In the past few years, more than half of bookstores in China have closed down,     1     is the result of the     2    (compete) with online bookstores. But the success of Sisyphe Bookstore, one of the     3    (big) privately-owned bookstore chains in China, may serve     4     a great example .

    5    (found) in 1993, Sisyphe started to transform and upgrade its business in 2009 to seek its profitability. Now, it not only devotes itself to     6    (sell) books , but combines the functions of the bookstore, cafe and the sale of     7    (create) cultural products. Sisyphe opens its bookstores in shopping malls in order to take advantage of the large number of consumers of shopping malls to sell its books, and it also     8    (able) people to enjoy spending time reading and drinking coffee. In return, bookstores have improved the cultural atmosphere of shopping malls, so     9     is mutually beneficial to have such cooperation.

So far, the government     10    (offer) tax reduction for bookstores to encourage the development of physical bookstores. Perhaps it is early to say the boom of physical bookstores has come, but definitely, we see the turning point to them.

3 . China’s three major mobile operators (运营商) on Thursday started their long-awaited 5G service plans with users in dozens of cities. China Mobile, China Unicom and China Telecom announced their monthly 5G plans with prices ranging from 128 yuan to 599 yuan, almost at the same time.

The 5G services are now being used in 50 cities, including Beijing, Shanghai, Guangzhou and Shenzhen. The expectation for the new communication technology has long been high. The three major mobile operators already registered (注册) over 10 million 5G users before the official start.

The country is expected to have over 600 million 5G users by 2025, covering nearly 40 percent of the global total. Major phone makers are jumping on the broadband (宽带) business. Eighteen types of 5G smartphones were brought out in the first three quarters of this year, and about 787, 000 5G phones came into the market, according to a research institute with the Ministry of Industry and Information Technology(MIIT).

Bloomberg News reported that bringing 5G services out to the world’s biggest population should give a push to China’s digital economy, including makers of telecommunications equipment, platforms and applications for the internet of things, autonomous (自动的) driving and factory automation. It will be expensive at first but could pay off well into the future.

China is ready to become the world’s largest 5G market by users, a position that could help it set global standards (标准) for such networks and inspire its drive to become a leader in this field.

4 . Healthy See, Healthy Do

Visit the grocery store on an empty stomach, and you will probably come home with a few things you did not plan to buy. But hunger is not the only cause of additional purchases.     1    

The checkout area is a particular hotspot for junk food.     2     And a few studies have suggested that simply swapping in healthier options can change customer behavior. A 2012 study in the Netherlands found that hospital workers were more likely to give up junk food for healthy snacks when the latter were more readily available on canteen shelves, for example.

    3     It has been working with more than 1,000 store owners to encourage them to order and promote nutritious foods. “Making healthy foods more convenient or appealing can lead to increased sales of those products.” says Tamar Adjoian, a research scientist at the department.

Adjoian and her colleagues wondered if such findings would apply to their city’s crowded urban checkout areas, so they selected three Bronx supermarkets for their own study.     4     Then they recorded purchases over six three-hour periods in each store for two weeks.

Of the more than 2,100 shoppers they observed, just 4 percent bought anything from the checkout area. Among those who did, however, customers in the healthy lines purchased nutritious foods more than twice as often as those in the standard lines.     5     The findings were reported in September in the Journal of Nutrition Education and Behavior.

The potential influence may seem small, but Adjoian believes that changing more checkout lines will open customers’ eyes to nutritious, lower-calorie foods. Health department officials are now exploring ways to expand healthy options at checkout counters throughout New York City.

5 . Haagen-Dazs from Europe started in 1989 and is 5-10 times more expensive than regular ice cream. There is no real advantage. However, it used a special marketing strategy and quickly became a top ice cream brand in the market.

Haagen-Dazs did not set up shops in ordinary supermarkets or grocery stores. Haagen-Dazs leisure fashion shops are in busy sections of malls. They are carefully planned to create a good atmosphere, and sometimes, a flagship(旗舰) store will cost several million dollars.

Compared to other ice cream brands, Haagen-Dazs consumers are tightly grouped. It is understood that Haagen-Dazs seldom does television advertising. The majority of ads have the highly visual impact of the print ads. In particular, many advertisements lock those pyramid tip consumers. What’s more, as long as the consumers spending 500 yuan to fill in a small form can become their members, these members will be regularly sent advertisements by direct mail. Praise of customers is a powerful weapon for Haagen-Dazs.

There is always much creativity in Haagen-Dazs advertising, so it is remembered by the public. Original advertisements such as: "Delicious Haagen-Dazs, like 24K gold, Japan Kobe beef, original palm oil, mushroom truffles and Chinese ceramics…what 'ice cream' was waiting for" and "love her, let her eat Haagen-Dazs" attracted lots of Haagen-Dazs lovers who become regulars.

Today, Haagen-Dazs has 55 countries in the world with about 700 stores with yearly sales of more than 1 billion US dollars (about 8.28 billion yuan). Haagen-Dazs has become the world's most popular top ice cream brand. In the United States, its market share is 6.1%, 1% in France, 4.6% in Japan, 4% in Singapore and 5% in Hong Kong.

Determined to win the majority of rich customers, Haagen-Dazs has combined right positioning in the marketplace with dedicated brand goals. This is the real secret of success.

8 . A product successful at home does not always guarantee that it will do well abroad. More than one company has failed to consider that, ________ the price is reasonable, local consumers will often only be________ a product if it is modified to fit their local ________ .

It is clearly necessary to take account of local ________ .Something that tastes good in one part of the world does not taste so good in others. A large number of ________ food companies have discovered how important it is to ________ their products to suit local markets.The US soup producers Campbell, ________ , found that their tomato soup was ________ too sweet for Europe and Japan. ________ , European food manufacturers have had ________ selling their soups in the US, where consumers felt that they were too salty.

International fast food restaurant chains were some of the first companies to realize the ________ of changing their products in order to ________ local consumers. A hamburger chain sells shrimp cake sandwiches in its Japanese restaurants. Another ________ squid in Japan and chorizo in Mexico, In the UK, Kentucky Fried Chicken sells thick British-style “chips” instead of fries. While McDonald's ________ a generally standardized menu worldwide, this is adapted for its foreign ________ . For example, it has sold ________ in Germany but wine in France, and has added mutton pies to its Australian ________ .

Businesses hoping to sell their products ________ can learn an important lesson from these companies: It is essential to ________ the market to discover local tastes and preferences, as this is the only way to be sure a product will be as ________ and successful in new markets as it has been at home.

10 . Self-driving cars are just around the corner. Such vehicles will make getting from one place to another safer and less stressful. They also could cut down on traffic, reduce pollution and limit accidents. But how should driverless cars handle emergencies ? People disagree on the answer. And that might put the brakes on this technology, a new study concludes.

To understand the challenge, imagine a car that suddenly meets some pedestrians in the road. Even with braking, it’s too late to avoid a crash. So the car’s artificial intelligence must decide whether to take a sharp turn. To save the pedestrians, should the car swerve（突然转向）off the road or swerve into oncoming traffic? What if such options would likely kill the car’s passengers?

Researchers used online surveys to study people’s attitudes about such situations with driverless cars. Survey participants mostly agreed that driverless cars should be designed to protect the most people. That included swerving into walls (or otherwise sacrificing their passengers) to save a larger number of pedestrians. But there is a dilemma . Those same surveyed people want to ride in cars that protect passengers at all costs—even if the pedestrians would now end up dying. Jean Bonnefon is a psychologist at the Toulouse School of Economics in France. He and his colleagues reported their findings in Science.

“Autonomous cars can completely change transportation”, says study coauthor Iyad Rahwan. But, he adds, this new technology creates a moral dilemma that could slow its acceptance.

Makers of driverless cars are in a tough spot, Bonnefon’s group warns. Most buyers would want their car to be programmed to protect them in preference to other people. However, regulations might one day instruct that cars must act for the greater good. That would mean saving the most people. But the scientists think rules like this could drive away buyers. If so, all the potential benefits of driverless cars would be lost.

Compromises might be possible, Kurt Gray says. He is a psychologist at the University of North Carolina. He thinks that even if all driverless cars are programmed to protect their passengers in emergencies, traffic accidents will decrease. Those vehicles might be dangerous to pedestrians on rare occasions. But they “won’t speed, won’t drive drunk and won’t text while driving, which would be a win for society.”