2 .

Another technique advertisers often employ is to link their company or product to a “brand ambassador” a famous actor, a sports star, or even a fictional character. Think of a popular fast-food restaurant. Does it have a brand ambassador? Is the brand ambassador popular among potential customers? ①The more we like the brand ambassador, the more we will be attracted to buy the product.

汉译英
使用，利用    1              一个虚构的人物    2    
品牌大使    3              在……中受欢迎    4    
潜在客户    5    
句式分析
句式①   the+比较级……, the+比较级……   表示越……就越……
翻译为    6    

4 . 英汉互译
1. ________________________ vt. 买，购买；n. 购买，采购；购买的东西，购买项目
2. ________________________ adj. 难忘的，值得纪念的
3. ________________________ n. 大使，代表
4. ________________________ n. 放置；安置
5. ________________________ n. 折扣；vt. 打折出售
6. ________________________vt. 专门制作，定做；n. 裁缝
7. ________________________（使）增添乐趣；使更艳丽
8. ________________________ n. 收视率；等级，级别
9. ________________________ vt. 赞助；主办；为慈善活动捐款；资助；n. 赞助商；为慈善活动捐款的人
10. ________________________ vt. 理解，掌握；吸收；吸引全部注意力
11. housing estate ________________________
12. housing ________________________
13. estate ________________________
14. amuse ________________________

5 . 根据汉语提示补全短文。

Based on the     1    (心理学) behind creating a desire to buy, advertisers have developed ways of persuading people into     2    (购买) their products or services. A common technique to make an impact is to create a     3    (难忘的)     4    (口号).     5    (口号) use simple but impressive language to make us remember the product or service being advertised. Some of these slogans may also appeal to (迎合) our emotions. For example, a slogan may connect a fine china     6    (茶壶) it aims to promote with our pride in having good taste. You will hear a variety of slogans any time you watch TV. Think about your favourite one. What makes it special? And what message does it try to     7    (被传达)? A slogan which communicates an idea effectively can    8    (使增长) sales and even becomes part of popular culture. That is the power of memorable slogans.

Another technique advertisers often employ is to link their company or product to a “    9    (品牌)    10    (大使)”-a famous actor, a sports star, or even a fictional character. Think of a popular fast-food restaurant. Does it have a     11    (品牌大使)? Is the     12    (品牌大使) popular among potential customers? The more we like the brand ambassador, the more we will be attracted to buy the product.

6 . 汉译英
1. __________________     品牌大使
2. __________________     一个虚构人物
3. __________________     产品植入广告
4. __________________     票房成功
5. __________________     由……赞助
6. __________________     以……为特色；是……的特征
7. __________________     有可能做某事
8. __________________     专门针对我们
9. __________________     为……量身定做，专门定制
10. __________________     面向，以……（某群体）为目标
11. __________________     对……产生积极影响