1 . The AIDA model is the foundation of modern marketing and advertising practice. It outlines the four basic steps used to persuade potentials to make a purchase. The first three steps lie in creating attention (A), decorating interest (I), and building desire (D) for the product, before the fourth step — the “call to action” (A) — tells them exactly how and where to buy. AIDA can channel the customer’s feelings through each stage toward reaching a sale.
Attracting the customer’s attention is the first challenge and this may be achieved by using an attracting phrase or picture. Once someone’s attention has been clutched, it must be turned into real interest. This is best done by providing a brief description of the product’s benefits to the consumer rather than simply listing the product’s main features or problem-solving claims.
Now, it is time to transform that interest into a desire for a product or service. This is where consumers need to believe their lives could be better by possessing the product. It could be a vital step towards turning a potential into a real customer.
“Call-to-action” is where all of the initial hard work pays off and leads to the action from a potential customer. For example, they might pick up the phone to discuss the idea of a trial of the services or, alternatively, they may just buy that product or service that has been promoted to them all along.
And AIDA is used to great effect in the movie industry. Movie studios begin their marketing campaigns months in advance. The campaigns develop by offering attractive flashes of the movie without giving too much away. Desire is inspired by the release of the full preview which is fully designed to show the exciting moments of the movie, from special effects to humorous lines of dialogue on the opening weekend. Advertisements in newspapers and on television focus on the movie’s release, inviting the consumer to go and buy a ticket.
1. What is the purpose of practising AIDA?| A．To create jobs. | B．To increase sales. |
| C．To research markets. | D．To introduce products. |
| A．Seized. | B．Freed. | C．Cheated. | D．Affected. |
| A．Action. | B．Interest. | C．Desire. | D．Attention. |
| A．To design an AIDA model. | B．To display how AIDA works. |
| C．To show how to make a movie. | D．To advertise the movie industry. |
2 . Conservation Volunteers for Endangered Animals
Overview
The program in Australia is meant for all those animal lovers who want to volunteer abroad for a meaningful cause and contribute effectively toward the well-being of the native animals. Being a volunteer, you’ll get to work at a rescue center or a shelter, which has lots of animals in care at any given time.
Program Requirements
Volunteers must be 18 years old or older, with an open mind and a flexible attitude to working in a new and different environment. The program is open to all and you do not need any necessary qualifications (资历)to join it. Participants should be prepared to work outdoors and should be fit and healthy. Volunteers must note that this is a hands-off project and you are not allowed to touch animals unless given specific permission.
Volunteer Roles & Responsibilities
As a volunteer for this program, every day your activities may consist of:
*preparing food for the animals
*cleaning the animal enclosures(围场)
*keeping the project grounds clean and tidy
During Your Free Time Volunteers can choose to spend time in Gladstone or start to do some of the interesting things in the surrounding areas. The Great Barrier Reef is a good choice for volunteers to do a dive course or live aboard. Only minutes from the project location is Gladstone’s famous natural landmark Mount Larcom. It is commonly referred to as the “lion mountain“, because it looks like a lion and a lioness that are facing each other. At the heart of the city is Goondoon Street, where volunteers can explore the Library Square, the site of the city’s monthly produce and arts and crafts market.
1. What is a must for the volunteer of the program?| A．Environmental awareness. |
| B．Hands-on training. |
| C．A healthy body. |
| D．Related experience. |
| A．Cleaning up the project grounds. |
| B．Building animal enclosures. |
| C．Providing shelters for animals. |
| D．Raising money for endangered animals. |
| A．It shows respect for lions. |
| B．It looks like a pair of lions. |
| C．It stores plenty of food for lions. |
| D．It protects endangered lion species. |
3 . Summer is the best season to experience the world's beauty. Here are some of the best destinations that you can't afford to miss in the world.
Maui , Hawaii
Maui is a volcanic island. If you love snorkelling, you must see the rainbow of coral and tropical fishes. Stay the day in the park and witness its wonderful sunsets. The island consists of a few micro-climates and weather varies drastically depending on where you are. The tropical weather can even vary day-to-day with extremes such as sunshine and thunderstorms, so pack accordingly.
Corsica t France
This small island, also called the “isle of beauty”, displays astonishing natural landscapes. Shocking cliffs drop sharply down to clear waters which elsewhere are fringed（带边饰的）with sandy beaches. Plan at least a week in Corsica to discover its secrets!
Bora Bora, French Polynesia
Bora Bora is popular with tourists for its luxurious resorts（度假胜地）. One of the best hotels is the five star Four Seasons hotel. Surrounded by beaches of white sand and blue water protected by a coral reef, it is a really nice place to snorkel and dive. The most impressive sight of the island is in the center of Mount Otemanu where there is a sleeping volcano.
Saint John Island, Caribbean
Life moves at a slower pace on Saint John Island. The National Park covers more than half of the island. With countless bird, dolphin and turtle species to spot, it's no surprise that this is a destination that draws nature lovers. Peace and quietness are abundant, making this an island where relaxation is always on the agenda（议题）.
1. What can visitors experience at Maui?| A．Sharp cliffs. | B．Tropical weather change day-to-day. |
| C．The five star Four Seasons hotel. | D．Countless bird, dolphin and turtle species. |
| A．Corsica. | B．Maui. | C．Bora Bora. | D．Saint John Island. |
| A．Good weather. | B．Peace and quietness. |
| C．Luxurious resorts. | D．Clear waters and sandy beaches. |
