1 . 用方框里所给的单词补全语篇，每个单词仅用一次，有一个单词是多余选项。

A. established B. thanks to C. popular D. introduce E. official F. release G. cultural H. come alive   I. drew much attention J. freely K. unexpectedly

A large-scale cultural exploration program National Treasure made its first show on CCTV on Sunday night. In the first episode, the Palace Museum in Beijing displayed three treasures. As a     1     variety show (综艺节目), the National Treasure aims to showcase the background stories of national treasures and     2     various art forms. In the show, “national treasure keepers” acted by famous and common people will present treasures, telling their stories with the collections and interpreting the historical mystery. The show aims to inspire the ancient Chinese civilization (文明) and make the national treasures “    3    ”.

This is not the first time for the Palace Museum in Beijing to be extremely welcomed online in China,     4     its efforts in cultural products and self-promotion (自我宣传) in recent years.

Last year, the museum     5     so much attention because of the huge success of the three-episode TV documentary, Masters in the Forbidden City, and a movie with the same name. Over the last few years, the museum has     6     signposts (路标) and 1,400 new chairs have been provided. In addition, the Palace Museum opened a (an)     7     online store on e-commerce platform Taobao, selling related products. It also started their self-promotion through new media, publishing articles to promote the culture of the museum. It     8     swept (席卷) the Internet by its humorous style and interesting content. At the same time, the Palace Museum has published several mobile apps, one of which saw over 200,000 downloads just two weeks after its     9     in 2013. Its self - promotion has achieved great results. In 2012, the museum saw 15 million visitors. And it received 16 million visitors last year.

The museum is also     10     among foreign leaders. For example, US President Donald Trump and his wife visited the Palace Museum on Nov 8.

2 . Directions: Fill in each blank with a proper word chosen from the box. Each word can only be used once. Note that there is one word more than you need.

A. struggling        B. tough       C. threatened       D. delaying       E. predict        F. alarming G. demand          H. dramatically        I. approaches     J. concerned       K. entirely

The Future of Publishing: E-publish or die? The iPad and its kind are both good and bad for book publishers. Like many other parts of the media industry, publishing is being     1     reshaped by the growth of the Internet.   For years, e-books have     2     to cut sales of the old-fashioned kind. In response, publishers are trying to support their traditional business while preparing for a future in which e-books will represent a much bigger chunk of sales.

For some time, publishers have operated a “wholesale” pricing model with Amazon. This has enabled Amazon to set the price of many new e-books at $9.99. Amazon has maintained prices low in order to boost     3     for its Kindle. However, publishers are     4     that this may make consumers expect lower prices for all kinds of books. And they worry the downward trend will further cut their thin margins and make     5     bricks-and-mortar booksellers (实体书商) suffer more. Some in the industry even     6     that publishers will suffer a similar fate to that of music companies, whose fortunes disappeared when songs can be cheaply sold online. This is particularly     7     for publishers because digital margins are almost as thin as print ones.

Some publishers try     8     the release of electronic versions of new books for months after the print launch to increase print sales. Some are starting to build their own online target reader groups. Sourcebooks, a medium-sized publisher that has developed an online group focused on poetry, found that book sales rose by 50% after poems had featured on the site. The publishing firms that survive the     9     transition will be those who use flexible     10     and learn quickly to think. Not all of them can turn that particular page successfully.