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文章大意:这是一篇说明文。文章主要介绍了什么是广告以及广告的常见技巧。
1 . 阅读下面短文,在空白处填入1个适当的单词或括号内单词的正确形式。

Advertising     1     (refer) to the activity of promoting a product or service. It has become part of our modern life.

Advertising has always been closely linked with the mass media. In addition to making people aware of a product or service, a successful advertisement can also create a desire to buy, thus     2     (boost) business. That is     3     when a company wants to promote a product or service, it often launches a mass media advertising campaign.

Based on the psychology behind creating a desire to buy, advertisers have developed ways of persuading people into purchasing their     4     (product) or services. A common technique to make an impact is to create     5     memorable slogan, which uses simple but impressive language to make people remember the product or service. Another technique advertisers often employ is     6     (link) their company or product to a “brand ambassador”. Moreover, some advertisements such as product placement     7     (be) not so obvious. We absorb the marketing messages without thinking about them too much, yet they     8     (probable) have an effect on us the next time we go shopping.

In the future, advertising will be more about understanding individual customers and sending them advertisements that are tailored     9    specific needs. Not only will this make them feel     10     (valued), but it will also help companies target their customers more efficiently.

听力选择题-短对话 | 容易(0.94) |
2 . What programme comes first on TV?
A.A talent show.B.A movie.C.A basketball match.
阅读理解-阅读单选(约260词) | 较易(0.85) |
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文章大意:这是一篇应用文。文章主要介绍了2024服装升级改造大赛的详情。

3 . Clothes Upcycling (升级改造) Contest 2024

Are you passionate about fashion and the environment? Do you have a creative mind and want to make a positive impact on the planet? Then we have a contest for you!

We are excited to launch the Love Your Chelmsford Upcycling Clothes Contest for secondary school ages(11-18 years), to promote extending the life of our clothes and save them from going to landfills! Upcycling clothes has many benefits including reducing the impact of buying new on natural resources and reducing your carbon footprint.

You have to create clothes from used materials, and transform them into something new and exciting. Each applicant can be one individual person or one group. Applicants can apply multiple times, but only be qualified to win with one submission (提交).

How to Participate:

To enter, you must be a resident of Chelmsford and aged 11-18. We will require a before and after picture of your shoes or clothes upcycling project along with a description of the materials and techniques that you used to create your masterpiece (作品). Please send your submission to loveyourchelmsford@chelmsford.gov.uk by June 30, 2024.

Recommended:

Show the creation process of your masterpiece and share where everything came from.

Prizes:

*Up to 100 applicants will have the option to be listed on our website to sell their upcycled work.

*The most impressive upcycled masterpiece will win a £100 Gift Voucher (礼品券) to shop at Glass Onion, plus there are 5 runner-up prizes of a 183-piece sewing kit.

1. What do we know about the contest?
A.Group work will not be accepted.
B.The participants can apply more than once.
C.One participant can win more than one prize.
D.Winning pieces will be selected on June 30, 2024.
2. What do the participants have to provide along with their work?
A.A picture of the remaining materials.B.A list of tools involved.
C.A description of the techniques used.D.A video of the making process.
3. What will the first prize winner get?
A.A £100 Gift Voucher.B.An amount of cash.
C.A free trip to Glass Onion.D.A 183-piece sewing kit.
阅读理解-阅读单选(约270词) | 较易(0.85) |
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文章大意:本文是应用文。文章主要介绍波特兰附近的四个各具特色的露营地。

4 . The Best Places for Camping Near Portland

Lost Lake

With 148 campsites, Lost Lake has plenty of room for everyone who wants to go camping near Portland. In addition to a place to park up for the night, the park also has numerous trails to explore, a public boat launch and a fishing dock(码头). But there are no electrical connections available.

Price: Tent sites range from $29- $32 depending on their location.

The Vintages Trailer Resort

Located in the heart of the Willamette Valley, camping in a vintage trailer can be a lot of fun, offering a unique lodging experience. It is a pretty luxurious experience, with terrycloth robes, pour-over coffee, and breathtaking views of the neighboring vineyards. There are plenty things to do in the surrounding valley, but primarily it is one of the nation’s top wine-producing regions.

Price: Each trailer varies.

Beaver Campground

Located in between huge old maple trees and sycamores(悬铃木), Beaver Campground makes a great place to stay. The surrounding forest is a great place to explore, and as the campgrounds are small, with only 24 campsites, you will really feel as though you are in the middle of nowhere.

Price: Between $20- $100 a night.

Oxbow Regional Park

One of the most picturesque places to go camping, the perfect place for swimming, rafting, fishing and much more, the park offers 74 drive-up campsites, each of which comes with a picnic table, fire pit, and cooking grill, and there are also 12 RV sites.

Price: $22 a night

1. What can you do in the Lost Lake?
A.Swim in the lake.B.Use your rice cooker.
C.Take part in water activities.D.Explore the surrounding forest.
2. Where will a wine lover most want to go?
A.Lost Lake.B.Beaver Campground.
C.The Vintages Trailer Resort.D.Oxbow Regional Park.
3. What can be known about the price of the four places?
A.Beaver Campground charges the most.
B.Price ranges from place to place.
C.All places carry out the same pricing policy.
D.Oxbow Regional Park enjoys the lowest price.
2024-01-25更新 | 205次组卷 | 4卷引用:四川省泸县第一中学2023-2024学年高三下学期开学英语试题
智能选题,一键自动生成优质试卷~
阅读理解-阅读单选(约220词) | 适中(0.65) |
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文章大意:这是一篇应用文。主要介绍了博伊德农场的草莓采摘节。

5 . Strawberry U-Pick at the Boyd Farm

Strawberry U-Pick Season is starting! For now, we are open Monday to Friday from 10 a. m. to 3: 30 p. m. and every weekend from 9 a. m. to 5: 30 p. m. !

Not only do we have our u-pick strawberry fields, we also have fresh produce, prepicked strawberries, snacks and other farm goodies for you to buy. We also have lots of fun activities for the family—hayride with the cows, horse ride, animals to pet and feed, swings, slide, sand pile, corn hole, corn pile and more!

Admission
Admission is $5/person (3 and under free)
Admission includes:
◆Access to u-pick fields
◆Access to swings, corn hole, sand pile, slide, corn pile and petting zoo
◆1 pound of free-to-take-home strawberries
Admission does not include:
◆Hayride with the cows—$5/person
◆Horse ride—$3/person
◆Animal feed—$2/cup
Important information
★Please don’t leave children unattended in strawberry fields and please don’t walk on the plant beds.
★We recommend bringing something to carry berries home to cut down on waste, but we will have plastic bags if needed.
★Usually strawberry season runs through April. This is entirely weather dependent, however.
★We recommend sunscreen / hat / water / closed-toed shoes!
★Pets are not allowed in the fields due to Food Safety regulations.
1. When is the Boyd Farm open to the public in April?
A.9 a. m. Monday.B.5 p. m. Tuesday.
C.4p. m. Friday.D.10 a. m. Sunday.
2. What activity is included in the $5 admission?
A.Hayride.B.Horse ride.
C.Corn pile.D.Feeding animals.
3. What is encouraged for visitors?
A.Bringing their pets.B.Wearing open-toed shoes.
C.Playing in strawberry fields.D.Taking their own strawberry containers.
阅读理解-阅读单选(约310词) | 较易(0.85) |
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文章大意:这是一篇应用文。文章主要介绍了两个夏威夷火山国家公园有两个免下车露营地。

6 . Campgrounds

There are two drive-in campgrounds in Hawaii Volcanoes National Park, Namakanipaio and Kulanaokuaiki.

Namakanipaio

Namakanipaio Campground is operated by Hawaii Volcanoes Lodge Company. It is a large, open grassy area with tall trees. This campground has restrooms, water, picnic tables and barbecue pits (烧烤坑). Campfires are allowed in the barbecue pits only. Maximum stay is 7 days.

Fees:

There is a pay station on site.

Drive-in sites—$15. 00 per night

If there are more than two people in your party, you can expand to four people per site with another tent.

Weather may be cool year-round. Daytime temperature range: 60s to 70s F. Nighttime temperature range: 40s to low 50s F. We suggest that you use a tent with a good rainfly(帆布篷顶)and bring warm clothing for cool days and evenings.

Reservations are required.

Kulanaokuaiki

Kulanaokuaiki Campground is located about five miles down the Hilina Pali Road. The nine campsites at Kulanaokuaiki have picnic tables and tent pads, and are available on a first come, first served basis. There is NO WATER at this location. Checkout time is 11: 00 a. m. Fires are NOT permitted. Stay limit is up to 7 days.

Fees:

$10. 00 a night per site

$5. 00 a night per site for campers who hold the Interagency Senior(Golden Age)and Golden Access passes

Fees may be paid at the campground’s self-registration station.

Pets are not allowed in the campground or anywhere on Hilina Pali Road. Nighttime temperature range: high 40s to high 60s F. Daytime temperature range: high 60s to 90s F. We suggest that you use a tent with a good rainfly and bring warm clothing for cool days and evenings.

Reservations are required.

1. How is Namakanipaio Campground different from Kulanaokuaiki Campground?
A.It offers no water at the location.B.It allows fire in the barbecue pits.
C.It provides an up to seven-day stay.D.It has a wider range of temperature.
2. How much should you pay if you stay at Kulanaokuaiki Campground for five nights with Golden Access passes?
A.$75.B.$50.C.$25.D.$15.
3. What should you make sure of if you want to go camping in these two campgrounds?
A.Booking in advance.B.Traveling in a group.
C.Bringing a high-quality tent.D.Taking summer clothing for hot days.
阅读理解-阅读单选(约280词) | 较易(0.85) |
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文章大意:本文是一篇应用文。文章介绍了Invent It Challenge竞赛的投票活动。

7 . It’s time to share the winners of this year’s Invent It Challenge! Here are our four winners of the first round!

Glo Zone (Ages 5-7 Individual Winner)

Kabir from California came up with this cool invention after a not-so-fun experience. He was hit by four adults on a ski trip! To make skiing and snowboarding safe for nighttime (especially for smaller kids), he created Glo Zone,a fun glowing(发光的)rainbow umbrella that is attached to skiers’ helmets.

ProTech Helmet (Ages 11-13 Individual Winner)

Pooja from New Jersey has created a light, safe helmet designed for playing frisbee (飞盘)!She came up with the idea after getting hit right under the eye at a frisbee competition and realizing she could get blinded if it were any higher. The ProTech Helmet has a lining(衬里) made of a new technology called Spin.

Ace Attachment (Ages 8-10 Team Winner)

Levi and Albert from New York dealt with helping people with disabilities enjoy sports. The Ace Attachment makes it easier for wheelchair users to play golf. Unlike similar inventions, the Ace Attachment is easily adjustable.

Skate Shoes “DOOD” (Ages 14+ Individual Winner)

It’s the worst when you ruin your favorite pair of shoes! Fortunately, Rommel from Mexico has come up with new skate shoes. These shoes have exchangeable parts that allow pieces of the shoes to be replaced with new ones when broken instead of getting rid of the whole pair.

Cast your vote!

Which of these fantastic inventions will you choose to win the Cricket Choice Award? While they are all outstanding, only one can win the popular vote! Cast your vote here by May 16!

1. What do Kabir’s and Pooja’s inventions have in common?
A.They are new-type helmets.
B.They are targeted at the same sport.
C.They are designed for teenagers of the same age group.
D.They are inspired by the inventors’ experience of getting hit.
2. What is special about Rommel’s invention?
A.It is disability-friendly.
B.It features replaceable parts.
C.It involves a new technology called Spin.
D.It enables wheelchair users to enjoy sports.
3. What is this text?
A.A short story about young inventors.B.An introduction to a competition.
C.An award voting invitation.D.A winner announcement.
阅读理解-阅读单选(约230词) | 较易(0.85) |
文章大意:这是一篇应用文。文章主要介绍了旧金山最棒的节日活动的相关情况。

8 . Best festival events in San Francisco

The perfect festival event in the Bay Area is waiting for you to celebrate.

Chinese Dumplings(Friday, Feb. 9, 2024, 6: 30 pm-8:30pm)

Tickets: $86+ $6 Fee(General Admission 1)

Location: 152-11 89th Avenue Queens, NY

Discover your passion about Chinese Dumplings in cooking class! Chef Raina will teach traditional shapes and folding techniques to wrap Chinese Dumplings. Receive Additional 15% Discount-Book Direct or Call us Today!

Coffee Festival(Saturday, Feb. 10, 2024)

Tickets: $58+$9.52 Fee

Location: Mason Center Festival Pavilion, 2 Marina Boulevard San Francisco

Get ready for an impressive coffee experience! Enjoy the unique atmosphere! Try the best beans and flavor with a soundtrack provided by live entertainment.

Pet Pictures with a Movie Star(Jan. 27, Feb. 3 & 10, 2024)

Tickets: $20+ $3.18 Fee(1 Pet 1 Picture)

Location: Expert Pet 1649 Ocean Avenue San Francisco

Expert Pet is proud to present a very special event this festival season. A movie star in a fancy dress will be in our shop three days! He shall be here from 11 a.m.-2 p.m. Be sure to drop in on time to take your picture with a movie star.

Bone Jour Festival Feast(Sunday, Feb. 11, 2024, 10:30 a.m.-3 p.m.)

Tickets: $39+ $3.39 Fee

Location: Berber, 1516 Broadway San Francisco

Themed for the Spring Festival Season, enjoy an 8-course Chinese traditional feast. Bring your pet dog for our festival feast. Note: get puppy food for only a $10 add-on!

1. How much will you pay for the cooking class if you book direct?
A.73.1B.78.2C.86D.92
2. What is special about Coffee Festival?
A.It features taking pet pictures with a star.B.It shows the techniques of coffee making.
C.It provides an 8-dish festival feast for free.D.It allows you to enjoy coffee to live music.
3. Which is the right time for photographing your pets with a movie star?
A.Jan. 27, 3:00 p.m.B.Feb. 7, 12:00 p.m.
C.Feb, 3, 10:00 a.m.D.Feb. 10. 11:00 a.m.
阅读理解-阅读单选(约260词) | 较易(0.85) |
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9 . Notice on the Orderly Opening of the National Museum of China

The National Museum of China(NMC)has limited the daily visitor arrivals with a new timetable and adopted an online booking system. We hereby inform you of the following regulations:

•The NMC is open from 9:00 to 17:00(last admission at 16:00)and closes on Monday. Evening visits are temporarily cancelled.

•Visitors must make appointments 1-7 days in advance. Group reservations and on-site reservations are not accepted.

•Visitors can make online appointments through our official website or official social media platform account.

•On the day of the visit, please enter the museum with Chinese ID cards. For other documents holders, please bring the copies of the original documents used at the time of reservation.

•Visitors must enter the museum during their reserved time period to avoid crowding. If visitors miss their reserved time period, they will be refused. If visitors cannot make it on time, please apply for a cancellation in the reservation system before 15:00 on the day of the visit. Reservations cannot be cancelled after the reserved date, and the system will automatically record one’s account as “absent”. For anyone whose account contains three times of absence, the visitor will not be able to make new reservations within 90 days.

•Staff-guided tours are cancelled temporarily. Visitors must be in an orderly manner throughout the visit.

The NMC will take measures to ensure orderly and safe visits. Thanks for your support and cooperation.

National Museum of China

1. When can visitors enter the NMC?
A.At 11:00, Monday.B.At 16:30, Friday.
C.At 17:00, Thursday.D.At 10:30, Sunday.
2. What do we know about the NMC reservation?
A.It should be made on site.B.It can be made in groups.
C.It can be made through social media.D.It must be made a week ahead.
3. What if a visitor misses the reserved time period?
A.He should reserve in three months.
B.He will be refused to enter the museum.
C.His account can be recorded as “absent”.
D.He must reserve again before 15:00.
2023-12-27更新 | 37次组卷 | 3卷引用:四川省绵阳南山中学2023-2024学年高三下学期入学考试英语试题
阅读理解-阅读单选(约280词) | 适中(0.65) |
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文章大意:本文是一篇应用文。主要介绍的是英国文化协会针对13—17岁青少年的一对一辅导平台English Score Tutors及其特色。

10 . One-to-one English tutoring personalised to you

English Score Tutors is the British Council's one-to-one tutoring platform for 13-to 17-year-olds.

●Build your confidence with fun sessions where you can learn at your own pace.

●Find the perfect . tutor for you ——choose from our list of qualified tutors.

●Study when you want, with sessions available 24/7.

●Improve with personalised sessions designed around you and your goals.

Learn at your own pace

We. understand everyone has their own ways of learning. Sessions on English Score Tutors are personalised to your level, needs and goals. Together with your chosen tutor, you will create a learning plan that focuses on the areas important to you.

Our tutors will get the best from you because each session is tailored to you as an individual. Your sessions will be enjoyable and give you plenty of time to practise speaking.

Flexible learning

Choose sessions at times that suit you. Fit them in around school, weekend activities and holidays, so that you can learn when you want to. You will get access to a personalised dashboard to keep track of your progress any time.

$1 introduction session

We offer a 30-minute introduction session where you can choose a tutor and get a feel for how sessions will work. After this introductory session, you can decide if you would like to purchase a pack of lessons to continue learning. Try your first session for just $1.

●Choose a tutor that you would like to study with.

●Understand your current language level and areas where you can improve.

●Get a personalised learning plan.

1. Who might attend English Score Tutors classes?
A.A preschool child.B.A university student.
C.A middle-school student.D.A working woman.
2. What can you do to understand how the sessions work?
A.Call the information centre.
B.Write a letter of inquiry.
C.Send an email to ask.
D.Buy an introduction session.
3. Which column of a website is this text probably taken from?
A.Take an Exam.B.UK-China Youth Exchange Program.
C.Learn English Online.D.Our Work in Arts.
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