2 . Directions: Complete the article with the words or phrases in the box. Each word or phrase can only be used once. There is one extra that you do not need.

A. motivate       B. remind       C. specific       D. analysis E. objective       F. reflection       G. is supposed to       H. concerning I. promote       J. impact       K. elements

Knowing how to write an influencer brief     1     be a task of priority when you’re working with creators. Because communication is crucial to a successful campaign. Sure, influencers can craft viral posts and content that translates into high-performing ads, that doesn’t mean they are mind-readers, whose     2     of public popularity is always correct. Influencers need direction. But not too much of it so as to     3     them to pursue their creative freedom. This balancing act is why influencer creative briefs require so much attention and can sometimes be particularly     4    —what if the brief is a total failure? What if something goes wrong? People in charge tend to be stuck with repeating     5     on such questions.

What is an influencer brief, anyway? It is an outline of instructions and expectations for creators prior to a social media campaign. These guidelines include everything from high-level creative direction to specific requirements. An influencer brief should sum up what a creator needs to create the best post possible. Simply put, brief are a blueprint for posts that delight brands and creators alike. Brands that cram (塞进) their instructions into an email don’t exactly reflect effort or attention to detail. Note that how you craft your influencer brief has a direct     6     on campaign performance.

Below are the     7     of what should be included in any given influencer brief:

Campaign Goals

You can’t provide direction to creators without defining what you want their content to achieve.

For example:
●   Do you want to     8     a product launch?
●   Are you trying to increase brand awareness?
●   Do you want to tie your influencer campaign to sales? Traffic? Engagement?

Be clear about your campaign     9    

Target Audience

An influencer brief should be     10     about who creators are speaking to, including:

●   Demographics (think: age, gender, location)
●   Interests
●   Wants, needs and pain points
●   Other brands they like and follow

You probably chose to work with specific influencers because their audience reflects yours, right?

Click here for more information on how to write an influencer brief.

5 . 汉译英
1. ________n. 按钮
2. ________n. 基本部分，要素
3. ________n. 意外的相遇，邂逅
4. ________prep. 每
5. ________n. 小径，小路
6. ________v. 凝视，盯着看
7. ________n. 图像，影像
8. ________n. 档案，文件

7 . Carbon-14 is a radioactive(放射性的) e________ widely used in archaeology(考古学) to decide how old an antique(古董) or a piece of fossil is. (根据首字母单词拼写)

8 . 汉译英
1. (n.)生产；产量 ________
2. (vt.)拒绝接受________
3. (n.)合同；契约________
4. (vt.)使确信；使信服________
5. (n.)极端 ________
6. (n.)基本部分；要素________
7. (n.)强度；强烈________
8. (adj.)巨大的，庞大的________
9. (adj.)平庸的，平均的________
10. (vt.)捐献；促成 ________
11. (n.)设计师，设计者________
12. (n.)提升，晋升________
13. (vt.)再利用，回收利用________
14. (vt.)转换，改变________
15. (adj.)紧急的，急迫的________