A. present B. features C. concerned D. reportedly E. commercial F. stretches G. overwhelming H. exceptionally I. routinely J. spared K. broadcasts |
Modern media is awash in advertising clutter(杂乱), and who’s to blame? Modern audiences that hate conventional full-length and full-size ads.
Today’s consumers don’t like to pay for content, which ought to create a rich environment for advertisers. Yet these same consumers are prone to click or turn away when a conventional ad appears. The result is ad clutter.
YouTube
Advertisers integrate plugs(推销) into content to frustrate digital video recorders, which allow viewers to watch programs on a delay and skip regular commercials. If you watch regional telecasts of baseball games, the commercial clutter is so
According to the showbiz paper Variety, several streaming services are about to introduce a new twist: commercials that start running whenever a viewer pauses a program. Hulu intends to launch such ads this year. AT&T’s DirecTV and U-verse units will
There’s a lot at stake. According to Variety, National Football League(NFL) TV broadcasts generate an estimated $4.35 billion in ad revenue during the 17-week regular season. NFL
Interestingly, with no “screen” to work with, radio is one medium that has tried for some time to buck the trend. Many commercial stations trade clutter for clusters--that is, a solid block of commercials running five minutes or more, followed by lengthy commercial-free
But wherever a screen is involved, or a printed page, ad clutter is
But getting limitless content without paying while also being
In an age of rapidly growing urbanization, rooftop farming has emerged as a sustainable response
Rooftop farming, also
As urban populations continue to grow, rooftop farming fosters community engagement
A. untouched | B. preparation | C. disproportionately | D. outlook | E. committed | F. shake |
G. redirect | H. target | I. reduced | J. expose | K. typically |
Over the past few weeks, many people around the world joined me in celebrating my career firsts — from winning my first Golden Globe to earning my first Oscar. While I am grateful for this unforgettable moment in my professional life, I want to
My life changed eight years ago when one moment shook my
It was April 25, 2015, and I was visiting local organizations. Suddenly, a deadly earthquake hit the country. I have never felt the type of fear and panic I felt that day, when the ground beneath shook so powerfully that I was not able to stand on my own feet.
I was fortunate to make through that day uninjured, but not
Crises are not just moments of disaster: They
To fully recover from a disaster and be prepared for the next one, the specific needs of women and girls must be factored into the humanitarian response.
This year we are halfway toward the 2030
A. academic B. previously C. submit D. assessed E. classifier F. controversy G. subscribed H. detect I. typically J. access K. labelled |
OpenAI releases “not fully reliable” tool to detect AI generated content
ChatGPT has been creating waves across the internet with its writing ability and responses to requests. The use of ChatGPT has been full of
OpenAI, the research laboratory behind ChatGPT, has released a tool designed to
The tool could be useful in cases where AI was used for “
“Our classifier’s reliability
Since ChatGPT was opened up to public
A. technical B. attributed C. confined D. observations E. sensation F. totaling G. anticipatory H. consistent I. precisely J. suspicious K. attached |
For centuries, people have described unusual animal behavior just ahead of seismic (地震的) events: dogs barking endlessly, cows halting their milk, toads leaping from ponds. A few researchers have tried to prove a link, but most such attempts have relied largely on anecdotes and single
Now researchers at the University of Konstanz, along with a multinational team of colleagues, say they have managed to
The paper’s statistical analysis showed animals’ activity significantly increased before magnitude 3.8 or greater earthquakes when they were housed together in a stable — but not when they were out to pasture (吃草). Wikelski says this difference could be linked to the increased stress some animals feel in
Besides, it showed that the farm animals appeared to anticipate quakes anywhere from one to 20 hours ahead, reacting earlier when they were closer to the origin and later when they were farther away. This finding is
Not involved with the new study, Wendy Bohon, a geologist from Washington, D.C., is
A. address B. challenges C. imaging D. monitor E. navigate F. operations G. respond H. setting I. short J. successive K. worth |
Satellites Can Help Us Fight Climate Change
At the beginning of 2021, President Joe Biden exclaimed that “science is back” as we continued our efforts to
Recently the Interior Department’s U.S. Geological Survey assumed
I attended the historic launch of Landsat 9 in California. It was nothing
All around the globe, scientists are using Landsat and other imagery to interpret what is happening on Earth today and to compare it with the 50 years’
This science-based program and those like it across federal agencies are powerful tools in our efforts to responsibly manage our resources. Their prioritization helps to demonstrate the Biden-Harris administration’s commitment to lead with science. So, too, the resources provided through the president’s Bipartisan Infrastructure Law and Inflation Reduction Act will be key to the development of longer-term sustainability measures as we
Landsat NEXT is the upcoming mission we will develop with NASA to power better science and decision-making for the next 50 years. Science is indeed
A. distributed B. localize C. broadcast D. briefing E. attached F. existing G. boost H. emerging I. involved J. crack K. response |
Chip flow interrupted
A stable global supply chain of chips had been maintained before disruptive moves by the US.
Two of the US’ top chipmakers—NVIDIA and AMD-were ordered to stop exports of two high-end chips to China on Aug 31. The ban
This came after US President Joe Biden signed an order to pass the $52.7 billion (about 369.5 billion yuan) semiconductor chip manufacturing subsidy (补贴) and research law on Aug 25.
It aims to
Biden also signed the CHIPS and Science Act of 2022 into law on Aug 9. According to the act, chip makers that shift their factories to the US can receive subsidies and tax benefits with
“The US and its allies,” Eric Schmidt, former CEO of Google and a financier for the Bill Clinton, Obama and Biden presidential campaigns, said in March, “should utilize targeted export controls on high-end semiconductor manufacturing equipment... to protect
In
The design, manufacturing and even raw materials of a complete and complex product like semiconductors (especially chips) are usually
No matter how hard countries or regions try to support their own manufacturing bases and
Chinese Foreign Ministry spokesperson Wang Wenbin said on Sept 1 at a press
“With its technological advantages, the US has abused the concept of national security and its state power to
A. labour B. manner C. highlighting D. circumstances E. updated F. characterised G. integrated H. admirable I. accommodate J. overseeing K. flexible |
The house of the future? A sun-filled, shape-shifting, shed-share paradise
What will homes be like 10 years from now? Judging by the winners of the Home of 2030 competition, sharing will be key.
Shared home-working spaces, communal garden sheds and houses built using apps—these are just some of the ideas in the winning proposals for the government’s Home of 2030 competition to develop prototype “homes fit for the future”,
“You can’t get much more
Her team’s scheme imagines a terraced (排房的) housing type made from two standard components, a base unit and a loft, joined with “connector” pieces, taking into account multiple configurations (布局) over time as family
Built off-site to demanding Passivhaus standards, with a twin wall timber frame, the homes would be
As is so often the case with blue-sky (纯理论的) ideas competitions, the ambitions of the Home of 2030 winning teams are
A. adapt B. challenging C. points D. infection E. vulnerable F. optimistic G. transmissible H. restrictions I. lessened J. impact K. moderate |
When Will Life Return to Normal?
If 2020 felt hellish, be warned that we aren’t out of the fire yet, even if we are moving in the right direction. Welcome to 2021, aka purgatory.
There is little doubt that vaccines hold the key to ending the pandemic. A recent modeling study predicted that vaccinating just 40 per cent of US adults over the course of 2021 would reduce the coronavirus
But all this is still some way off. In the meantime, we will have to
In the northern hemisphere, he says, the most likely scenario is a third wave of covid-19 in the new year, requiring further lockdowns and
Tim Spector at King’s College London, who leads the Covid-9 Symptom Study in the UK, also predicts a third wave. But if lots of healthcare workers and
The upsides of ever-widening vaccination will kick in around April. He said, “I’m
There are still many things we don’t understand about this virus, however, and we may well be in for some surprises in the coming year that throw that trajectory(轨)off course. As this magazine went to press, for example, there was widespread speculation about the
In Australia, the goal will be to keep the virus from resurging as the summer fades into autumn, says epidemiologist Catherine Bennett at Deakin University in Melbourne. A recent outbreak in Sydney has led to new restrictions.
Have an impact on reliable submit reveal be responsible for Make up one’s mind barrier figure out end up competitive |
2. We need more
3. The mountains acted as a natural
4. The movie we wanted to see was sold out so we
5. If you
6. Those interested in the position should
7. A survey of the British diet
8. We had a very productive meeting because I felt we
9. Technological innovation
10. Summer vacation is coming, but I can’t