1 . Healthy See, Healthy Do
Visit the grocery store on an empty stomach, and you will probably come home with a few things you did not plan to buy. But hunger is not the only cause of additional purchases.
The checkout area is a particular hotspot for junk food.
Adjoian and her colleagues wondered if such findings would apply to their city’s crowded urban checkout areas, so they selected three Bronx supermarkets for their own study.
Of the more than 2,100 shoppers they observed, just 4 percent bought anything from the checkout area. Among those who did, however, customers in the healthy lines purchased nutritious foods more than twice as often as those in the standard lines.
The potential influence may seem small, but Adjoian believes that changing more checkout lines will open customers’ eyes to nutritious, lower-calorie foods. Health department officials are now exploring ways to expand healthy options at checkout counters throughout New York City.
| A．They bought unhealthy foods 40 percent less often. |
| B．These findings caught the attention of New York City Department of Health. |
| C．They replaced candies and cookies with fruits and nuts near the checkout counter. |
| D．The supermarkets began to offer nutritious, lower-calorie foods. |
| E．These foods give people more energy. |
| F．The location of store displays also influences our shopping choices. |
| G．The products most commonly found there are sugary and salty snacks. |
2 . Haagen-Dazs from Europe started in 1989 and is 5-10 times more expensive than regular ice cream. There is no real advantage. However, it used a special marketing strategy and quickly became a top ice cream brand in the market.
Haagen-Dazs did not set up shops in ordinary supermarkets or grocery stores. Haagen-Dazs leisure fashion shops are in busy sections of malls. They are carefully planned to create a good atmosphere, and sometimes, a flagship(旗舰) store will cost several million dollars.
Compared to other ice cream brands, Haagen-Dazs consumers are tightly grouped. It is understood that Haagen-Dazs seldom does television advertising. The majority of ads have the highly visual impact of the print ads. In particular, many advertisements lock those pyramid tip consumers. What’s more, as long as the consumers spending 500 yuan to fill in a small form can become their members, these members will be regularly sent advertisements by direct mail. Praise of customers is a powerful weapon for Haagen-Dazs.
There is always much creativity in Haagen-Dazs advertising, so it is remembered by the public. Original advertisements such as: "Delicious Haagen-Dazs, like 24K gold, Japan Kobe beef, original palm oil, mushroom truffles and Chinese ceramics…what 'ice cream' was waiting for" and "love her, let her eat Haagen-Dazs" attracted lots of Haagen-Dazs lovers who become regulars.
Today, Haagen-Dazs has 55 countries in the world with about 700 stores with yearly sales of more than 1 billion US dollars (about 8.28 billion yuan). Haagen-Dazs has become the world's most popular top ice cream brand. In the United States, its market share is 6.1%, 1% in France, 4.6% in Japan, 4% in Singapore and 5% in Hong Kong.
Determined to win the majority of rich customers, Haagen-Dazs has combined right positioning in the marketplace with dedicated brand goals. This is the real secret of success.
1. Which statement is not true according to the passage?| A．Haagen-Dazs receives popularity all over the world. |
| B．Haagen-Dazs seldom uses advertisements. |
| C．Every Haagen-Dazs shop is well designed with tasteful atmosphere. |
| D．Every Haagen-Dazs member will receive its advertisement regularly. |
| A．regular customers | B．rich customers | C．ordinary customers | D．Egyptian customers |
| A．There are more consumers of Haagen-Dazs than those of other brands |
| B．Haagen-Dazs uses creative advertisements to attract the customers. |
| C．Haagen-Dazs offers a great discount to its members |
| D．Haagen-Dazs only focuses on its target customers. |
| A．It introduces the great influence of Haagen-Dazs in the world |
| B．It introduces the origin of Haagen-Dazs |
| C．It tells us the key to the success of Haagen-Dazs |
| D．It introduces the creativity and unique style in its advertisements |
2021 was a significant year for China as the Communist Party of China (CPC) celebrated the 100th anniversary of its founding. The Sixth Plenary Session of the 19th CPC Central Committee
2021 marked a great year for humanity, as the
2021 also proved extraordinary when
Peace, cooperation, development, and mutual assistance will be China’s key words in the 12
4 . It is often claimed that nuclear energy is something we cannot do without. We live in a consumer society, where there is a huge demand for commercial products of all kinds. Moreover, an increase in industrial production is considered to be one solution to the problem of mass unemployment. Such an increase needs an abundant and cheap energy supply. Many people believe that nuclear energy is endless and economical. There are a number of other advantages in the use of nuclear energy. Firstly, nuclear power, except for accidents, is clean. A further advantage is that a nuclear power station can be run by relatively few technical and managing staff. The nuclear power station represents a large step in our scientific research and, whatever the anti-nuclear group says, it is wrong to expect a return to more primitive sources of fuel.
However, those who disagree with nuclear energy point out that nuclear power stations bring a direct threat not only to the environment but also to the human race. Furthermore, it is doubtful whether finally nuclear power is a cheap source of energy. There have, for example, been very costly accidents in America and Russia. The possibility of increases in the cost of uranium and the cost to ensure its safety could price nuclear power out of the market. In the long run, environmentalists argue, nuclear energy may bring about the destruction of the human race. Thus, if we wish to survive, we cannot afford nuclear energy. Though nuclear energy programs are expanding, which assumes a continual growth in industrial production and consumer demands, it is doubtful whether this growth will or can continue.
Having weighed up the arguments on both sides, it seems there are good economic and environmental reasons for sources of energy other than nuclear power.
1. According to the passage, an increase in industrial production can ________.| A．ensure the safety of nuclear power | B．overcome the resource crisis |
| C．solve the pollution problem | D．offer more working opportunities |
| A．it is a limited source of energy | B．it is harmful to the environment |
| C．it is a danger to the human race | D．it is an expensive source of energy |
| A．indifferent | B．favorable | C．tolerant | D．negative |
5 . BEIJING·China will establish a new special economic zone in the
The Xiongan New Area will be
The new special economic zone
Beijing, home to 22 million people,
The removal of non-capital functions from Beijing is part of a greater strategy to integrate the development of Beijing, Tianjin and Hebei for a better economic structure,
1. Considering all imports and exports, what statement can be made about Panland’s trade?
| A．Panland imports food and exports raw materials（原材料）. |
| B．Panland imports manufactured goods（加工品） and exports food. |
| C．Panland imports manufactured goods and exports raw materials. |
| D．Panland imports raw materials and exports manufactured goods. |
| A．Asia. | B．Africa. | C．Middle East. | D．United States. |
| A．oil | B．food | C．wood | D．cotton |
| A．farmers | B．fishing people | C．unskilled laborers | D．skilled factory workers |
