1 . To advertise effectively today, you must abandon the old -school idea of reaching the masses. All advertising is local and personal. The key to effective advertising today is to focus on the _____.

Some are the ______ ways every advertiser could work out. You can print a specific offer of your goods or service on door- hangers and place them on doorknobs in your area. Door-hangers on doorknobs will produce results in direct ______ about the strength of your offer. If you need to reach the drivers, flyers(宣传单) under windshield wipers may have better effect than door-hangers. Imagine, how ______ if you hire someone to be a walking ad or launch a T-shirt advertising, ______ , you can print your products on T-shirts of your ______. In the early 1970s “Hamp Baker Says Drive with Care” was spray-painted on cars, which was a public service ad. Ever ‘since, spray-painted sign has become more and more ______.

More grand ways are as follows: virtual showroom. Build a website to ______ virtual ‘showroom. Use it when people call to ask ______ about your company, your products or your. services. Also you can even use an old slide projector to put on a nighttime show. They’re ______ effective, and in the long run, cheap. Nothing is quite as powerful as a public ______ that seizes public attention. You can invite a band to give a performance. _____, you can hire famous models to show it vividly.

Nothing screams “expert” quite as loudly as a book written about a subject. You simply can’t ______ the power of your name on the cover of a book. You might only sell a few copies online, but the copies you give away in your town will make you a fortune. You won’t make money on the book. You’ll make it because of the book.

Of course, word-of-mouth is the best way to promote your _____. Friends and past customers recommend your products to their family, friends and colleagues. Word-of-mouth works because the _____ is based on previous positive experiences.

1.

A．quantity

B．product

C．individual

D．style

2.

A．peculiar

B．common

C．amusing

D．imaginary

3.

A．description

B．decision

C．discussion

D．permission

4.

A．astonishing

B．funny

C．impressive

D．inevitable

5.

A．that is

B．at the same time

C．as a result

D．on the other hand

6.

A．officials

B．employers

C．consumers

D．employees

7.

A．expensive

B．permanent

C．popular

D．comfortable

8.

A．refer to

B．serve as

C．stand for

D．pick up

9.

A．locations

B．tips

C．salaries

D．details

10.

A．unbelievably

B．consequently

C．accidentally

D．occasionally

11.

A．speech

B．contest

C．debate

D．performance

12.

A．For example

B．Moreover

C．However

D．To be exact

13.

A．create

B．guess

C．imagine

D．protest

14.

A．manufacture

B．reflection

C．comment

D．business

15.

A．information

B．relationship

C．pronunciation

D．achievement

2 . More than great drinks, great rewards

Enjoy all the benefits and more with your membership to our Loyalty Program!

Whenever you pay with your membership account, you’ll earn a Star.

Collect more Stars, earn more rewards.

Three ways to join us

Buy a Starbucks Card handy to create an account.

Track your Stars online or through the mobile app, and we’ll send an email when you’ve earned a reward.

You can also join from your phone.

Download the Starbucks? App.

One of the most exciting benefits of being a member is using our mobile app to: pay for purchases; view your Stars and rewards; access iTunes? Pick of the Week; see current offers.

Or you can join with specially marked coffee purchased at the grocery store.

Enter your Starcode (limit 2 per day).

Look for the Starcode symbol on specially marked Starbucks products where you buy groceries.

Three levels with increasingly greater rewards

To reach each level in our Loyalty Program, you need to collect more Stars. ( Remember, to earn a Star you must pay with a registered Starbucks Card. )

Welcome level

To earn your first rewards, just register a Starbucks Card.

Birthday drink or treat on us; birthday coupon (优惠券) for 15% off a purchase at StarbucksStore.com.

Green level

Collect 5 Stars within 12 months and you’ll be in the Green level.

What is included in the Welcome level plus

★Free in-store refills (续杯) on hot or iced brewed coffee or tea

Gold level

Collect 30 Stars within 12 months and you’re at the Gold level.

What is included in the Green, level plus

★A free food or drink item after another 12 Stars earned

★Personalized Gold Card

1. Which of the following is a way you can apply for membership?

A．To buy a Starbucks Card over the phone.

B．To update the Starbucks? App from the official website.

C．To buy a drink at a Starbucks on weekends.

D．To enter a Starcode from specially marked Starbucks products.

2. With a Starbucks Card of Green level, you will get ________.

A．a free cake	B．personalized Green Card
C．free in-store refills	D．all purchases 15% off

3. Which of the following statements is TRUE?

A．For Welcome leverl , you can buy Starbucks products at a discount of 15% at the grocery store.

B．With the Starbucks@App, you can view current offers.

C．You can enter your Starcode three times a day.

D．To earn a Star, you must pay by credit card.

3 . A Pen That Draws in Any Color

The Scribble is a magical pen that can scan colors and instantly reproduce the colors. Hold the Scribble’s scanner up to any color, and within a second that color is stored in its memory. Once stored, that color can be used to draw on paper or on a digital screen.

Who can use the Scribble?

Children will love the Scribble because it can create different colors, replacing even their biggest box of crayons(蜡笔). Besides, anyone working with color in their professional lives, such as artists, will be able to scan and reproduce colors instantly.

The Scribble is the best color—Green

One of the most important characteristics of the Scribble is that, since it can reproduce any color, it replaces marking pens, greatly reducing the huge amount of plastic waste.

What’s inside the Scribble?

There will be two different versions of the Scribble, the Scribble INK and the Scribble STYLUS. The INK will be able to reproduce exact colors on paper. It includes a color sensor, 1 GB of internal memory that will store over 100,000 colors, a rechargeable battery, Bluetooth 4.0 connectivity, a processor and 5 ink cartridges(盒). The STYLUS is exactly the same as the INK, minus the ink cartridge as it is intended for use on screen.

How did we create the Scribble?

We’ve been in the design process for two years and the Scribble has gone through various design changes to get it to where we are now. Because of its small size we have created some ideas never seen before in the color reproduction industry. We created the Scribble for YOU and want you to be a part of the process!

Thank you for your support

Thank you so much for your concern about the Scribble. Thank you also for your support! Make sure to bookmark our website and check back often to see the progress as well as the updated times for production and delivery of your Scribble.

1. How is the Scribble different from other pens? (不少于5单词)
_______________________________________________________________________________
2. Who can use the Scribble? (不多于8个单词)
_______________________________________________________________________________
3. How long have the producers been in the design process? (不多于3个单词)
_______________________________________________________________________________
4. What’s the main purpose of the passage? (不多于5单词)
_______________________________________________________________________________

4 . Directions: Fill in each blank with a proper word chosen from the box. Each word can only be used once. Note that there is one word more than you need.

It is usually a common practice that journal websites offer readers their free online editions of articles and other information. However, America’s most popular newspaper website announced that the era of free online journalism is drawing to a     1    . The New York Times has become the biggest publisher yet to set out plans for a pay wall around its digital offering,     2     the accepted practice that Internet users will not pay for news.

Struggling with a decline of advertising and a downward     3    in street corner sales, The New York Times intends to introduce a “metered” model at the beginning of 2011. Readers will be required to pay when they have exceeded (超过) a set number of its online articles per month.

The decision puts the 159-year-old newspaper on the     4     side of an increasingly wide chasm (鸿沟) in the media industry. But others, including the Guardian, have said they will not charge Internet readers.

The New York Time’s publisher, Arthur Sulzberger,     5     that the idea was a gamble.     6     a print circulation of 995,000 on weekdays and 1.4 million on Sundays, The New York Times is the third bestselling American newspaper, behind the Wall Street Journal and USA Today. While most US papers focus on a single city, The New York Times is among the few that can     7    national scope—as well as 16 bureaus (办事处) in the New York area, it has 11 offices around the US and     8     26 bureaus elsewhere in the world.

But like many in the publishing industry,the paper is in the grip of a serious financial crisis. Its parent company,the New York Times Company, has 15 papers, but     9     a loss of $70 million in the nine months to September and recently accepted a $250 million loan from a Mexican billionaire, Carlos Slim, to     10     its balance sheet.

5 . Disney Lover’s Gift Guide

Want to win the holidays? These unbelievable Disney experiences will become magical gifts sure to impress every Disney fan in your life.

Meet Mickey and Minnie

Not only are Disney ocean trips filled with on-board fun and excellent ports, making them a perfect present, but as soon as you book a Disney ocean trip as a gift, you can schedule a special holiday phone call from Mickey and Minnie to surprise your gift receiver with the news about their special vacation present. Add even more holiday spirit with seasonally themed Very Merry time Ocean Trips and special New Year’s sailings, too.

Long Weekend City Escape

Want to let them relax closer to home? Surprise them with a long weekend getaway to Boston, New York City, or San Francisco with Adventures by Disney. These urban adventures are packed with VIP experiences, awesome accommodations, and best dining. Book before Thanksgiving and they’ll throw in an extra night for free, too.

Holiday Dinner in Paradise

Picture this: A classic Christmas dinner on a beach in Hawaii. Sounds pretty good. Now add live music, local entertainment, and Mickey, Moana and friends in their finest beachwear. You can have the greatest holiday meal your gift receivers will ever eat. It isn’t just about holiday meals, of course. Your gift also comes with soft sand beaches, pools with water slides and lazy rivers, cultural activities, and free kids’ clubs, too.

Safari Style

If you’re looking for the perfect gift for animal lovers, the Wild Africa Trek at Animal Kingdom will make them scream with excitement! A private guided tour of the Safi River Valley provides VIP access to the wild animals as guests ride or walk on a rope bridge on their adventure. They’ll also be treated to safari snacks, a surprise gift, and free photos!

1. According to the passage, a visitor can get a free night’s stay in ______.

A．Meet Mickey and Minnie

B．Long Weekend City Escape

C．Holiday Dinner in Paradise

D．Safari Style

2. Besides great dinner, a visitor can enjoy ______ on Hawaii beach.

A．photos taken for free	B．traditional local snacks
C．phone calls from Mickey	D．different cultural activities

3. This passage is written to _______.

A．Disney fans	B．gift givers
C．foreign visitors	D．animal lovers

6 . 假定你是李华，你校将要参加市里举行的国际风筝节（the International Kite Festival），请你代表校学生会给你校全体交换生写一则通知，内容包括：
1. 活动时间、地点；
2. 自备自制的风筝；
3. 活动规则及目的。
注意：1. 词数100左右；
2. 可以适当增加细节，以使行文连贯。

Notice

_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Student Union

7 . The National Gallery
Description:

The National Gallery is the British national art museum built on the north side of Trafalgar Square in London. It houses a diverse collection of more than 2,300 examples of European art ranging from 13th-century religious paintings to more modern ones by Renoir and Van Gogh. The older collections of the gallery are reached through the main entrance while the more modern works in the East Wing are most easily reached from Trafalgar Square by a ground floor entrance.

Layout:

The modern Sainsbury Wing on the western side of the building houses 13th-to 15th-century paintings, and artists include Duccio, Uccello, Van Eyck, Lippi, Mantegna, Botticelli and Memling.

The main West Wing houses 16th-century paintings, and artists include Leonardo da Vinci, Cranach, Michelangelo, Raphael, Bruegel, Bronzino, Titian and Veronese.

The North Wing houses 17th-century paintings, and artists include Caravaggio, Rubens, Poussin, Van Dyck, Velaazquez, Claude and Vermeer.

The East Wing houses 18th-to early 20th-century paintings, and artists include Canaletto, Goya, Turner, Constable, Renoir and Van Gogh.

Opening Hours:

The Gallery is open every day from 10am to 6pm (Fridays 10am to 9pm) and is free, but charges apply to some special exhibitions.

Getting There:

Nearest underground stations: Charing Cross (2-minute walk), Leicester (3-minute walk), Embankment (7-minute walk), and Piccadilly Circus (8-minute walk).

1. In which wing can you see religious paintings?

A．In the East Wing.	B．In the main West Wing.
C．In the Sainsbury Wing.	D．In the North Wing.

2. If you enter the gallery by a ground floor, you will easily see the works of.

A．Van Eyck	B．Cranach
C．Van Dyck.	D．Constable.

3. According to the passage, which of the following is true?

A．The National Gallery is the biggest British national art museum.

B．There are four exhibition areas in The National Gallery

C．The Gallery is open every day from 10am to 6pm

D．The Gallery is completely free

4. Where does the text probably come from?

A．An artist magazine.	B．A tourist map.
C．A news report.	D．A museum guide.

8 . 听下面一段独白，回答以下小题。
1. What is the speaker mainly talking about?

A．The plan for a holiday.

B．Some activities at the hotel.

C．The services offered by the hotel.

2. When can customers have breakfast?

A．At 7:20.

B．At 8:30.

C．At 9:40.

3. What can customers do on the third floor?

A．Watch TV.

B．Go shopping.

C．Use the phone.

4. Where can customers go swimming?

A．On the seventh floor.

B．On the sixth floor.

C．Behind the hotel.

9 . 听下面一段独白，回答以下小题。
1. Who are the listeners?

A．Teachers.

B．Parents.

C．Students.

2. What is the purpose of the museum?

A．To show more computers.

B．To help school children.

C．To develop the industry.

3. Why does the company invite the listeners?

A．To sell them computers.

B．To get some advice.

C．To introduce the history of the company.

4. When will the speaker come back?

A．In half an hour.

B．In an hour.

C．In more than an hour.