The Duan inkstone, one of the four most famous inkstones in China,
Throughout hundreds of years, villagers have developed
Purple
Carving involves good conception, and highlights the fine shape of the stones
2 . The simplest form of blind box marketing is when consumers buy a package from a brand containing unknown products. In China, it’s become a huge business that is growing fast. Simple yet surprising—consumers do not know what they will get until they unpack the box, and it is “the variable reward” that brings extra fun.
However, once the initial excitement of opening a blind box is past, a consumer’s perception of its value is linked to the quality of the products inside. That can be where disappointment sets in. According to analysis by iiMedia Consulting, more than 30 per cent of consumers interviewed felt that the quality of the products did not reflect the price of the blind box.
For brands, blind boxes should be an extra chance to connect with customers rather than a means of offloading inventory (清仓). Petit H Surprise boxes were first launched by French luxury brand Hermès in 2015 to create upcycled products from surplus materials, demonstrating that the blind box concept, executed (执行) with care, has a real appeal for consumers. Hermès offers a return service for customers who are not satisfied. For fashion in particular, when sizing may be inappropriate for a blind box customer, a generous return or exchange policy is essential.
Actually, the concept of blind boxes has been around for centuries. In ancient Japan, leftover fabrics were sold randomly, with even gold woven fabrics included, which were considered symbols of luck and blessing. If that element of magic and emotional connectivity can be injected into the blind box concept, the possibilities are endless. Ivy Yu, a brand marketing consultant based in France, says that blind boxes have the potential to “widen the customer base and at the same time gain a wave of public attention.”
Whether the forecasts for growth in the blind box market turn out to be true remains to be seen, but significant numbers of Chinese consumers right now are still fascinated by the concept.
1. What probably dissatisfies blind box consumers?A.Poor quality of products. | B.The high price of the box. |
C.Not knowing what’s inside. | D.Not getting the desired items. |
A.To prove the popularity of luxury blind boxes. | B.To offer a solution for the mismatched products. |
C.To recommend a way to reuse surplus materials. | D.To show the key feature of Petit H surprise boxes. |
A.Efforts to perfect blind box products. | B.Insight into the history of blind boxes. |
C.Positive influence on consumer delight. | D.Improvement of blind box marketing tricks. |
A.How to make the blind box market work well. | B.What to anticipate in a luxury brand blind box. |
C.Where to go for a developing blind box market. | D.How to make profits from the blind box market. |
3 . Finding beautiful shells and interesting pieces of driftwood scattered in the sand is one of the joys of walking along the beach. For one beachcomber, Tracey’s finds are a little more
Back in 1997, about five million pieces of Lego (乐高积木) were
When Tracey
“It was assumed that roughly half the Lego sank and half
Now Tracey and her followers continue to
A.lucky | B.unique | C.complex | D.advanced |
A.lost | B.finished | C.broken | D.shown |
A.tidy | B.odd | C.tiny | D.costly |
A.held up | B.turned up | C.picked up | D.brought up |
A.business | B.campaign | C.invention | D.exercise |
A.restored | B.labeled | C.recorded | D.observed |
A.teams | B.visitors | C.journalists | D.individuals |
A.debt | B.touch | C.shape | D.trouble |
A.programs | B.treasures | C.standards | D.experiments |
A.torn | B.dropped | C.floated | D.disappeared |
A.slightly | B.originally | C.apparently | D.temporarily |
A.comb | B.leave | C.block | D.promote |
A.evolve | B.separate | C.improve | D.survive |
A.map | B.control | C.prevent | D.encourage |
A.far | B.slowly | C.quick | D.freely |
4 . Learning can be frustrating. Maybe you feel bored, or even get discouraged if you don’t understand a new topic. If you’re still in school, there are lots of things you can do to make learning more enjoyable.
※ Find your learning style.
If you are able to find your best learning style, you can make this experience more enjoyable. If you are a verbal learner, you enjoy speaking out loud. Try practicing your Latin vocabulary by quizzing a friend. If you think you are a visual learner, try to use that to your advantage. Take learning history for example.
※ Ask for help.
※ Read a book.
Reading is one of the best ways to learn new information.
※ Use technology.
Modern technology can provide you with a whole new range of learning opportunities. Take some time to explore your computer and phone, and you will likely find some new possibilities to further your learning. Download apps that will allow you to play virtual trivia (冷知识). You can challenge your friends to see who can learn the most. Follow news outlets on social media.
A.Everyone likes feeling successful. |
B.Look for a history class that focuses on that era. |
C.Make a list of books you’ve always wanted to read. |
D.There are books available on every imaginable subject. |
E.Lifelong learning is also important and even better, it can be fun. |
F.You can stay informed about what is happening in the world around you. |
G.Relying heavily on the maps and timelines helps you store and enjoy the information. |
5 . Come to China, enjoying four amazing teas
West Lake Longjing
West Lake Longjing is one of China’s famous green teas, produced in Hangzhou, Zhejiang province. It’s renowned for its unique appearance, aroma and taste. With a long history dating from the Tang Dynasty, Longjing tea improved over time, and was offered as a tribute (贡品) in the Qing Dynasty. West Lake Longjing tea is known for its benefits such as refreshing the mind, quenching (缓解) thirst, and reducing fats in the blood.
Enshi Yulu
Enshi Yulu is the only remaining steamed needle-shaped green tea in China, produced in Enshi, Hubei province. The dry tea resembles pine needles and has a lush green color. Its production technique dates back to the Tang Dynasty and gained fame during the Ming and Qing Dynasties. Enshi Yulu has a moderate selenium (硒) content and offers health benefits such as antioxidation and anticancer properties.
Pu’er
Pu’er is a unique fermented (发酵的) tea from Yunnan province classified into two types: raw and ripe Pu’er. It originated in the Tang Dynasty, but it wasn’t until the Qing Dynasty that Pu’er tea became significant trade goods. Raw Pu’er tea is initially bitter but becomes smoother and pleasant with age. Ripe Pu’er tea undergoes artificial fermentation, resulting in a rich flavor with distinctive aged aromas and sweetness.
Jasmine Tea
Typically based on green tea, jasmine tea combines the fragrance of jasmine flowers with tea leaves. It dates back to the Song Dynasty when people began mixing jasmine flowers with tea to enhance the tea’s fragrance. By the Ming and Qing Dynasties, it had became a tribute tea for the imperial court. Jasmine tea is particularly suitable for consumption in hot summers, helping people to cool down.
1. Which type of tea best suits patients with cancer?A.West Lake Longjing. | B.Enshi Yulu. | C.Pu’er. | D.Jasmine Tea. |
A.it is produced with artificial technology |
B.the aging process allows it a rich flavour |
C.it was supplied to the emperor as a tribute |
D.the fermentation happens in natural states |
A.They were available in the Tang Dynasty. |
B.They are green teas with different aromas. |
C.They are well-known for their medicinal value. |
D.They developed over time before rising to fame. |
6 . If you’re seeking a plain-language intro to statistics, or just want to get better at judging the reliability of numbers in the news, Spiegelhalter’s The Art of Statistics is a solid crash course. The book is less about learning how to use specific mathematical tools than it is about exploring the numerous ways statistics can help solve real-world problems and why warnings are often added to statistical claims.
Spiegelhalter, a statistician at the University of Cambridge, keeps things lively by tying new concepts to questions. For instance, should you worry that eating bacon will increase your risk of bowel (肠) cancer? The relative risk might make you think people who eat a bacon sandwich every day have an 18 percent higher risk of bowel cancer than those who don’t. But looking at the absolute risk—a rise of 6 to 7 cases per 100 people—may put your mind at ease.
Spiegelhalter’s narration is encouraging, and he makes complex sections easier to resolve by including frequent summaries and lots of data visualizations. The Art of Statistics is alive with his enthusiasm for how statistics can be used to collect information for court cases, city planning and a host of other sectors.
But Spiegelhalter warns readers not to forget the assumptions and uncertainties in any analysis, and tells many cautionary tales about the ways statistics can go off the track. For example, incomplete samples and logical missteps can lead to faulty conclusions.
Spiegelhalter doesn’t let the media off the hook, either. Many of the questions he uses to introduce topics are drawn from misleading news reports. Such articles include one claiming that going to college increases your risk of getting a brain tumor (瘤), which mistook correlation for causation in data on socioeconomic status and tumor diagnoses.
The Art of Statistics leaves readers with a better handle on the ins and outs of statistical analysis. As Spiegelhalter writes, “Numbers may appear to be cold, hard facts, but… they need to be treated with delicacy.”
1. What’s special about The Art of Statistics?A.It offers a reliable course in statistics. | B.It focuses on reasonable data analyses. |
C.It warns the public of statistical claims. | D.It includes effective tools for math learners. |
A.To compare two dramatically different lifestyles. |
B.To stress the importance of having a healthy diet. |
C.To show an effective way to explain new concepts. |
D.To relieve public concern over unreliable numbers. |
A.Free from blame. | B.Familiar to all. | C.In good condition. | D.Out of control. |
A.Spiegelhalter: A Real Fighter Expert at Data Analyses |
B.The Art of Statistics: How to Avoid Faulty Conclusions |
C.Spiegelhalter: A Statistician against Misleading Statistics |
D.The Art of Statistics: How to Think Critically about Numbers |
1. What is probably happening according to the woman?
A.A factory fire. | B.A barbecue. | C.A house fire. |
A.She has more accurate news than radio. |
B.She can’t tolerate the speakers’ children. |
C.She knows a lot of neighborhood information. |
A.For 20 minutes. | B.For 40 minutes. | C.For an hour. |
1. What is the name of the school’s basketball team?
A.The Pandas. | B.The Eagles. | C.The Peacocks. |
A.A hospital. | B.Women’s equality. | C.The science fair. |
A.Greg. | B.Shannon. | C.John. |
A.In February. | B.In April. | C.In June. |
1. What did the speakers do just now?
A.They went to a concert. |
B.They went to the movies. |
C.They visited an exhibition. |
A.He got them from his sister. |
B.He bought them at a higher price. |
C.He bought them in the ticket office. |
A.Marketing. | B.Accounting. | C.Fashion design. |
10 . I was surprised to find the congestion (拥塞) outside Layla’s primary school was unusually absent—I’d driven right into a parking space, and I was on time, for once. The school bell rang, and in a moment a stream of children made their way through the gate. But something was different—the kids were piling into vehicles in threes and fours.
Before I could enquire my daughter Layla, Mr Trent, the deputy head, approached. “Mrs Pavis, did you not read our letter?” Letter? What letter? I had a history of not looking out for them, and not reading them in most cases. “The letter? Of course. It must have just slipped my mind—I’ve been away with work.”
Now I was digging around in Layla’s messy schoolbag at home. Eventually, I found several letters, all addressing the same topic—parking outside the school gates. Apparently with some parents parking illegally, the police were about to get involved. “Why didn’t you give me these letters?” I demanded. Layla shrugged. “I forgot.” I was about to launch into a severe lecture when it occurred to me that I had always forgotten—I had forgotten to give Layla her money for cookery that morning and forgotten to hang out the kids’ washed clothes.
I contained myself and figured out that they wanted the parents to car-pool (拼车). I spent the next half hour ringing round Layla’s friends’ parents, enquiring if they would like to car-pool with us. Unfortunately, they were all sorted. It was my own fault—I should have read those letters ages ago. “Er... I overheard others talking about it,” Layla said, “They said they didn’t know who would car-pool with us, because we’re always late.” I flushed instantly. We were a disorganised family, and I was the one to blame.
I resolved to change. With responsibility for my kids, I find I am never, ever late. It’s good for Layla and for her older brothers, and it’s good for me, because now I never leave the house unprepared. I’ve even started checking the kids’ schoolbags for notes from school.
1. What did the author notice when the school was over?A.It was hard to find a parking space. | B.Children were picked up in groups. |
C.Her daughter was absent from class. | D.She arrived much earlier than others. |
A.The reflection of her daily routine. | B.The realization of her carelessness. |
C.The knowledge of her kid’s character. | D.The awareness of her kid’s depression. |
A.Because they contacted them late. | B.Because they failed to keep the house tidy. |
C.Because they couldn’t be on time. | D.Because they ignored the school’s request. |
A.Action creates motivation. | B.Mother’s love never changes. |
C.It’s never too late to mend. | D.Patience is the key to success. |