3 . The effects of advertising often work in tricky ways. Many people don’t even realise they are being marketed to when they change their behaviour after encountering advertisements. Advertising is such a powerful psychological tool that an entire field of study devoted to unlocking how advertising influences consumer behaviour has been developed.

Another effect of advertising is educating consumers about specific products or services. This can be part of the persuasion written in an ad. In an advertisement, a company can influence potential buyers by showing how the product works and how it can solve the problems they face. For example, a dog owner who previously thought there was no solution to his dog’s anxiety can learn through a dog vest ad that there actually is a solution, and that solution is the gentle pressure provided by the vest.

Advertisements generally use similar language. Many advertisements are designed to make the viewers take immediate action. Words and phrases often used in such ads include “Buy now!” “Get started!”   and “Try now!”. Specifically, the part of an ad that pushes for immediate action is called “call to action”, which is important to any ad because it drives the viewers or listeners to take action. Besides, companies usually use persuasive language in the rest of the advertisement. This can be a recommendation from a previous buyer, a chart showing the product’s benefits, or a list of the product’s benefits.

Advertising is part of marketing. Although the two terms are sometimes used interchangeably (可替换地), they aren’t the same thing. Marketing is the broad process of researching consumers needs, collecting and evaluating data related to those needs and developing various strategies for attracting consumers. Advertising, on the other hand, strictly refers to the process of attracting potential customers to make a sale.

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6 . Join our Youth Winter Camp in China and experience Chinese culture. You can make new friends from all over the world. Besides, you can improve your Chinese, take part in cultural activities, and visit Beijing or Shanghai in a safe environment.

Chinese Classes

Our Winter Camp students will join small group Chinese classes from 09: 00-12: 00 Monday to Friday during the camp. Students will improve speaking skills in day-to-day situations, giving them the chance to learn useful phrases for their trips around the city.

Trips and Cultural Activities

After Chinese class in the morning, students will take part in cultural activities through which they'll learn more about the local culture. Students will join in a total of 18 different activities, including:trips to historical and tourist sights of Beijing, such as the Great Wall and Summer Palace; lectures about living, studying and working in China; cultural activities organized by the school, such as Chinese opera and calligraphy (书法).

Prices and Dates

If you want to join our Winter Camp, you must be aged between 14-17. You will need to arrive in the city at least 1 day before the start of the camp. All students will move into Winter Camp accommodation (住处) on the first day of the program. The dates and prices are as below:

Jan. 5th-Jan. 25th, 2022, Beijing.

Price: £1, 980/person

You can apply for our Winter Camp either on your own or in a group:

●For groups of 5 people or more, the price is £1, 900/person.

●For groups of 10 people or more, the price is £1, 700/person.

Click http://www.youth.com/2022wintercamp for more information (English only).

7 . On Aug 29, 1988, the University of Wisconsin-Madison juniors Tim Keck and Christopher Johnson published the first-ever issue of The Onion. The two founders claimed it was the US’ “finest news source”.

Nearly thirty years later, the news outlet has become one of the most _______ media presences in the US. But don’t expect _______ and timeliness from it, because The Onion, which is now a website, only publishes fake news, or news satire. Its aim is to make readers _______, and perhaps make them see things from a different angle.

The Onion’s articles comment on current events both real and fictional. Using a traditional newspaper layout, it _______ traditional newspapers with stories, editorials, op-ed pieces, and street-talk interviews.

Its humor often depends on presenting ordinary, everyday events as _______. Stories with headlines such as “Area man knows all the shortcut keys”, or “Area man too poor to afford movers, too old to get help from his friends” are good _______. “You know somebody like that,” Will Tracy, The Onion’s editor-in-chief, told the NPR in an interview. Their stories are presented “in that sort of news voice which _______ them to a certain level of importance that they don’t actually deserve.

_______ The Onion is most famous for its political reporting. An article in New Republic magazine says The Onion is the US’ “best op-ed page”, because it has “an ability to _______ locate and address a problem with an economy of words”. For example, when George W. Bush became the US president in 2001, The Onion published a satire piece predicting massive debt and a huge boost in military spending. The article ________a speech Bush delivered to the public; its headline said it all: “Bush: ‘Our long national nightmare of peace and prosperity is finally over’.”

While traditional media outlets are ________ when reporting on sensitive topics such as religion and race, Tracy says nothing is off limits for The Onion, “no matter how uncomfortable they may make some readers.”

But editors at The Onion do tread a fine line (如履薄冰), as Tracy explains: “What you have to be really careful about is what the target of the joke is. If the target of the joke is wrong, if you’re targeting the victim or someone who doesn’t ________ our anger, then it doesn’t feel right and it also doesn’t feel funny.” The Onion caused public ________when earlier this year, it tried to make fun of a 9-year-old Oscar-nominated actress by using highly offensive language. It later apologized.

For those unfamiliar with the concept of fake news stories, their satire and humor can easily be ________. The Onion published a fake poll last year announcing that rural white Americans had a more favorable opinion of Iran’s then-president, Mahmoud Ahmadinejad, than of Barack Obama. An Iranian state news agency covered this as ________ news. The news agency immediately became an international laughing stock.

8 . Today’s journalists face modern challenges. Online media platforms are springing up. And the lowly newspaper — and its reporters — are fighting money, tech, and distrust issues. Journalism students and teachers must emphasize new skills to keep their profession alive.

A trustworthy press helps inform people and monitor all levels of government. That is essential to a nation. Yet this useful establishment is growing increasingly unpopular. According to the University of North Carolina (UNC), newsroom jobs across the Country are fewer than half what they were 10 years ago. And on many college campuses, the news about the news is bleak too.

Take the Syracuse, New York, student-run newspaper The Daily Orange: It isn’t daily anymore. The paper prints just three times each week. Next year, The Diamondback of the University of Maryland will be online only. Half the newspapers that still exist on paper say they don’t print as many copies. And UNC’s The Daily Tar Heel has cut staff pay and rented cheaper offices to make is budget.

Considering the problems in journalism, it’s surprising that the enrollment (注册人数) in college journalism programs is up. The Daily Orange managing editor Catherine Leffert calls the layoffs and cutbacks disheartening. “But what keeps me wanting to be a journalist is seeing the effect that The Daily Orange has,” he says.

But journalism educators wonder, “Are we preparing young people for a dying industry?” Years ago, journalism graduates took low-level reporter jobs at newspapers or television stations. That sill happens. But today’s jobs more often involve digital editing, social media production, and video streaming. Some universities are taking action. The University of Florida offers a sports media program. Several schools highlight statistics-driven data journalism.

The news isn’t all bad. Journalism professor Kathleen Culver says, “When I look at 18-and 20-year-olds in journalism and see what they want to do, I’m optimistic.” Maddy Arrowood is the student editor of The Daily Tar Heel. She says her experience makes her more interested in a journalism career, not less. Her optimism “comes from knowing that people still need news. They still need information.”

Good morning, everyone! I’m Judy, the new manager of the Clark Sports Center. Our sports center was due to open on May 5th, but we had a problem with the    1    . So it will actually open on May 12th. I do hope as many people as     2     will come and join our party on the same day. The party starts at 10 o'clock.

We offer a variety of sports here. You can pay for membership for a week, a month or a year. For a year’s membership it costs ￡450, monthly membership is￡    3     and if you pay weekly, it will cost you ￡10. So you save money by paying for a whole year. You need to wear training shoes and suitable clothes, but you don’t need to bring a towel. That saves carrying a huge bag around with you. We are very lucky to have Sonia Smith     4     us, who is going to give dance classes daily at 5:30. We will also have Tai Chi, Yoga and Pilates. You’d better check on our website to get more information about these classes. So that’s all I have to say for the moment.