After several decades of development, Chinese cultural industries, such as online literature and video games, have created products
China’s video game industry, after three decades of development,
According to CNG, overseas revenue from games independently developed in China had risen from $11.6 billion in 2019
With the widespread adoption of smartphones
In 2023, Genshin Impact became the
Since
2 . With coffee beans in short supply worldwide and Chinese consumers expanding their coffee habit, Yunnan province beans have increasingly appeared in major coffee chains in China.
Yunnan, the largest coffee planting area in China, is blessed with high altitudes and suitable climate for planting high-quality coffee beans. The province is the source of more than 99% of domestically (国内地) produced coffee.
Last year, Brazil, the world’s largest coffee producing country, experienced extreme weather, including drought and frost, which caused a decrease in output of nearly 20%. The epidemic (疫情) is another reason for the price increase. The COVID-19 pandemic has hampered the timely transportation of coffee beans to overseas markets.
With coffee from international markets in short supply, Yunnan has drawn attention of coffee chains in China.
Ye Peng, a coffee farmer in Pu’er, Yunnan, for more than a decade, said she has seen the prices of orders double from last year. With advanced planting technologies and higher quality local coffee beans, her company ships its product to famous coffee chains such as Starbucks and Manner Coffee.
Baoshan Chunzheng Coffee Company is a major coffee provider in Yunnan. It provides coffee beans to Yum China, which operates fast food chains KFC and Pizza Hut (必胜客) in the country.
With promising markets at home and abroad, there are more and more coffee farmers and coffee factories in Yunnan.
1. Why is Yunnan province suitable to grow coffee beans?| A．It is with high altitudes and proper climate. |
| B．It is a spring city with no summer or winter. |
| C．People in Yunnan are fond of drinking coffee. |
| D．Local government encourages people to grow them. |
| A．Foreign coffee markets. | B．The weather and transportation. |
| C．The COVID-19 pandemic. | D．Reasons for increased prices. |
| A．Speed up | B．Slow down. | C．Update. | D．Change. |
| A．The prices of coffee are decreasing for many reasons. |
| B．Brail is no longer the biggest coffee producing country. |
| C．Most of the Yunnan coffee beans are transported abroad. |
| D．Many people in Yunnan are willing to enter the coffee markets. |
Demand on tourism burst as the Minsu market’s recovery sped up during the May Day holiday. Oceans of tourists flooded into Zibo in China’s Shandong Province for its BBQ,
The Minsu in rural areas still gain
Among customers booking the Minsu in rural areas, the “post-80” and “post-90” generations are still the mainstream. The
4 . The concept “China chic”, or guochao, has become popular in recent years. According to relevant data, from January to July 2022, the search volume for “Guochao” as a keyword has increased by 392. 66% year on year. Big Data Report of 2021 Guochao Pride Search from Baidu revealed that the level of interest in guochao has skyrocketed in the past 10 years. Domestic（国内 的）products are in fashion, and domestic consumption has increasingly become an important choice for the new generation of consumers.
China chic mixes unique cultural elements with the latest trends in various industries, which not only satisfies younger consumers' needs for pursuing personality and fashion, but also plays a role in bringing back traditional culture. The rise of China chic is the result of China's rapid economic development and has some cultural motivations behind it. Besides, the continuous improvement of the consumption power of Chinese people is an important reason for the rise of China chic.
Most importantly, cultural confidence is the driving force for the rise of China chic. Five thousand years of Chinese civilization has left us a rich cultural heritage. Guochao is, in many ways, the perfect representative of the new wave of Chinese nationalism. Starting in the fashion industry, this trend shows Chinese consumers' newfound interest in Chinese cultural heritage. The guochao trend is at its strongest among young adults who live in an even more powerful China and thus have a strong feeling of national pride. China's national strength is increasing, and its soft power is also on the rise. Even so, we still have a long way to go to carry forward this China chic. But as it has become a part of people's lives, no doubt there will even be more diverse China chic products showing Chinese charm in the future.
1. Which statement reflects China chie's situation in recent years?| A．It has not often been searched in Baidu. |
| B．It has gained great popularity among Chinese. |
| C．It has attracted consumers of older generation. |
| D．It has been widely accepted in different cultures. |
| A．Risen sharply. | B．Dropped obviously. |
| C．Remained stable. | D．Changed slightly. |
| A．The rapid economic development of China. |
| B．Cultural confidence from rich cultural heritage. |
| C．Government's measures to bring back traditional culture. |
| D．The continuous improvement of Chinese consumption power. |
| A．The selection of China chic products is limited. |
| B．China chic has little influence on people's lives. |
| C．China chic still needs developing and improving. |
| D．The author is disappointed at the future of China chic. |
5 . China's livestreaming e-commerce industry has witnessed explosive growth during the COVID-19 pandemic, thus creating new growth opportunities for a wide range of businesses.
Cao lei, director of the E-Commerce Research Center at the Internet Economy Institute, said that while most e-commerce platforms have now hit bottlenecks in finding new customers, livestreaming provides an important channel for them to tap into customers living in fourth and fifth-tier cities as well as rural areas.“What's more, livestreaming allows hosts to answer call-in questions from digital audiences in real time, which will enhance shopping experiences and attract more netizens to shop online," Cao added.
The number of people likely to watch livestreaming e-commerce events is 388 million in 2020. The typical livestreaming e-commerce session involves celebrities promoting and selling goods while answering questions from an online audience， with everything taking place in real time via devices such as smartphones.
Livestreaming is increasingly gaining popularity as a new online shopping platform among Chinese netizens, creating a huge market worth more than 970 bilion yuan ( $ 149.9 bilion) in 2020. E-commerce giant Alibaba's Taobao Live has taken the lion's share of livestreaming, as 68.5 percent of consumers use the service, according to a survey conducted by the China Consumers Association. Douyin and Kuaishou have taken second and third spots, respectively. Other large Chinese Internet and e-commerce players like JD. com have also thrown their hats into the ring.
Livestreaming has become a key means for brands to gain awareness and boost sales, and for smaller operators such as farmers to have better access to consumers, especially during the pandemic period.
1. What contributes to better shopping experiences in livestreaming?| A．Discount price of products. |
| B．Participation of some popular guests. |
| C．Convenience to buy goods at any place. |
| D．Interaction between hosts and customers. |
| A．The e-commerce giants in livestreaming. |
| B．The present situation and ways of livestreaming. |
| C．The influence and effect of livestreaming. |
| D．The reasons why livestreaming is so popular. |
| A．Throw away their hats. | B．Participate in the game. |
| C．Exchange hats for a ring. | D．Ring other e-commerce players. |
| A．Douyin. . | B．Taobao Live. |
| C．Kuaishou. | D．JD. com. |
