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文章大意:这是一篇说明文。文章主要论述了作者认为科学可以与艺术相结合,并通过列举事实证明了这一点。

1 . At a museum in Vietnam, Lena Bui’s film Where Birds Dance Their Last reflected on the beauty and vulnerability of Vietnamese feather farms after Bird Flu. During a festival in Rwanda, Ellen Reid’s audio experience Soundwalk was shared in a hopeful discussion about music, parks and mental health. These are a few of the things I have helped bring to life over the years, working at the intersection of scientific research, the arts and advocacy to support science in solving global health challenges.

Science is key to addressing these issues. But it isn’t the only key. To achieve its potential and for its advances to be implemented and reach all who could benefit, science depends on trust and good relationships. People might not always see science as relevant, trustworthy or meaningful to their lives. There are reasons why some see science as having a chequered past, from nuclear weapons to eugenics, and are therefore uninterested in, or suspicious of, what it proposes. Others feel excluded by the incomprehensibility of hyper specialist knowledge.

In its capacity to build upon and test an evidence base, science is powerful, but researchers and funders haven’t been as good at ensuring this evidence base responds to the needs and interests of diverse communities, or informs policy makers to take action. Science might be perceived as distancing itself from the personal, the poetic and the political, yet it is precisely these qualities that can be most influential when it comes to public interest in atopic or how a government prioritizes a decision.

A moving story well told can be more memorable than a list of facts. This is where the arts come in. Artists can give us different perspectives with which to consider and reimagine the world together. They can redress the proclaimed objectivity in science by bringing stories —subjectivities —into the picture, and these can help foster a sense of connection and hope.

In 2012, I set up artist residencies in medical research centres around the world. Bui was attached to the Oxford University Clinical Research Unit in Vietnam. The head of the research team was delighted, finding that Bui, as a Vietnamese artist, had license to be in, and to share useful insights from, villages where infectious disease researchers weren’t welcome. Six years later, I led Wellcome’s Contagious Cities program, which established artist residencies worldwide to support locally led explorations of epidemic preparedness. The recent pandemic made this work more noticeable, and has informed our Mindscapes program which is currently sharing experiences of mental health through the work of artists.

With pandemic, climate and mental health crises upon us, rising inequality and what feels like an increasingly broken world, never has there been more need to build and nurture hopeful and imaginative spaces to grow human connection and shared purpose for the common good. Science and the arts can work hand in glove to achieve this.

1. The author lists two works in Paragraph 1 mainly to ______.
A.reveal the gap between science and artB.prove his competence in both science and art
C.introduce successful science-related artworksD.show that science can be promoted in art forms
2. What does the underlined word “chequered” in Paragraph 2 probably mean?
A.Recent and remote.B.Good and bad.
C.Usual and unusual.D.Peaceful and scary.
3. Which of the following would the author agree?
A.Policy-makers base their decisions on science.B.Researchers popularize science effectively.
C.Science is well received among the public.D.The arts help people build connections.
4. Which of the following would be the best title for the passage?
A.The Value of the Arts to ScienceB.Where Do Science and the Arts Meet?
C.A New Way to Fight Pandemic—the ArtsD.Which Matters More, Science or the Arts?
22-23高三上·北京·期中
阅读理解-阅读单选(约410词) | 较难(0.4) |
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文章大意:本文是一篇说明文。文章介绍了国际枕头大战的意义和它受欢迎的原因。

2 . What are pillows really stuffed with? Not physically, but symbolically? The question occurred to me with the photos in the news and social media from the 50 cities around the world that staged public celebrations for International Pillow Fight Day. Armed with nothing more than bring-our-own sacrificial cushions, strangers struck heavily each other in playful feather from Amsterdam to Atlanta, Warsaw to Washington DC. But why? Is there anything more to this delightful celebration?

As a cultural sign, the pillow is deceptively soft. Since at least the 16th Century, the humble pillow has been given unexpected meanings. The Chinese playwright Tang Xianzu tells a famous story about a wise man who meets a depressed young scholar at an inn and offers him a magic pillow filled with the most vivid dreams of a seemingly more fulfilling life. When the young man awakens to discover that his happy 50-year dream has in fact come and gone in the short space of an afternoon’s nap, our impression of the pillow’s power shifts from wonder to terror.

Subsequent writers have likewise seized upon the pillow. When the 19th-Century English novelist Charlotte Bronte poetically observed “a ruffled (不平的) mind makes a restless pillow”, she didn’t just change the expected order of the adjectives and nouns, but instead she made unclear the boundaries between mind and matter — the thing resting and the thing rested upon.

It’s a trick perhaps Bronte learned from the Renaissance philosopher Montaigne, who once insisted that “ignorance is the softest pillow on which a man can rest his head”. On Montaigne’s thinking, intelligence and happiness confront each other forever in a pillow fight that only one can win.

With the words of Tang. Bronte, and Montaigne, we can perhaps more easily measure the attraction of the global pillow fight. Like a ritual of release, the annual international pillow fight amounts to a kind of cleansing, a brushing off of daily worries: an emptying of the world’s collective mind. Rather than a launch-pad for weightless rest, the pillow is a symbol of heavy thought: an anchor that drags the world’s soul down — one that must be lightened.

1. The example of Tang Xianzu is used to illustrate that ________.
A.pillows give people satisfactory dreams
B.dreams are always wonderful while the real world is cruel
C.people’s impression of pillows changes from wonder to terror
D.pillows symbolically convey the meaning in contrast to their soft appearance
2. From the passage, we can learn that Charlotte Bronte ________.
A.wrote poems about pillows
B.regarded pillows as reflections of our minds
C.shared the same viewpoint as Tang Xianzu on pillows
D.was likely to have been influenced by the thoughts of the Renaissance
3. The underlined sentence in Paragraph 4 “ignorance is the softest pillow on which a man can rest his head” most probably means ________.
A.pillows give us comfort
B.pillows make people more intelligent
C.people with too many thoughts have less inner peace
D.people can easily fall asleep when they know nothing
4. According to the author, why is Pillow Fight Day so popular around the world?
A.Because it is a ritual release.
B.Because it makes life delightful.
C.Because it comforts restless minds.
D.Because it contains a profound meaning of life.
2022-11-12更新 | 577次组卷 | 5卷引用:北京市第四中学2022-2023学年高三上学期期中考试英语试题
阅读理解-阅读单选(约310词) | 适中(0.65) |
文章大意:本文是一篇应用文。文章主要介绍了由于疫情原因,Harley University暂停了所有的校园参观活动。为了帮助高中毕业生了解报考Harley University的相关信息,Harley University将为高中毕业生提供在线信息课程。
3 . Dear colleague,

Greetings from the Office of Admission at Harley University! We hope that you and your students are doing well in these challenging times. In light of the coronavirus (COVID-19) pandemic, Harley has suspended all campus visitations. However, we write to you today to affirm our commitment to working with you and your students as they navigate the college search and application process.

To that end, we are pleased to announce that beginning on Tuesday, March 31, 2020, our office will be offering online information sessions for prospective students. Much like our on-campus information sessions, these will consist of a one-hour discussion hosted by a Harley admission dean and a current student. They will provide an inside look at the Harley community both academically and socially, as well as an overview of the admission and financial aid processes. Attendees will be able to see the presenters and submit questions throughout the sessions. While designed for prospective students, counselors are welcome to join.

Our online information sessions will be offered on the days/times below.

Tuesdays at 3:00 pm EDT

Thursdays at 9:00 am EDT and 6:00 pm EDT

Students/Counselors can register here.

We are hopeful the times we offered will allow anyone, regardless of time zone, to be able to join us for a session. While we are disappointed that campus visits are not currently possible, we are confident that these online sessions will provide the same accessibility, information, and enthusiasm as we introduce your students to the Harley community.

In the same spirit, we remain committed to answering any questions you, your students, or their families may have about these sessions, or any other changes to our programming. You can contact us at admission@harley.edu.

We wish you all a safe and healthy spring.

Sincerely,

Jason Harley

Director of Undergraduate Admission

1. What is the purpose of this letter?
A.To answer questions from teachers and students.
B.To arrange for school visits and online interviews.
C.To say hello to colleagues during the Covid-19 pandemic.
D.To inform alternative methods of getting application information.
2. The online information sessions are most probably for ________.
A.students in Grade 11-12
B.parents of senior high school students
C.current students in Harley University
D.teaching staff in Harley University
3. What can be learnt from the letter?
A.Harley University does not enroll new students this year.
B.Prospective students should attend the sessions with counselors.
C.The online sessions will function almost the same with on-campus visits.
D.Students can contact admission@harley.edc to arrange on-campus visits.
2022-11-02更新 | 43次组卷 | 1卷引用:北京市中国人民大学附属中学分校2020-2021学年高二上学期中考试英语试题
阅读理解-阅读单选(约570词) | 适中(0.65) |
文章大意:本文是一篇记叙文。文章主要介绍了特雷弗·诺亚的著作《天生有罪》。

4 . When the author opens his memoir with a scene of his mother pushing him from a moving vehicle, you know you’re in for a fascinating read. Born a Crime by Trevor Noah, who is now a daily show host, is an autobiography about Trevor’s life in Africa.

Trevor, the son of a Xhosa (科萨人) mother and a Swiss-German father, was born a crime as it was illegal for different races to marry and have children in Africa. Growing up biracial in the post-apartheid era (后种族隔离时代), his mother is an influential partner at every step along his journey. She worked diligently to stay out of poverty and keep Noah in good schools. Trevor’s mom stressed independence and free thought as well as all the values of Judaism (犹太教). Even before they knew apartheid would end, she wanted him to live freely. She took him to places that black South Africans considered “white things,” like ice rinks and the suburbs, because even if he never left the ghetto (贫民区), he would know that the ghetto was not the world. It was her mother’s aim to keep him from internalizing his oppression, and to convince him that he was greater than social labels. His mom would take him to the library and museums, and local college campuses. For his mother, being a black woman didn’t mean he couldn’t achieve greatness. She gave him permission to dream beyond his circumstances.

In Trevor’s whole early life, being mixed-race, he often wasn’t allowed to go outside during apartheid because the police could have taken him away; he couldn’t be seen with his parents and his mother had to pretend to be his maid when they were in public. So, Trevor had to have his mother’s friends pose as his mother. Trevor struggled to fit in at school as he didn’t know which group to play with. Later in high school, Trevor had to start a lunch delivery business to move up and be accepted by his fellow classmates. After high school, he started getting into comedy in 2002 and has been on TV ever since. Trevor had a rough, but loving relationship with his mother as he was always getting in trouble. Trevor didn’t see his dad much and could only meet in secret. In the end, Born a Crime is not just an unnerving account of growing up in South Africa under apartheid, but a love letter to the author’s remarkable mother. Noah writes: “I understood even from an early age that we weren’t just mother and son. We were a team.”

Born a Crime tells a really personal and yet universal story in many respects. It is undoubtedly a life-changing story which is powerful, honest, funny and dark at the same time, still it never turns to despair, self-pity or hopelessness. It’s a story of survival against the odds and the human ability to transcend the limits of their origin. At the end of the book, he explains this miracle that happened to his mother, where she survives a bullet to the head. These stories uncover new feelings towards loved-ones, and may influence you to sincerely reconsider connections to your family and their priorities.

1. It can be learnt that Born a Crime is ________.
A.a book on slavery
B.a story about criminals
C.an autobiography of a show host
D.a report about how to reduce crime
2. What problem did Trevor have in his early life?
A.He didn’t get along with his mother.
B.He felt hard to fit in at school.
C.He was wanted by the police.
D.He got too much attention.
3. According to the passage, Trevor’s mother ________.
A.pushed him to reach academic excellence
B.encouraged him go beyond the present limits
C.inspired him to speak for the minority as a TV host
D.helped him determine which race he should side with
4. What might be the theme of Born A Crime?
A.Law and justice.B.Hope and grit.
C.Getting to the top.D.Secrets of success.
阅读理解-七选五(约360词) | 较难(0.4) |
文章大意:这是一篇说明文。文章主要介绍了如何找到书本或短故事的主题。

5 . How to Find the Theme of a Book or Short Story

If you’ve ever been assigned a book report, you may have been asked to address the theme of the book.     1     A book’s theme is the main idea that flows through the narrative and connects the components of the story together. A work of fiction may have one theme or many, and they aren’t always easy to pinpoint right away. In many stories, the theme develops over time, and it isn’t until you’re well into reading the novel or short story that you fully understand the underlying theme or themes.

Themes can be broad or they can focus on a specific notion. For example, a romance novel may have the obvious, but very general, theme of love, but the storyline may also address issues of society or family.     2    

A book’s theme is not the same as its plot or its moral lesson, but these elements are related and necessary in building the larger story.     3     The moral is the lesson that the reader is supposed to learn from the plot’s conclusion. Both reflect the larger theme and work to present what that theme is to the reader.

    4     Often it is suggested by a thinly veiled lesson or details contained within the plot. In the nursery tale “The Three Little Pigs,” the narrative revolves around three pigs and a wolf’s pursuit of them. The wolf destroys their first two homes, shoddily built of straw and twigs. But the third home, painstakingly built of brick, protects the pigs and the wolf is defeated. The pigs (and the reader) learn that only hard work and preparation will lead to success. Thus, you can say that the theme of “The Three Little Pigs” is about making smart choices.

If you find yourself struggling to identify the theme of a book you’re reading, there’s a simple trick you can use.     5     For example, you could say preparation best symbolizes “The Three Little Pigs.” Next, use that word as the foundation for a complete thought such as, “Making smart choices requires planning and preparation, which could be interpreted as the moral of the story.”

A.A story’s theme isn’t typically stated outright.
B.In order to do that, you really have to understand what a theme is.
C.The theme of a novel or short story may not necessarily be clear.
D.When you finish reading, ask yourself to sum up the book in a single word.
E.The plot of a novel is the action that takes place within the course of the narrative.
F.Many stories have a major theme and several minor themes that help develop the major theme.
G.There are several themes that are reoccurring in literature, many of which we can identify quickly.
2022-11-02更新 | 143次组卷 | 1卷引用:北京市中国人民大学附属中学分校2020-2021学年高二上学期中考试英语试题
阅读理解-阅读单选(约1010词) | 较难(0.4) |
文章大意:这是一篇短篇小说。短文是莫泊桑的短片小说《项链》。故事讲述了小公务员的妻子玛蒂尔德为参加一次晚会,向朋友借了一串钻石项链,来炫耀自己的美丽。不料,项链在回家途中不慎丢失。她只得借钱买了新项链还给朋友。为了偿还债务,她节衣缩食,为别人打短工,整整劳苦了十年。最后,得知所借的项链原是一串假钻石项链。

6 . Mathilde Loisel, a beautiful woman, is miserable with her life. Although from a family of clerks, she always felt she had “fallen from a higher station” and longs to be part of the upper class. With no prospect of meeting these dreams she marries a middle-class Parisian clerk. This leaves her unhappy, suffering from what she thinks as a life of poverty. Although her husband’s income is sufficient for their needs, Mathilde still dreams of being wealthy. Mathilde focuses on her lack of possessions such as gowns and jewelry instead of enjoying the life she has. She even becomes jealous of her school friend, Madame Forestier, who has married a wealthy man.

One evening, the triumphant Monsieur Loisel comes home and hands her an invitation to a ball at the Ministry of Public Instruction where he works. Mathilde surprises him by refusing to go and throws the invitation onto the floor. She gets upset and tells her husband that without a new gown and jewelry she cannot possibly attend the ball. Monsieur Loisel reluctantly agrees to pay for a gown costing four hundred francs, knowing he will not be able to afford the hunting gun he had been saving up to buy. Mathilde buys the dress but complains that she still has no jewelry. For once though, Mathilde is pleased when her husband comes up with the solution to ask her friend to lend some jewelry.

Madame Forestier offers Mathilde to choose what she wants and Mathilde selects a beautiful diamond necklace from a black satin box. When Madame Forestier sees how happy the necklace makes her friend feel she agrees to lend it to her for the ball.

At the ball, Mathilde is the most elegant and graceful woman there, smiling and happy. All the men ask her name and want to be introduced to her. She dances with all of the attaches from the cabinet and is even noticed by the minister. Dancing with happiness and passion, intoxicated with pleasure, Mathilde exists for a time in the world she longs to be part of.

At 4 am, she is ready to leave. As Monsieur Loisel places the wrap over his wife’s shoulders, the contrast of the poverty of her wrap with the elegant ball gown is too much to bear and to save any embarrassment she hurries to leave before anyone notices her. When they reach the street, they cannot find a cab and start to walk home. They walked towards the Seine in despair, shivering with cold. At last on the quay side they find “one of those ancient night cabs which, as though they were ashamed to show their shabbiness during the day, are never seen round Paris until after dark”.

The Loisels arrive home at the Rue des Martyrs, and Mathilde’s happiness turns to horror as she sees that the necklace is missing when she looks in the mirror to admire herself one more time. She and Monsieur Loisel search frantically, but they cannot find the necklace. Monsieur Loisel even retraces their steps back along the whole route and then spends the next day enquiring and trying to find the necklace. Finally, in defeat, he suggests Mathilde writes a letter to Madame Forestier, explaining she will return the necklace after repair, lying that the clasp had broken. This story allows them time to continue the search.

When the Loisels are unable to find the necklace, they use its jewelry box to search for the jeweler where it was purchased. The jeweler offers the couple a similar necklace for thirty-six-thousand francs with the understanding that he will buy it back if they find the necklace before the end of February. However, they do not find the necklace, and they take on huge debt that forever changes their lives. Monsieur Loisel, frightened by the trouble yet to come, by the “black misery” that is about to fall upon him, by the prospect of all the physical sacrifices and the “moral tortures” he is about to suffer, goes to pay the jeweler thirty-six-thousand francs and collects the diamond necklace.

When Mathilde takes the newly purchased necklace to Madame Forestier, she fears her friend will discover that the necklace is a replacement and consider her a thief. Although Madame Forestier criticizes Mathilde for bringing the necklace back late, she never opens the case to look at it.

The next years are horrible for Mathilde, who works like a servant, her own servant having been dismissed. The Loisels move to cheaper housing. Mathilde dresses in work clothing and becomes responsible for doing all the family’s “odious” housework duties. She takes on this role with “sudden heroism”. Monsieur Loisel works a second job at night. They work for ten years to repay their debts. The strain of deprivation takes its toll, and Mathilde ages rapidly. Occasionally, she thinks back and remembers the wonders of the ball, but finally, their debt is paid in full.

One day on the street, Mathilde meets Madame Forestier, still looking lovely. At first not recognizing Mathilde, Madam Forestier is shocked by her friend’s haggard appearance. Mathilde explains that her life has been hard because of Madame Forestier. Mathilde shares the truth regarding her loss and replacement of the necklace that she had borrowed. She explains that it was purchased with ten years of hard labour. She proudly describes how she met her obligation both to Madame Forestier and to society.

Madame Forestier, deeply moved, takes Mathilde’s hands in her own and tells her the truth. The necklace that she had loaned Mathilde was mere costume jewelry worth only five hundred francs.

1. Mathilde Loisel refused to go to the ball because she ________.
A.was angry with her husband
B.thought she was not invited
C.was upset for having lost her jewelry
D.feared that she would be looked down upon
2. Put the following events into the correct order.
① Mathilde realized that the necklace was missing.
② The Loisels worked hard to pay their debt.
③ Monsieur Loisel brought home an invitation to a ball
④ Monsieur Loiser bought a diamond necklace from a jeweler.
⑤ Mathilde borrowed a necklace from her friend Madame Forestier.
⑥ Mathilde talked to her friend Madame Forestier about her “sudden heroism”
A.③⑤①④②⑥B.③①⑤②④⑥
C.⑤③①②④⑥D.⑤③④②①⑥
3. Madame Forestier never opens the case because she ________.
A.trusts her friend very much
B.forgets about the necklace
C.is sure that the necklace is in the case
D.doesn’t care much about the necklace
4. What can best describe Mathilde Loisel?
A.unfortunate but honest.B.lucky but selfish.
C.smart but lazy.D.beautiful but evil.
2022-11-02更新 | 96次组卷 | 1卷引用:北京市中国人民大学附属中学分校2020-2021学年高二上学期中考试英语试题
阅读理解-阅读单选(约380词) | 容易(0.94) |
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7 . Although growing up in a poor family in post-war 1950s, Gloria Stewart remembers her poor but kindhearted parents always had an extra setting at their table, especially at Christmas.

The warmth of her mum and dad’s welcome for poor guests at the coldest time of the year inspired the 69-year-old grandmother to spread her own seasonal joy. “Mum and dad hadn’t even got a penny,” recalls Gloria. “But it didn’t matter. They’d never turn down any homeless one who knocked on the door.”

“When I became a mum, I tried to make the festive season as special as possible. However, I once met an old lady who was spending Christmas alone in bed. It broke my heart.”

In December 2007, Gloria hosted the first Home Alone lunch after advertising to the public and receiving donations. It took a special person with a big heart and an even bigger table to invite 87 lonely old people for Christmas. Her Home Alone event has lasted up to now.

Every Christmas, Gloria wears her most sparkly dress to serve the traditional roast to every table of her smiling, grateful guests, making time to speak to as many of them as possible. After her first lunch, Gloria was nicknamed Mrs. Christmas. And now she has written a book about her extraordinary life helping bring joy to the elderly who would normally spend Christmas alone.

She wrote in her book, “When I was a child, I had few friends and I was laughed at for being so poor. So I was determined no one else should bear the loneliness and hardship I had suffered.” Having battled cancer three times, Gloria became even more determined to make sure Christmas was not clouded by sadness.

Now the Home Alone event has grown to serving turkey lunch to over 500 happy guests. The kind lady received an award from Sheffield City Council for her efforts and was praised by former Prime Minister David Cameron.

But for Gloria, the real prize comes as she watches the smiles light up the faces of her lunch guests. She says, “There really is no greater reward. Just for a few hours they escape their loneliness and are surrounded by love.”

1. The first two paragraphs intend to tell us ________.
A.why Gloria had a suffering childhood
B.how Gloria’s parents celebrated Christmas
C.what memories Gloria had about her parents
D.that Gloria was inspired by her parents’ kind act
2. What made Gloria so determined?
A.Her desire for success.B.Her parents’ will.
C.Her tough life experiences.D.Her friends’ encouragement.
3. Which would be the best title for this passage?
A.A Home Alone EventB.A Big-hearted Grandmother
C.A Special Memory of ChristmasD.A Shared Christmas Dinner
2022-01-14更新 | 286次组卷 | 3卷引用:北京市海淀区2021-2022学年高一上学期英语期末试题
阅读理解-阅读单选(约370词) | 适中(0.65) |
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8 . For nearly a decade now, Merebeth has been a self-employed pet transport specialist. Her pet transport job was born of the financial crisis(危机)in the late 2000s. The downturn hit the real estate (房地产)firm where she had worked for ten years as an office manager. The firm went broke and left her looking for a new job. One day, while driving near her home, she saw a dog wandering on the road, clearly lost. She took it home, and her sister in Denver agreed to take it. This was a loving home for sure, but 1, 600 miles away. It didn’t take long for Merebeth to decide to drive the dog there herself. It was her first road trip to her new job.

Merebeth’s pet delivery service also satisfies her wanderlust. It has taken her to every state in the US except Montana, Washington and Oregon, she says proudly. If she wants to visit a new place, she will simply find a pet with transport needs there. She travels in all weathers. She has driven through 55 mph winds in Wyoming, heavy flooding and storms in Alabama and total whiteout conditions in Kansas.

This wanderlust is inherited from her father, she says. She moved their family from Canada to California when she was one year old, because he wanted them to explore a new place together. As soon as she graduated from high school she left home to live on Catalina Island off the Californian coast, away from her parents, where she enjoyed a life of sailing and off-road biking.

It turns out that pet transporting pays quite well at about $30, 000 per year before tax. She doesn’t work in summer, as it would be unpleasantly hot for the animals in the car, even with air conditioning. As autumn comes, she gets restless—the same old wanderlust returning. It’s a call she must heed alone, though. Merebeth says, “When I am on the road, I’m just in my own world. I’ve always been independent-spirited and I just feel strongly that I must help animals.”

1. Why did Merebeth changed her job?
A.She wanted to work near her home.
B.She was tired of working in the office.
C.Her sister asked her to move to Denver.
D.Her former employer was out of business.
2. The word “wanderlust” in paragraph 2 means a desire to _________?
A.make money.B.try various jobs.
C.be close to nature.D.travel to different places.
3. What can we learn about Merebeth in her new job?
A.She has chances to see rare animals.
B.She works hard throughout the year.
C.She relies on herself the whole time.
D.She earns a basic and tax-free salary.
2022-01-12更新 | 5302次组卷 | 16卷引用:2022届北京师范大学附属中学高三英语5月热身试题
阅读理解-阅读单选(约420词) | 适中(0.65) |
文章大意:这是一篇说明文。文章为希望赚钱的音乐人介绍了有效的营销计划。

9 . Music will not earn an income unless it is well marketed. No matter how good you are at songwriting, composing music, playing instruments and everything on the creative side of music, you will never earn money without marketing it to your customers.

Let’s look at the steps in marketing and apply (应用) it to the online business world to make an effective marketing plan for your music.

Find out customer’s need

Before you can discover, you need to make it clear who your customers are, by answering the following questions:

First, what industry do your customers belong to? For example, if you are a music producer, your customers will most likely be recording companies.

Second, what field are you in? Music is broad; you need to specialize. Are you a rock songwriter, a pop producer or a jazz musician?

You then need to judge your customer’s need by examining those things already commonly accepted in the marketplace: the lyrics and melodies that are popular.

In this stage, you should examine your competitors by visiting their websites to learn from them. What is done by your competitors in the marketplace (where your business belongs) is most likely to meet your customer’s need.

Predict customer’s need

What you have to predict are the things that even your competitors may not have realized. These can be discovered by doing a survey or interviewing your customers. For example, you need to ask them directly, “What things are you looking for in a music publisher? When you are searching for music online, what would be the best presentation of music material to make you interested?”

                                                                                   

Now that you have known what your customers expect from your music, you need to write your music with the goal of meeting their expectations. This time your marketing efforts will most likely pay off.

1. We can learn from the first paragraph that________.
A.musicians usually have little income
B.music won’t be popular if it is too creative
C.to earn money musicians have to give up the creative side of music
D.it is not enough to only have good music if musicians want to earn money
2. To find out customer’s need, you have to________.
A.interview a music producerB.join a recording company
C.decide the kind of music you will makeD.listen to popular songs in all fields
3. What is the best title to be put in the blank?
A.Change the customers’ attitudes.B.Admit your own style.
C.Meet the customers’ need.D.Try to get in touch with the customers.
4. Who are most likely to be interested in the passage?
A.Famous musicians.
B.Recording companies.
C.Managers of big companies selling music instruments
D.Music-makers expecting to earn money.
2022-05-20更新 | 50次组卷 | 1卷引用:北京市第四十四中学2020-2021学年高一上学期12月测试英语试题
阅读理解-阅读单选(约280词) | 适中(0.65) |
文章大意:本文是一篇应用文。文章是向公众普及有关健康生活基础知识的健康讲座内容。

10 . Hello, everyone! What is the true definition(定义) of Healthy Living? It sounds silly that we need to define Healthy Living. After all, we know what “Health” is and we also know what “Living” is. So today, let’s start by discussing what “Health” is.

Interestingly enough, health is not simply defined as just living without disease. The real definition of Healthy Living is the steps, actions and plans one puts in place to achieve the best possible health. Healthy Living is about making smart health choices for today and for the future. Eating right, getting fit and keeping a good emotional(情感的) condition are all part of creating healthy life. Since the whole of YOU, that is, all parts of yourself, must work in harmony together, you need to put balanced energy into each part of yourself.

The body or Physical You need good nutrition(营养), proper weight, enough exercise and rest and proper stress management.

The mind of EmotionalYou need correct thoughts and a proper self-image. You also need to give and receive love; you need to experience happiness and you need joyful relationships with yourself and others.

The SpiritualYou need inner calmness, openness to your creativity, and trust in your inner knowing. For some it needs having a relationship with a higher power.

Well, we all know when the body is out of balance, our body tells us right away. We might feel tired, catch a cold or become ill more often, but, believe it or not, we can also tell when the Emotional You is similarly out of balance.

1. What would be the best definition of Healthy Living?
A.Living happily and without any disease.
B.Taking steps to achieve properly made plans.
C.Making smart choices for getting one’s body fit.
D.Having one’s body, mind and spirit work in harmony.
2. The underlined part “work in harmony” refers to ________.
A.keeping physical, emotional, and spiritual well-being
B.making all parts of oneself work in an active way
C.keeping your emotion and spirit in a good state
D.putting energy into each part of oneself in the right order
3. We can infer that the next part of this passage may tell us to ________.
A.how to make each part of yourself fine
B.a few useful ways to live healthily
C.other definitions of “Healthy Living”
D.how to tell when the mind is out of balance
2022-05-20更新 | 54次组卷 | 1卷引用:北京市第四十四中学2020-2021学年高一上学期12月测试英语试题
共计 平均难度:一般