1 . Welcome to Adventureland!
Everyone loves Adventureland! The Parks and Exhibitions were built for you to explore (探索), enjoy, and admire their wonders. Every visit will be an unforgettable experience. You will go away enriched, longing to come back. What are you going to do this time?
The Travel Pavilion
Explore places you have never been to before, and experience different ways of life. Visit the Amazon jungle (丛林) village, the Turkish market, the Tai floating market, the Berber mountain house and others. Talk to the people there who will tell you about their lives, and things they make. You can try making a carpet, making nets, fishing...
The Future Tower
This exhibition shows how progress will touch our lives. It allows us to look into the future and explore the cities of the next century and the way we’ll be living then. Spend some time in our space station and climb into our simulator (模拟装置) for the Journey to Mars.
The Nature Park
This is not really one park but several. In the Safari Park you can drive among African animals in one of our Range Cruisers: see lions, giraffes, elephants in the wild. Move on to the Ocean Park to watch the dolphins and whales. And then there is still the Aviary to see ...
The Pyramid
This is the center of Adventureland. Run out of film, need some postcards and souvenirs? For all these things and many more, visit our underground shopping center. Come here for information and ideas too.
1. Where is the text probably taken from?| A．A textbook. | B．A fashion magazine. |
| C．A science report. | D．A travel advertisement. |
| A．Watch dolphins and whales. | B．Send postcards |
| C．Travel to Mars. | D．Making nets. |
| A．The Future Tower. | B．The Nature Park. |
| C．The Pyramid. | D．The Travel Pavilion. |
2 . The AIDA model is the foundation of modern marketing and advertising practice. It outlines the four basic steps used to persuade potentials to make a purchase. The first three steps lie in creating attention (A), decorating interest (I), and building desire (D) for the product, before the fourth step — the “call to action” (A) — tells them exactly how and where to buy. AIDA can channel the customer’s feelings through each stage toward reaching a sale.
Attracting the customer’s attention is the first challenge and this may be achieved by using an attracting phrase or picture. Once someone’s attention has been clutched, it must be turned into real interest. This is best done by providing a brief description of the product’s benefits to the consumer rather than simply listing the product’s main features or problem-solving claims.
Now, it is time to transform that interest into a desire for a product or service. This is where consumers need to believe their lives could be better by possessing the product. It could be a vital step towards turning a potential into a real customer.
“Call-to-action” is where all of the initial hard work pays off and leads to the action from a potential customer. For example, they might pick up the phone to discuss the idea of a trial of the services or, alternatively, they may just buy that product or service that has been promoted to them all along.
And AIDA is used to great effect in the movie industry. Movie studios begin their marketing campaigns months in advance. The campaigns develop by offering attractive flashes of the movie without giving too much away. Desire is inspired by the release of the full preview which is fully designed to show the exciting moments of the movie, from special effects to humorous lines of dialogue on the opening weekend. Advertisements in newspapers and on television focus on the movie’s release, inviting the consumer to go and buy a ticket.
1. What is the purpose of practising AIDA?| A．To create jobs. | B．To increase sales. |
| C．To research markets. | D．To introduce products. |
| A．Seized. | B．Freed. | C．Cheated. | D．Affected. |
| A．Action. | B．Interest. | C．Desire. | D．Attention. |
| A．To design an AIDA model. | B．To display how AIDA works. |
| C．To show how to make a movie. | D．To advertise the movie industry. |
3 . Since the beginning of history, people have played games. Children in one country may play games that are quite different from those played anywhere else in the world. Here are some interesting games that you and your friends can try.
The Mouse Game (The Philippines)
In this game, a piece of string is tied to the player’s hand. One part of the string represents (代表) the “cat” while the other part is the “mouse”. The aim of the game is for the cat to catch the mouse and for the mouse to escape just in time. It teaches you to focus and move your fingers fast.
Pinata (Mexico)
A pinata is a colorful box made from papers and filled with sweets and toys. Children are blindfolded and take turns at trying to hit the pinata, which usually hangs (悬挂) on a tree or pole. When someone breaks open the pinata, the children run to get the sweets and toys, which they can take away as gifts. This game improves your sense of direction.
Help (China)
Chasing games are popular all around the world. In China, one player is chosen to be the chaser and runs after the other players until someone is caught. No equipment is needed to play this game, but it helps to run fast and have a loud voice for shouting.
Doorkeeper (Afghanistan)
In the villages of Afghanistan, there is no limit to the number of players who can take part in the game. A small rubber ball is all you need to play the game. It helps to have quick reactions and focus your eyes on the ball because you need to prevent the ball getting into the net.
1. Which game offers players presents in the end?| A．The Mouse Game. | B．Pinata. | C．Help. | D．Doorkeeper. |
| A．It needs no equipment. | B．It limits player numbers. |
| C．It trains quick reaction. | D．It needs close attention. |
| A．To explain the game rules. | B．To introduce some fun games. |
| C．To tell the origin (起源) of games. | D．To show the advantages of games. |
4 . Smart Home Products for Living a Connected Life
What makes something a smart home product? Generally, it’s defined by its ability to connect to a Wi-Fi network, allowing users to interact（互动）with it from their smartphones.We’ve rounded up some cool, diverse offerings that you’ll love to have in your home.
Nest Cam IQ
walmart.com
$299.00
The Nest Cam IQ is a beautifully designed home security camera that can recognize faces. It can warn you if there’s a stranger in your home. The device also supports two-way communication via built-in microphones and a powerful speaker.
Logitech Harmony Elite
amazon.com
$249.99
The Logitech Harmony Elite is one of the best universal remote controls available on the market. It can control just about every piece of electronics you own（it supports over 270，000 devices！）in every room of your house or apartment, including TVs，streaming devices, and sound systems.
Apple HomePod
bhphotovideo.com
$349.00
The Apple HomePod has better audio quality than any other smart speaker available today. Available in white or space gray, the Siri-powered device also allows you to control a number of devices with your voice.
August Smart Lock Pro
amazon.com
$279.99
The August Smart Lock Pro is compatible（兼容的）with most locks. A mobile app allows you to manage access to the lock, check its usage history, and get informed when someone opens the door. You can control it and check on the state of your door with voice commands.
1. What can the Nest Cam IQ help you do？| A．Properly use your smartphone camera |
| B．Control electronics with your voice. |
| C．Check the locks of your house. |
| D．Keep your home safe. |
| A．Nest Cam IQ. |
| B．Apple HomePod. |
| C．August Smart Lock Pro. |
| D．Logitech Harmony Elite. |
| A．Technology. |
| B．News. |
| C．Society. |
| D．Education. |
5 . Purpose of the Wolfpacket
The Wolfpacket aims to inform students of current and relevant events and issues. Some items are published only to entertain but will follow the guidelines of the editorial policy. Since the Wolfpacket staff meets regularly, publication of the newspaper serves to educate both readers and staff members. The staff tries to be accurate and responsible, and follows some regulations as defined by the Society of Professional Journalists.
Content
The Wolfpacket staff determines what goes into the school paper and reserves the right to choose content and determine priority (优先级) of stories. Although the Wolfpacket emphasizes school news, it also covers community, state, national, and international news that the staff thinks relevant to students. Stories are evaluated for news value, entertainment value, timeliness, and a student angle. While most Wolfpacket articles will be written by the staff, we encourage other students, administrators and community members to consider the Opinions section of the Wolfpacket to be open for discussion.
Editorials(社论)
Opinions and editorials are clearly labeled and separated from news items. Editorials represent the majority opinion of the staff and will be run under the heading "Editorial". Individual opinions, which do not necessarily represent staff opinion, will be clearly distinguished from editorials.
Trivia(琐事)
The Wolfpacket staff is opposed to running gossip columns, such as holiday messages, April Fool's jokes, and popularity surveys because the Wolfpacket tries to maintain a standard of professionalism in the content. We try to avoid any possible harm to students and other readers, no matter how much entertainment value these features might provide.
Time, Place and Manner of Distribution
The Wolfpacket is distributed free of charge on campus, except for the Homecoming issue, which is distributed during half-time at the football game. Additional copies may be available in the library and school office. Copies are mailed to subscribers (订阅者) and advertisers by the circulation manager. Subscriptions to the Wolpacket cost $20 for one year.
1. According to the passage, the Wolfpacker is most likely ________.| A．a book |
| B．a website |
| C．a newspaper |
| D．a TV program |
| A．school news |
| B．community news |
| C．national news |
| D．international news |
| A．the development of the Wolfpacker |
| B．the content of the Walfpacket |
| C．the influence of the Wolfpacket |
| D．the regulations of the Wolfpacket |
