1 . Data shows that Chinese brands are winning increasingly more consumers in recent years, especially among the younger generation. The trend is usually called “guochao”, or “Chinese fashion trend”, which has driven demand for domestic (国内的) brands and products that often include Chinese traditional culture and style.
Its main followers are millennial born between1980-1995 and Generation Z born between 1995 and 2010. Unlike the older generations who could have attachment to Western culture and brands, Chinese youth were born and raised when the country’s economy and wealth were taking off. The younger generation tends to have strong and genuine confidence in their national identity and traditional culture.
To woo young customers, these domestic names are making products with high quality and appeal by strengthening research and marketing efforts. An often-cited case is Li-Ning, China’s homegrown sportswear brand that is named after one of the nation’s most famous athletes. The company almost broke up after a failed rebranding in 2011 when it went through three years of losses after losing older customers while failing to attract younger buyers. It was not until the 2018 New York Fashion Week that the brand made its huge comeback. Its trendy look，bold use of color and traditional Chinese culture elements were showcased on the stage so that it immediately grabbed attention at home and abroad.
The trend to embrace domestic brands has spread rapidly to various sectors and products as well, from food and drinks to clothing and electronic vehicles. While many Chinese brands have been gaining significant market share at home in recent years, others are posting an increasingly stronger global presence.
In 2020, China’s tech giant Xiaomi reported its most profitable year on the back of expanded sales and global market share. Revenues (零售) from Haier Smart Home’s overseas business last year also marked an all-time high, ranking top list in global market share for major home appliance. Although some brands still face plenty of challenges ahead to meet the sophisticated needs of customers and regulations in overseas markets, most domestic products are still quite competitive in the international market.
1. What does “guochao” refer to？| A．Domestic brands’ rapid increase |
| B．Chinese brands’ growing popularity |
| C．Young generations’ craze about fashion |
| D．Chinese traditional culture’s revival |
| A．They believe that domestic products have relatively good quality. |
| B．Western brands and products are out of date to the young generations. |
| C．Older generations influence the young to favor domestic products. |
| D．The economic development enhances their belief in domestic products. |
| A．To introduce a new topic |
| B．To advertise a domestic brand |
| C．To present a convincing example |
| D．To explain a complicated concept |
| A．Chinese brands are gaining popularity both at home and abroad. |
| B．Sales of Haier Smart Home have topped the domestic market. |
| C．The future of the domestic brands in overseas market is unclear. |
| D．Many Chinese brands fail to meet the standard of overseas market. |
1. 举办目的；
2. 活动过程；
3. 活动意义。
注意：
1. 写作词数应为80左右；
2. 请按如下格式在答题纸的相应位置作答。
An English Speech Contest
___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________In the city of Nanjing, 300 captive-bred (圈养的) Chinese sturgeon (鲟), along with other rare fish, were released into the
It marked the first time the first-class state-protected animal had been released in the Nanjing section of the Yangtze River. Some 4,000 mullets (鲻鱼), a species under second-class state protection, were released
These released sturgeon, which
Nicknamed “aquatic (水栖的) pandas”, Chinese sturgeon
Releasing artificially bred sturgeon is
9 . While I was riding a bike, I noticed a man about half a mile in front of me. He was traveling at a lower speed, so I decided to
So I started
After passing him, I realized that I had been so
Isn’t that what
We use most of our time and energy in competitions, where we miss out on our own paths to our destination as a result. Unhealthy competition is a continuous process, a
So just feel grateful for what life has offered you. Stay concentrated on your
| A．remind | B．approach | C．pass | D．follow |
| A．running | B．driving | C．walking | D．cycling |
| A．caught up with | B．put up with | C．kept up with | D．came up with |
| A．judge | B．winner | C．passer-by | D．coach |
| A．test | B．team | C．race | D．rush |
| A．eager | B．powerful | C．helpful | D．puzzled |
| A．finished | B．missed | C．wasted | D．made |
| A．works | B．remains | C．happens | D．matters |
| A．celebrating | B．communicating | C．arguing | D．competing |
| A．defeat | B．encourage | C．help | D．please |
| A．always | B．never | C．also | D．ever |
| A．breath-taking | B．good-looking | C．hard-working | D．never-ending |
| A．next to | B．ahead of | C．around | D．behind |
| A．health | B．competitor | C．challenge | D．advantage |
| A．Run | B．Watch | C．Time | D．Ignore |
10 . Having bright colors and greenery in our cities can make people happier and calmer, according to a recent experiment.
Researchers at the University of Lille tested how volunteers reacted to variations (变化) of a concrete (混凝土), glass and metal urban landscape. The participants walked on the spot in a laboratory wearing a VR headset with eye trackers, and researchers adjusted their surroundings, adding combinations of vegetation, as well as bright yellow and pink colors, and different patterns on the path. By tracking their blink (眨眼) rate, the researchers learned about what the volunteers were most interested in.
Researchers found the volunteers walked more slowly and their heart rate increased when they saw green vegetation in their urban setting. They also kept their heads higher, looking forward and around, instead of toward the ground. While adding and taking away color didn’t make quite as much of a difference for the participants, they were more curious and alert when colorful patterns were added to the ground they were virtually stepping on. According to Yvonne Delevoye-Turrell, a professor of cognitive psychology at the university and the lead author of this study, the results showed that the urban experience had been made more pleasurable.
The research, published in Frontiers, suggests that making some small changes to the city raises morale, even when people are experiencing them through virtual reality. “We think that the variations of human behavior obtained in virtual reality can predict the changes that would be obtained in the natural settings,” said Delevoye-Turrell.
Michal Matlon, an architecture psychologist and consultant, said: “We often don’t fully appreciate the compounding effects that enriching ordinary places with nature can have.” He added that even the smallest of changes could affect the experience of someone on their way to work, for example.
1. What did researchers try to find in their experiment?| A．What landscape interests urban people most. |
| B．What helps people adjust to new surroundings. |
| C．The effects of vegetation and color in urban settings. |
| D．The most appealing colors and patterns for urban paths. |
| A．Their hearts beat faster. |
| B．They focused on the ground. |
| C．They became nervous and alert. |
| D．They increased their walking speed. |
| A．Health. | B．Abilities. | C．Spirits. | D．Imagination. |
| A．Enriching our lives with colors. |
| B．Including nature in our daily lives. |
| C．Making regular, small changes in our lives. |
| D．Spending as much time as possible in nature. |
