1 . Livestreaming (直播) through channels such as Amazon Live and QVC is an increasingly popular way to sell goods online. It usually lasts between 5 and 10 minutes, and someone promotes a product. Viewers can then readily buy it by clicking on a link.
We analyzed 99,451 sales cases on a livestream selling platform and matched them with actual sales cases. In terms of time, that is equal to over 2 million 30-second television advertisements.
To determine the emotional (情绪的) expression of the salesperson, we used two deep learning models: a face model and an emotion model. The face model discovers the presence or absence of a face in a frame (镜头) of a video stream. The emotion model then determines the probability that a face is exhibiting any of the six basic human emotions: happiness, sadness, surprise, anger, fear or disgust. For example, smiling signals a high probability of happiness, while an off-putting expression usually points toward anger.
We wanted to see the effect of emotions expressed at different times in the sales cases so we counted probabilities for each emotion for all 62 million frames in our database. We then combined these probabilities with other possible aspects that might drive sales—such as price and product characteristics—to judge the effect of emotion.
We found that, perhaps unsurprisingly, when salespeople show more negative emotions-such as anger and disgust—the volume of sales went down. But we also found that a similar thing happened when the salespeople show high levels of positive emotions, such as happiness or surprise.
A likely explanation, based on our research, is that smiling can be unpleasant because it lacks true feelings and can reduce trust in the seller. A seller’s happiness may be taken as a sign that the seller is gaining interests at the customer’s expense.
1. What can we know about the livestreaming in the first paragraph?A.It damages the physical economy. |
B.It helps to sell the products abroad. |
C.It helps big companies promote all goods. |
D.It is very convenient for the buyers to buy goods. |
A.By analyzing previous data. | B.By referring to a theory. |
C.By giving some examples. | D.By concluding different views |
A.Surprising. | B.Delighting. | C.Displeasing. | D.Embarrassing. |
A.Livestreamers Sell Products Successfully |
B.Expressions Affect Selling Products Online |
C.Emotions and Faces: What’s the Difference |
D.Smiling Can Increase the Sales in Reality |
A.A box. | B.A desk. | C.A TV. |
A.In the classroom. | B.At home. | C.In a store. |
1. According to the man, what is the advantage of the electric car?
A.It’s cheap. | B.It’s comfortable. | C.It’s environmentally friendly. |
A.An electric car. | B.A midsize car. | C.A roomy SUV. |
A.$195. | B.$152. | C.$190. |
1. Where does the conversation probably take place?
A.At home. | B.In a restaurant. | C.In a supermarket. |
A.They are on sale. |
B.They are of high quality. |
C.They can be stored for a long time. |
A.Call a taxi for her. |
B.Take a taxi back. |
C.Carry the groceries to the car. |
6 . Earlier this month, British supermarket chain Morrisons announced that it would be removing “use by” dates on most of its milk. The idea behind this is to discourage people from throwing milk away based on a date, rather than sniffing (闻) and looking at it to determine whether it’s still safe for consumption.
The fact is that significant amounts of food get wasted every year by people blindly following expiration dates, rather than their senses. What makes matters worse is that most dates don’t mean much, anyway. They’re assigned somewhat randomly by food manufacturers that are not held to any regulatory standards for what determines a safe date nor what expertise (专门知识) is required to make such a judgment call—so it makes sense that they’d be too cautious.
What I find amusing, however, is that many people seem to be horrified by this approaching absence of “use by” dates.
In fact, I never look at expiration dates when I shop. To me, it’s as if they don’t exist. To be clear, I am not an absent-minded shopper. I pay close attention to both packaging and price. Despite having a full cart at checkout, I could tell you the exact price of every item in it. Any time I see a clearance rack (清仓货架) at the store, that’s usually where I go first because it’s exactly the stuff I want to buy—the cheaper, the better! If there’s any heavily discounted product that I’d normally use, I will certainly take it. Often, I’ll mentally adjust my weekly menu plan on the spot, based on what I find.
The handful of times I have looked at expiration dates have been for short-lived items like prepackaged salad greens. What I’ve found, however, is that the dates mean little. Even a package that claims to be fresh can still have rotten yellow leaves at the bottom, which turns me off. Therefore, the expiration date means next to nothing, but my visual assessment, combined with my intention for when I plan to eat it, is far more useful.
Food is your friend. Food is not out to kill you!
1. Why will Morrisons remove “use by” dates on most of its milk?A.To reduce food waste. | B.To improve customers’ senses. |
C.To meet the regulatory standards. | D.To be cautious about food quality. |
A.She shows little interest in packaging. |
B.She cares more about the price. |
C.She always avoids buying discounted products. |
D.She is often careless about choosing goods. |
A.To claim her favorite food. |
B.To introduce her cooking habit. |
C.To stress the uselessness of expiration dates. |
D.To show the poor packaging of some food. |
A.What Makes Us Waste More Food | B.Why We Need “Use By” Dates |
C.How I Choose Food for Cooking | D.Why I Ignore Food Expiration Dates |
1. What made the chair so valuable?
A.It was designed by a famous artist. |
B.It was bought at an antique shop. |
C.It is made of special material. |
A.He had a great influence on painting. |
B.He was an expert on old furniture. |
C.He came from Austria. |
A.An old furniture store. |
B.The woman’s home. |
C.A supermarket. |
1. How often does the man go to the supermarket?
A.Once a week. | B.Once a month. | C.Once every two weeks. |
A.Find some oranges for him. |
B.Help organize the locations. |
C.Share his opinion with her manager. |
A.Bread. | B.Soap. | C.Pork. |
A.Saleswoman and customer. | B.Manager and clerk. | C.Hostess and guest. |
1. What does the woman think of the necklace?
A.It is too old. | B.It’s quite fancy. | C.It is simple but beautiful. |
A.The necklace was too expensive. |
B.She would buy it after a short break. |
C.She would first check whether it was genuine. |
1. How does the woman want to pay?
A.In cash. | B.By credit card. | C.With her smartphone. |
A.It is free. | B.It is popular. | C.It isn’t very fast. |
A.At many small shops. | B.At most large stores. | C.At a lot of restaurants. |
A.Download the app. | B.Send him an invitation. | C.Lend him some money. |