1 . The music industry is highly competitive. It requires you to improve your musical skills continuously for a higher level of artistry.     1    . Being a musician also requires the ability to think in business terms—you must know how to get your music out to the public in cost-effective ways. This means developing and adopting an effective marketing strategy.

    2    . Normally, a person or business looks at what a particular type of customer wants and then figures out what products or services meet the needs of those customers. In this regard, it is the customer that determines what is to be sold. With music marketing, just the opposite is true.     3    . Music marketing strategies thus must match a musician’s music with an audience.

Music marketing strategies involve one or more marketing techniques. Examples include giving free promotional (促销的) singles, putting advertisements on different media, and getting email addresses at concerts so audience members can get updates about the artist.     4    , but a good marketing strategy in music always uses the techniques familiar to the matching audience.

In many cases, music marketing strategies are limited by the artist’s funds. Many beginning artists don’t have the money to promote their work heavily and have to rely on techniques that are free or low-cost.     5    . Once the agency (中介处) gets behind the artist, the musician has access to the agency’s resources for marketing purposes. Agencies are more than willing to provide these resources and develop a marketing strategy, because a good strategy translates into profit for the agency.

A．The artist already has a product ready to go

B．Music marketing strategies differ from regular ones

C．Musical talent alone, however, is not necessarily enough

D．No two musicians have to use the same techniques when marketing

E．An artist doesn’t need to promote all of his/her songs at the same time

F．That’s why most beginning artists dream of being “discovered” by an agency

G．Technology makes it cheaper and easier for artists to promote their work themselves

2 . 阅读下面短文，在空白处填入1个适当的单词或括号内单词的正确形式。

2021 was a significant year for China as the Communist Party of China (CPC) celebrated the 100th anniversary of its founding. The Sixth Plenary Session of the 19th CPC Central Committee     1     (hold) in November. It reviewed the Party’s century-long struggle and called on its overall membership     2     (play) a leading role in the pursuit of a better life for the Chinese people.

2021 marked a great year for humanity, as the     3     (explore) of outer space was extensively carried out and achieved new progress: China’s Mars rover Tianwen-1 landed on the red planet. China’s lunar probe Chang’e-4 continues to reveal     4     lies on the far side of the moon, and the nation’s taikonauts have already been living and working in     5     (it) own Tiangong space station.

2021 also proved extraordinary when     6     fight against COVID-19 remained a worldwide focus. Humans were forced to tackle one virus variant after another, from Alpha to Omicron, all     7     (damage) public health, Against that backdrop, China still achieved steady economic growth, contributing greatly     8     the stability of global supply chains. It     9     (provide) nearly 2 billion doses of coronavirus vaccines to more than 100 countries around the globe up to now.

Peace, cooperation, development, and mutual assistance will be China’s key words in the 12     10     (month) ahead. It’s never too late to change. It’s never too late to heal.

3 . Emerging (新兴的) economies struggled to grow through the 2010s and pessimism hangs over them now. People wonder how they will pay debts rung up during the Covid-19 pandemic and how they can grow rapidly as they did in the past.

The freshest answer is the fast-spreading digital revolution (革命). Emerging nations are adopting cutting-edge technology at a lower and lower cost, allowing them to fuel domestic demand and overcome traditional barriers to growth. Over the past decade, the number of smartphone owners has skyrocketed worldwide. The world’s emerging markets have already demonstrated the transformative effects of digital technology, which has saved the economy with old industries slowing sharply.

The digital revolution is as advanced in emerging economies as in developed ones. Among the top 30 nations by tax income from digital services as a share of GDP, 16 are in the emerging world. Since 2017, digital tax income has been growing in emerging countries at an average annual pace of 26%, compared with 11% in the developed ones.

How can it be that poorer nations are adopting digital technologies faster than the rich? One explanation is habit and its absence. In societies with plentiful physical stores and services, customers are often comfortable with and slow to abandon the providers they have. Nations lacking in schools, hospitals and banks will jump at the first digital option that comes along and quickly bridge these gaps by establishing online services.

Since 2010, the cost of starting a business has held steady in developed countries while falling sharply in emerging countries, from 66% to just 27% of the average annual income. Businessmen can now launch businesses affordably, organizing much of what they need on a smartphone.

It’s early days, too. Tech revolutions usually last a long time. Innovations like the car and the steam engine were still transforming economies half a century later. While the pandemic is weakening globalization, the age of rapid digitization has just begun. This offers many developing economies a revolutionary new path to catching up with the living standards of the developed world.

1. Where are people more willing to accept digital services?

A．In developed societies.

B．In overpopulated nations.

C．In economies with poor online services.

D．In countries short of basic public facilities.

2. How do businessmen in emerging countries benefit from digital technology?

A．They can pay less tax.

B．They make stable profits.

C．They do business at lower costs.

D．They enjoy a bigger share of the market.

3. Why are “the car and the steam engine” mentioned in the last paragraph?

A．To prove old inventions will finally go out of style.

B．To indicate digitization will have a long-term impact.

C．To explain innovations will take a long time to be adopted.

D．To imply developing countries will overtake developed ones.

4. What’s the best title of the text?

A．The Global Economy Is Looking Up

B．Emerging Economies Struggle in the Pandemic

C．Digital Tech Saves the Declining Emerging Markets

D．Digital Service Is Progressing Slowly in Rich Countries

4 . It is often claimed that nuclear energy is something we cannot do without. We live in a consumer society, where there is a huge demand for commercial products of all kinds. Moreover, an increase in industrial production is considered to be one solution to the problem of mass unemployment. Such an increase needs an abundant and cheap energy supply. Many people believe that nuclear energy is endless and economical. There are a number of other advantages in the use of nuclear energy. Firstly, nuclear power, except for accidents, is clean. A further advantage is that a nuclear power station can be run by relatively few technical and managing staff. The nuclear power station represents a large step in our scientific research and, whatever the anti-nuclear group says, it is wrong to expect a return to more primitive sources of fuel.

However, those who disagree with nuclear energy point out that nuclear power stations bring a direct threat not only to the environment but also to the human race. Furthermore, it is doubtful whether finally nuclear power is a cheap source of energy. There have, for example, been very costly accidents in America and Russia. The possibility of increases in the cost of uranium and the cost to ensure its safety could price nuclear power out of the market. In the long run, environmentalists argue, nuclear energy may bring about the destruction of the human race. Thus, if we wish to survive, we cannot afford nuclear energy. Though nuclear energy programs are expanding, which assumes a continual growth in industrial production and consumer demands, it is doubtful whether this growth will or can continue.

Having weighed up the arguments on both sides, it seems there are good economic and environmental reasons for sources of energy other than nuclear power.

1. According to the passage, an increase in industrial production can ________.

A．ensure the safety of nuclear power	B．overcome the resource crisis
C．solve the pollution problem	D．offer more working opportunities

2. According to the anti-nuclear group, nuclear energy has the following disadvantages EXCEPT that     .

A．it is a limited source of energy	B．it is harmful to the environment
C．it is a danger to the human race	D．it is an expensive source of energy

3. The writer’s attitude toward nuclear energy is ________.

A．indifferent

B．favorable

C．tolerant

D．negative

5 . Many workers have had no choice but to adapt to working from home in recent months since offices shut down due to the COVID-19 pandemic (新冠疫情). And the noisy situation and endless housework may result in a terrible emotion. A new option is waiting for you. That is WFH: work from a hotel.

Hotel Figuero

A special program titled Work Perks aims to reposition some of 94-year-old Hotel Figuero’s 268 rooms as day-use offices.

According to Managing Director Connie Wang, the set-up launched in June and is a great opportunity to get out of their houses with high-speed Wi-Fi, unlimited printing privileges and free parking. The 350-square-foot rooms sell for $ 129 per day, with an option to extend to an overnight stay for an additional $ 20.

The Wythe

A boutique hotel in Brooklyn. The hotel recently announced a partnership with co-working office space company Industrious through which it is recycling 13 second-story guest rooms to serve as offices for up to four people.

Each of the rooms has a small outdoor platform, and dogs are welcome. Pricing starts at $ 200 and goes up to $ 275, depending on how many people use the space.

The Sawyer

The Sawyer, in Sacramento, California, is offering pool cabanas (更衣室) for use as outdoor offices, complete with fast Wi-Fi, free parking and catered lunch for $ 150 per day.

HotelsByDay

Yannis Moati founded HotelsByDay back in 2015. That company has grown to include more than 1,500 hotels, and has seen a significant increase in the number of inquiries for day-use bookings lately.

Moati said the current situation will force hotels to upgrade themselves to stay alive, and he predicted that offering rooms for day-use only is one of the directions they will go.

1. How much should one pay for a 24-hour stay in Hotel Figuero?

A．$ 129.

B．$ 149.

C．$ 150.

D．$ 200.

2. Which hotel allows pets in?

A．The Wythe.	B．The Sawyer.
C．HotelsByDay.	D．Hotel Figuero.

3. What do we know about Yannis Moati?

A．He started a program titled Work Perks.

B．He has upgraded at least 1,500 rooms.

C．He usually predicts everything correctly.

D．He is optimistic about the WFH trend.