1 . The term “oniomania”, which is used to describe people with obsessive (强迫性的), problematic shopping and spending behaviors, consists of the Greek words “onios”, meaning “for sale”, and “mania”. Also known as Compulsive Buying Disorder (CBD) and Impulsive Compulsive Buying Disorder (ICBD), oniomania can leave negative impact on your financial health and mental wellbeing if left untreated.
At this point you might be wondering: “What’s the difference between an oniomaniac and someone who likes to shop perhaps a bit too much?” We tend to believe that the two are rather similar. Clinically (从临床上看), however, they are quite easy to separate.
Although people who like shopping will return an item if they do not like it and start budgeting if they run low on money, people suffering from oniomania are no longer able to make reasonable, let alone financially responsible, decisions. They sometimes emotionally dissociate from what they are doing, making their purchases while they are not really sure what to buy. Spending relieves feelings of anxiety and depression, but only temporarily. In a short time, they might become moody, annoyed, and depressed, and their confidence declines sharply.
To a certain extent, spending makes everyone feel good. In 2007, a group of researchers from MIT, Stanford and Carnegie Mellon looked at the brains of American consumers via MRI technology and found that when they purchased desirable objects, their nucleus accumbens — the brain’s pleasure center — would light up, indicating a positive stimulation. This stimulation can take on different forms. For instance, some people get particularly excited when they believe they have gotten a good deal. This, researchers say, is the result of the prefrontal cortex — the decision-making part of our brain — interacting with the insula, the part of our brain that processes pain. According to psychotherapist Joyce Marter, compulsive buyers in the U. S. make an average of 156 impulsive purchases per year. Each purchase sets them back around $81. 75, making for a grand total of $5, 400 per year and a thorough shocking $324, 000 per lifetime. That money could have been invested in a home, an education, or other products that you actually need in order to survive and thrive in the world. Ultimately, though, treating oniomania is about much more than just protecting your finances from your own impulses — it’s also about maintaining your personal mental health and improving your relationships with others.
1. What do we know about oniomania?A.It is a normal behavior. |
B.It influences people’s health. |
C.It means people who like shopping. |
D.It describes people’s difference. |
A.Run out of |
B.Go short of |
C.Look down on |
D.Become rich in |
A.Why many researchers take part in the study. |
B.How everyone makes a wise decision. |
C.How desirable objects are well welcome. |
D.Why shopping makes common people happy. |
A.It is beneficial to education. |
B.It develops our desires. |
C.It keeps our mind healthy. |
D.It is harmful to relationships. |
2 . Do you like to shop online?
One common shopper strategy is “showrooming.” This means that customers go into a store, look at the product, talk to a salesperson, and then use their smartphones or other mobile devices to find a better price. “Reverse showrooming” is another strategy.
The number of online shoppers is rising, but not as fast as retailers (零售商) first thought. People still like to go into stores. Teens especially prefer to shop at the shopping center.
In order to keep customers coming into stores, managers need to train salespeople well. In-store shoppers want salespeople to give them a lot of attention, be polite, and know a lot about the product.
However, online shopping doesn't work for every product. People prefer to shop for food in a store.
A.What products do shoppers like to buy online? |
B.With online shopping, you can't try before you buy. |
C.Usually the products we find online have better prices. |
D.Or do you prefer to go into a store and look at a product? |
E.If you're buying a new car, you can research prices online. |
F.Shopping for them is not about finding the best price; it's a social experience. |
G.Customers first go online to do research and then go into a store to get the product. |
3 . Just five one-hundredths of an inch thick, light golden in color and with a perfect “saddle curl,” the Lay’s potato chip seems an unlikely weapon for global domination. But its maker, Frito-Lay, thinks otherwise. “Potato chips are a snack food for the world,” said Salman Amin, the company’s head of global marketing. Amin believes there is no corner of the world that can resist the charms of a Frito-Lay potato chip.
Frito-Lay is the biggest snack maker in America, owned by PepsiCo. and accounts for over half of the parent company’s $3 billion annual profits. But the U.S. snack food market is largely saturated, and to grow, the company has to look overseas.
Its strategy rests on two beliefs: first a global product offers economies of scale with which local brands cannot compete. And second, consumers in the 21st century are drawn to “global” as a concept. “Global” does not mean products that are consciously identified as American, but ones that consumers-especially young people-see as part of a modern, innovative world in which people are linked across cultures by shared beliefs and tastes. Potato chips are an American invention, but most Chinese, for instance, do not know that Frito-Lay is an American company. Instead, Riskey, the company’s research and development head, would hope they associate the brand with the new world of global communications and business.
With brand perception a crucial factor, Riskey ordered a redesign of the Frito-Lay logo. The logo, along with the company’s long-held marketing image of the “irresistibility” of its chips, would help facilitate the company’s global expansion.
The executives acknowledge that they try to swing national eating habits to a food created in America, but they deny that amounts to economic imperialism. Rather, they see Frito-Lay as spreading the benefits of free enterprise across the world. “We’re making products in those countries, we’re adapting them to the tastes of those countries, building businesses and employing people and changing lives.” said Steve Reinemund, PepsiCo’s chief executive.
1. It is the belief of Frito-Lay’s head of global marking that ________.A.potato chips can hardly be used as a weapon to dominate the world market |
B.their company must find new ways to promote domestic sales |
C.the light golden color enhances the charm of their company’s potato chips |
D.people the world over enjoy eating their company’s potato chips |
A.consumers worldwide today are attracted by global brands |
B.local brands cannot compete successfully with American brands |
C.products suiting Chinese consumers’ needs bring more profits |
D.products identified as American will have promising market value |
A.To suit changing tastes of young consumers. |
B.To promote the company’s strategy of globalization. |
C.To change the company’s long-held marketing image. |
D.To compete with other American chip producers. |
A.won’t affect the eating habits of the local people |
B.will lead to economic imperialism |
C.will be in the interest of the local people |
D.won’t spoil the taste of their chips |
4 . Between 30 and 40 percent of food produced for humans never gets eaten in the USA, ending up in landfills (垃圾填埋场), where it breaks down and produces greenhouse gases. Now, Elena Belavina, a professor from Cornell University, has an interesting solution. He says that opening more grocery (食品杂货) stores could reduce (减少) food waste greatly.
People of most US cities don’t have enough choices when it comes to grocery shopping, which means that people will overbuy when visiting a store. They buy more than what they can really eat, which means food goes to waste. However, when there are more stores in a neighborhood, people will shop daily or many times a week, buying just what they need, which means less food goes to waste.
For example, Belavina found that in Chicago, adding just three or four markets within a 10-square-kilometer area reduced food waste by 6 percent to 9 percent. Europe (and much of the rest of the world) is famously good at this, with stores meeting shoppers’ different needs, such as bread, cheese, meat and produce.
Belavina’s research did find that increasing the number of grocery stores would lead to more food waste by sellers, but this is less than food waste produced by customers. “We at home throw away 10 times more food than the grocery stores,” she said. This is why focusing on solutions to reducing life rubbish will have a greater help than focusing on sellers. Belavina suggests that when adding more stores isn’t workable, people should explore other shopping methods such as online orders. “Any service that makes it easier and allows you to shop more often is helpful. To reduce food waste, what people need to do is bring fewer groceries home.”
1. What will people do when there are more shops around?A.They will eat more healthily. |
B.They will shop more often. |
C.They will eat more food. |
D.They will buy too much. |
A.To compare it with other US cities. |
B.To show it has the similar problem. |
C.To point out its importance in the US. |
D.To prove Belavina’s solution is workable. |
A.We should try to avoid shopping online. |
B.We should shop at stores near our home. |
C.We should shop in small shops more often. |
D.We should increase the ways of shopping. |
A.The reasons for food waste. |
B.The change of shopping methods. |
C.The advantage of more shops around. |
D.The importance of self-control in shopping. |
5 . Thank You for Shopping with Us
Changed your mind?
If you bought your product in one of our stores and have now changed your mind,we will exchange or refund it within seven days of purchase. This does not apply if the item was specially ordered for you or was a fully guaranteed product.
The product must be:
Unopened (with any seal undamaged)
Unused
Returned complete with any free gifts you received with the product
Contact your local store with your receipt details to arrange your refund or exchange.
Your Guarantee
The following are our general guidelines.We treat each case on its individual circumstances.
We will always offer you the choice of an exchange or refund if your product develops a fault within 28 days of delivery.
To receive a refund, the product must be in otherwise “as new” condition complete with all accessories (配件) and free gifts supplied with it. If possible, please return the product in its original packaging.
If your product develops a fault within 12 months of purchase, we will offer a free repair service.
To obtain a repair for your product, call the relevant helpline number on the back page of this leaflet. If your product is not listed, return it to your local store. This guarantee does not cover faults caused by accident, neglect, misuse or normal wear and tear.
Faulty software, pre-recorded video tapes, DVDs, Mini-Discs and CDs will be exchanged for the same title or refunded.
Our Price Promise
In the unlikely event that you find a cheaper identical product or offer immediately available from another store with 10 miles of your local store,we will not only match their price but also give you an extra 10% of the difference. Our Price Promise also applies for up to 7 days after you make your purchase with us; just bring your receipt to claim your refund. This Price Promise does not apply to clearance or ex-display products, special orders, closing-down sales, members only, extended warranty prices,internet or telephone order line purchases.
1. If a customer doesn't like the product he or she bought,he or she can have it exchanged or refunded if_________A.it has been exchanged before | B.it has been opened but unused |
C.it was specially ordered for him or her | D.it was bought no more than a week ago |
A.have it repaired without paying any money |
B.get a new DVD player of the same brand |
C.call the helpline to ask for an exchange |
D.get it refunded but keep the free gifts |
A.$6.99 | B.$6.59 | C.$4.40 | D.$4.00 |
6 . Some Thoughtful Mother’s Day Gifts
Mother’s Day is right around the corner and it’s a special day for showing some gratitude and appreciation to mothers worldwide for raising and caring for their children. Naturally there are a lot of potential gifts out there for the occasion to choose from, so we’ve put together some thoughtful gifts you can send.
Mother’s Day scrabble printThis scrabble frame offers a more personal and alternative touch for Mother’s Day, with a simple but thoughtful message. You can also customise the names on the pieces to your own family names.
Katie Loxton slim pouchSometimes a small and simple gift can do just the trick, so if you wanted to go that route, this Katie Loxton pouch would be a great choice. It’s made from vegan leather and carved with “Wonderful Mum” on its front. It’s pocket-sized and can also handily fit in a handbag as an option for carrying small items.
Jimmy Choo Blossom special edition-Eau de ParfumSpring is in the air and so are the fragrances that are commonly associated with it. Presented in a lovely, brightly-coloured bottle and also diamond-shaped cap, this Jimmy Choo fragrance is a great gift for Mother’s Day and the blossoming of a new season, with its sweet and warm floral scents.
Floral punch needle kitIf your mum is into crafts, needling or is a plant lover, then this is the perfect gift for her. Made from cotton, beech wood and recycled plastic, it’s a punch needle kit ideal for hanging on a wall or help decorate a table stand with its nature themed fern look. Every gift is wrapped in recyclable packaging as well. Included inside is: the needle fabric, a model design, and detailed needling instructions for beginners.
1. How can you show some gratitude to mothers on Mother’s Day?A.By celebrating a special day. | B.By sending thoughtful gifts. |
C.By appreciating gifts worldwide. | D.By raising and caring for children. |
A.It’s personal and identical. | B.It’s expensive and thoughtful. |
C.It includes our names on the pieces. | D.It can cover our own family names. |
A.Floral punch needle kit | B.Katie Loxton slim pouch |
C.Mother’s Day scrabble print | D.Jimmy Choo Blossom special edition-Eau de Parfum |
7 . The souk in the city of Fes in Morocco is an ancient shopping center with lots of narrow alleys crowded, with shops and stalls. In the souk, people are making deals. This is business. Moroccan-style, and many people in the souk are bargaining (议价) as hard as they can.
All the sales happen face to face; it’s very personal and very busy! The vendors (摊贩) have everything a shopper could possibly want. There are sandals next to fish bowls, and nearby, birds in cages watch the whole scene. In the souk, there really is something for everyone. A visit to the souk is a lesson in Moroccan bargaining culture. For visitors, the question is not “What should I buy?” but “How should I buy it?” That’s where they get a real education in making a deal.
A Dutch couple talk about what they have learned so far in the souk. “You have to start somewhere around one third of the price they say at first. And then you bargain up to 50 percent,” said the husband. “And they go down twice as hard as we go up with the price! Then you get it at a much lower price than the original one,” added his wife. It’s really a game. The Moroccans are very good at bargaining and probably the best in the world. Visitors, however, had better be careful! Beginners at bargaining pay more. Sometimes 20 to 30 percent more than the price the Moroccan people pay.
The vendors of the souk are not trying to cheat customers. It’s more like a test to find out who is the strongest bargainer. The real test for any bargainer is the carpet shop, where the sellers really pressure customers to buy something. Sometimes, strong salesmen don’t give up easily! One English tourist explains, “Once you end up in a shop, you sit there drinking tea, and you say ‘I don’t want to buy anything.’ But then he’s like, ‘Well, just offer a price...500? What’s your best price?’ And you’re like, ‘We don’t want to buy it.’ And they said, ‘OK, 300!’”
1. Why does the author mention birds in cages in paragraph 2?A.To describe what the market looks like. |
B.To show there are various shopping choices. |
C.To introduce a symbol of the shopping center. |
D.To compare different goods displayed at stalls. |
A.Bargain down to half price. |
B.Start with a high price. |
C.Start low and then go up. |
D.Turn to the local for help. |
A.Customers should avoid being cheated. |
B.Carpet vendors are good at promoting sales. |
C.The most popular product in the souk is carpet. |
D.It’s hard to get people to buy just by price cutting. |
A.Making a Deal | B.Ancient Market For Trade |
C.Clever Vendors | D.Face-to-face Shopping |
8 . BACK ISSUES
JUNE 2020
Full results of the BBC Music Magazine Awards, plus interviews with all winners. Plus Schubert’s Die schöne Müllerin on your CD.
JULY 2020
An exclusive (独家的) interview with cellist Yo-Yo Ma as he returns to bluegrass, plus Ravel’s ballet Daphnis et Chloé on the cover CD.
AUGUST 2020
A 125th anniversary (周年纪念日) celebration of the people who shaped the Proms, plus Prokofiev’s Symphony No. 5 on the cover CD.
UP TO 30% OFF FOR SUBSCRIBERS (订购者)
1. We’re sorry, but issues of BBC Music published more than 12 months ago are no longer being sold.
2. BBC Music Magazine and CD slipcases (硬盒) are perfect for storing your collection. Subscribers can save up to 30% when ordering both together.
To order call 03330 162 118
BACK ISSUE PRICES
SUBSCRIBERS | NON-SUBSCRIBERS |
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Rest of the world — £6.08 per copy | Rest of the world — £7.60 per copy |
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Rest of the world | £23.25 | £11.50 | £11.00 |
A.It lists those winning the BBC Music Magazine Awards. |
B.It is a special issue about an anniversary celebration. |
C.It reports an interview with only one musician. |
D.It collects the stories of many musicians. |
A.Issues published over a year ago are not offered. |
B.People must order magazines and CDs together. |
C.Only people in the UK can enjoy the low price. |
D.All of the issues have 30% off. |
A.£10.00. | B.£8.00. |
C.£6.80. | D.£6.60. |
1. Why does the woman’s mother like going to the corner shop?
A.She is familiar with the shop owner. |
B.There are more goods there. |
C.Prices of the goods are lower. |
A.On Peace Road. | B.On Sunset Street. | C.On Guanghua Road. |
A.Convenient. | B.Unsafe. | C.Cheap. |
A.Bank card. | B.Cash on delivery. | C.Cheque. |
10 . Online shopping is the process of buying goods and services from merchants(商家)over the Internet.
In contrast, online shopping helps consumers avoid these disadvantages. A person only has to visit the store’s website and choose the items she desires. The process can be conducted in the early hours of the morning or late into the night.
Despite the convenience, not everyone chooses to purchase items and services online. Some people like the idea of physically going to a store and experiencing the shopping process.
Some consumers avoid shopping online because they worry that the products are not accurately described in the website’s pictures.
A.Online stores almost never close. |
B.At first, there were few shoppers online. |
C.It’s also impossible to try on clothing bought over the Internet. |
D.Consumers can buy a huge variety of items from online stores. |
E.Many people choose to shop online because of the convenience. |
F.They like to touch the goods and be surrounded by other people. |
G.Shopping online is safer when you are buying from a well-known company. |