1 . In this world of rapid changes, everything seems to be possible. There will eventually come a day when the New York Times stops _________ stories on paper. Exactly when that day will be is a matter of debate. “Sometime in the future,” the paper’s publisher said back in 2010.

Nostalgia (怀旧)   as people are for ink on paper, there are plenty of reasons to _________   print. The basic facilities required to make a _________ newspaper—printing presses, delivery trucks — isn’t just expensive. Readers are keeping away from print anyway. And though print advertisement sales still _________ their online and mobile counterparts, income from print is still declining.

Cost may be high and circulation lower but rushing to _________   its print edition would be a mistake, says BuzzFeed CEO Jonah Petretti.

Petretti says the Times shouldn’t waste time getting out of the print business, but only if they go about doing it the right way. “Figuring out a way to speed up that _________   would make sense for them,” he said, ‘‘but if you discontinue it, you’re going to have your most faithful customers really upset with you.”

Sometimes that’s well worth _________ anyway. Petretti gives the example of Netflix   _________   its DVD-mailing service to focus on streaming (流媒体). “It was once seen as a(n) _________,” he said. The move turned out to be foresighted. “If I were in charge at the Times, I wouldn’t pick a year to__________ print,” Petretti said, “I would raise prices and make it into more of a legacy product, which has some advantage over a modern product, making it appealing for customers to keep it around.”

As a matter of fact, the most loyal customers would still get the product they __________. The idea goes, and they’d feel like that they were helping maintain the quality of something they believe in. “So if you’re __________   print, you could feel like that you were helping,” Peretti said. “Then increase it at a higher rate each year and essentially try to generate additional __________.” In other words, if you’re going to print product, make it for the people who are already obsessed with it, which may be what the Times is doing already. Getting the print edition seven days a week costs nearly $500 a year — more than twice as much as a digital-only __________.

“It’s a really hard thing to do and it’s a tremendous luxury that BuzzFeed doesn’t have a legacy business,” Petretti remarked. “But we’re going to have questions like that. We’re doing things that don’t make sense when the market __________ and so does the world. In those situations, it’s better to be more aggressive than less aggressive.

1.

A．commenting

B．publishing

C．initiating

D．describing

2.

A．restore

B．promote

C．stimulate

D．abandon

3.

A．physical

B．influential

C．worthy

D．profitable

4.

A．follow

B．transfer

C．overtake

D．outlook

5.

A．reverse

B．eliminate

C．maintain

D．evaluate

6.

A．transition

B．existence

C．application

D．isolation

7.

A．playing safe

B．following a general rule

C．keeping to a routine

D．making a definite change

8.

A．stimulating

B．discontinuing

C．regulating

D．fulfilling

9.

A．achievement

B．tendency

C．opportunity

D．mistake

10.

A．sponsor

B．fund

C．end

D．establish

11.

A．favour

B．facilitate

C．share

D．afford

12.

A．benefiting from

B．referring to

C．overpaying for

D．trying out

13.

A．identity

B．variation

C．loyalty

D．income

14.

A．subscription

B．advancement

C．policy

D．technology

15.

A．shrinks

B．changes

C．emerges

D．dominates

2 . 阅读下面短文，在空白处填入1个适当的单词或括号内单词的正确形式。

The Palace Museum, also known as the Forbidden City, is a much-visited and much-photographed tourist    1    (attract). This Chinese palace with a history of about 600 years receives millions of visits every year and lots of TV programs have showed the place in recent years.

However, it still    2    (have) secrets, and a new program    3    (design) to explore those unknown areas and the stories within is set to show the palace in a new light. The variety show, Shang Xin Le Gu Gong, broadcast its first episode (一集) on Beijing TV and online streaming media site, iQyi.com, on November 9. That first episode won wide acceptance from audiences and    4    (think) highly of on Douban.com. "It brings many elements (元素) together, and everything in the show is    5    (perfect) matched and turns out amazing," said    6    online user. "It brings me the thrill I felt when I stepped into the Palace Museum for the first time."

In each one-hour-long episode, the actors and actresses switch between playing guides and historical figures    7    emperors and royal family members of the Qing Dynasty (1644-1911). They focus on areas    8    are still not accessible to the public and the stories    9    (surround) them. In the show, the actors and actresses are also joined by designers who will create    10    (product) based on what they see. The most popular ones, based on an online vote, are to be turned into souvenirs for sale.

3 . 假定你是李华，你负责的英语俱乐部拟在假期里组织主题为“Stay out of danger and enjoy a safe holiday”急救培训课程。请你用英语写一则通知，内容包括：
1. 时间和地点；
2. 培训内容（观看关于意外受伤的短片，专家教授急救技能等）；
3. 培训课的意义。
注意：1. 词数80左右；
2. 可以适当增加细节，以使行文连贯。
_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

4 . 阅读下面短文，在空白处用一个适当的词或括号内单词的正确形式。

In recent years many TV shows have become extremely popular among Chinese audience. Those programs, ranging from talent or dating shows to reality shows     1    (receive) both commercial success and public attention.

Their popularity is     2    (main) based on simple facts. First, they care     3     social concerns. Second, without exception, they explore     4     perfect balance between the international forms and Chinese expressions.

Despite apparent highlights, much room     5    (leave) for improvement. Above all, commercial interests often outweigh educational purposes, causing many     6    (complaint) about the     7    (bearable) advertisements. In addition, some sharp remarks,     8     they are eye-catching, may have misleading effects on the youth.

In my opinion, such shows should shoulder more responsibility instead of merely     9    (entertain) the public.     10     is expected, these programs should be positive in their forms as well as functions. Meanwhile, the media should also safeguard the values of our society.

5 . In the near future， daily newspapers and monthly magazines will probably disappear． Electronic media（媒体） can provide the same information faster and cheaper． The Internet， together with laptops and mobile phones， makes it possible that almost everyone can at any time and in almost any place get some news for free or for few fees．

You'll browse the computer newspapers or magazines just like turning on TV． An electronic voice will tell you stories about the latest events． You'll even get to choose the kind of voice you want to hear． Want more information on the brief story？ A simple touch makes the whole text appear．

There are the predictions from the experts working on the newspapers of the future． Imagined as part of home media and entertainment systems， computer newspapers and magazines would unite printed and broadcast news， offering information and analyzing video images of news events．

The continuing loss of readers will lead to a small number of advertisements in newspapers． It makes no sense to spend millions of dollars to print ads．

With the development of technology， more and more electronic media have been created until now， but replacing the traditional newspapers and magazines has a long way to go， because the resistance to computer newspapers and magazines from journalism（新闻业） may be much stronger． Since it is such a cultural change， it may be not until the present journalists（新闻工作者）， who aren't used to it， die off that the newspaper industry is not considered as an industry any longer． Anyway， technology is making the traditional newspapers and magazines disappear gradually．

1. Computer newspapers and magazines have all the advantages EXCEPT that ______ ．

A．you can choose the kind of voice you like to hear．

B．they are more expensive than traditional newspapers．

C．you can get more information from them easily．

D．you can easily store information for the future use．

2. The underlined word "resistance" in the fifth paragraph probably means ______ ．

A．a thought which directs your action

B．an idea which is different from others

C．a force that helps you do something

D．a force that acts to stop something happening

3. We can infer from the passage that ______ ．

A．new things will replace the old ones in the future．

B．traditional newspapers and magazines will disappear soon．

C．all technological developments are very important．

D．traditional newspapers and magazines will be more popular．

4. The author writes the article to ______ ．

A．tell readers what newspapers and magazines are like in the future

B．let people know the great development of the journalism

C．prove newspapers and magazines are not welcomed any more

D．say traditional newspapers and magazines are better than before

6 . Find Your Adventure at the Space and Aviation(航空) Center

If you’re looking for a unique adventure, the Space and Aviation Center (SAC) is the place to be. The Center offers programs designed to challenge and inspire with hands-on tasks and lots of fun.

More than 750,000 have graduated from SAC, with many seeking employment in engineering, aviation, education, medicine and a wide variety of other professions. They come to camp, wanting to know what it is like to be an astronaut or a pilot, and they leave with real-world applications for what they’re studying in the classroom.

For the trainees, the programs also offer a great way to earn merit badges(荣誉徽章). At Space Camp, trainees can earn their Space Exploration badge as they build and fire model rockets, learn about space tasks and try simulated(模拟) flying to space with the crew from all over the world. The Aviation Challenge program gives trainees the chance to earn their Aviation badge. They learn the principles of flight and test their operating skills in the cockpit(驾驶舱) of a variety of flight simulators. Trainees also get a good start on their Wilderness Survival badge as they learn about water- and land-survival through designed tasks and their search and rescue of ＂downed＂ pilot.

With all the programs, teamwork is key as trainees learn the importance of leadership and being part of a bigger task.

All this fun is available for ages 9 to 18. Families can enjoy the experience together, too, with Family Camp programs for families with children as young as 7.

Stay an hour or stay a week — there is something here for everyone!

For more details, please visit us online at www.sac.com.

1. Why do people come to SAC?

A．To experience adventures.

B．To look for jobs in aviation.

C．To get a degree in engineering.

D．To learn more about medicine.

2. To earn a Space Exploration badge, a trainee needs to           .

A．fly to space

B．get an Aviation badge first

C．study the principles of flight

D．build and fire model rockets

3. What is the most important for trainees?

A．Leadership.	B．Team spirit.
C．Task planning.	D．Survival skills.

7 .        Most airlines go all out to ensure their passengers have the best possible flight experience. Now, Europe’s low-budget airline, easyJet, wants to extend the positive experience beyond the plane ride with “Sneakairs”—smart shoes that allow visitors to explore new cities and towns without ever looking at a map.

To transform Sneakairs from an ordinary shoe to a tour guide, all the wearer has to do is enter his or her desired destination into the easyJet smartphone app. A built-in GPS will determine the wearer’s starting location while the Google Maps navigation (导航) tool will help chart the best route. Whenever a change of direction is necessary, the app will communicate with the appropriate shoe via the Bluetooth and cause it to vibrate (振动). For example, if the wearer needs to turn right, he/she will feel the sensation in the right shoe. Should the user miss the turn, the smart shoes will both vibrate at the same time, reminding him/her to change course.

Visitors that wander off the suggested path or decide to take a break for a cup of coffee or a meal have nothing to worry about. The smart app will automatically determine the new location and chart out a new route, once the desired destination is reached. Sneakairs will vibrate three times to inform the user of the arrival and then go back to being ordinary shoes—until their navigation services are needed again!

Sneakairs is certainly not the first navigation shoe in the market. However, easyJet is the first airline to offer them to passengers just as they are about to land in an unknown city. However, before Sneakairs can go mainstream, the easyJet team still needs to make some adjustments. Among the challenges that need to be addressed is the smart shoe’s three-hour battery life, which is hardly enough for a tourist to catch all the delights a new or town has to offer!

1. The airline easyJet designed Sneakairs in order to ________.

A．help people exercise with better shoes

B．attract more people to choose easyJet

C．make sure their passengers have the best possible flight experience

D．provide passengers with further pleasant experience beside their flight

2. What does the author mainly talk about in Paragraph 2?

A．How Sneakairs works.

B．How visitors choose routes.

C．How users avoid getting lost.

D．What users should pay attention to.

3. What might easyJet do to improve its smart shoes?

A．Bring down their cost.

B．Add more functions.

C．Develop more types.

D．Make the battery last longer.

4. Where does this text probably come from?

A．A commercial ad.	B．A science report.
C．A tourist map.	D．An airline guide.