In the past few years, more than half of bookstores in China have closed down,
So far, the government
2 . Haagen-Dazs from Europe started in 1989 and is 5-10 times more expensive than regular ice cream. There is no real advantage. However, it used a special marketing strategy and quickly became a top ice cream brand in the market.
Haagen-Dazs did not set up shops in ordinary supermarkets or grocery stores. Haagen-Dazs leisure fashion shops are in busy sections of malls. They are carefully planned to create a good atmosphere, and sometimes, a flagship(旗舰) store will cost several million dollars.
Compared to other ice cream brands, Haagen-Dazs consumers are tightly grouped. It is understood that Haagen-Dazs seldom does television advertising. The majority of ads have the highly visual impact of the print ads. In particular, many advertisements lock those pyramid tip consumers. What’s more, as long as the consumers spending 500 yuan to fill in a small form can become their members, these members will be regularly sent advertisements by direct mail. Praise of customers is a powerful weapon for Haagen-Dazs.
There is always much creativity in Haagen-Dazs advertising, so it is remembered by the public. Original advertisements such as: "Delicious Haagen-Dazs, like 24K gold, Japan Kobe beef, original palm oil, mushroom truffles and Chinese ceramics…what 'ice cream' was waiting for" and "love her, let her eat Haagen-Dazs" attracted lots of Haagen-Dazs lovers who become regulars.
Today, Haagen-Dazs has 55 countries in the world with about 700 stores with yearly sales of more than 1 billion US dollars (about 8.28 billion yuan). Haagen-Dazs has become the world's most popular top ice cream brand. In the United States, its market share is 6.1%, 1% in France, 4.6% in Japan, 4% in Singapore and 5% in Hong Kong.
Determined to win the majority of rich customers, Haagen-Dazs has combined right positioning in the marketplace with dedicated brand goals. This is the real secret of success.
1. Which statement is not true according to the passage?| A．Haagen-Dazs receives popularity all over the world. |
| B．Haagen-Dazs seldom uses advertisements. |
| C．Every Haagen-Dazs shop is well designed with tasteful atmosphere. |
| D．Every Haagen-Dazs member will receive its advertisement regularly. |
| A．regular customers | B．rich customers | C．ordinary customers | D．Egyptian customers |
| A．There are more consumers of Haagen-Dazs than those of other brands |
| B．Haagen-Dazs uses creative advertisements to attract the customers. |
| C．Haagen-Dazs offers a great discount to its members |
| D．Haagen-Dazs only focuses on its target customers. |
| A．It introduces the great influence of Haagen-Dazs in the world |
| B．It introduces the origin of Haagen-Dazs |
| C．It tells us the key to the success of Haagen-Dazs |
| D．It introduces the creativity and unique style in its advertisements |
2021 was a significant year for China as the Communist Party of China (CPC) celebrated the 100th anniversary of its founding. The Sixth Plenary Session of the 19th CPC Central Committee
2021 marked a great year for humanity, as the
2021 also proved extraordinary when
Peace, cooperation, development, and mutual assistance will be China’s key words in the 12
4 . Emerging (新兴的) economies struggled to grow through the 2010s and pessimism hangs over them now. People wonder how they will pay debts rung up during the Covid-19 pandemic and how they can grow rapidly as they did in the past.
The freshest answer is the fast-spreading digital revolution (革命). Emerging nations are adopting cutting-edge technology at a lower and lower cost, allowing them to fuel domestic demand and overcome traditional barriers to growth. Over the past decade, the number of smartphone owners has skyrocketed worldwide. The world’s emerging markets have already demonstrated the transformative effects of digital technology, which has saved the economy with old industries slowing sharply.
The digital revolution is as advanced in emerging economies as in developed ones. Among the top 30 nations by tax income from digital services as a share of GDP, 16 are in the emerging world. Since 2017, digital tax income has been growing in emerging countries at an average annual pace of 26%, compared with 11% in the developed ones.
How can it be that poorer nations are adopting digital technologies faster than the rich? One explanation is habit and its absence. In societies with plentiful physical stores and services, customers are often comfortable with and slow to abandon the providers they have. Nations lacking in schools, hospitals and banks will jump at the first digital option that comes along and quickly bridge these gaps by establishing online services.
Since 2010, the cost of starting a business has held steady in developed countries while falling sharply in emerging countries, from 66% to just 27% of the average annual income. Businessmen can now launch businesses affordably, organizing much of what they need on a smartphone.
It’s early days, too. Tech revolutions usually last a long time. Innovations like the car and the steam engine were still transforming economies half a century later. While the pandemic is weakening globalization, the age of rapid digitization has just begun. This offers many developing economies a revolutionary new path to catching up with the living standards of the developed world.
1. Where are people more willing to accept digital services?| A．In developed societies. |
| B．In overpopulated nations. |
| C．In economies with poor online services. |
| D．In countries short of basic public facilities. |
| A．They can pay less tax. |
| B．They make stable profits. |
| C．They do business at lower costs. |
| D．They enjoy a bigger share of the market. |
| A．To prove old inventions will finally go out of style. |
| B．To indicate digitization will have a long-term impact. |
| C．To explain innovations will take a long time to be adopted. |
| D．To imply developing countries will overtake developed ones. |
| A．The Global Economy Is Looking Up |
| B．Emerging Economies Struggle in the Pandemic |
| C．Digital Tech Saves the Declining Emerging Markets |
| D．Digital Service Is Progressing Slowly in Rich Countries |
5 . It is often claimed that nuclear energy is something we cannot do without. We live in a consumer society, where there is a huge demand for commercial products of all kinds. Moreover, an increase in industrial production is considered to be one solution to the problem of mass unemployment. Such an increase needs an abundant and cheap energy supply. Many people believe that nuclear energy is endless and economical. There are a number of other advantages in the use of nuclear energy. Firstly, nuclear power, except for accidents, is clean. A further advantage is that a nuclear power station can be run by relatively few technical and managing staff. The nuclear power station represents a large step in our scientific research and, whatever the anti-nuclear group says, it is wrong to expect a return to more primitive sources of fuel.
However, those who disagree with nuclear energy point out that nuclear power stations bring a direct threat not only to the environment but also to the human race. Furthermore, it is doubtful whether finally nuclear power is a cheap source of energy. There have, for example, been very costly accidents in America and Russia. The possibility of increases in the cost of uranium and the cost to ensure its safety could price nuclear power out of the market. In the long run, environmentalists argue, nuclear energy may bring about the destruction of the human race. Thus, if we wish to survive, we cannot afford nuclear energy. Though nuclear energy programs are expanding, which assumes a continual growth in industrial production and consumer demands, it is doubtful whether this growth will or can continue.
Having weighed up the arguments on both sides, it seems there are good economic and environmental reasons for sources of energy other than nuclear power.
1. According to the passage, an increase in industrial production can ________.| A．ensure the safety of nuclear power | B．overcome the resource crisis |
| C．solve the pollution problem | D．offer more working opportunities |
| A．it is a limited source of energy | B．it is harmful to the environment |
| C．it is a danger to the human race | D．it is an expensive source of energy |
| A．indifferent | B．favorable | C．tolerant | D．negative |
6 . Self-driving cars are just around the corner. Such vehicles will make getting from one place to another safer and less stressful. They also could cut down on traffic, reduce pollution and limit accidents. But how should driverless cars handle emergencies ? People disagree on the answer. And that might put the brakes on this technology, a new study concludes.
To understand the challenge, imagine a car that suddenly meets some pedestrians in the road. Even with braking, it’s too late to avoid a crash. So the car’s artificial intelligence must decide whether to take a sharp turn. To save the pedestrians, should the car swerve（突然转向）off the road or swerve into oncoming traffic? What if such options would likely kill the car’s passengers?
Researchers used online surveys to study people’s attitudes about such situations with driverless cars. Survey participants mostly agreed that driverless cars should be designed to protect the most people. That included swerving into walls (or otherwise sacrificing their passengers) to save a larger number of pedestrians. But there is a dilemma . Those same surveyed people want to ride in cars that protect passengers at all costs—even if the pedestrians would now end up dying. Jean Bonnefon is a psychologist at the Toulouse School of Economics in France. He and his colleagues reported their findings in Science.
“Autonomous cars can completely change transportation”, says study coauthor Iyad Rahwan. But, he adds, this new technology creates a moral dilemma that could slow its acceptance.
Makers of driverless cars are in a tough spot, Bonnefon’s group warns. Most buyers would want their car to be programmed to protect them in preference to other people. However, regulations might one day instruct that cars must act for the greater good. That would mean saving the most people. But the scientists think rules like this could drive away buyers. If so, all the potential benefits of driverless cars would be lost.
Compromises might be possible, Kurt Gray says. He is a psychologist at the University of North Carolina. He thinks that even if all driverless cars are programmed to protect their passengers in emergencies, traffic accidents will decrease. Those vehicles might be dangerous to pedestrians on rare occasions. But they “won’t speed, won’t drive drunk and won’t text while driving, which would be a win for society.”
1. The underlined word “challenge” in paragraph 2 refers to ________.| A．people’s negative attitudes towards self-driving cars |
| B．the technical problems that self-driving cars have |
| C．how self-driving cars cope with sudden dangerous events |
| D．how self-driving cars reduce traffic accidents |
| A．self-driving cars’ artificial intelligence needs improvement |
| B．the busy traffic may be a problem for self-driving cars |
| C．self-driving cars should be designed to protect drivers |
| D．people are in a moral dilemma about driverless cars |
| A．Regulations are in favour of drivers. |
| B．Self-driving car makers are in a difficult situation. |
| C．Most people dislike self-driving cars now. |
| D．The potential benefits of driverless cars are ignored. |
| A．Favorable. | B．Doubtful. |
| C．Critical. | D．Disapproving. |
7 . Many workers have had no choice but to adapt to working from home in recent months since offices shut down due to the COVID-19 pandemic (新冠疫情). And the noisy situation and endless housework may result in a terrible emotion. A new option is waiting for you. That is WFH: work from a hotel.
Hotel Figuero
A special program titled Work Perks aims to reposition some of 94-year-old Hotel Figuero’s 268 rooms as day-use offices.
According to Managing Director Connie Wang, the set-up launched in June and is a great opportunity to get out of their houses with high-speed Wi-Fi, unlimited printing privileges and free parking. The 350-square-foot rooms sell for $ 129 per day, with an option to extend to an overnight stay for an additional $ 20.
The Wythe
A boutique hotel in Brooklyn. The hotel recently announced a partnership with co-working office space company Industrious through which it is recycling 13 second-story guest rooms to serve as offices for up to four people.
Each of the rooms has a small outdoor platform, and dogs are welcome. Pricing starts at $ 200 and goes up to $ 275, depending on how many people use the space.
The Sawyer
The Sawyer, in Sacramento, California, is offering pool cabanas (更衣室) for use as outdoor offices, complete with fast Wi-Fi, free parking and catered lunch for $ 150 per day.
HotelsByDay
Yannis Moati founded HotelsByDay back in 2015. That company has grown to include more than 1,500 hotels, and has seen a significant increase in the number of inquiries for day-use bookings lately.
Moati said the current situation will force hotels to upgrade themselves to stay alive, and he predicted that offering rooms for day-use only is one of the directions they will go.
1. How much should one pay for a 24-hour stay in Hotel Figuero?| A．$ 129. | B．$ 149. | C．$ 150. | D．$ 200. |
| A．The Wythe. | B．The Sawyer. |
| C．HotelsByDay. | D．Hotel Figuero. |
| A．He started a program titled Work Perks. |
| B．He has upgraded at least 1,500 rooms. |
| C．He usually predicts everything correctly. |
| D．He is optimistic about the WFH trend. |
8 . BEIJING·China will establish a new special economic zone in the
The Xiongan New Area will be
The new special economic zone
Beijing, home to 22 million people,
The removal of non-capital functions from Beijing is part of a greater strategy to integrate the development of Beijing, Tianjin and Hebei for a better economic structure,
9 . The sharing economy has grown in recent years to include everything from apartment sharing to car sharing to community tool sharing. Since 2009, a new form of sharing economy has been appearing in neighborhoods throughout the US and around the world—— Little Free Library. The libraries are boxes placed in neighborhoods from which residents can withdraw (取出) and deposit (存入) books. Little Free Libraries come in all shapes and sizes. Some libraries also have themes, focusing on books for children, adults, or tour guides.
In 2009, Tod Bol built the first Little Free Library as a gift to his mother, who was a devoted reader. When he saw the people of his community gathering around it, exchanging conversation as well as books, he knew he wanted to take his simple idea further. “I think Little Free Libraries open the door to conversations we want to have with each other,” Bol said.
Since then, his idea has become a movement, spreading from state to state and country to country. According to Little FreeLibrary.org, there are now 18,000 of the little structures around the world, located in each of the 50 US states and 70 countries in Europe, Africa and Asia.
The Internet has helped to spread Little Free Libraries. But an Atlantic article says the little structures serve as a cure for a world of e-reader downloads. The little wooden boxes are refreshingly physical and human. For many people, the sense of discovery is Little Free Libraries’ main appeal. “A girl walking home from school might pick up a graphic novel that gets her excited about reading; a man on his way to the bus stop might find a volume of poetry that changes his outlook on life,” says the Atlantic article. “Every book is a potential source of inspiration”.
1. How do Little Free Libraries get their books?| A．The communities bought them. | B．Tod Bol donated them. |
| C．US government provided them. | D．Citizens shared them. |
| A．They can offer neighbors more chances to talk. |
| B．He was inspired by the sharing economy. |
| C．He wanted to promote his idea worldwide. |
| D．They are a gift to please his mother. |
| A．Little Free Libraries are more popular than e-reader downloads. |
| B．E-reader downloads are undoubtedly beneficial. |
| C．Little Free Libraries are physical and human. |
| D．The Internet has helped to spread Little Free Libraries. |
| A．they are in various shapes and sizes |
| B．they are located all over the world |
| C．they connect strangers together |
| D．they may give readers a sense of discovery |
1. Considering all imports and exports, what statement can be made about Panland’s trade?
| A．Panland imports food and exports raw materials（原材料）. |
| B．Panland imports manufactured goods（加工品） and exports food. |
| C．Panland imports manufactured goods and exports raw materials. |
| D．Panland imports raw materials and exports manufactured goods. |
| A．Asia. | B．Africa. | C．Middle East. | D．United States. |
| A．oil | B．food | C．wood | D．cotton |
| A．farmers | B．fishing people | C．unskilled laborers | D．skilled factory workers |
