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1 . Directions: Complete the following passage by using the words in the box. Each word can only be used once. Do note that there is one word more than you need.
A. attraction   B. benefit       C. enthusiastically   D. command   AB. satisfy   AC. undoubtedly
AD. approval   BC. treasured     BD. viewed   CD. developed   ABC. considerable

Public image doesn’t make money directly, nor is it anything visible. However, excellent public image is such an important thing that it is     1     desired by every company, enterprise, institution, etc. Public image refers to how a company is     2     by its customers, supplies, and stockholders(股东), by the financial community, by the communities where it operates, and by federal and local governments. Public image is controllable to     3     extent, just as the product, price, place, and promotional efforts are.

A firm’s public image plays a vital role in the     4     of the firm and its products to employees, customers, and to such outsiders as stockholders, suppliers, creditors(贷款方), government officials, as well as different special groups. With some things it is impossible to     5     all the different publics: for example, a new highly automated plant may meet the     6     of creditors and stockholders. However, it will     7     find resistance from employees who see their jobs threatened. On the other hand, high quality products and service standards should bring almost complete approval, while low quality products and false claims would be widely looked down upon.

A firm’s public image, if it is good, should be     8    . It is a valuable strength that usually is built up over a long and satisfying relationship of a firm with publics. If a firm has     9     a quality image, this is not easily imitated by competitors. Such an image may enable a firm to     10     higher prices, to win the best distributors and dealers, to attract the best employees, to expect the most favorable creditor relationships and lowest borrowing costs. It should also allow the firm’s stock to achieve higher price-earnings ratio(比例) than other firms in the same industry with such a good reputation and public image.

文章大意:本文为说明文。文章主要介绍了康奈尔大学食品和品牌实验室的一项新研究结果:麦当劳快乐餐中的玩具等小的非食物奖励会刺激大脑中与食物相同的奖励中心。
2 . Directions: Fill in each blank with a proper word chosen from the box. Each word can be used only once. Note that there is one word more than you need.
A.attraction       B.promise     C.bitten     D.small       E.presents F.priced
G. physically     H.substitute     I.wrapped   J.emotional     K.psychologically

The secret to eating less and being happy about it may have been uncovered years ago — by McDonald’s. According to a new study from Cornell University’s Food and Brand Lab,     1     non-food rewards — like the toys in McDonald’s Happy Meals — stimulate the same reward centers in the brain as food does.

The researchers, led by Martin Reimann, carried out a series of experiments to see if people would choose a smaller meal if it was     2     together with a non-food item.

They found that the majority of both kids and adults chose a half-sized portion (部分) when combined with a prize. Both options were     3     the same.

Even more interesting is that the     4     of a future reward was enough to make adults choose the smaller portion. One of the prizes used was a lottery ticket (彩票), with a $10, $50 or $100 payout, and this was as effective as a tangible (有形的) gift in persuading people to eat less.

The fact that participants were willing to     5     part of a food item for the mere prospect of a relatively small monetary award is interesting,” says Reimann.

He theorizes that it is the     6     component of these intangible prizes that make them effective. In fact, vaguely-stated (含糊的) possibilities of winning a prize were more effective than options with hard odds (可能性) included.

“One explanation for this finding is that possible awards may be more emotionally exciting than certainty awards,” says Reimann. “The uncertainty of winning provides added     7     and desirability through emotional ‘thrills.’ The possibility of receiving an award also produces a state of hope — a state that is in itself     8     rewarding.” In other words, there’s a reason why people like to gamble (赌博).

How might this knowledge be used to help people eat more healthily?

One possibility is a healthy choice that     9     the chance to win a spa weekend. Or maybe the reward of a half-sized portion that could be a half-sized dessert to be     10     only on a future date. That would get you back in the restaurant — and make you eat a little less.

文章大意:这是一篇说明文。介绍了宝岛台湾的一些景点。
3 . Directions: Fill in each blank with a proper word chosen from the box. Each word can be used only once. Note that there is one word more than you need.
A. hike       B. requires          C. hosts          D. man-made       E. attraction     
F. Belonging   G. peak   H. introduce   I. romantic     J. fascinating     K. sun-bathe

Touring “Treasure Island”

Chinese mainland tourists will be able to visit Taiwan via charted flights in July according to two landmark agreements signed on June 13. So, 21st Century invited two young Taiwanese to     1     their favorite site on the island.

Yangming Mountain, north of Taipei

Young couples can definitely enjoy a     2     evening on the mountain and a bird’s eye view of the Taipei city. College students often visit the mountain for a     3    : others ride motorbike to the top. The mountain and the nearby town of Pei-tou have many hot springs, which often appear in romantic Taiwan TV dramas.

Ali Mountain, Jiayi County

Ali Mountain is the general name for 18 hills. The highest     4     of Ali Mountain is Tower Hill, which has a height of 2,663 meters. Ali Mountain is famous for its “five rare sites” - the sunrise, the Ali mountain Forest Railway, the famous Alishan Sacred Tree, the Grand Sea of Clouds and the Flamboyant Cherry Blossom. The best time to visit the     5     scenery is during the comfortable midsummer.

Taipei 101 tower, Taipei

The 101-floor landmark is one of the world’s tallest completed skyscrapers. Besides the shops inside and outside the tower, Taipei 101     6     splendid firework shows during festivals. A new     7     next to the tower is under construction. It will be a     8     beach on which the public will be permitted to     9    .

Dr. Sun Yat-sen’s Memorial Hall and Chiang Kai-shek Memorial Hall, Taipei

The squares in front of these halls are open all day to the public. They have become a paradise to colleges students, who often meet there for an activity that     10     space. You will run into students dancing, rehearsing skits or even playing musical instruments.

4 . Directions: Fill in each blank with a proper word given in the box. Each word can only be used once. Note that there is one word more than you need.

1. They tried to _________ her into staying with offers of promotion.
2. The soldiers had no alternative but to accept the _________realities that they had been surrounded by the enemies in the jungle.
3. Contrary to our _______, he was eliminated in the first round.
4. The Great Wall is such a well-known tourist _________that millions of people visit it every year.
5. Faced with two alternatives, most people find themselves _________between them.
6. In this exercise, a word is blanked out and you have to guess what it is by looking at the _________.
7. Your clothes might be a ________ of your personality.
8. In western cultures, ___________ eye contact in conversations is necessary. A westerner might, in fact, consider a lack of eye contact as a lack of interest.
9. We headed for the National Park, which is famous for its _________ scenery, by school bus at 8 a.m.
10. I don’t think we have met before. You must be __________ me with someone else.
2023-11-24更新 | 27次组卷 | 1卷引用:上海市第四中学2023-2024学年高一上学期11月期中考试英语试题
智能选题,一键自动生成优质试卷~
5 . 自然灾害使得这个著名的旅游景点险象环生,导致游客人数骤减。(leave)(汉译英)
2021-05-25更新 | 72次组卷 | 1卷引用:上海市奉贤区2020-2021学年高一下学期调研考试英语试题
6 . Directions:After reading the passage and the sentences below,fill in each blank with a proper word given in the box. Each word can be used only once. Note that there is one more word than you need.
A. apparently        B. dominating          C. attraction          D. identify        E. infinitely          F motivated   G. amazing        H. fascinated          I. relevant     J. predictions          K. embarrassed
1. Fireworks added to the ________of the festival night.
2. This movie has some of the most________ stunts (特技) you're ever likely to see.
3. It occurs in elderly men, ________as part of the ageing process.
4. The children watched, ________as the lovely cartoon characters began to appear on the screen.
5. The system learned how to ________common patterns of rainfall, using UK radar mapsfrom2016 to 2018.
6. While some of your lessons may not seem directly ________to your needs at the moment, you are learning valuable study skills.
7. The AI system can make more accurate short-term ________ including for severe storms and floods.
8. We must recognize the role of technology in our lives,and that while it does make our lives easier,________our over-reliance upon it makes us equally vulnerable.
9. With Republicans ________ state government,there was little question of raising revenue (收入).
10. The pandemic eliminated live performances,a part of her job she loved,and she found it hard to stay ________once she traded the office for sitting at home on her computer.
2021-11-16更新 | 61次组卷 | 1卷引用:上海市松江一中2021-2022学年高一上学期期中英语试题
7 . It must also be acknowledged that many of China's __________________ which are ultimately protecting their bottomline.(景点由私人公司运营 operate)
2021-07-30更新 | 58次组卷 | 1卷引用:上海市交通大学附属中学2019-2020学年高一下学期期中考试英语试题
8 . 这个旅游景点采取多种方式吸引游客的注意力。(draw)(汉译英)
2021-06-23更新 | 39次组卷 | 1卷引用:上海市景秀高级中学2020-2021学年高一下学期期末考试英语试题
9 . 当我第一次来到杭州的时候,我被西湖的美和这个市的许多旅游景点所吸引。(the first time) (汉译英)
19-20高二下·上海·单元测试
选词填空-短文选词填空 | 较难(0.4) |
10 . Directions: Fill in each blank with a proper word chosen from the box. Each word can only be used once. Note that there is one word more than you need.
A. created     B. single   C. sure   D. attraction   E. evidence     F. free
G. ceiling     H. birth     I. led     J. closed       K. series

Carlsbad Caverns National Park contains more than 100 caves below the surface of the desert. Most are     1     to the public. But anyone can visit the main     2     , one of the largest caves in the world.

An elevator lowers you into the world of Carlsbad Cavern. It is really long     3     of chambers. One of these is called the Big room. It is more than three hectares big and the ceiling is 77 meters high. The Big Room is the     4     largest underground chamber ever found in North America.

The Big Room and other parts of the cavern contain huge, sharp formations of minerals. People are     5     to explore the lit formations in the Big Room. But park rangers must guide visitors to other areas of the cave.

Stalactites(钟乳石)hang from the     6     . Stalagmites(石笋)rise from the floor. Some even meet to create a column. Other formations look like needles, popcorn, pearls and flowers.

One of the first questions that visitors have is 'how did Carlsbad Cavern form? ' Guides explain that it did not result from the action of water and streams like other limestone caves. Instead, it was     7     by the action of sulfuric acid(硫酸).

People are not the only ones who visit Carlsbad Caverns National Park. About 400,000 Mexican free-tailed bats come to the big cave from Mexico each summer to give     8     .

It is easy to imagine that it was the bats that     9     ancient people to discover the cave. Archeologists and others have found     10     of Ice Age hunters near the cave entrance. They have also found pieces of spear(矛) points left about ten thousand years ago.

2020-02-20更新 | 43次组卷 | 1卷引用:牛津上海版 高二第二学期 Module 2 Unit 4 单元综合检测
共计 平均难度:一般