组卷网 > 知识点选题 > 通讯与媒体
更多: | 只看新题 精选材料新、考法新、题型新的试题
解析
| 共计 2 道试题
完形填空(约440词) | 困难(0.15) |
名校

1 . Launched in 2010, iQiyi has grown used to the foreign press calling it “the Netflix of China.” Not the worst nickname, given the video-streaming pioneer's success. But Gong Yu, iQiyi's founder and boss, insists that his firm is more accurately _________ as “Netflix plus.” A bold claim for a loss-making business worth one-fifteenth as much as America's (cash-generating) entertainment powerhouse with a market value of $214 bn. Still, Mr Gong has a_________.

Like Netflix, iQiyi offers customers a catalogue of licensed and original content. Unlike Netflix, which relies almost entirely on subscription fees, iQiyi has _________ revenue streams. “Membership fees,” which start from 19.8 yuan ($2.87) a month, _______ just over half of iQiyi's 7.4 bn yuan in revenues in the second quarter. The rest came mainly from an online store (which sells “entertainment-related merchandise), mobile-gaming, an e-book business and advertisements: iQiyi operates a “freemium” model which allows users to stream some content free of charge _________ that they agree to watch ads.

Conveniently for iQiyi, which does little business outside its home market, Netflix is blocked in China, under laws that _________ a lot of foreign content. But that is not to say that China is free from the streaming wars of the sort between Netflix and rivals like Disney, HBO and NBC Universal.

Far from it. Mr Gong is _________ Tencent Video, which overtook iQiyi at the end of June with 114m video subscribers to iQiyi's 105m (see chart) . Mr Gong's firm lost 14m subscribers in the most recent quarter while Tencent Video, which also runs a freemium model and_________subscribers 20 yuan a month, added Zin. Tencent Video offers a richer selection of English-language _________, including hit television series like Chernobyl and Silicon Valley. More important, the rivalry between Tencent Video and iQiyi is the war between mighty Tencent and ____________ Baidu, a search firm that is iQiyi's majority owner.

____________, as Westerners who pay for a few video subscriptions can prove, streaming is not a zero-sum game. Gigi Zhou of BOCOM International, a broker, believes the Chinese market will soon be big enough to ____________ both iQiyi and Tencent Video, which also has yet to make money. Ms Zhou expects 400m Chinese to subscribe to video-streaming platforms by 2023, up from some 300m in 2019. So long as no new rival ____________, each firm could capture around 150m, helping them spread costs over more subscribers and so turn a profit.

Before streaming peace can break out, iQiyi faces another fight. On August 13th it said it was under ____________ by America's Securities and Exchange Commission after a short-seller accused it of cooking sales data, a charge it ____________. If found guilty, it may have to delist from New York's Nasdaq exchange. The firm's stable share price implies that investors' faith in battle-hardened Mr Gong remains unshaken.

1.
A.calledB.describedC.recognizedD.related
2.
A.pointB.positionC.proposalD.purpose
3.
A.majorB.matureC.multipleD.mysterious
4.
A.accounted forB.added toC.covered upD.took the place of
5.
A.givenB.in caseC.on conditionD.despite the fact
6.
A.approveB.banC.punishD.revise
7.
A.battlingB.beatingC.benefitingD.blaming
8.
A.chargesB.collectsC.earnsD.pays
9.
A.commentB.competitorC.contactD.content
10.
A.fadingB.fakingC.faintingD.following
11.
A.MoreoverB.OtherwiseC.StillD.Therefore
12.
A.supplyB.surviveC.sustainD.swallow
13.
A.emergesB.enduresC.existsD.expands
14.
A.investigationB.pressureC.questionD.threat
15.
A.deniesB.declinesC.neglectsD.refuses
2021-10-16更新 | 609次组卷 | 2卷引用:上海交通大学附属中学2020-2021学年高三上英语11月月考英语试题
完形填空(约530词) | 困难(0.15) |
名校

2 . Although it is difficult to make direct year-to-year comparisons because of increase in viewing on digital devices, the trend over the past decade is clear in numerous studies, including the Nielsen ratings. The average age of those who watch nationally televised Major League Baseball games has been _____ these years. Asked in a survey whether they _____ baseball, nearly two-thirds of those ages 18 to 36 said no.

Michael Haupert, a professor of economics at the University of Wisconsin ----la Crosse who studies baseball as a business, explains why many young people might be _____ by what to an older and more knowledgeable fan is one of the most exciting experiences in sports: a no-hitter. ” Failure is more ______ than success,” he says. ”If my students get a third of the answers right on their test, they fail. However, if a ballplayer gets a hit a third of the time, he’s often one of the _____ .” But watch an NBA game for 15 seconds, and you will likely see one team score.

It is not surprising that ______ the length of games----about three hours in recent years-----and increasing the pace of action has become a subject of discussion among those who love baseball. MLB commissioner Rob Manfred is strongly ______ of both. For the 2018 season, the league issued a set of new rules designed to do just that. Mound visits are limited. A timer countdown is designed to shorten the break between innings(局).

No one knows if any of these changes will significantly shorten games. According to MLB, the average length of a nine-inning outing this season has been three hours---about five minutes shorter than the 2017 average, itself the longest mean on record.

All of those proposed changes seem to ______ the point. I interviewed at least 100 semi-fans in their late teens and early 20s for my recent book. All considered themselves fans to some degree, though they ______   watched more than snatches—on iPads or smartphones. They told me it made no difference whether a game lasted two or three hours: they would not pay attention for _____ amount of time.

The historic May 14 Supreme Court decision allowing all states to legalize sports betting could have an impact on all this. More people will soon be able to gamble on sports while watching a game on their couch. But whether ______ gambling will attract more young people to baseball is a huge unknown. Many already gamble, both legally and illegally, on fantasy sports, but legalization will provide yet another ______ during games in real time. Will some states allow betting reports in broadcasts? Will it make the young more likely to bet on baseball than on other sports? Stay tuned.

I don’t know what will hook young people on baseball. But abandoning the game’s unique selling proposition---the timelessness that provides both suspense and great conversationhe educated fan -----is not the ______ . Baseball, Clark told me, is like a game of chess---and too many ______ - changes might turn it into something “more similar to a game of checkers.” Baseball may survive in spite of its challenges, precisely because it stands out and stands up against the short ______ spans that negatively affect every aspect of our culture, including politics and education. As Casey Stengel is reported to have said,” Never make predictions, especially about the future. ”

1.
A.arisingB.decliningC.varyingD.rising
2.
A.followedB.abandonedC.securedD.played
3.
A.Held upB.taken upC.picked upD.fed up
4.
A.honorableB.commonC.acceptableD.worthwhile
5.
A.starsB.losersC.hittersD.winners
6.
A.decreasingB.extendingC.increasingD.balancing
7.
A.disapprovingB.capableC.supportiveD.independent
8.
A.missB.reachC.denyD.clarify
9.
A.frequentlyB.sometimesC.rarelyD.typically
10.
A.excessiveB.specificC.eitherD.total
11.
A.riskyB.organizedC.addictiveD.easy
12.
A.distractionB.appealC.pastimeD.channel
13.
A.inspirationB.answerC.achievementD.recreation
14.
A.overwhelmingB.simplifyingC.sweepingD.underlying
15.
A.informationB.timeC.memoryD.attention
共计 平均难度:一般