2 . Would you believe it, Bangladesh is the happiest nation in the world! The United States, on the other hand, is a sad story: it ranks only 46th in the World Happiness Survey. That's far behind India, the fifth happiest place in the world, and others including Ghana and Latvia, Croatia and Estonia.

The research was led by London School of Economics professors into the link between personal spending power and the quality of life. It has proved that money can buy everything but happiness. The study revealed that people in Bangladesh, one of the poorest countries in the world, act far more happiness from their small incomes than, for example, the British (32nd on the list) do from their relatively large bank balances. In fact, people in most rich countries are much unhappier than poorer people in countries like the Domini can Republic and Armenia.

Most unfortunate, however, are Russians and people in some other parts of the former Soviet Union. They are neither rich nor happy, indicates the World Happiness Survey.

The study shows that although the British have twice as much money to spend in real terms compared with 40 years ago, their quality of life has not improved. Earlier surveys showed that many Britons thought money could bring happiness. The new study shows that such a link still exists in poor countries because a small increase in income can mean large improvements in lifestyle.

The researchers have concluded that although Britons are rich compared with most other countries, many suffer from an emotional poverty caused by consumerism (消费主义) and the breakdown of family life. “We are being seduced by a huge economic power and our personal needs are not being met,” said nip Marks, a social sciences researcher at survey University who also worked on the report.

3 . Let’s say you want to purchase a camera, and you’re comparing two different advertisements. In one, the pictures, colors, and instructions make the information easy to read. The other has an unclear style that takes more time for you to understand. If you decide to purchase the second camera with the more confusing advertisement, new research out of Rensselaer Polytechnic Institute shows that, over time, you’ll likely be happier with your choice.

In a paper co-authored by Gaurav Jain, an assistant professor of marketing in the Lally School of Management at Rensselaer, researchers found that nonstop stimuli (刺激), or the difficulty for an individual to process a message, increases people’s attitudes toward that message after a time delay.

“This research has a real-life impact,” Jain said. “Most of the time, marketing communicators try to make their message clear. What we learned, however, is that there are certain times, especially when people need to make choices, when we should actually use nonstop stimuli so that whatever people are choosing, they will like it once time has passed.”

Using primary data collection designed by Jain of about 500 diverse individuals, researchers also found that consumers judge the time spent in the decision-making process wrongly. Rather than recognizing that the lengthy decision came from trying to understand the information, when looking back on the process, consumers instead believe they spent the time on making the decision. This leads the consumer to believe the decision they made was informed and worthy.

These findings are meaningful for marketing communications in many fields.

“When people are making decisions,” Jain said, “like choosing insurance products, retirement funds, or even when choosing an elected official, marketers and designers need to remember that if we can make an individual spend some time in that choosing process, it’s more likely people will stick with the option they chose over time.”

Jain says that when consumers’ attitudes about a product increase, the impact on post-purchase decisions like returns and reviews of the product will be more favorable to the brand.

Nowadays, an increasing number of young Chinese spend money because they are “lazy”. According to a report issued in December by China’s e-commerce platform Taobao on China’s “lazy economy”, Chinese people spent 16 billion yuan on products and services online in 2018. The post-1995 generation was the “laziest” as its consumption increased by 82 percent, compared with that in 2017.

The so-called lazy economy refers to a new type of consumption of products and services which are designed to save time and labor. According to the report, many people of the post-1995 generation buy high-tech electronic devices such as floor mopping robots and automatic window cleaners, which save the trouble of doing household chores. Meanwhile, take-out food delivery services are also popular among people born after 1995.

Young people are willing to spend money on such products because they want to enjoy hard-earned leisure time after a busy and stressful day at work or school, reported Global Times. Because they need to focus on their studies or jobs, these so-called lazy people tend to use their leisure time more efficiently. For example, Wei Duo, a 21-year-old college student, is a frequent user of take-out food delivery services. “I once had a birthday cake delivered to my friend who lives far from my home. It cost me 50 yuan but it saved me almost half a day that would have been needed to deliver it myself My friend was also happy because she got to eat the cake instantly.” Wei told the Global Times.

While the “lazy economy” might be convenient for young people, it might also create problems. The lazy economy’ on campus is expressed in things like people buying food or other things without leaving the dormitory. As a result, they stay in their dormitories all day long, playing on computers and smart phones. According to Jinan Daily, this situation could lead to young people becoming less sociable and even developing problems of communicating with others. Young people should be alert (警觉的) to it.

The eight-day 2021 Cloud ACG Industry Trade Fair concluded in Hangzhou on May 5,     1     (draw) 5981 insiders and traders from 46 countries and regions.

    2     (consider) as a key platform to boost international exchanges when the world is still battling COVID-19 spread, the fair announced over 80 projects, with     3     (they) total finance reaching nearly 2 billion yuan. Deals, about games and animated works from 103 Chinese and foreign companies and organizations     4     (sign) during the event, reaching     5     total value of 100 million yuan, more than twice of the 40 million yuan contracted last year.

In addition     6     the online activities which involved 20 international festivals and renowned     7     (studio), the event also launched an online campaign to encourage tourists to wear traditional-style costumes to places of interest during the May Day holiday, aiming to promote young people’s rising     8     (prefer) of traditional culture and history.

The trade fair was created last year as an alternative plan     9     (support) the 17th China International Cartoon & Animation Festival,     10     influence has already reached far and wide across the globe.