1 . Directions: Complete the article with the words or phrases in the box. Each word or phrase can only be used once. There is one extra that you do not need.

A. motivate       B. remind       C. specific       D. analysis E. objective       F. reflection       G. is supposed to       H. concerning I. promote       J. impact       K. elements

Knowing how to write an influencer brief     1     be a task of priority when you’re working with creators. Because communication is crucial to a successful campaign. Sure, influencers can craft viral posts and content that translates into high-performing ads, that doesn’t mean they are mind-readers, whose     2     of public popularity is always correct. Influencers need direction. But not too much of it so as to     3     them to pursue their creative freedom. This balancing act is why influencer creative briefs require so much attention and can sometimes be particularly     4    —what if the brief is a total failure? What if something goes wrong? People in charge tend to be stuck with repeating     5     on such questions.

What is an influencer brief, anyway? It is an outline of instructions and expectations for creators prior to a social media campaign. These guidelines include everything from high-level creative direction to specific requirements. An influencer brief should sum up what a creator needs to create the best post possible. Simply put, brief are a blueprint for posts that delight brands and creators alike. Brands that cram (塞进) their instructions into an email don’t exactly reflect effort or attention to detail. Note that how you craft your influencer brief has a direct     6     on campaign performance.

Below are the     7     of what should be included in any given influencer brief:

Campaign Goals

You can’t provide direction to creators without defining what you want their content to achieve.

For example:
●   Do you want to     8     a product launch?
●   Are you trying to increase brand awareness?
●   Do you want to tie your influencer campaign to sales? Traffic? Engagement?

Be clear about your campaign     9    

Target Audience

An influencer brief should be     10     about who creators are speaking to, including:

●   Demographics (think: age, gender, location)
●   Interests
●   Wants, needs and pain points
●   Other brands they like and follow

You probably chose to work with specific influencers because their audience reflects yours, right?

Click here for more information on how to write an influencer brief.

2 . 根据语境，从方框中选择单词并用其适当形式填空

nowhere     pursue     element     downstairs     option     maintain     manner hesitate     broad     hug     normal     intention     saying     clerk     external

1. Honesty is an important __________ of his achieving a great success in business.
2. I believe that all our dreams can come true if we have the courage __________ them.
3. The government has made a series of policies to __________ the housing price.
4. Without __________, the young soldier jumped into the water and saved the drowning child.
5. Judging from his __________ smile, we could see that he performed well in the competition.
6. Every time the child got ready to leave for school, his mother __________ him for a moment.
7. This diet may not provide enough calories for a child’s __________ growth.
8. In senior high school, some courses are compulsory (必修的), while some are __________.
9. This program was set up with an __________ of providing help to homeless people.
10. Just as the __________ goes, failure is the mother of success.
11. You should pay attention to the table __________ when visiting a foreign friend.
12. I have __________ else to go.
13. I want to apply for the position of an office __________.
14. Our smart system allows disabled people to communicate with the __________ world.
15. He put the rubbish into plastic bags, took them __________ and threw them separately.