1 . An Effective Commercial

I have to admit that I rarely watch commercials, since most of them are boring and stupid. When watching commercials, we are “learning” that consumption makes us happy and that we need to buy everything. This really makes me _______. So when I watch commercials I usually start thinking of other things, and don’t hear a _______. Recently, however, a commercial for a major retail (零售) store got my _______. It gave me a deep impression, and _______ me of the best things about Christmas.

A young lady is talking over the phone to her family right before Christmas. She is obviously living away from her family and _______ them. She is upset because she won’t be with them for the holidays. I believe she is talking to her mother, who asks her if she has received the _______ that were sent to her. The young lady _______ that she hasn’t, and the mother expresses _______ that they should have arrived by now. The mother suggests that she _______ the doorstep. At this point, the young lady opens her front door, and ________ there is her family on the doorstep. They have come to ________ the Christmas with her.

This is where I got ________. What a surprise! This has happened to me, but I can ________ how wonderful it would be. The holidays are a good time to ________ connections and renew relationships among family members. People can communicate with each other and ________ a sense of belonging. So once again I am reminded that the best Christmas gifts are not the ones you buy in the retail store. They are gifts of ________, family and time spent together happily.

Commercials can ________ the audience if they are made effectively. What makes a commercial ________ is human interest, and usually there are some common ________. A good commercial for me is when I can forget it is a commercial for something I have to buy and instead ________ it with an experience in my own life or the lives of others. It can make me think and pass on a few of those thoughts to other people.

1.

A．relaxed

B．annoyed

C．nervous

D．curious

2.

A．view

B．story

C．noise

D．word

3.

A．attention

B．way

C．idea

D．trouble

4.

A．warned

B．informed

C．reminded

D．cured

5.

A．missing

B．supporting

C．comforting

D．inviting

6.

A．materials

B．reports

C．messages

D．presents

7.

A．argues

B．responds

C．mentions

D．proves

8.

A．sympathy

B．sorrow

C．concern

D．desire

9.

A．check

B．follow

C．pass

D．clear

10.

A．practically

B．fortunately

C．successfully

D．surprisingly

11.

A．arrange

B．celebrate

C．occupy

D．approach

12.

A．improved

B．confused

C．affected

D．stressed

13.

A．imagine

B．approve

C．remember

D．promise

14.

A．suggest

B．confirm

C．identify

D．strengthen

15.

A．accept

B．share

C．admit

D．judge

16.

A．pride

B．honor

C．love

D．respect

17.

A．move

B．control

C．protect

D．encourage

18.

A．helpful

B．memorable

C．believable

D．relevant

19.

A．symptoms

B．conditions

C．origins

D．themes

20.

A．promote

B．update

C．associate

D．discover

2 . A“blogger” is a person who writes on an Internet website called a “blog”. The word “blog” is a_______ way of saying“web log”, or “personal website”. Anyone can start a _______, and they can write about anything they like.
There are millions of blogs on the internet today. They_______ news, information and ideas for people who read them. They contain _______ to other websites, and they provide a place for people to write their_______ and react to the ideas of others.
A research company called Perseus has _______ more than 3,000 web logs. It says that blogs are most_______ with teenage girls. They use them to_______ their friends know what is happening in their lives. The study _______ says that more than 100,000 bloggers stopped taking part in the activity after a year.
________, some people develop________ blogs to present political and other ideas.________, the Republican and Democratic parties in the southern state of Kentucky recently started their own blogs. And American companies are beginning to use blogs to advertise their________
At the same time, some long-standing blogs have ________ Last week, blogging leader Dave Winer closed his free blog service “weblogs. com”. He said the site became too expensive to ________ He started the blog four years ago, and thousands of people had ________ on it. They were ________ that the site had been closed.
One blog that is still going ________ is called Rebecca’s Pocket. Rebecca Blood created the website in 1999. She wrote about the history of blogs on the site. That ________ led to a book called The Weblog Handbook. It has been ________ into four languages so far.1.

A．short

B．long

C．regular

D．central

2.

A．company

B．expression

C．experiment

D．blog

3.

A．debate

B．explore

C．provide

D．seek

4.

A．issues

B．links

C．recovery

D．guidance

5.

A．reasons

B．ideas

C．faults

D．choices

6.

A．served

B．reported

C．studied

D．attached

7.

A．popular

B．pleased

C．bored

D．careful

8.

A．ask

B．order

C．demand

D．let

9.

A．instead

B．yet

C．still

D．also

10.

A．Besides

B．However

C．In fact

D．Therefore

11.

A．fierce

B．relaxing

C．serious

D．humorous

12.

A．For example

B．In total

C．In the end

D．On the contrary

13.

A．products

B．employees

C．systems

D．predictions

14.

A．recognized

B．ended

C．survived

D．happened

15.

A．advertise

B．start

C．continue

D．close

16.

A．written

B．appeared

C．worked

D．taken

17.

A．happy

B．upset

C．excited

D．confident

18.

A．devoted

B．gentle

C．weak

D．strong

19.

A．character

B．history

C．article

D．usage

20.

A．dipped

B．fooled

C．mixed

D．translated