1 . Thousands of books are published daily, and book advertisements play a crucial role in increasing awareness about those books. But it’s too easy to be tricked into bad “advertising opportunities” and make the wrong decisions. Here are several forms of digital advertising proven to work well.
Facebook advertising: Facebook provides the perfect advertising platform for authors because it allows targeting very specific categories of people. The other advantage is that it’s easy to test. You can start with a budget as low as $5 and gradually increase your monetary (货币的) commitment if your return on investment is positive.
Amazon advertising: Amazon allows you to show ads about your book directly on other book pages and search result pages. Since their main US rollout in 2017, they’ve become the most effective advertising place for authors.
Bookbub advertising: Bookbub rolled out a self-serve ad platform in 2016, which they’ve greatly improved since. It’s a less competitive playing field than Facebook or Amazon, but it does have its features.
Discount/promotion advertising: If you’re running a discount or free promotion on one of your books, you can apply to have it advertised in the newsletters of platforms such as Freebooksy, Bargainbooksy, etc.
Other types of advertising include search advertising, Goodreads advertising, banner ads on websites, etc. These haven’t produced the same effective results for most authors yet, but they could be just as effective (or more) if you write in a certain field.
1. What is special about the Facebook advertising?| A．It is easy for authors to access. |
| B．It aims at saving money for readers. |
| C．It allows adjusting investment by profit. |
| D．It includes different categories of information. |
| A．Facebook. | B．Amazon. | C．Bookbub. | D．Freebooksy. |
| A．To get readers to buy more books. |
| B．To raise people’s reading awareness. |
| C．To offer authors advertising platforms. |
| D．To help publishers communicate with readers. |
2 . Parkinson’s is a progressive brain disease which leads to shaky hands and slow movement, and there is no cure. Tai Chi, a traditional Chinese martial art that combines (结合) slow, gentle movements with deep breathing and relaxation, may be an effective means of reducing the suffering. Recently, the researchers say that those who practised the martial art twice a week had fewer complications (并发症) and better quality of life than those who didn’t. Experts say the findings back up previous studies on the benefits of exercise for those with Parkinson’s.
The study, from Shanghai Jiao Tong University School of Medicine, monitored the health of hundreds of Parkinson’s patients for up to five years. One group of 147 people practised regular Tai Chi while another group of 187 did not. The researchers found that the disease progressed more slowly in the Tai Chi group on measurements of symptoms (症状), movement and balance. This group also saw fewer falls, less back pain and dizziness, with memory and concentration problems also lower than in the other group. At the same time, sleep and quality of life continuously improved.
Prof. Alastair Noyce, professor in neurology and neuroepidemiology at Queen Mary University of London, called it “an important study”—the positive effects on aspects of motor (运动的) and non-motor functions are impressive — but said there were limitations in its design, and more tests were needed.
“We already recommend Tai Chi, as well as other forms of exercise, but understanding which forms of exercise are most beneficial is an important goal to improve the long-term management of patients,” he said.
1. Why was the study conducted?| A．To find a cure for Parkinson’s disease. |
| B．To improve the sleep quality of Parkinson’s patients. |
| C．To remove the misunderstanding of the previous studies. |
| D．To research the benefits of Tai Chi for those with Parkinson’s. |
| A．Concentration problem was lower in the Tai Chi group. |
| B．The disease progressed more slowly in the Tai Chi group. |
| C．Patients in the non-Tai Chi group continuously fell down. |
| D．Back pain and dizziness were relieved in the Tai Chi group. |
| A．Tai Chi should be given more preference. |
| B．Finding the most beneficial exercise is of importance. |
| C．It is unnecessary to do more related studies. |
| D．Improve the long-term management of patients is impossible. |
| A．Confused. | B．Doubtful. | C．Positive. | D．Worried. |
3 . While screen time is known to affect sleep, new research suggests that interactive (互动的) activities, such as texting friends or playing video games, put off and reduce the time spent asleep to a greater degree than passive (被动的) screen time like watching television, especially for teens.
The team studied the daytime screen-based activities of 475 teenagers using daily surveys. They asked the teens how many hours they had spent that day communicating with friends through social media and how many hours they spent playing video games, surfing the internet and watching television or videos. Finally, the researchers asked if they had joined in any of these activities in the hour before bed.
Next, the team measured their sleep time for one week. The researchers found that the teens spent an average of two hours per day communicating with friends via social media, about 1.3 hours playing video games, less than an hour surfing the internet and about 1.7 hours watching television or videos. For every hour throughout the day that they used screens to communicate with friends, they fell asleep about 11 minutes later averagely. For every hour to play video games, they fell asleep about 9 minutes later. Those who talked, texted or played games in the hour before bed lost the most sleep: about 30 minutes later.
Interestingly, David, lead author of the study, said the team found no obvious relations between passive screen-based activities and sleep. “It could be that passive activities are less mentally exciting than interactive activities,” said Anne, co-author of the study. “It’s a tricky situation,” she said. “These screen tools are really important to everyone nowadays, so it’s hard to put a limit on them, but if you’re really looking out for a teenager’s health and well-being, you might consider limiting the more interactive activities, especially in the hour before bed.”
1. Which of the following belongs to interactive screen activities?| A．Seeing movies. | B．Watching videos. |
| C．Texting friends. | D．Surfing the internet. |
| A．Lucy who watched a three-hour movie before going to bed. |
| B．Jack who had a 30-minute video chat with his brother before bed. |
| C．Sam who played computer games for two hours throughout the day. |
| D．Amy who chatted with her friends on WeChat for one hour in the morning. |
| A．Frightening. | B．Awkward. | C．Hopeless. | D．Encouraging. |
| A．Screen time activities cut down our sleep hours |
| B．Interactive screen use reduces sleep time in teenagers |
| C．Passive screen use is better than interactive screen use |
| D．Parents should prevent children from using social media |
“No matter how hard we try, some things are just not meant to be,” Andrew thought bitterly. He looked down at the hospital bills in his hands and tears filled his eyes. His poor mom had been so ill, and here he was complaining and feeling sorry for himself! He should be praying for her recovery, not crying over a lost, childish dream.
Andrew was nineteen, and as far back as he could remember, he’d wanted to become a software engineer. That dream had become harder to reach after his dad died when Andrew was twelve. His mom had been left to raise him on her own, and it was hard to make ends meet. So Andrew started doing part-time jobs.
Every cent he earned he put away for college. When he was sixteen, he got himself a summer job at a local IT company, where his insight and intelligence caught the owner’s eye. Mr. Lewis, the CEO, made Andrew the assistant of his best and most innovative developer, and the boy thrived (不断成长) on the challenge. He couldn’t wait to go to college!
Unfortunately, when Andrew was in his senior year in high school, his mother became very ill. The usually energetic woman was constantly tired and in pain. She went from doctor to doctor, but no one knew exactly what was wrong with her. They sent her off to do dozens of expensive tests, then shook their heads over the results. Andrew’s mom started getting weaker and weaker, and thinner and thinner until she could barely walk.
Andrew added up the medical bills and was shocked. They owed over $23,000! Andrew pulled out his bank book. He had close to $30,000 in his savings account. He’d painstakingly (艰苦地) saved up for YEARS, so he’d be able to go to college, but his mom’s health was more important.
注意：1. 续写词数应为 150 左右；2. 请按如下格式在相应位置作答。The next day, Andrew went to see Mr. Lewis.
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That night, Mr. Lewis appeared on Andrew’s home with a great idea.
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5 . Active listening is a communication skill that involves going beyond simply hearing the words that another person speaks but also seeking to understand the meaning and intention behind them. The word “active” implies that you are taking some type of action when listening to others.
Be fully present
Active listening requires being fully present in the conversation. It enables you to concentrate on what is being said. Being present involves listening with all your senses and giving your full attention to the speaker. To use this active listening technique effectively, put away your cell phone, ignore distractions, and shut down your internal dialogue.
Pay attention to non-verbal cues (非言语暗示)
As much as 65% of a person’s communication is unspoken,
Keep good eye contact
When engaged in active listening, making eye contact is especially important. This tells the other person that you are present and listening to what he or she says.
Be patient
Patience is an important active listening technique because it allows the other person to speak without interruption. Being patient involves not trying to fill periods of silence with your own thoughts or stories. This also requires listening to understand, not to respond.
| A．Don’t prepare a reply while listening. |
| B．It also shows that you aren’t distracted. |
| C．This isn’t helpful during active listening. |
| D．So use open, non-threatening body language. |
| E．Don’t focus too much on insignificant details. |
| F．Place your focus on your conversation partner. |
| G．This involves using certain strategies or techniques. |
6 . Moving around Bogota can be a bit of a Jekyll-or-Hyde experience. On the one hand, the city is infamous (声名狼藉的)for having the world’s worst traffic. Yet, on the other, its cycling infrastructure is considered a good model of sustainable urban mobility, according to the Copenhagenize Index, which ranks bike-friendly cities. The Colombian capital generated a now-international movement in the 1970s called Ciclovia, which sees 1.5 million people cycle across 128km of car-free streets each Sunday morning.
So, when the pandemic reached its shores in mid-March, Bogota Mayor Claudia Lopez, an avid cyclist herself, introduced one of the world’s first plans to encourage bike travel, using traffic cones to create 76 km of temporary lanes.
“Everyone started using a bicycle, and they already knew how to get around on one because we have this bike culture thanks to the Ciclovia,” says Carlos Pardo, a local cycling advocate and senior advisor at the New Urban Mobility Alliance. Pardo got involved at the beginning of the pandemic by partnering with a local bikeshare company to provide 400 free e-bikes to health workers. Now, he’s busy persuading the public that the government’s new bike lanes should become permanent fixture (固定设施).
“Some drivers say, ‘you took away our lane’, but we’re saying, we took one car lane and made a two-lane bidirectional bike lane,” he explains. “So, you’re duplicating the effectiveness of the space, and moving more people per hour, per direction.”
Biking has enjoyed a renaissance (复兴) around the world as urban citizens avoid public transport for the relative safety of a two-wheeled commute. Now, many advocates like Pardo are working with local governments in the hope of turning these pandemic-response measures into lasting changes—ones that are more plausible now than ever after lockdowns provided an unprecedented (空前的)opportunities to fast-track infrastructure trials. The results of these urban planning experiments could not only radically shape the way we commute across global cities, but also make them more adaptable to future shocks.
1. What can best illustrate the underlined sentence?| A．Much knowledge that is of help in learning about a new place. |
| B．A mixed feeling that is too confusing to express themselves. |
| C．An understanding that everything has both advantages and disadvantages. |
| D．An idea that human beings are born somewhere between good and evil. |
| A．The outbreak of the pandemic in mid-March. |
| B．The worldwide bike culture dating back to the 1970s. |
| C．The government’s support for the temporary bike lanes. |
| D．The local bike company’s contribution to health workers. |
| A．The increasing number of cyclists. | B．Duplicated effectiveness of road use. |
| C．A well-rounded city expansion plan. | D．The growth of car ownership. |
| A．Urban life. | B．Politics. | C．Sports | D．Advice column. |
7 . Even when you have confidence in yourself, your goals will sometimes seem out of reach. When that happens, get hold of the people who
When I was younger, I
Early in my
Even now, I
| A．refer to | B．depend on | C．learn from | D．believe in |
| A．quit | B．struggled | C．regretted | D．argued |
| A．responsibilities | B．dreams | C．opportunities | D．doubts |
| A．stopped | B．admitted | C．allowed | D．considered |
| A．tracked | B．recommended | C．accompanied | D．encouraged |
| A．serious | B．possible | C．hard | D．necessary |
| A．request | B．unwillingness | C．inability | D．attempt |
| A．difficulties | B．options | C．aims | D．standards |
| A．career | B．experiment | C．business | D．recovery |
| A．foolishly | B．simply | C．wisely | D．bravely |
| A．original | B．familiar | C．typical | D．positive |
| A．looking into | B．taking down | C．dealing with | D．pointing out |
| A．introduce | B．remind | C．guarantee | D．warn |
| A．experience | B．describe | C．compare | D．limit |
| A．probably | B．fortunately | C．obviously | D．importantly |
8 . In the annals of human history, few subjects have generated as much excitement, debate, and guess as artificial intelligence (AI). This revolutionary technology, which enables machines to perform tasks that once required human intelligence, has the potential to transform every part of our society, from healthcare and finance to transportation and entertainment.
At its heart, AI is all about data. Massive amounts of data are fed into algorithms that learn from this data, allowing them to make predictions, recognize patterns, and even make decisions. This “machine learning” is the driving force behind many of the AI applications we see today, from virtual assistants like Siri and Alexa to more advanced systems like IBM’s Watson, which can analyze vast amounts of information to assist doctors in diagnosing diseases.
The transformative potential of AI is undeniable. In the medical field, for instance, AI can assist in early detection of diseases, predict patient outcomes, and even suggest treatment options. In finance, algorithms can predict stock market trends, and provide personalized financial advice. In transportation, self-driving cars equipped with AI systems promise to reduce accidents, ease traffic jams, and transform urban landscapes.
However, with great potential comes great responsibility. The rise of AI has caused debates about is ethical implications (道德含义). The machines are only as good as the data they are fed, and there’s a growing concern about biases (偏见) being built into AI systems. For instance, facial recognition technologies, used in everything from unlocking phones to police monitoring cameras, have come under check for misidentifying individuals based on race or gender.
Moreover, the widespread adoption of AI could lead to significant job displacement. While new roles and industries might emerge as a result of AI, it is not sure that these will pay off the jobs lost. This could increase income inequalities and causes difficulties to social systems.
Another major concern is the “black box” nature of AI. Many AI systems operate in ways that even their creators don’t fully understand. This can be problematic, especially in critical applications like healthcare or criminal justice where understanding the logic behind a decision is important.
Then there’s the potential for AI to be weaponized. In the hands of evil actors, AI could be used to spread misinformation, control public opinion, or even engage in internet warfare. The global community must come together to set standards and regulations to prevent such misuse.
On the brighter side, many experts believe that by setting the right frameworks and investing in education and retraining, we can use the power of AI for the greater good. By fostering (促进) a culture of continuous learning and staying abreast (并排的，并肩的) of technological advancements, society can benefit from the promise of AI while avoiding its potential dangers.
In conclusion, artificial intelligence stands as one of the most profound inventions of our time. While it offers vast opportunities, it also poses significant challenges that we, as a society, must welcome. As we stand at this technological crossroads, our choices will determine whether AI serves as a benefit or a harm for humanity.
1. Which of the following best describes the method by which machines acquire the capability to perform tasks that traditionally required human intelligence?| A．By programming predefined rules. |
| B．Through user interactions every day. |
| C．By ingesting and processing vast amounts of data. |
| D．Via regular software updates from developers. |
| A．By citing numerous statistical data. |
| B．By presenting both the positive potential and the challenges of AI. |
| C．Through personal experiences. |
| D．By focusing on the negative effects of AI. |
| A．The Rise of Virtual Assistants: Siri and Alexa |
| B．Understanding the Mechanisms Behind AI Algorithms |
| C．Artificial Intelligence: Charting the Course for Tomorrow’s Tech |
| D．Balancing the Potential and challenges of AI in Modern Society |
| A．AI has already replaced most human jobs and is the leading cause of unemployment. |
| B．The global community has taken measures to prevent AI misuse. |
| C．The operation of many AI systems is easily understood by their creators. |
| D．The solving to the dilemma brought by AI needs collective efforts of our society. |
9 . Frozen in time, a 125-million-year-old mammal attacking a dinosaur. A 39-million-year-old whale, the heaviest animal that ever lived. The oldest known jellyfish, from 505 million years ago. Paleontology (古生物学) produces newsworthy discoveries.
Fossils (化石), moreover, provide direct evidence for the long history of life, allowing paleontologists to test hypotheses (假设) about evolution with data only they provide. They allow investigation of present and past life on Earth. Flows of biological diversity, appearances of new life forms and the extinctions of long existing ones, would go undiscovered without these efforts. But the headlines over exciting new fossils greatly underestimate the true importance of paleontology. Its real significance lies in how such discoveries brighten the grand history of life on Earth. From its beginnings, more than three billion years ago, to the present day, fossils record how life adapted or disappeared in the face of major environmental challenges.
Paleontologists provide us with a unique vantage on modern climate change. They play an essential role in interpreting ancient environments, in reconstructing ancient oceans, continents and climates. Fossils provide key limitation on the climate models that are essential for predicting future climate change. And the fossil record gives important insights into how life will respond to predicted future climate conditions, because these have occurred before in Earth’s history.
In addition, paleontology has provided a fundamental contribution to human thought: the reality of species extinction and thus of a world that has dramatically changed over time. In documenting the history of life, paleontologists recognized that many extinction episodes could occur suddenly, such as the event 66 million years ago that ended the dinosaurs. The search for the causes of past mass extinctions started pioneering studies from across the scientific spectrum (科学界), focusing on potential future threats to humanity.
Not only do paleontologists know what happens to life when things go bad, they also know how long it takes for ecosystems and biodiversity to recover from these disasters, which can take far longer than modern humans have existed.
Paleontologists thus provide a unique perspective on the nature and future long-term ecological impact of the current human-produced biodiversity crisis, the so-called Sixth Extinction, and therefore the importance of protecting modern biodiversity. The very concept of a Sixth Extinction would not exist without paleontologists documenting the first five.
Paleontologists know that understanding life’s past is critical to anticipating and adapting to life’s and humanity’s future. Paleontology is important because it brings its unique and critical perspective to current challenges in climate change, biodiversity loss and the environment. Paleontologists can predict the future because they know the past.
1. The first two paragraphs are written to _______.| A．describe an event | B．raise a question |
| C．present an opinion | D．make a comparison |
| A．A positive effect. | B．A valuable suggestion. |
| C．A quick decision. | D．A comprehensive view. |
| A．Ecological recovery takes shorter than imagined. |
| B．Past lessons can help to predict the future threats. |
| C．Paleontologists can handle the biodiversity crisis. |
| D．Fossil studies focus on the causes of mass extinctions. |
| A．Paleontology: A Pioneering Study |
| B．Paleontology: A History Recorder |
| C．Paleontology Tells More About Nature Than Humans |
| D．Paleontology Is Far More Than New Fossil Discoveries |
10 . Satellites are already in use for so many purposes today — from weather forecasting to communications, GPS, and more.
Since the late 1970s, satellites such as the European Space Agency’s (ESA) CryoSat-2 and the US Space Agency’s ICESat-2, have also been used to monitor changes in the Arctic sea ice.
Data suggests that sea ice is thinning over time due to climate change. Over the last 40 years, the extent of Arctic ice cover has been declining at a rate of 13% per decade. However, existing ways of measurement do not provide a clear and continuous picture of the state of sea ice.
These satellites use special radar or laser-based altimeter instruments (雷达或激光测高仪). Sea ice thickness is then calculated as the difference between the height of the ice and the top of the water (ice level—sea level). This method works well during the winter months.
Unfortunately, satellite-based sea ice thickness measurements are inaccurate during the summer months: the time of the year with the greatest melting. This melting creates a pool of liquid water on the surface. As a result, the simple calculation (ice level—sea level) does not work as radar systems are unable to differentiate between ocean water and ice, thus making measurements inaccurate.
Last September, scientists developed a new method to tackle this age-old issue. The new method combined computer modeling and satellite data to predict ice thickness — all year round. The research team led by Jack Landy, a scientist at the University of Tromsø (The Arctic University of Norway), used the new method to distinguish between seawater and ice.
The researchers built a model of the radar system’s predicted data and cross-referenced these values to those collected by a satellite. This model allows the researchers to obtain accurate, year-round Arctic sea ice thickness data.
According to Dr. Michel Tsamados from University College London, the new advanced climate model “will improve both the short-term forecasts for the weather at the mid-latitudes (中纬度地区) and the long-term forecasts that show what climate we will have in the future.”
1. What does the satellite data tell us?| A．The Arctic ice will no longer exist in four decades. |
| B．Sea ice cover is melting at a rate of 13% per year. |
| C．The ESA’s satellites provide clearer pictures. |
| D．Sea ice is becoming increasingly thinner. |
| A．Inaction of the laser-based altimeter instruments in summer. |
| B．Radar systems’ inability to distinguish seawater from ice. |
| C．There being technical difficulty calculating the height of the ice. |
| D．There being no way to consistently detect melt pools on ice. |
| A．Provide accurate forecasts for the weather. |
| B．Replace satellites in monitoring sea ice changes. |
| C．Get a reliable summertime record of sea ice thickness. |
| D．Test the efficiency of machine learning in climate change. |
| A．It will be useful in different ways. |
| B．It will prove environmentally friendly. |
| C．It has a short-term impact on climate research. |
| D．It needs improvement to predict the Arctic’s future. |
