| A．She is not surprised at the news. |
| B．She has no interest in the news. |
| C．She is shocked by the news. |
2 . LANZHOU-When an international olive oil competition announced its winners in Greece in late June, excitement spread across the village of Daoqi in Northwest China.
“The award-winning olive oil was made from our fruit,” said Ru Ciming, 50, an olive planter from the village under the city of Longnan, Gansu province. The variety of olive trees in Ru’s orchard (果园) was introduced from Spain. In the eyes of locals, the foreign trees have not only pulled the city, once among the least-developed regions in China, out of poverty, but they have also brought them international fame.
Olives originated in the Mediterranean (地中海地区) and their oil, often called liquid gold, is used widely in food, cosmetics and medicine. In the 1960s, the Albanian government gifted China more than 10,000 olive saplings (树苗), which were then planted in many parts of the country on nationwide trials. Longnan began to plant olive trees in the early 1970s and experts concluded that the region was ideal for the resettlement of the olive trees due to its climate and soil condition. After years of experiments and promotion, it is now the largest olive cultivation (栽培) base in China.
In recent years, the local olive oil industry has continued to expand as Longnan has improved cooperation with Mediterranean countries that have a long history of olive planting, including Italy, Greece and Spain. The improved cooperation aims to introduce better varieties and initiate technical exchanges.
Pedro J. Rodriguez Sanchez, a Spanish olive seedling expert, was one of the early contributors to olive exchanges. He arrived in Longnan in 2009, when only half of the local olive tree seedlings had survived. His technical guidance helped raise the survival rate to over 90 percent.
Zhao Haiyun, an official in charge of promoting the olive industry in Longnan’s Wudu District, said that many more European experts have arrived since Sanchez. They have visited orchards to offer guidance to farmers, and helped companies improve their processing and storage procedures.
They have helped the district, as well as the city of Longnan, to jump on the bandwagon of China’s rising demand for high-quality olive oil, especially among well-off urban families, said Zhao.
1. What can we learn from the third paragraph?| A．Olive oil is named liquid gold and has many uses. |
| B．The Albanian government sold some olive saplings to China. |
| C．Longnan has a history of about 30 years of planting olive trees. |
| D．Longnan is fit for the growth of olive trees due to its rich water resources. |
| A．Italy. | B．Albania. | C．Spain. | D．Greece. |
| A．Policy. | B．Habit. | C．Fashion. | D．Model. |
| A．Olives link Northwest China with world |
| B．Oliver trees pull Longnan out of poverty |
| C．Longnan is largest olive cultivation base in China |
| D．Longnan improves cooperation with Mediterranean countries |
3 . Would you believe it, Bangladesh is the happiest nation in the world! The United States, on the other hand, is a sad story: it ranks only 46th in the World Happiness Survey. That's far behind India, the fifth happiest place in the world, and others including Ghana and Latvia, Croatia and Estonia.
The research was led by London School of Economics professors into the link between personal spending power and the quality of life. It has proved that money can buy everything but happiness. The study revealed that people in Bangladesh, one of the poorest countries in the world, act far more happiness from their small incomes than, for example, the British (32nd on the list) do from their relatively large bank balances. In fact, people in most rich countries are much unhappier than poorer people in countries like the Domini can Republic and Armenia.
Most unfortunate, however, are Russians and people in some other parts of the former Soviet Union. They are neither rich nor happy, indicates the World Happiness Survey.
The study shows that although the British have twice as much money to spend in real terms compared with 40 years ago, their quality of life has not improved. Earlier surveys showed that many Britons thought money could bring happiness. The new study shows that such a link still exists in poor countries because a small increase in income can mean large improvements in lifestyle.
The researchers have concluded that although Britons are rich compared with most other countries, many suffer from an emotional poverty caused by consumerism (消费主义) and the breakdown of family life. “We are being seduced by a huge economic power and our personal needs are not being met,” said nip Marks, a social sciences researcher at survey University who also worked on the report.
1. How is the second paragraph organized?| A．By giving reasons. | B．By making a comparison. |
| C．By giving numbers. | D．By following the time order. |
| A．attracted | B．reduced | C．contracted | D．Prohibited |
| A．Favorable. | B．Doubtful. | C．Objective. | D．Unclear. |
| A．Some effective ways to act happiness. | B．Results from the World Happiness Survey. |
| C．The belief that money could bring happiness. | D．Introduction of the happiest nation in the world. |
Mr. Green lived in the woods with his wife and children. He
5 . Like a tired marriage, the relationship between libraries and publishers has long been reassuringly dull. E-books, however, are causing heartache. Libraries know they need digital wares if they are to remain relevant, but many publishers are too careful about piracy and lost sales to co-operate. Among the big six, only Random House and Harper Collins license e-books with most libraries. The others have either denied requests or are reluctantly experimenting.
Publishers are wise to be nervous. Owners of e-readers are exactly the customers they need: book-lovers with money—neither the devices nor broadband connections come cheap. If these wonderful people switch to borrowing e-books instead of buying them, what then? Electronic borrowing is awfully convenient. Unlike printed books, which must be checked out and returned to a physical library miles from where you live, book files can be downloaded at home. Digital library catalogues are often browsed at night from a; comfortable sofa. The files disappear from the device when they are due. Awkwardly for publishers, buying an e-book costs more, than renting one but offers little extra value.
You cannot resell it, lend it to a friend or burn it to stay warm. Owning a book is useful if you want to savor (品尝) it repeatedly, but who reads “Fifty Shades of Grey” twice?
E-lending is not simple, however. There are lots of different and often incompatible e-book formats, devices and licences. Most libraries use a company called Over Drive, a global distributor that secures rights from publishers and provides e-books and audio files in every format. Yet publishers and libraries are worried by Over Drived market dominance, as the company can increasingly dictate fees and conditions.
Library boosters argue that book borrowers are also book buyers, and that libraries are vital spaces for readers to discover new work. Many were cheered by a recent Pewsurvey, which found that more than half of Americans with Horary cards say they prefer to buy their e-books. But the report also noted that few people know that e-books are available at most libraries, and that popular titles often involve long waiting lists, which may be what inspires people to buy.
So publishers keep adjusting their lending arrangements in search of the right balance. The story of the library e-book is a nail-biter.
1. What can be inferred from the first paragraph?| A．Libraries are eager to keep relationship with publishers. |
| B．Several publishers have sold e-books to most libraries. |
| C．Libraries care too much about piracy and book sales. |
| D．Most publishers hesitate to cooperate with libraries. |
| A．It can help save readers' expenses on devices and broadband connections. |
| B．It needs checking out and returning to the library via the Internet. |
| C．It enables readers to resell the book files or lend them to friends. |
| D．It has a time limit for the book files downloaded on the device. |
| A．It has the privilege to offer readers various brands of e-readers. |
| B．It distributes e-books and audio files to publishers. |
| C．Its market dominance threatens publishers and libraries. |
| D．It devotes itself to improving conditions of e-book market. |
| A．people with library cards have to wait to borrow popular e-books |
| B．E-books are accessible in libraries and full of exciting prospects. |
| C．more than half of Americans choose e-books over physical copies |
| D．the desire to collect a popular book inspires people to buy it |
6 . Let’s say you want to purchase a camera, and you’re comparing two different advertisements. In one, the pictures, colors, and instructions make the information easy to read. The other has an unclear style that takes more time for you to understand. If you decide to purchase the second camera with the more confusing advertisement, new research out of Rensselaer Polytechnic Institute shows that, over time, you’ll likely be happier with your choice.
In a paper co-authored by Gaurav Jain, an assistant professor of marketing in the Lally School of Management at Rensselaer, researchers found that nonstop stimuli (刺激), or the difficulty for an individual to process a message, increases people’s attitudes toward that message after a time delay.
“This research has a real-life impact,” Jain said. “Most of the time, marketing communicators try to make their message clear. What we learned, however, is that there are certain times, especially when people need to make choices, when we should actually use nonstop stimuli so that whatever people are choosing, they will like it once time has passed.”
Using primary data collection designed by Jain of about 500 diverse individuals, researchers also found that consumers judge the time spent in the decision-making process wrongly. Rather than recognizing that the lengthy decision came from trying to understand the information, when looking back on the process, consumers instead believe they spent the time on making the decision. This leads the consumer to believe the decision they made was informed and worthy.
These findings are meaningful for marketing communications in many fields.
“When people are making decisions,” Jain said, “like choosing insurance products, retirement funds, or even when choosing an elected official, marketers and designers need to remember that if we can make an individual spend some time in that choosing process, it’s more likely people will stick with the option they chose over time.”
Jain says that when consumers’ attitudes about a product increase, the impact on post-purchase decisions like returns and reviews of the product will be more favorable to the brand.
1. How does the author introduce the topic?| A．By listing figures. | B．By giving examples. |
| C．By using others’ words. | D．By showing people’s reviews. |
| A．Make their message short. |
| B．Make their message attractive. |
| C．Make their message easy to understand. |
| D．Make their message hard to understand. |
| A．Writing a paper. | B．Selling a product. |
| C．Choosing a camera. | D．Designing a new brand. |
| A．Time Delay: What is it |
| B．Suggestions to the Marketers |
| C．How to Make Consumers Happy |
| D．Difficult Decision, Satisfactory Choice |
The Silk Road derives (获得） its name from the profit-making trade in silk that
Though silk was the major item
In
8 . “I think kawaii, or cute feelings, can remind us of human connection that we sometimes forget,” says Hiroshi Nittono, director of the Cognitive Psychophysiology Laboratory at Osaka University.
“Viewing cute images of baby animals gives us a desire to act tenderly and responsibly to protect them,” he explains. “This idea holds that weak and defenseless but cute things set off caregiving behavior in the beholder.” Cute things make us feel protective, and when we’re protective, we might be naturally more focused.
Engineers, advertisers, and developers have taken advantage of this phenomenon, using kawaii to control user experience and consumer behavior. Researchers call it cute engineering. It’s a way to harness positive feelings and emotions to motivate (激励) and shape the user’s behavior in a positive way.
Sometimes cute engineering is subtle (微妙的), but it’s often quite obvious. Engineers use kawaii in the field of robotics, for instance—the cuter the robot, the more humans will want to engage with it. There’s also the iMac, which over the years, Apple designed to be subtly adorable (可爱的). It persuaded traditionally non-computer users to buy into the world of computing so that they could sell more units.
There’s also “cute filtering (萌物滤镜)”, a component of cute engineering that allows consumers to personalize their kawaii experience, just like the way iMac users could choose the color of their units. In this way, users can create their own kawaii experience. Using a “cute filter”, users can freely choose the cuteness parameters (参数) such as color, size, motion, smell, and taste to adjust their desired cute output.
1. Why would people like to protect cute baby animals according to Hiroshi Nittono?| A．People have no choice but to do it. |
| B．People are taught to protect animals. |
| C．Cute things motivate people to protect them. |
| D．Cute baby animals are too weak to protect themselves. |
| A．Focus on. | B．Figure out. | C．Throw light on. | D．Make use of. |
| A．The iMac could shape people’s preference. |
| B．Computer producers could make more money. |
| C．Engineers could design computers to their taste. |
| D．Consumers would like to have more kawaii experience. |
| A．The Power of Kawaii. | B．Protect Cute Animals. |
| C．A New Discovery. | D．Control Cute Feelings. |
Nowadays, an increasing number of young Chinese spend money because they are “lazy”. According to a report issued in December by China’s e-commerce platform Taobao on China’s “lazy economy”, Chinese people spent 16 billion yuan on products and services online in 2018. The post-1995 generation was the “laziest” as its consumption increased by 82 percent, compared with that in 2017.
The so-called lazy economy refers to a new type of consumption of products and services which are designed to save time and labor. According to the report, many people of the post-1995 generation buy high-tech electronic devices such as floor mopping robots and automatic window cleaners, which save the trouble of doing household chores. Meanwhile, take-out food delivery services are also popular among people born after 1995.
Young people are willing to spend money on such products because they want to enjoy hard-earned leisure time after a busy and stressful day at work or school, reported Global Times. Because they need to focus on their studies or jobs, these so-called lazy people tend to use their leisure time more efficiently. For example, Wei Duo, a 21-year-old college student, is a frequent user of take-out food delivery services. “I once had a birthday cake delivered to my friend who lives far from my home. It cost me 50 yuan but it saved me almost half a day that would have been needed to deliver it myself My friend was also happy because she got to eat the cake instantly.” Wei told the Global Times.
While the “lazy economy” might be convenient for young people, it might also create problems. The lazy economy’ on campus is expressed in things like people buying food or other things without leaving the dormitory. As a result, they stay in their dormitories all day long, playing on computers and smart phones. According to Jinan Daily, this situation could lead to young people becoming less sociable and even developing problems of communicating with others. Young people should be alert (警觉的) to it.
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The eight-day 2021 Cloud ACG Industry Trade Fair concluded in Hangzhou on May 5,
In addition
The trade fair was created last year as an alternative plan
