A.They cost less money. | B.They sound less noisy. | C.They require less space. |
1. How many days is the man going to stay in the city?
A.More than a week. | B.A week. | C.Less than a week. |
A.The taxis. | B.The subway and buses. | C.The airport express train. |
A.At a hotel. | B.At the airport. | C.At home. |
1. Where does the conversation probably take place?
A.At home. | B.In a bookstore. | C.In a supermarket. |
A.$0.99. | B.$1.99. | C.$3.99. |
1. What will John get?
A.A football. | B.A bike. | C.A toy car. |
A.Jack | B.John | C.Jane |
A.On Sunday. | B.On Friday. | C.On Saturday. |
A.To keep a secret. | B.To make them quiet. | C.To have lunch. |
5 . In order to save money on groceries, you can try the following ways which will help you cut $100 out of grocery bill every month without too much effort.
Know what to buy in large amount. Shopping at warehouse (批发店) is a great way to save money. However, not every item is worth buying in large amounts.
Skip the meat. The Bureau of Labor Statistics reports that the average cost of beef is $4.13 per pound this March.
Know what to buy in season. Fruits and vegetables are a great addition to your daily diet, but they can add a significant amount to your grocery bill, especially when you buy items out of season. As produce items go out of season, they become more expensive as the supply decreases.
A.Store pre-made items. |
B.Skip the prepared items. |
C.Shopping for groceries can be an expensive attempt. |
D.Beef has seen a significant increase in price over the past few years. |
E.The cost can add up quickly if you’re eating beef three or four times per week. |
F.Certain items make sense to buy in large quantities because they typically have a longer shelf life. |
G.If your favorite items are getting ready to go out of season, considering buying a little extra and freezing them. |
Double 11 falls
T-mall (formerly Taobao Mall), a B2C website
Each year T-mall has a
7 . Let’s say you want to purchase a camera, and you’re comparing two different advertisements. In one, the pictures, colors, and instructions make the information easy to read. The other has an unclear style that takes more time for you to understand. If you decide to purchase the second camera with the more confusing advertisement, new research out of Rensselaer Polytechnic Institute shows that, over time, you’ll likely be happier with your choice.
In a paper co-authored by Gaurav Jain, an assistant professor of marketing in the Lally School of Management at Rensselaer, researchers found that nonstop stimuli (刺激), or the difficulty for an individual to process a message, increases people’s attitudes toward that message after a time delay.
“This research has a real-life impact,” Jain said. “Most of the time, marketing communicators try to make their message clear. What we learned, however, is that there are certain times, especially when people need to make choices, when we should actually use nonstop stimuli so that whatever people are choosing, they will like it once time has passed.”
Using primary data collection designed by Jain of about 500 diverse individuals, researchers also found that consumers judge the time spent in the decision-making process wrongly. Rather than recognizing that the lengthy decision came from trying to understand the information, when looking back on the process, consumers instead believe they spent the time on making the decision. This leads the consumer to believe the decision they made was informed and worthy.
These findings are meaningful for marketing communications in many fields.
“When people are making decisions,” Jain said, “like choosing insurance products, retirement funds, or even when choosing an elected official, marketers and designers need to remember that if we can make an individual spend some time in that choosing process, it’s more likely people will stick with the option they chose over time.”
Jain says that when consumers’ attitudes about a product increase, the impact on post-purchase decisions like returns and reviews of the product will be more favorable to the brand.
1. How does the author introduce the topic?A.By listing figures. | B.By giving examples. |
C.By using others’ words. | D.By showing people’s reviews. |
A.Make their message short. |
B.Make their message attractive. |
C.Make their message easy to understand. |
D.Make their message hard to understand. |
A.Writing a paper. | B.Selling a product. |
C.Choosing a camera. | D.Designing a new brand. |
A.Time Delay: What is it |
B.Suggestions to the Marketers |
C.How to Make Consumers Happy |
D.Difficult Decision, Satisfactory Choice |
1. What is the first book about?
A.Woodland animals. | B.Different colors. | C.Honey bees. |
A.A writer. | B.A painter. | C.A bookseller. |
A.$18. | B.$20. | C.$38. |
9 . Amazon has made a new version(版本)of its cheapest Kindle e-reader with an improved screen and a reading light, a feature previously held back for its more expensive e-readers.
Costing $10 more than the previous generation, at $69.99, the new Kindle has a 6in e-ink display with an adjustable front light to make the screen readable in the dark. “Customers consistently tell us how much they appreciate having a front light on Kindle e-readers so they can read in any environment, ” said Erie Saarmio, the European head of Amazon e-readers. He added that this was the first Kindle under S100 with a built-in adjustable front light.
The new Kindle not only has a similar light to the Kindle Paperwhite, but also mirrors its design from 2015. It is 8. 7mm thick, making it 0. 4mm thinner than the previous version, but it weighs 174g instead of 16lg now. Amazon says its size and weight till make it easy to read while holding in one hand. The new Kindle also relinquishes the previous touch system for a more modern touch screen, the same technology used in smart phones and Amazon’s Kindle Paperwhite, which should be more responsive. Amazon says the redesigned e-reader still has a six-week battery life based on 30 minutes of reading a day with Wi-Fi turned off.
Amazon’s audiobooks(有声读物), first introduced with the Kindle Oasis in 2016, can also be used in the new Kindle. It has enough storage(存储)to hold 14 audiobooks or thousands of e-books as is standard with Amazon’s e-readers.
1. How has the new Kindle been improved?A.By making it lighter. | B.By adding a reading light. |
C.By improving its appearance. | D.By increasing its storage space. |
A.Adjusts to. | B.Keeps on. | C.Gives up. | D.Stands for. |
A.They both have a six-day battery life. |
B.They both support Amazon's audiobooks. |
C.They both have to be used with Wi-Fi turned on. |
D.They’re both equipped with an improved screen. |
A.Some new features of Amazon’s Kindle e-readers. |
B.The popularity of Amazon’s cheapest Kindle. |
C.The improvement of Amazon’s cheapest Kindle. |
D.Different versions of Amazon’s Kindle e-readers. |
10 . Hands-on experience is still attractive to many buyers, although online ordering is popular in the UK today.
Oxford Street
London is shoppers’ paradise, and most visitors head for Oxford Street. Halfway along is Selfridges, one of the world’s first department stores where the architecture and window dressing impress even before you go in. There are at least four other major stores on this street, plus Europe’s largest music shop. In December the atmosphere is especially festive because of the Christmas lights which are always lit by a politician, a great sportsman, or a superstar.
Kensington High Street
A fashionable area for shopping is Kensington High Street. One of its department stores even has a roof garden — good for relaxing between purchases. There’s also an organic food superstore.
Borough Market
One of the oldest and best for food is probably Borough Market on the south bank of the Thames. Get off the underground at London Bridge and wander among fresh fish stands, bakeries, and fruit and vegetable sellers. You can also buy special food to take away, like cheeses, pork pies, mustard and chutney.
More places for bargains
Portobello Road on a Saturday is your best choice for jewelry or collector’s items. It’s a short walk from the subway station at Notting Hill Gate and you never know what you will find. For clothes, Camden Market is the place. It gets a little crowded at weekends, though. Convent Garden offers great experience for the simple pleasure of looking at jewelry and gifts.
1. What makes Oxford Street become special in December?A.The wonderful window dressing. |
B.The Europe’s largest music shop. |
C.The lights lit by a famous person. |
D.Many bargains to choose from. |
A.Kensington High Street. | B.Camden Market. |
C.Borough Market. | D.Portobello Road. |
A.A trip guide. | B.A news report. |
C.A science book | D.A financial magazine. |