1 . Binge-watching (刷剧) is when a person watches more than one episode of a show in a row. With developments in the speed and connectivity of the Internet, increases in technology and the rise of on-demand entertainment companies, people can now have their favorite shows stream (流播) directly to their television at their convenience.
This behavior is nothing new. In fact, binge-watching has been officially listed in dictionaries since 2015. The entertainment companies recognize this behavior and many take steps to encourage it. Often, instead of releasing each episode on a week-by-week basis, an entire series will become available concurrently. Once the episode finishes, many platforms will display pop-ups with “you might like” suggestions, or will automatically play the next episode.
However, recent research suggests that out of the more than half of British adults who watch more than one episode of a show back-to-back (一集接一集地), almost a third have admitted missing sleep or becoming tired as a result; and 25% have neglected their household chores (家务活). Next we’ll be missing work!
Bingeing has other connections — binge eating, binge drinking and binge smoking. All of them are often associated with a lack of control and a possible route to addiction. Lindsey Fussell, consumer group director, said, “The days of waiting a week for the next episode are largely gone, with people finding it hard to resist (抗拒) watching multiple episodes around the house or on the move.” If people find binge-watching hard to resist, are we witnessing the birth of a new type of addiction?
The countless number of information and entertainment that television and online media can bring us is, many would say, a good thing. However, when the activity begins to bleed into other areas, causing us to stop functioning, then it becomes a problem. So, what’s the answer? Moderation! Neither a tiny amount, nor too much. After all, as the old proverb says, “A little of what you fancy does you good.”
1. How did the writer develop the first paragraph?| A．By giving a definition. | B．By telling a story. |
| C．By listing some examples. | D．By analyzing the cause and effect. |
| A．For convenience. | B．At the same time. |
| C．In detail. | D．Free of charge. |
| A．people can’t control their feelings | B．people can’t resist the temptation of Bingeing |
| C．people have no patience to do work | D．people are addicted to waiting for a new episode |
| A．To keep online media from stopping functioning. |
| B．To enjoy entertainment as much as possible. |
| C．To learn life lessons from the episodes. |
| D．To watch episodes in a moderate way. |
Jenny was the only child in her family. She had a quarrel (吵架) with her mother that afternoon and she ran out of the house angrily. She couldn’t help weeping sorrowfully when she thought of the scolding from her mother. Having wandered aimlessly in the street for hours, she felt a little hungry and wished for something to eat. She stood beside a stand (货摊) for a while, watching the middle-aged seller busy doing his business. However, with no money in hand, she gave a sigh and had to leave.
The seller behind the stand noticed the young girl and asked, “Hey, girl, you want to have the noodles?”
“Oh, yes, but I don’t have money on me.” she replied.
“That’s nothing. I’ll treat you today,” said the man, “Come in.”
The seller brought her a bowl of noodles, whose smell was so attractive. As she was eating, Jenny cried silently.
“What is it?” asked the man kindly.
“Nothing. Actually, I was just touched by your kindness!” said Jenny as she wiped her tears. “Even a stranger on the street will give me a bowl of noodles, while my mother drove me out of the house. She showed no care for me. She is so merciless compared to a stranger!”
Hearing the words, the seller smiled, “Girl, do you really think so? I only gave you a bowl of noodles and you thanked me a lot. But it is your mother who has raised you since you were a baby. Can you remember the times she cooked for you? Have you expressed your gratitude to her?”
Jenny sat there, speechless and numb with shock: she remembered her mother’s familiar face and weathered hands. “Why didn’t I think of that? A bowl of noodles from a stranger made me feel grateful. Why haven’t I thanked my mum for what she has done for me?”
On the way home. Jenny made up her mind to make an apology to her mother for her rudeness as soon as she arrived home.
注意：1. 所续写短文的词数应为150左右；
2. 续写部分分为两段，每段的开头语已为你写好。
Nearing the doorway, Jenny took a deep breath.
___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________At that time, her mother came back and touched her hair gently, which called her mind back.
___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________With the development of economy, people tend to pursue high quality living conditions. Most of the parents try their best to offer their children comfortable circumstances, but they seldom have time to stay with their children. In my opinion, no matter how busy they are, they should make the best use of their time to stay with their children.
Every time when parents take them to the amusement park, help them to prepare their birthday parties, applaud for them when they are competing in the sports meeting, the time they spend with children will become treasure in their memories.
Children need the direction from their parents. There is some wrong behavior in our society, such as dishonesty, violence and so on. Children have weak resistance in defending this negative influence. In this case, parents’ instructions seem to be very important to children’s growth. Parents should sit down and talk with them about what they should do and should not do.
I do not deny that there are some disadvantages in spending too much time with children. Some parents restrict their children, and give them little freedom to develop their interests. Therefore, I emphasize that parents should educate and instruct their children appropriately in their spare time apart from their busy work.
写作内容：你将参加一场主题辩论会，主题为“父母该为孩子的行为习惯负责吗?”参赛前，你要查阅相关资料，并准备你的主题发言，请仔细阅读下文，然后完成以下的任务：
以约30个词概括短文的要点；
然后以约120个词就“父母该为孩子的行为负责吗?”这个主题发表你的看法，并包含以下的内容要点：
你认为父母是否该对此负责，并阐明你的理由；
你对父母们的建议。
写作要求：你可使用实例或其它论述方法支持你的论点，也可以参照阅读材料的内容，但不能抄袭阅读材料中的句子。
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9 . In the more and more competitive service industry, it is no longer enough to promise customer satisfaction. Today, customer “delight” is what companies are trying to achieve in order to keep and increase market share.
It is accepted in the marketing industry, and confirmed by a number of researches, that customers receiving good service will promote business by telling up to 12 other people; those treated badly will tell their tales of woe to up to 20 people. Interestingly, 80 percent of people who feel their complaints are handled fairly will stay loyal.
New lineages for customer care have come when people can obtain goods and services through telephone call centers and the Internet. For example, many companies now have to invest (投资) a lot of money in information technology and staff training in order to cope with the “phone rage (愤怒)” — caused by delays in answering calls ,being cut off in mid-conversation or left waiting for long periods.
“Many people do not like talking to machines,” says Dr. Storey Senior Lecturer in Marketing at City University Business School, “Banks, for example, encourage staff at call centers to use customer data to establish instant and good relationship with them. The aim is to make the customer feel they know you and that you can trust — the sort of comfortable feelings people have during face-to-face chats with their local branch manager.”
Recommended ways of creating customer delight include: under-promising and over-delivering (saying that a repair will be come out within five hours, but getting it done within two ); replacing a faulty product immediately: throwing in a gift voucher (购物礼券) as an unexpected “thank you” to regular customers; and always returning calls, even when they are complaints.
Aiming for customer delight is all very well, but if services do not reach the high level promised, disappointment or worse will be the result. This can be eased by offering an apology and an explanation of why the service did not meet usual standards with empathy (for example, “I know how you must feel”), and possible solutions (replacement, compensation or whatever suggests best meets the case).
Airlines face some of the toughest challenges over customer care. Fierce competition has convinced them that delighting passengers is an important marketing tool, while there is great potential for customer anger over delays caused by weather, unclaimed luggage and technical problems.
For British Airways staff, a winning telephone style is considered vital in handling the large volume of calls about bookings and flight times. They are trained to answer quickly, with their name, job title and a “we are here to help” attitude. The company has invested heavily in information technology to make sure that information is available instantly on screen.
British Airways also says its customer care policies are applied within the company and staff are taught to regard each other as customers requiring the highest standards of service.
Customer care is obviously here to stay and it would be a foolish company that used slogans such as “we do as we please”. On the other hand, the more customers are promised, the greater the risk of disappointment.
1. We can learn from Paragraph 2 that .| A．well-treated customers promote business |
| B．unsatisfied customers receive better service |
| C．Satisfied customers catch more attention |
| D．complaining customers are hard to satisfy |
| A．customers often use phones to express their anger |
| B．customer care becomes more demanding |
| C．people still prefer to buy goods online |
| D．customers rely on their phones to obtain services |
| A．“I’m sorry for the delay.” |
| B．“I appreciate your understanding.” |
| C．“I know how upset you must be.” |
| D．“I know it’s our fault.” |
| A．Face-to-face service creates comfortable feelings among customers. |
| B．A company should promise less but do more in a competitive market. |
| C．Companies that promise more will naturally attract more customers. |
| D．Customer delight is more important for airlines than for banks. |
| A．saved was teachers’ energy | B．was teachers’ energy saved |
| C．teachers’ energy saved | D．was saved teachers’ energy |
