our unique village. Meet your homestay family and the other volunteers, and immerse yourself in hill tribe culture.

Day 2: Wake up early to hike in the forest and find our elephants. Spend the morning recording and learning about these amazing animals and their natural behaviors. Return to the village in the late afternoon and take part in our community & camp & teaching projects.

Day 3: Another early start to hike to observe our elephants one last time. Return to Chiang Mai in the afternoon.

1. Which of the following is a feature of volunteer work at the sanctuary?

A．Looking after captive elephants with the locals.

B．Seeking and observing elephants in natural forests.

C．Helping rescue elephants living in the poor environment.

D．Teaching people to conserve elephants’ natural habitat.

2. What should you do as a volunteer there?

A．You should participate in anti-poverty projects.

B．You should have the great ability to go hiking for days.

C．You should master local languages and know about tribe culture.

D．You should undertake research into wild elephants independently.

3. Where does this text most probably come from?

A．A holiday brochure.	B．A travel journal.
C．A geographical essay.	D．An educational website.

7 . 假定你是李华，你所喜爱的Global Mirror周报创刊五周年之际征集读者意见。请你依据以下内容给主编写封信，内容主要包括：
1. 说明你是该报的忠实读者
2. 赞赏该报优点： 1) 兼顾国内外新闻 2) 介绍名人成功故事
3. 提出建议： 刊登指导英语学习的文章
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8 . 假设你是班长，学校学生会决定组织一次英语演讲比赛，请根据所给提示，用英语写一则通知。要点如下：
1．比赛目的：提高学生的英语口语水平。
2．参加者：高中学生。
3．报名时间与地点：10月30日以前，学生会办公室或向班里团支书报名。
4．比赛时间与地点：11月10日下午2：30，阅览室。
5．5位英语老师被邀为评委。
6．前5位优胜者获奖，并有机会参加今年暑假在北京举办的英语夏令营，与外籍老师交流。
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9 . Google’s new camera, called Clips, is a smart device. It comes with a case that has a clip (夹 子), but it’s not   designed to be worn   on   your   clothing. Most interestingly,   it uses   artificial intelligence to take photography out of your hands and captures moments entirely on its own!

What sets this roughly 2-inch by 2-inch camera, with a three-hour battery life and Gorilla Glass for toughness apart is that it is specially intended for candid moments, like when a child does something cute that may happen too quickly for you to pull out your smartphone.

The Clips device, it uses machine learning algorithms (   计 算 程 序 ) to help capture scenes. Those algorithms include face recognition. “Once it learns that there’s a face you see frequently, it’ll try to get nice photos of those faces,” said Juston Payne, the device’s product manager. And they also want it to recognize facial expressions, which involved “training it to know what happiness looks like”. The Google team also trained it to recognize what not to shoot—like when a child’s hand is over the lens, or if it is tossed in a dark purse.

The only way to see the images is by connecting the camera with your phone, as it has no screen for viewing or editing.

Concerned it could seem strange? Yes, Payne admitted, but he said they addressed that by making it obvious what it is. A green light on the front signals that it is on. Besides, unlike a camera meant to monitor your home, it is not connected to the Internet.

“This product is only possible because of the way that silicon(硅) has advanced,” Payne said that now they could squeeze the technology down into a device this size. Going forward, we’re likely to get more assistance from the artificial intelligence packed into our apps and gadgets.

1. What is the most outstanding feature of Clips?

A．It enables easy Internet access.

B．It is equipped with tough glass.

C．It can be worn on your clothing.

D．It allows of hands-free photography.

2. What does the underlined word “candid” in Paragraph 2 mean?

A．Awkward.	B．Brief.
C．Touching.	D．Unforgettable.

3. What makes Clips a reality according to Juston Payne?

A．The advance in technology.

B．The popularity of the Internet.

C．The screen for viewing and editing.

D．The rise of the smartphone industry.

4. What does the text mainly talk about?

A．New gadgets in the age of apps.

B．Artificial intelligence in daily Life.

C．A new digital camera from Google.

D．An alternative way to photograph.

10 . With the average American going through more than 700 pounds of paper per year, many firms are looking for ways to discourage their employees from over-using the office printer.

Toshiba America Business Solutions has come up with an alternative idea. It has introduced the e-STUDI04508LP, a printer that gives users the option to print with erasable toner (墨粉) — allowing a single piece of paper to be reused several times.

To reuse a piece of paper, the printer basically uses the same process as a normal printer, but in reverse (反过来), said Bill Melo, chief marketing executive for Toshiba America Business Solutions. Paper printed with the erasable toner is fed back into the printer, superheated, and the toner gets removed and put in a discard tank.

There are a couple of catches. All of the printouts using the erasable toner have to be in blue ink, which is the only color in which erasable toner is now available. And the company said that people may want to stop reusing the printouts after five times through the eraser because small traces of erased text will build up over time.

The $15,420 printer is aimed at offices and   schools, where there are often large numbers of printouts that outlive their usefulness quickly. With the erasable toner, it' s possible to load any short-lived handouts back onto the printer to be erased and then reused.

Still, convincing customers to commit to erasable toner isn't always easy. Melo said not all its customers were happy about only having the erasable option.

The model, Melo said, should better serve the needs of those who want to be environmentally conscious but also may need something more permanent on occasion.

1. What' s special about Toshiba' s printer?

A．It' s low-priced.	B．It' s fashionable.
C．It' s lightweight.	D．It' s eco-friendly.

2. What' s the key to making the printer work?

A．A discard tank.	B．Light colored ink.
C．Special writing paper.	D．A high enough temperature.

3. What does the underlined word "catches" in Paragraph 4 mean?

A．Theories.	B．Differences.
C．Problems.	D．Characteristics.

4. How did the public respond to the printer?

A．They asked for more patterns.

B．Some expressed dissatisfaction.

C．They considered it hard to operate.

D．Some worried about its recycling.