With the arrival of the age of “information economy”, intellectual work is becoming a more important source of wealth than manufacturing. Organizations in all walks of life are doing more to spread their information. So people of the Public Relations are hired to speak for them. A lot of our news is actually collected from press releases and reports of events intentionally staged for journalists. In the information age, journalists spend their time, not investigating, but passing on the words of a spokesperson.

There is a joke in the novel Scoop about the newspaper's owner, Lord Copper. The editors can never disagree with him. When he's right about something they answer “definitely”, and when he's wrong they say “to some extent, Lord Copper.” It seems reasonable to suppose that, in the real world, the opinions of such powerful people still influence the journalists and editors who work for them.

In countries where the news is not officially controlled, it may be provided by commercial organizations who depend on advertising. The news has to attract viewers and maintain its audience ratings. I suspect that some stories get air-time just because there happen to be exciting pictures to show.

There is an argument that with spreading access to the Internet and cheap technology for recording sound and images we will all be able to find exactly the information we want. People around the world will be able to publish their own eye-witness accounts and compete with the widely-accepted news-gatherers on equal terms.

Maybe the time has come to do something about it, and I don't just mean changing your choice of TV channel or newspaper. In a world where everyone wants you to listen to their version, you only have two choices: switch off altogether or start looking for sources you can trust.