1 . On March 7, 1907, the English statistician Francis Galton published a paper which illustrated what has come to be known as the “wisdom of crowds” effect. The experiment of estimation he conducted showed that in some cases, the average of a large number of independent estimates could be quite accurate.

This effect capitalizes on the fact that when people make errors, those errors aren’t always the same. Some people will tend to overestimate, and some to underestimate. When enough of these errors are averaged together, they cancel each other out, resulting in a more accurate estimate. If people are similar and tend to make the same errors, then their errors won’t cancel each other out. In more technical terms, the wisdom of crowds requires that people’s estimates be independent. If for whatever reasons, people’s errors become correlated or dependent, the accuracy of the estimate will go down.

But a new study led by Joaquin Navajas offered an interesting twist (转折) on this classic phenomenon. The key finding of the study was that when crowds were further divided into smaller groups that were allowed to have a discussion, the averages from these groups were more accurate than those from an equal number of independent individuals. For instance, the average obtained from the estimates of four discussion groups of five was significantly more accurate than the average obtained from 20 independent individuals.

In a follow-up study with 100 university students, the researchers tried to get a better sense of what the group members actually did in their discussion. Did they tend to go with those most confident about their estimates? Did they follow those least willing to change their minds? This happened some of the time, but it wasn’t the dominant response. Most frequently, the groups reported that they “shared arguments and reasoned together”. Somehow, these arguments and reasoning resulted in a global reduction in error. Although the studies led by Navajas have limitations and many questions remain, the potential implications for group discussion and decision-making are enormous.

1. What is paragraph 2 of the text mainly about?

A．The methods of estimation.	B．The underlying logic of the effect.
C．The causes of people’s errors.	D．The design of Galton’s experiment.

2. Navajas’ study found that the average accuracy could increase even if ________.

A．the crowds were relatively small	B．there were occasional underestimates
C．individuals did not communicate	D．estimates were not fully independent

3. What did the follow-up study focus on?

A．The size of the groups.	B．The dominant members.
C．The discussion process.	D．The individual estimates.

4. What is the author’s attitude toward Navajas’ studies?

A．Unclear.

B．Dismissive.

C．Doubtful.

D．Approving.

2 . 阅读下面材料，根据其内容和所给段落开头语续写两段，使之构成一篇完整的短文。

I was invited to a cookout on an old friend’s farm in western Washington. I parked my car outside the farm and walked past a milking house which had apparently not been used in many years. A noise at a window caught my attention, so I entered it. It was a hummingbird (蜂鸟), desperately trying to escape. She was covered in spider-webs (蛛网) and was barely able to move her wings. She ceased her struggle the instant I picked her up.

With the bird in my cupped hand, I looked around to see how she had gotten in. The broken window glass was the likely answer. I stuffed a piece of cloth into the hole and took her outside, closing the door securely behind me.

When I opened my hand, the bird did not fly away; she sat looking at me with her bright eyes. I removed the sticky spider-webs that covered her head and wings. Still, she made no attempt to fly. Perhaps she had been struggling against the window too long and was too tired? Or too thirsty?

As I carried her up the blackberry-lined path toward my car where I kept a water bottle, she began to move. I stopped, and she soon took wing but did not immediately fly away.

Hovering (悬停), she approached within six inches of my face. For a very long moment, this tiny creature looked into my eyes, turning her head from side to side. Then she flew quickly out of sight.

During the cookout, I told my hosts about the hummingbird incident. They promised to fix the window. As I was departing, my friends walked me to my car. I was standing by the car when a hummingbird flew to the center of our group and began hovering. She turned from person to person until she came to me. She again looked directly into my eyes, then let out a squeaking call and was gone. For a moment, all were speechless. Then someone said, “She must have come to say goodbye.”

注意：
1. 续写词数应为 150 左右；
2. 请按如下格式在答题纸的相应位置作答。

A few weeks later, I went to the farm again.

________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

I was just about to leave when the hummingbird appeared.

________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

3 . Self-esteem is the ruling view you have of yourself. This includes your beliefs about your inner qualities and how you think others see you.     1     Someone can develop low self-esteem even when they are highly functional and greatly skilled. Understanding this mysterious emotional currency might be the key to unlocking your own self-worth.

People with healthy self-esteem don't need to boast about themselves to others. People with low self-esteem may tell you how much everyone loves them, what a great job they do at work, and how amazing they are at pretty everything under the sun even though they really wonder if it's true. People may see them as obnoxious or “full of themselves”.     2     They are not shy about sharing ideas, including constructive criticisms of others. They also take care of themselves without second-guessing or apologizing. They are the people who we say seem “sure of themselves”.

If you're starting to think you may have low self-esteem, you can work on the way you talk to yourself. When you turn off negative self-talk, you can open the floor to positive reinforcements and access the courage to show different sides of yourself. It isn't going to feel good at first, though. Keep going until it becomes less and less and maybe even a few awkward laughs in the mirror may help.     3    

However, in serious cases of low or even non-existent self-esteem, you may want to call in a professional or a specialist. Good mental health is important, and professionals doing psychotherapy do not pass judgement or give corrections.     4     It is the best way to get at the roots of your real self-esteem problems.

    5     It will take some work but your entire life — from your relationships to your body image to your work habits — will be touched with the kind of power that only comes from someone believing in themselves. This is the hardest part, and the greatest leap. With some changes and support, you can improve your self-esteem and see how everything else changes as a result.

A．Self-esteem is not always rooted in reality, though.

B．You have the power to shape a new self-perception.

C．This encourages you to speak openly without worry.

D．The real test of character is whether they can learn from their mistakes.

E．Self-esteem refers to a person's overall sense of his or her value or worth.

F．People with a healthy level of self-esteem present themselves with a casual confidence.

G．With some practice and persistence, you will win this internal struggle to see your self-worth.

4 . A huge crowd has gathered to watch China’s new scientific research ship enter the water for the first time. This ship, equipped with on-board labs and the latest scientific kit, will eventually explore the world’s oceans. But it is also going to help China plunge beneath the waves: it will serve as a launch-pad for submarines that can dive to the deepest parts of the ocean. “Humans know much less about the deep oceans than we know about the surface of the Moon and Mars. That’s why I want to develop the facility for ocean scientists to reach the deep seas,” says Prof. Cui Weicheng.

He is the dean of deep sea science at Shanghai Ocean University but he has also set up a private company called Rainbow Fish, which built the new research ship and is busy developing submersibles. One of its unmanned subs reached a depth of 4,000m (13,000ft) in its most recent trial. But Rainbow Fish’s ultimate goal is manned exploration and it plans to take humans to the very bottom of the ocean the Mariana Trench, in the Pacific, at a depth of nearly 11,000m (36,000ft). He shows me around a life-size model of the submarine and explains that there is room inside for a crew of three, who will be protected by a thick metal sphere.”At the moment, we are in the design stage, so we are testing several extremely high-strength materials for it.” It will have to bear immense pressures from the crushing weight of water above. If there are any weaknesses, the submarine will implode. The deepest ocean is a place few people have ever experienced first-hand. The first dive to the Mariana Trench was carried out in 1960 by US Navy Lieutenant Don Walsh and Swiss engineer Jacques Picard. Their vessel, the Bathyscaphe Trieste, creaked and groaned as it made the descent, taking nearly five hours.

The only other manned expedition was carried out by Hollywood director James Cameron, who took a solo plunge in a bright green submarine in 2012. Rainbow Fish wants its sub to be next. The team insists its venture isn’t about politics and that it is looking to collaborate with American, Russian and European scientists. It is, though, a commercial operation. The company plans to charge people to use its research ship and submarines, and is targeting three groups, says managing director Dr. Wu Xin. “The first is definitely the scientists who are interested in studying deep-sea science and technology. The second group is offshore companies and oil companies. The last one is tourists and adventurers [who] want to go down themselves to have a look at what’s going on there,” he says. This kind of entrepreneurial approach may be a new model for science in China. Deep-sea research is a difficult, high-risk activity — and much of the ocean remains unexplored. But Cui, who hopes to be the first Chinese person to reach the Mariana Trench, believes that China could be the nation to truly open up this final frontier.

1. What function does the new scientific research ship serve?

A．As a deep-sea facility for tourist adventures

B．As a supply ship for scientific explorations.

C．As a station for observing giant squid.

D．As a launch-pad for submarines.

2. What is Prof. Cui Weicheng currently doing?

A．Testing high-strength materials for building submarines.

B．Designing a thick metal sphere for bearing space pressure.

C．Charting the Mariana Trench in the western Pacific Ocean.

D．Making plans for his dive to the bottom of the Mariana Trench.

3. What does “this kind of entrepreneurial approach” in the last paragraph mean?

A．Prof. Cui doesn’t rely on government funding. Instead he runs a for-profit business.

B．Prof. Cui is bold in his submarine design.

C．Prof. Cui, who started the company, is a professor-turned entrepreneur.

D．Prof. Cui is the first to offer his ship for tourists.

4. Which of the following might be the best title of this passage?

A．Deep-sea science and technology	B．Ocean exploration
C．Race to the deep	D．The rising of Rainbow Fish

5 . Artificial intelligence (AI) has amazing potential to change the world, and we’ve only just begun to scratch the surface. As AI matures and people move further away from distinct programming and monitoring of systems, unidentified bias (偏见) might make decisions continue for a long time that cause _______ harm for individuals and society. This bias might _______ input data or even the algorithms (算法) themselves.

All too often, data sets are incomplete and the sample represented in the data set does not _______ the population that the AI model is making predictions about — this is known as coverage bias. Some other types of bias related to input data include sampling bias, where data is not collected randomly from the target group, and participation bias, where users from certain groups _______ surveys at different rates than users from other groups. Still, another more challenging bias to identify is confirmation bias that occurs when a decision maker or analyst has a strong _______ belief or experience that affects their ability to consider alternatives. This could lead one to more strongly _______ data that confirms a preexisting belief.

Bias resulting from AI algorithms themselves, or algorithmic bias, is equally _______. One example of algorithmic bias is implicit bias or unconscious bias, where data scientists _______ make associations or assumptions based on their mental models and memories that affect data modeling decisions. Implicit bias can _______ how data is collected and classified, or how systems are designed and developed. As machines learn, their conclusions and decisions affect people. Ethical (道德的) AI must understand these impacts and create governance and testing methods to ________ mistakes and inaccuracies.

To create ethical AI, companies need to put the ________ of the individual at the center of data innovation. This means thinking about ________ rights as human rights and developing a comprehensive approach to data, including how we use AI.

Having ________ data practices for AI means having good AI governance. This governance not only focuses on data and analytics but also understands the impacts of any given analysis and makes sure it’s ________ and accurate. Good AI governance includes data responsibility as well as a commitment to transparency (透明性).

None of this will be easy, but true innovation never is. By coming together and working on the problem of bias now, before it becomes a(n) ________ force, businesses can help bring out the best AI has to offer the world.

1.

A．theoretical

B．psychological

C．disproportionate

D．unintended

2.

A．arise from

B．contribute to

C．take over

D．make up

3.

A．inspire

B．match

C．protect

D．restrict

4.

A．quit

B．administer

C．compare

D．analyze

5.

A．distinct

B．predictable

C．original

D．widespread

6.

A．restore

B．imply

C．miss

D．favor

7.

A．embarrassing

B．dangerous

C．relevant

D．ridiculous

8.

A．intentionally

B．temporarily

C．automatically

D．appropriately

9.

A．influence

B．help

C．attract

D．predict

10.

A．admit

B．define

C．address

D．publicize

11.

A．belongings

B．expressions

C．characteristics

D．needs

12.

A．civil

B．digital

C．legal

D．natural

13.

A．frequent

B．responsible

C．peculiar

D．graceful

14.

A．fair

B．quick

C．appealing

D．adequate

15.

A．leading

B．innovative

C．cultural

D．destructive

6 . Last week, I sent the same request to ChatGPT, the latest artificial-intelligence chatbot from OpenAI. “Upon the Firth of Forth, a bridge doth stand,” it began. In less than a minute, the program had created in full a rhyming Shakespearean sonnet (莎士比亚十四行诗). Tools like ChatGPT seem poised to change the world of poetry — and so much else — but poets also have a lot to teach us about artificial intelligence. If algorithms (算法) are getting good at writing poetry, it’s partially because poetry was always an algorithmic business.

Even the most rebellious (叛逆的) poets follow more rules than they might like to admit. When schoolchildren are taught to imitate the structure of sonnet, they are effectively learning to follow algorithmic constraints. Should it surprise us that computers can do so, too?

But considering how ChatGPT works, its ability to follow the rules for sonnets seems a little more impressive. No one taught it these rules. It is based on a newer kind of AI known as a large language model (LLM). To put it simply, LLMs analyze large amounts of human writing and learn to predict what the next word in a string of text should be, based on context. One frequent criticism of LLMs is that they do not understand what they write; they just do a great job of guessing the next word.

When a private verse by Dickinson makes us feel like the poet speaks directly to us, we are experiencing the effects of a technology called language. Poems are made of paper and ink — or, these days, electricity and light. There is no one “inside” a Dickinson poem any more than one by ChatGPT. Of course, every Dickinson poem reflects her intention to create meaning. When ChatGPT puts words together, it does not intend anything. Some argue that writings by LLMs therefore have no meaning, only the appearance of it. If I see a cloud in the sky that looks like a giraffe, I recognize it as an accidental similarity. In the same way, this argument goes, we should   regard the writings of ChatGPT as merely imitating real language, meaningless and random as cloud shapes.

When I showed my friends the sonnet by ChatGPT, they called it “soulless and barren.” Despite following all the rules for sonnets, the poem is predictable. But is the average sonnet by a human any better? If we now expect computers to write not just poems but good poems, then we have set a much higher bar.

1. What is the main idea of paragraph 1 and paragraph 2?

A．ChatGPT will make a difference to poetry based on algorithms.

B．There is no doubt that AI can copy the grammatical rules of poetry.

C．Poetry guidelines provide a possibility for AI’s poetry writing.

D．There is a similarity between algorithms and poetry.

2. How does ChatGPT write poems?

A．ChatGPT is trained to follow the rules by LLMs.

B．ChatGPT can analyze and predict human languages.

C．ChatGPT is technologically supported by LLMs.

D．ChatGPT itself learn to follow the rules.

3. Why does the author mention Dickinson and cloud in paragraph 4?

A．He talks about cloud to describe the meaninglessness of AI’s poetry.

B．He tells of Dickinson to describe the meaninglessness AI’s poetry.

C．He mentions cloud to suggest its close relationship with AI’s poetry.

D．He refers to Dickinson to suggest her close relationship with AI’s poetry.

4. Which of the following can best describe the author’s attitude towards AI poetry?

A．Acceptable and favorable	B．Amazed and admiring
C．Indifferent and uncaring	D．Doubtful and uneasy

7 . The Great PowerPoint Panic of 2003.

Sixteen minutes before touchdown on the morning of February 1, 2003, the space shuttle Columbia (“哥伦比亚”号航天飞机)______ into the cloudless East Texas sky. All seven astronauts aboard were killed. As the shattered shuttle flew toward Earth in pieces, it looked to its live TV viewers like a swarm of shooting stars.

The immediate ______ of the disaster, a report from a NASA Accident Investigation Board determined that August, was a piece of insulating foam (绝缘泡沫胶) that had broken loose and damaged the shuttle’s left wing soon after liftoff. But the report also   ______ out a less direct, more surprising cause. Engineers had known about - and inappropriately______ - the wing damage long before Columbia’s attempted reentry, but the flaws in their analysis were ______ in a series of overstuffed computer-presentation slides that were shown to NASA officials.

By the start of 2003, the phrase “death by PowerPoint” had well and truly entered the ______ vocabulary. Edward Tufte was the first to have taken it literally: That spring, the Yale statistician published a booklet entitled The Cognitive Style of PowerPoint, whose core argument was that the medium of communication influences the substance of communication. While PowerPoint, as a medium, did not ______ create unclear, lazy presentations, it certainly ______ and sometimes even masked them — with potentially deadly consequences. This is exactly what Tufte saw in the Columbia engineers’ slides.

Wired ran an excerpt (节选) from Tufte’s booklet in September 2003 under the headline “PowerPoint Is Evil.” A few months later, The New York Times Magazine included his assessment — summarized as “PowerPoint Makes You Dumb” — in its ______ of the year’s most important ideas. “Perhaps PowerPoint is uniquely suited to our modern age of confusion,” the entry read.

Despite the backlash it inspired in the ______, the presentation giant rolls on. The program has more monthly users than ever before, well into the hundreds of millions. During lockdown, people ______ PowerPoint parties on Zoom. Kids now make PowerPoint presentations for their parents when they want to get a puppy. If PowerPoint is evil, then evil ______ the world.

On its face at least, the idea that PowerPoint makes us stupid looks like a textbook case of misguided technological doomsaying. Today’s concerns about social media somehow resemble the PowerPoint critique. Both boil down to a worry that new media technologies ______ form over substance, that they are designed to hold our attention rather than to convey truth, and that they make us stupid.

______, concerns about new media rarely seem to make a difference. If the innovation did change the way we think, we are measuring its effects with an altered mind. Either the critical remarks were wrong, or they were so right that we can no longer tell the   ______.

1.

A．disappeared

B．disintegrated

C．distributed

D．disappointed

2.

A．side

B．cause

C．feature

D．issue

3.

A．collected

B．unified

C．dropped

D．single

4.

A．discounted

B．viewed

C．accessed

D．founded

5.

A．muted

B．absorbed

C．buried

D．sunk

6.

A．technical

B．popular

C．negative

D．special

7.

A．possibly

B．reasonably

C．ordinarily

D．necessarily

8.

A．accommodated

B．combined

C．distinguished

D．enhanced

9.

A．abstract

B．repetition

C．review

D．brief

10.

A．press

B．publication

C．media

D．criticism

11.

A．opened

B．created

C．threw

D．jumped

12.

A．rules

B．harmonizes

C．impacts

D．roars

13.

A．feature

B．encourage

C．value

D．defend

14.

A．Therefore

B．However

C．Certainly

D．Surprisingly

15.

A．difference

B．truth

C．time

D．concern

8 . “I’m not a reader.” It’s a common reply that Julia Torres, a teacher-librarian in Denver Public School, has heard throughout her 16-year career. She’s seen students tear up books, throw them away or check them out only to immediately return them all because they didn’t have confidence in their ability to read.

As a librarian, Torres feels strongly that libraries should be spaces of liberation, places where students can develop a love of reading at any stage. Reading is a skill that everyone can grow to love, but too many negative experiences during a child’s literacy (读写能力) education can result in boredom, lack of interest or even anger. When a student has a poor experience like being shamed for their reading choices, they can begin to associate reading with painful feelings of insecurity, shame and stress.

To prevent reading disorder (阅读障碍) practices, as Torres notes, librarians first can build an inclusive (内容丰富的) library where classified collections can make it easier for students to find out the books they want and also help identify gaps in the collections. Reevaluating librarians’ role is necessary, which allows students to take control of the library and have a say in what’s purchased for the collection, directly exciting students’ reading interest. Instead of hosting traditional book fairs where students have to pay for books, it is better to open up a True Book Fair, where students are invited to choose books intentionally to their interests without any costs. Librarians are recommended to read what students are reading. Another two important approaches to preventing reading disorder are to take a look at the library policies and redefine (重新定义) what counts as reading. It is necessary to get rid of fines, check-out limits, security gates, and punishment policies. Plus, students are encouraged to listen to audiobooks or read picture books. Find a way to teach important skills like comprehension or critical thinking with the texts that excite and interest students.

1. What does the underlined sentence “I’m not a reader” in Paragraph 1 infer?

A．Some students are not interested in reading.

B．Some students have no ability to read books.

C．Some students don’t borrow books from the library.

D．Some students haven’t tried to read for entertainment.

2. What is directly linked with exciting students’ reading interests?

A．Getting rid of library rules.	B．Making their own choices.
C．Librarians’ recommendation.	D．Reducing charges caused by reading.

3. What is Paragraph 3 mainly about?

A．What leads to students’ difficulty in reading.

B．How negative reading experiences affect students.

C．How to reduce reading disorder as student librarians.

D．Why to decrease reading disorder as student librarians.

4. What is the author’s purpose of writing the text?

A．To do a research on reading disorder.

B．To offer suggestions to the librarians.

C．To analyze why reading disorder forms.

D．To draw attention to reading disorder prevention.

9 . Group-Centered Societies Have Just as Much Creativity

What does culture have to do with creativity? The answer could be “a lot”. For decades, psychologists trying to understand the roots of creative imaginations have looked at the ways in which two different types of cultures can come to have an effect over its artistic and _________ output. Individualistic cultures encourage people to be unique and to _________ their own interests even if doing so comes at a cost to the group overall. Collectivistic cultures are based on relationships and duties to other people. These types of cultures often _________ the individual’s wants for the needs of those who are close to them or for those in their community.

Individualism has long been thought to have a creative _________. Individualists _________ social convention, the logic goes, and that pushback supports innovation. For instance, around the world, individualistic cultures have more patents than collectivistic cultures do. _________, a new study suggests that these ideas about culture and creativity could be off base. People in collectivistic cultures actually do better with a particular type of creative thinking than those in individualistic cultures. And the findings overall reveal the shortcomings of thinking about innovation too _________.

The new work comes from comparing communities in different parts of China. Though it scores high, as a nation, on measures of cultural _________, China’s 1.4 billion people are more than just a single culture. People from areas north of the Yangtze River tend to be more _________, open to strangers and self-confident, whereas people along the river and farther south are often more inter-dependent, partial to friends over strangers and likely to try harder to __________.

In the new creativity study, researchers investigated innovation with these two groups in mind. The team used a drawing test that had been created by psychologists. They gave kids a sheet of paper with just a few basic elements printed on it: some dots here, squiggles (弯曲的线条) there, and a rectangle that suggested a drawing frame. The children got 15 minutes to use the elements already on the page to draw whatever they wanted. They could get “adaptive creativity” points for doodling in ways that connected the squiggles and lines into an original and __________ image. In addition, a judge checked whether the children chose to incorporate a small shape that could be found just outside the rectangular. This element was easy to __________, so those who included this outside-the-box detail could get points for “boundary-breaking creativity.”

The researchers gave the test to 683 middle school students from north and south of the Yangtze River. When the scientists got the scores back, they discovered that there were no differences in the children’s overall creativity. When they broke down the results into components, they found that students from collectivistic regions scored __________ in adaptive creativity while those from individualistic areas did better in boundary-breaking creativity.

The findings are also a warning against cultural chauvinism (极端民族主义). Western countries have tended to lead the way in innovation — at least as defined by the metrics (指标) we Westerners have created. Perhaps we have been __________ China’s adaptive creativity. For example, while the country may not have invented the assembly line, it is largely thanks to the __________ its people have made to this system that the country has such a thriving manufacturing sector today.

1.

A．theoretical

B．inventive

C．productive

D．regular

2.

A．prioritize

B．deprive

C．tolerate

D．abandon

3.

A．satisfy

B．stimulate

C．cherish

D．sacrifice

4.

A．shelter

B．edge

C．border

D．alternative

5.

A．embrace

B．propose

C．resist

D．create

6.

A．However

B．Therefore

C．Meanwhile

D．Moreover

7.

A．broadly

B．objectively

C．seriously

D．narrowly

8.

A．individualism

B．identity

C．collectivism

D．flexibility

9.

A．selfish

B．collective

C．individualistic

D．realistic

10.

A．fall apart

B．fit in

C．give in

D．show off

11.

A．separate

B．ugly

C．unified

D．tiny

12.

A．catch

B．miss

C．target

D．misuse

13.

A．higher

B．averagely

C．lower

D．vaguely

14.

A．capturing

B．approaching

C．imitating

D．overlooking

15.

A．improvements

B．drawbacks

C．insights

D．attempts

10 . Transition. It’s a pleasant word and a calming concept. It means going surely and sweetly from somewhere present to somewhere future. Unless, that is, it is newspapers’ ‘transition’ to the _______ world, an uncertain and highly uncomfortable process.

Just look at the latest print circulation figures. The Daily Telegraph, The Guardian and many of the rest are down overall between 8% and 10% year-on-year, but their websites go ever higher.

All of that may well be true, depending on timing, geography and more. _______, everyone— from web academics to print analysis—says so. Yet pause for a while and count a few little things that don’t _______.

One is the magazine world, both in the UK and in the US. It ought to be _______, wrecked by the move to the tablets which fit existing magazine page sizes so perfectly. But, in fact, the rate of decline in magazine purchasing is relatively small, with subscriptions holding up strongly and advertising remarkable _______.

As for news and current affairs magazines — which you’d expect to find in the eye of the digital storm — they had a 8.4% increase to report. In short, on both sides of the Atlantic, although some magazine areas went down, many showed rapid growth.

You can discover a _______ phenomenon when it comes to books, Kindle and similar e-readers are booming, with sales up massively this year. The apparent first step of transition couldn’t be _______. Yet, when booksellers examined the value of the physical books they sold over the last six months, they found it just 0.4% down. Screen or paper, then? It wasn’t one or the other: it was _______.

So if sales in that area have fallen so little, perhaps the _______ mostly affects newspapers? Yet again, though, the messages are oddly ________. The latest survey of trends by the World Association of Newspapers shows that global circulation rose 1.1% last year (to 812 million copies a day). Sales in the West dropped back but Asia more than ________ the difference.

Already 360 US papers—including most of the biggest and best — have built paywalls around their products. However, the best way of attracting a paying readership appears to be a deal that offers the print copy and digital access as some kind of ________ package.

________, print is also a crucial tool in selling internet subscriptions. And its advertising rates raise between nine and ten times more money than online.

Of course this huge difference isn’t ________ news for newspaper companies, as maintaining both an active website and an active print edition is difficult, complex and expensive. But newspaper brands still have much of their high profile in print: a drift on the web, the job of just being ________ becomes far harder.

1.

A．publishing

B．online

C．ideal

D．unknown

2.

A．On the other hand

B．After all

C．To begin with

D．For instance

3.

A．stop

B．exist

C．emerge

D．fit

4.

A．regulated

B．advancing

C．collapsing

D．minimized

5.

A．solid

B．simple

C．creative

D．changeable

6.

A．cultural

B．common

C．scientific

D．similar

7.

A．later

B．harder

C．clearer

D．slower

8.

A．all

B．neither

C．both

D．either

9.

A．service

B．system

C．crisis

D．figure

10.

A．right

B．vague

C．designed

D．mixed

11.

A．made up

B．told apart

C．took over

D．held on

12.

A．joint

B．mysterious

C．modern

D．complex

13.

A．In other words

B．On the contrary

C．What’s more

D．Even so

14.

A．new

B．sad

C．big

D．good

15.

A．spared

B．updated

C．noticed

D．edited