After several decades of development, Chinese cultural industries, such as online literature and video games, have created products     1     enrich global culture with creativity, imagination and local elements, appealing to both domestic consumers and those from overseas.

China’s video game industry, after three decades of development,     2     (evolve) into a competitive player in the international market, especially in the section of mobile games, driven by the Internet and     3     (technology) advancements.

According to CNG, overseas revenue from games independently developed in China had risen from $11.6 billion in 2019     4     $16.4 billion in 2023, achieving a four-year CAGR of 9.04percent. This growth is primarily attributed to the advantages of Chinese companies in mobile game development and operations.

With the widespread adoption of smartphones     5     the development of mobile Internet technologies, mobile games have become a major part of the global gaming market.     6     (depend) on the leading technology and extensive     7     (experienced) in this area, Chinese gaming companies have     8     (successful) launched a series of popular game products in both domestic and overseas markets.

In 2023, Genshin Impact became the     9     (popular) Chinese game in overseas markets. By the end of last year, it had garnered about $5 billion, and players from overseas contributed more than 60 percent of the total, according to data from analytics company Sensor Tower and App Magic.

Since     10     (it) launch in 2020, Genshin Impact has won the best mobile game award in 2021and the player’s voice award in 2022 at the annual The Game Awards — often dubbed as the “Oscars” of the global gaming industry, while being nominated for the best ongoing award four times.

2 . With coffee beans in short supply worldwide and Chinese consumers expanding their coffee habit, Yunnan province beans have increasingly appeared in major coffee chains in China.

Yunnan, the largest coffee planting area in China, is blessed with high altitudes and suitable climate for planting high-quality coffee beans. The province is the source of more than 99% of domestically (国内地) produced coffee.

Last year, Brazil, the world’s largest coffee producing country, experienced extreme weather, including drought and frost, which caused a decrease in output of nearly 20%. The epidemic (疫情) is another reason for the price increase. The COVID-19 pandemic has hampered the timely transportation of coffee beans to overseas markets.

With coffee from international markets in short supply, Yunnan has drawn attention of coffee chains in China.

Ye Peng, a coffee farmer in Pu’er, Yunnan, for more than a decade, said she has seen the prices of orders double from last year. With advanced planting technologies and higher quality local coffee beans, her company ships its product to famous coffee chains such as Starbucks and Manner Coffee.

Baoshan Chunzheng Coffee Company is a major coffee provider in Yunnan. It provides coffee beans to Yum China, which operates fast food chains KFC and Pizza Hut (必胜客) in the country.

With promising markets at home and abroad, there are more and more coffee farmers and coffee factories in Yunnan.

Demand on tourism burst as the Minsu market’s recovery sped up during the May Day holiday. Oceans of tourists flooded into Zibo in China’s Shandong Province for its BBQ,     1     drove its Minsu market to boom. According to the online booking site Tujia, Minsu’s average room price remained lower than the national average level, but     2     (it) booking number increased three times in Shandong Province during the May Day vacation.

    3     (base) on Tujia statistics, other cities in Shandong Province also showed remarkable performances on Minsu bookings. Qingdao and Weihai were among China’s top ten tourism destinations.     4     former even surpassed (超过) Chengdu and Chongqing for the first time to take the number one spot.     5     (additional), the booking numbers in Yantai, Jinan, Rizhao and Tai’an of Shandong Province also     6     (see) a good performance.

The Minsu in rural areas still gain     7     (popular), with the booking number     8     (account) for nearly 40% of the total, according to Tujia.

Among customers booking the Minsu in rural areas, the “post-80” and “post-90” generations are still the mainstream. The     9     (hot) types of accommodations are lofts, inns, and single-family villas. Besides, fruit and vegetable picking, DIY activities, and food-tasting events are the top choices     10     holiday activities.

4 . The concept “China chic”, or guochao, has become popular in recent years. According to relevant data, from January to July 2022, the search volume for “Guochao” as a keyword has increased by 392. 66% year on year. Big Data Report of 2021 Guochao Pride Search from Baidu revealed that the level of interest in guochao has skyrocketed in the past 10 years. Domestic（国内 的）products are in fashion, and domestic consumption has increasingly become an important choice for the new generation of consumers.

China chic mixes unique cultural elements with the latest trends in various industries, which not only satisfies younger consumers' needs for pursuing personality and fashion, but also plays a role in bringing back traditional culture. The rise of China chic is the result of China's rapid economic development and has some cultural motivations behind it. Besides, the continuous improvement of the consumption power of Chinese people is an important reason for the rise of China chic.

Most importantly, cultural confidence is the driving force for the rise of China chic. Five thousand years of Chinese civilization has left us a rich cultural heritage. Guochao is, in many ways, the perfect representative of the new wave of Chinese nationalism. Starting in the fashion industry, this trend shows Chinese consumers' newfound interest in Chinese cultural heritage. The guochao trend is at its strongest among young adults who live in an even more powerful China and thus have a strong feeling of national pride. China's national strength is increasing, and its soft power is also on the rise. Even so, we still have a long way to go to carry forward this China chic. But as it has become a part of people's lives, no doubt there will even be more diverse China chic products showing Chinese charm in the future.

5 . China's livestreaming e-commerce industry has witnessed explosive growth during the COVID-19 pandemic, thus creating new growth opportunities for a wide range of businesses.

Cao lei, director of the E-Commerce Research Center at the Internet Economy Institute, said that while most e-commerce platforms have now hit bottlenecks in finding new customers, livestreaming provides an important channel for them to tap into customers living in fourth and fifth-tier cities as well as rural areas.“What's more, livestreaming allows hosts to answer call-in questions from digital audiences in real time, which will enhance shopping experiences and attract more netizens to shop online," Cao added.

The number of people likely to watch livestreaming e-commerce events is 388 million in 2020. The typical livestreaming e-commerce session involves celebrities promoting and selling goods while answering questions from an online audience， with everything taking place in real time via devices such as smartphones.

Livestreaming is increasingly gaining popularity as a new online shopping platform among Chinese netizens, creating a huge market worth more than 970 bilion yuan ( $ 149.9 bilion) in 2020. E-commerce giant Alibaba's Taobao Live has taken the lion's share of livestreaming, as 68.5 percent of consumers use the service, according to a survey conducted by the China Consumers Association. Douyin and Kuaishou have taken second and third spots, respectively. Other large Chinese Internet and e-commerce players like JD. com have also thrown their hats into the ring.

Livestreaming has become a key means for brands to gain awareness and boost sales, and for smaller operators such as farmers to have better access to consumers, especially during the pandemic period.