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阅读理解-阅读单选(约320词) | 适中(0.65) |
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文章大意:这是一篇说明文。如果一个企业想在国际上销售它的产品,最好先做一些市场调查。文章主要给出了因为文化习俗不同,一些美国大公司在国外售卖产品时所吸取到的惨痛教训。

1 . If a business wants to sell its products internationally, it had better do some market research first. This is a lesson that some large American corporations have learned the hard way.


What’s in the name?

Sometimes the problem is the name. When General Motors introduced its Chevy Nova into Latin America, it overlooked the fact that Nova in Spanish means “It doesn’t go”. Sure enough the Chevy Nova never went anywhere in Latin America.


Translation problems

Sometimes it is the slogan that doesn’t work. No company knows this better than Pepsi-Cola with its “Come alive with Pepsi!” campaign. The campaign was so successful in the United States that Pepsi translated its slogan literally for its international campaign. As it turned out, the translations weren’t quite right. Pepsi was begging Germans to “Come out of the grave (坟墓)” and telling the Chinese that “Pepsi brings your ancestors back from the grave.”


A picture’s worth a thousand words

Other times, the problem involves packaging. A picture of a smiling baby has helped sell countless jars of Gerber baby food. When Gerber started selling baby food in Africa, they used the same packaging as in the US, with the smiling baby on the label. Later they learned that in African countries, the picture on the jar shows what the jar has in it for many people there can’t read.


Twist of fate

Even the culture and religious factors and pure coincidence can be involved. Thorn McAn shoes have a Thorn McAn “signature” inside. To people in Bangladesh, which is a Muslim country, this signature looked like Arabic script for the word Allah. In that country feet are considered unclean and Muslims felt the company was offending God’s name by having people walk on it.

1. From the text we learned that _________.
A.Chevy Nova was a hit in Latin America
B.General Motors did the best market research of all companies
C.Pepsi still sold well in China owing to the translation problems
D.the “Come alive with Pepsi” campaign worked well in the US
2. What was Gerber’s problem?
A.The picture on the jarB.A translation problem
C.Cultural factorD.Religious factor
3. For what reason were Thorn McAn shoes turned down in Bangladesh?
A.They are not designed attractively
B.Their advertisements are not persuasive
C.A signature looking like the word Allah was in the shoes
D.Problem for Thorn McAn was the company’s name
4. What does the text mainly tell us?
A.Lessons from some large corporations.B.How to make use of advertisements
C.The importance of market researchD.The importance of packaging
5. The intended readers of the passage are _________.
A.product advertisersB.market researchers
C.managers of Sales DepartmentD.businesses to promote products abroad
2024-02-14更新 | 59次组卷 | 1卷引用:天津市滨海新区塘沽第一中学2021-2022学年高三毕业班下学期第三次月考英语试题
阅读理解-阅读表达(约420词) | 较易(0.85) |
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文章大意:这是一篇记叙文。主要讲述了作者在儿子内森的软磨硬泡下,给他买下了一份降临历作为生日礼物。但是当时距离圣诞节还有4个月,内森尽管几次想要提前拆开礼物,但是最终等到了圣诞节,他懂得了延迟快乐的意义。
2 . 阅读下面短文,并根据题目要求用英语回答问题(请注意问题后的字数要求)。

“Mom, look at this LEGO Star Wars set,” my eight-year-old son Nathan said. “Can I get it for my birthday?” I looked at the LEGO set in question.

“Nathan, this isn’t just a regular LEGO set. It’s an Advent calendar(降临历).” Seeing his questioning look, I explained, “An Advent calendar counts down the days until Christmas. Starting on December 1st, you open one box each day, and each box contains one small LEGO toy.”

“I want this really badly, Mom. Can I get it for my birthday?”

“Yes, but here’s the problem with that. It’s August right now, and your birthday is in September. If we bought this for your birthday, you couldn’t start opening the toys until December 1st. That would be a long time for you before playing with a new toy. Are you sure you want it?” He thought for a minute and said, “Yes, Mom, I really want that Advent calendar.” So we bought the calendar.

On Nathan’s birthday in mid-September, he received many presents, including the Advent calendar. He seemed as surprised and pleased with it as he did with other gifts that were actually a surprise. And then he started to open it.

“Remember that’s an Advent calendar. So we can’t open it yet.” His shoulders slumped(垂下来). “Oh, yeah, that’s right,” he said unwillingly.

We put the box in his closet. I hoped he’d forget about it, but that was wishful thinking.

“How many more days should I wait until I can start opening the toys in the calendar?” he asked the day after his birthday. I gave him a pocket calendar, and we counted how many days there were until December 1st.

After waiting for so long, it was December 1st finally. Nathan’s hands were practically shaking as he opened that first box. “I’m so glad I waited, Mom,” he told me.

People say that Christmas starts earlier and earlier every year. I know these complaints are about the over-commercialization of the holiday, and I see their point. But this year, Christmas came to our house very early, and it was so much fun.

1. What is an Advent calendar used to do? (no more than 10 words)
________________
2. Why was the author unwilling to buy the Advent calendar for Nathan at first? (no more than 12 words)
________________
3. How can we understand the underlined sentence in Paragraph 7? (no more than 8 words)
________________
4. Why do people say Christmas starts earlier and earlier? (no more than 10 words)
________________
5. What do you think of Nathan’s birthday present? Why? (no more than 20 words)
________________
2023-02-10更新 | 186次组卷 | 2卷引用:天津市第一中学2022-2023高三上学期第三次月考英语试卷
阅读理解-阅读单选(约390词) | 适中(0.65) |
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文章大意:这是一篇说明文。本文主要介绍了罗切斯特大学的Clothesline Arts Festival,介绍了这个艺术节的起源和特点。

3 . The Memorial Art Gallery (MAG) opened its doors again this weekend for the University of Rochester’s Clothesline Arts Festival. This event has been an annual tradition at the Centennial Sculpture Park right outside the MAG for the last 62 years. Initially organized with less than 100 artists showing their work on clothes lines and fences, this festival has attracted over 500 artists from across the nation.

The park was decorated with colorful tents where artists proudly displayed their works. Each tent was a story within itself — a display of skill, creativity, and years of experience.

Piche Design, a unique custom creation art store owned by Chuck Peashy, had one of the most interesting tents: an eye-catching, old setting with lamps shaped like musical instruments. “People come to me with objects that belonged to their long-gone loved ones, and I make beautiful items out of those for them. It is, indeed, rewarding,” said Peashy.

Jill Schiller started doodling (涂鸦) when she was very young. Her hobby gave way to a series of super cool modern designs. She now draws with Swedish weaving techniques on scarves, carpets, bags, and T-shirts in her tent. Schiller believes that it is evidently a great method of expressing creativity and emotion.

George Banagis’ tent, which presented watercolor and pen and ink pieces, had a variety of options. His complicated pen and ink illustrations were available in the original full-size versions, which were made after weeks of effort, and also small, affordable postcards, notepads, and other souvenirs. Visitors loved this inexpensive form of art and flooded inside to buy.

Visitors also experienced all seven continents in one tent, Tatarzyn Photography. From penguins lined up on an Antarctic coastline to swans and wandering African elephants, Ted Tatarzyn has traveled all around the world to catch these moments of amazing creatures with a camera. “This is actually my second career,” said Tatarzyn, who interestingly worked at Kodak for many years before its shutdown. He then started touring around the world for the pictures.

Strolling across the little artistic showcases is a learning experience that every student should take advantage of. And Clothesline had many other stories to tell.

1. What was the Clothesline Arts Festival most probably named after at first?
A.The hosting place of the festival.B.The diverse artists joining the event.
C.The unique way of displaying works.D.The cloths and various materials used.
2. What do we know about Piche Design?
A.It focuses on the musical instrument design.B.It helps people recall their loved ones.
C.It repairs valuable things for people.D.It mainly sells classical furniture.
3. What do Jill Schiller’s and George Banagis’ tents have in common?
A.They are both about art drawings with strong personal styles.
B.They are both popular among university students.
C.They both display products with local cultures.
D.They are both about inexpensive paintings.
4. What is the main topic of the tent Tatarzyn Photography?
A.Travel experience sharing.B.Artistic creativity training.
C.Professional camera skill teaching.D.Animal photos displaying.
5. What is the purpose of the text?
A.To remember a 62-year-old tradition.B.To recommend some excellent artists.
C.To advertise a secondhand market.D.To introduce a special artistic festival.
2023-02-10更新 | 237次组卷 | 3卷引用:天津市第一中学2022-2023高三上学期第三次月考英语试卷
阅读理解-阅读单选(约330词) | 较易(0.85) |
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文章大意:这是一篇应用文。文章主要介绍了爱丁堡五个的节日。

4 . Edinburgh is the world’s “festival city”. The city holds 12 festivals throughout the year, half of which are celebrated during the months of July and August. Hundreds of thousands of people visit the Scottish capital during the summer to enjoy the very best of art and literature. Below are some of the events you can enjoy.

The Edinburgh International Festival

This is the original Edinburgh festival, which began in 1947. Actors, musicians, dancers and opera singers from all over the world perform for large audiences. You need tickets for most of the festival’s events, which take place in theaters around the city.

The Edinburgh Festival Fringe

This is the largest art festival in the world,with thousands of performances. Anyone can perform at the festival, and over 20,000 artists can take part. Go to the Royal Mile, one of Edinburgh’s main streets, to watch performers such as magicians, acrobats(杂技演员), and comedians.

You will meet various performance artists walking from one side of the city to the other during this festival season. However, it can get very busy, as thousands of tourists and local people fill the city streets to enjoy the shows.

The Edinburgh International Book Festival

Beginning in 1983, this is the largest book festival in the world and takes place every year in Charlotte Square Gardens in the center of Edinburgh. There are over 700 events for children and adults. You can meet many authors, talk to them, ask them to sign a book or listen to them talking about their stories.

The Edinburgh Jazz and Blues Festival

Music lovers come to this festival to enjoy musical performances all over the city. Artists perform street theater, dance and circus shows in amazing costumes. Everyone can enjoy the music and dance performances.

1. Which festival of Edinburgh can not be enjoyed for free?
A.The Edinburgh Jazz and Blues Festival.
B.The Edinburgh Festival Fringe.
C.The Edinburgh International Festival.
D.The Edinburgh International Book Festival.
2. Tommy who loves reading is most likely to go to________.
A.The Royal Mile.B.Streets all over the city.
C.Theaters around the city.D.Charlotte Square Gardens.
3. Which statement is FALSE about the Edinburgh Festival Fringe?
A.It is the largest art festival around the world.
B.The performers will walk across Edinburgh during the festival.
C.Only invited artists are allowed to perform at this festival.
D.As a tourist you will find the streets of Edinburgh crowded during the festival.
4. Which of the following performances will not be seen at the Edinburgh Jazz and Blues Festival?
A.Circus shows.B.Magic shows.C.Street theater.D.Dance performances.
5. The passage is probably taken out of________.
A.a tourism brochure about Edinburgh.
B.a book about the history of Edinburgh.
C.a magazine introducing theaters in Edinburgh.
D.a poster to promote Edinburgh’s musical culture.
2022-11-26更新 | 82次组卷 | 1卷引用:天津市滨海新区塘沽第一中学2022-2023学年高三毕业班第二次月考英语试卷
智能选题,一键自动生成优质试卷~
书信写作-其他应用文 | 容易(0.94) |
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5 . 假设你是晨光中学的李津,近期,你收到了正在学中文的法国朋友Chatham送给你的凡尔纳(Jules Verne)写的一本书Around the World in Eighty Days 《八十天环游地球》。作为回礼,你想送一本能体现中国文化的书,请给Chatham写封电子邮件,内容包括:
要点:
1. 对他表达感谢和对这本书的理解;
2. 简单介绍你赠送的这本书名和内容;
3. 希望他来中国并了解中国文化。
注意:1. 词数不少于100;
2. 可适当增加细节,以使行文连贯。
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书信写作-邀请信 | 较易(0.85) |
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6 . 假定你是李华,你的朋友Frank就读于天津某国际学校,对传统中国文化非常感兴趣,你校将举办中国传统文化周,请给你的英国朋友George写封邮件,邀请他参加。内容包括:
1.活动时间地点;2.邀请Frank参加;3.介绍活动内容(看京剧,赏国画等)。
注意:1. 词数不少于100;
2. 可以适当加入细节,使内容充实、行文连贯。
参考词汇:京剧Peking Opera   国画:Chinese painting
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书信写作-其他应用文 | 适中(0.65) |
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7 . 假定你是李津,你的美国笔友Chris来信向你了解“中医”的有关情况。请根据以下提示给他写一封回信。
(1) “中医”有着悠久的历史,经过了数千年的实践和发展;
(2) “中医”也是一门科学,它的优点正得到越来越广泛的认可;
(3) 你自己对“中医”的看法。
注意:(1)词数不少于 100;
(2)可适当加入细节,使内容充实、行文连贯;
(3)开头和结尾已给出,不计入总词数。
参考词汇:“中医” Traditional Chinese Medicine(TCM)
Dear Chris,
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Yours,

Li Jin

2020-04-13更新 | 192次组卷 | 2卷引用:天津市南开中学2022-2023学年高三上学期第15次统练英语试题
共计 平均难度:一般