2 . The market investigation is indispensable to sales promotion. They are closely related as the lips and teeth, so to speak. What you produce is for sale on the market. It would be impossible to succeed in selling a product without first investigating the market.
In the international market, goods on sale are coming from different countries and suppliers are always facing keen competition. Under such circumstances, they will try everything possible to familiarize themselves with the market conditions. In making investigations, we ought to get information about what similar items the competitors are offering on the market, what prices they are quoting (报价) , what features their products have, who are their regular customers, etc. Then, how can we obtain such information?
There are many channels that we can, make use of in doing this sort of work. The commercial counselor’s offices of our embassies stationed abroad can help us in making market investigations. Nowadays, our import and export corporations send their trade groups abroad every now and then. One of their purposes is to make market surveys on the spot.
Certainly, face-to-face talks with foreign businessmen are also important channels to get market information. The Chinese Export Commodities Fairs, and some other fairs of similar nature as well as visits of foreign businessmen provide us with such opportunities. Of course, there are some other ways of making market investigations.
1. In making market investigations, one should _________ .A.get enough information concerned | B.advertise his products |
C.produce high quality goods | D.visit the competitors |
A.successful | B.necessary |
C.advisable | D.available |
A.Every producer is faced with fierce competition. |
B.The market investigation plays a big role in promoting sales. |
C.Goods on sale are numerous because of globalization. |
D.The investigation offers many job opportunities. |
A.to contact the commercial counselor’s offices of our embassies stationed abroad |
B.to improve the quality of the products and achieve high production efficiency |
C.to send trade groups abroad every now and then |
D.to have face-to-face talks with foreign businessmen |
3 . When we think about scientists and their great discoveries and inventions, we often think about strange men in white coats
The story of Archimedes is perhaps the best known. According to the story, Archimedes was lying in his bath one day when he noticed water
The story about Isaac Newton is well known too. According to this story, Newton was resting under an apple tree one day when an apple fell on his head. Newton realized that there must be a
As for James Watt, it is said that he was boiling a kettle of water one day to make a cup of tea. When the water started to boil he noticed that the lid of the kettle began to move.
Why don't we all get these moments of inspiration? We have to remember that Archimedes, Newton and Watt were probably not thinking about these
A.losing | B.spending | C.killing | D.wasting |
A.conclusion | B.presentation | C.discovery | D.choice |
A.concentrating on | B.figuring out | C.running into | D.getting around |
A.wandering | B.drowning | C.spreading | D.overflowing |
A.comparison | B.difference | C.theory | D.relationship |
A.shocked | B.curious | C.excited | D.humorous |
A.rise | B.sink | C.burst | D.swim |
A.applied | B.explained | C.adapted | D.guided |
A.force | B.role | C.gift | D.sense |
A.lifted | B.seated | C.suspended | D.surrounded |
A.By the way | B.At that moment | C.In no time | D.In other words |
A.Thoroughly | B.Eventually | C.Perfectly | D.Originally |
A.benefited from | B.decided on | C.led to | D.accounted for |
A.invitations | B.ideas | C.sources | D.occasions |
A.step | B.attempt | C.practice | D.platform |
A.correcting | B.to correct | C.having corrected | D.being corrected |
A.when | B.while | C.which | D.that |
6 . One of the most pressing challenges the world will face in the next few decades is how to relieve the growing stress that human activities are placing on the environment. The consequences are just too great to
One priority (优先处理的事) for research is improving hydrological (水文学的) forecasting. It is
To
A.notice | B.consider | C.ignore | D.emphasize |
A.take over | B.get over | C.set out | D.make out |
A.danger | B.risk | C.insecure | D.change |
A.Moreover | B.Yet | C.Though | D.Since |
A.for | B.over | C.with | D.among |
A.hold | B.receive | C.gain | D.pay |
A.basis | B.ground | C.position | D.stage |
A.wished | B.hoped | C.decided | D.estimated |
A.supply | B.use | C.pollution | D.shortage |
A.health | B.condition | C.situation | D.case |
A.endurance | B.violence | C.introduction | D.extinction |
A.copy | B.produce | C.prevent | D.ruin |
A.connect | B.infect | C.follow | D.study |
A.contributed to | B.turned to | C.referred to | D.responded to |
A.get along with | B.take advantage of | C.pass down | D.put up |
7 . Finding the Real You
Psychometric testing—personality testing—has been very popular nowadays as studies show their results to be three times more accurate in predicting your job performance. These tests are now included in almost all graduate recruitment(招聘)and are widely used in the selection of managers.
The most popular of these personality tests is the Myers-Briggs Type Indicator(MBTI). It is based on the theory that we are born with a tendency to one personality type which stays more or less fixed throughout life. You answer 88 questions and are then given your “type”, such as Outgoing or Quiet, Feeling or Thinking.
Critics of personality testing raise doubts about “social engineering”. Psychologist Dr. Colin Gill warns that the “popular” personality traits(特性)have their disadvantages. “People who are extremely open to new experiences can be butterflies, going from one idea to the next without mastering any of them.” However, the psychometric test is here to stay, which may be why a whole sub-industry on cheating personality tests has sprung up. “It's possible to cheat,” admits Gill, “but having to pretend to be the person you are at work will be tiring and unhappy and probably short-lived.”
So can we change our personality? “Your basic personality is fixed by the time you're 21,” says Gill, “but it can be affected by motivation and intelligence. If you didn't have the personality type to be a doctor but desperately wanted to be one and were intelligent enough to master the skills, you could still go ahead. But trying to go too much against type for too long requires much energy is actually to be suffered for long. I think it's why we're seeing this trend for downshifting—too many people trying to fit into a type that they aren't really suited for.”
Our interest in personality now exists in every part of our lives. If you ask an expert for advice on anything, you'll probably be quizzed about your personality. But if personality tests have any value to us, perhaps it is to free us from the idea that all of us are full of potential, and remind us of what we are. As they say in one test when they ask for your age: pick the one you are, not the one you wish you were.
1. The Myers-Briggs Type Indicator is based on the belief that _______ .A.certain personality traits are common |
B.personality is largely decided from birth |
C.some personality types are better than others |
D.personality traits are various from time to time |
A.Employers often find the results unclear. |
B.They may have a negative effect on takers. |
C.People can easily lie about their true abilities. |
D.The results could be opposite to what. employers want. |
A.It's impossible in your childhood. |
B.It's easy if you have great motivation. |
C.It's difficult before the age of 21. |
D.It's unlikely in your adult life because it requires much energy. |
A.They are not really worth doing. |
B.They may encourage greater realism. |
C.They are of doubtful value to employers. |
D.They can strengthen the idea we have of our abilities. |
8 . What is your favorite color? Do you like yellow, orange, or red? If you do, you must be an optimist, a
Colors do
Light and bright colors make people not only happier but more active. It is a(n)
A.liar | B.beggar | C.leader | D.consumer |
A.doubtfully | B.occasionally | C.probably | D.properly |
A.tend | B.wish | C.regret | D.mean |
A.explaining | B.studying | C.understanding | D.communicating |
A.as well as | B.as long as | C.as soon as | D.as far as |
A.view | B.affect | C.match | D.choose |
A.at last | B.at least | C.at once | D.at all |
A.improve | B.darken | C.influence | D.hurt |
A.kind | B.hungry | C.dependent | D.cheerful |
A.On the other hand | B.What's more | C.To sum up | D.To be honest |
A.aim | B.scenery | C.mark | D.scene |
A.decorated | B.repainted | C.changed | D.adopted |
A.black | B.brown | C.pink | D.grey |
A.established | B.concerned | C.disappointing | D.confusing |
A.better than | B.more than | C.other than | D.rather than |
Sleep plays a vital role in good health and well-being throughout your life.
Another way to prepare your body for sleep is to get into a relaxed state by taking a bath or listening to soft music. Both of them will help to take the mind
Having a suitable bed, especially a suitable mattress(床垫), is necessary for a good night's sleep. Sleep is a personalized activity, and we all adopt different sleeping positions. Finding the mattress
The recent research is pretty clear that a good night's sleep is a major component of good health. Since the start of the 21st century, studies
A.informed | B.reminded | C.robbed | D.required |