1 . 汉译英
1. ________________ v.寻找，寻求
2. ________________ v.量，测量
3. ________________ n.位置
4. ________________ v.破坏，毁掉
5. ________________ n.来源，出处
6. ________________ n.基本部分，要素
7. ________________ n.多样化，变化
8. ________________ v.凝视，盯着看

4 . 结合语境写出黑体词(组)在语境中的确切含义
1. His voice was quiet but every word was distinct.
2. NASA has been trying to monitor space junk, but some small bits still can’t be tracked with current technologies.
3. Honesty is an important element of his achieving great success in business.
4. Every one of us should have the obligation to protect our natural environment.
5. In case you feel nervous during the interview, you can make full preparations in advance.
6. We were informed that the meeting would be postponed until the following week.
7. Her work has been crucial to the project’s success.
8. There will be an increasing number of retired and elderly people to be provided for by a smaller number of workers.

6 . 英汉互译
1. ________ vt. 包含，含有，容纳
2. ________ n. 要素，基本部分
3. ________ adj. 普遍的，共同的；普遍存在的
4. issue _________
5. author ________
6. therefore ________
7. context ________
8. ________ adj. 特定的，明确的，具体的
9. ________ n. (长篇) 小说
10. ________凭借，利用
11. ________ adj. 上部的，上面的
12. ________ n. 差距，间隙

8 . Directions: Complete the article with the words or phrases in the box. Each word or phrase can only be used once. There is one extra that you do not need.

A. motivate       B. remind       C. specific       D. analysis E. objective       F. reflection       G. is supposed to       H. concerning I. promote       J. impact       K. elements

Knowing how to write an influencer brief     1     be a task of priority when you’re working with creators. Because communication is crucial to a successful campaign. Sure, influencers can craft viral posts and content that translates into high-performing ads, that doesn’t mean they are mind-readers, whose     2     of public popularity is always correct. Influencers need direction. But not too much of it so as to     3     them to pursue their creative freedom. This balancing act is why influencer creative briefs require so much attention and can sometimes be particularly     4    —what if the brief is a total failure? What if something goes wrong? People in charge tend to be stuck with repeating     5     on such questions.

What is an influencer brief, anyway? It is an outline of instructions and expectations for creators prior to a social media campaign. These guidelines include everything from high-level creative direction to specific requirements. An influencer brief should sum up what a creator needs to create the best post possible. Simply put, brief are a blueprint for posts that delight brands and creators alike. Brands that cram (塞进) their instructions into an email don’t exactly reflect effort or attention to detail. Note that how you craft your influencer brief has a direct     6     on campaign performance.

Below are the     7     of what should be included in any given influencer brief:

Campaign Goals

You can’t provide direction to creators without defining what you want their content to achieve.

For example:
●   Do you want to     8     a product launch?
●   Are you trying to increase brand awareness?
●   Do you want to tie your influencer campaign to sales? Traffic? Engagement?

Be clear about your campaign     9    

Target Audience

An influencer brief should be     10     about who creators are speaking to, including:

●   Demographics (think: age, gender, location)
●   Interests
●   Wants, needs and pain points
●   Other brands they like and follow

You probably chose to work with specific influencers because their audience reflects yours, right?

Click here for more information on how to write an influencer brief.