2 . Buying clothes for special events, hiding the price tickets and returning them to the store the next day has for years been the method of money-saving shoppers. Today people are doing it just for social media.

A survey conducted by the credit card company Barclaycard showed that nearly one in ten UK shoppers admits to buying clothing only to post photos on social media for likes. After the “outfit (装束) of the day” (OOTD) makes it online, they return it back to the store. According to Barclaycard, the “try before you buy” policy of online retailers (零售商) — where people pay for clothing they order online after they try it on at home — could be leading to this rising trend.

But the rise of social media means that everyone, not just superstars, expects to build and maintain a personal brand. Since we’re recording our lives and posting them online for public judgement, getting caught in the same outfits more than once should be avoided. And the cost of all those outfits of the day adds up, which makes returning a popular way.

There are brands that make clothes specially for social media shoppers, like Fashion Nova. “These are clothes made for social media: meant to be worn once, photographed and abandoned,” Allison P. Davis wrote in her report about the brand. Another favourite of the social media age is Rent the Runway, which lets customers rent designer clothing for a fee.

Some, however, are moving in the opposite direction. Groups promoting “work uniforms” have increased greatly in recent years, aiming to free women from “the trouble of clothing decisions”. The concept of the “capsule wardrobe (胶囊衣橱)”, which calls for purchasing a small number of high-quality pieces instead of lots of trendy throwaway clothes, is also making a comeback.

At last year’s Singles’ Day shopping spree (狂欢), domestic brands    1     (fill) up the shopping cart of Wang Xinyi,     2     university student from Southwest China’s Chongqing.

“Most of us choose domestic products owing to the fact     3     they are cost-effective and high in quality” said Wang,     4     bought daily necessities, clothes and digital products made by local brands during last week’s shopping festival.

Wang said many young Chinese     5     (increase) chose domestic brands,     6     (add) that this trend could not only satisfy consumers’ needs but incorporate (融入) traditional Chinese culture into the products.

Nearly 70% of post-90s and around 80% of post-00s generations prefer to buy domestic brands. Young consumers have     7     (strong) confidence and a higher sense of national identity than those of other groups. Overall, Chinese people’s interest in domestic products increased by 528 percent     8     (compare) with 10 years ago.

The     9     (improve) in quality and branding have helped promote domestic products. Besides, domestic brands have become popular among young consumers due to their     10     (innovate) use of traditional Chinese elements and culture.

5 . BBC SHOP

Entertaining. Informing. Inspiring.

WHATA RELIEE!

Delight everyone on your holiday gift list with great gifts from the BBC.

You’ll earn heartfelt thanks from nature lovers for Planet Earth I & Ⅱ: The Complete Collection (page 41) — inspiring look at our planet’s wildest, most mysterious creatures and their breathtaking home.

...from mystery lovers for Sherlock: Complete Seasons 1-4 and The Abominable Bride Giftset (page 13) — entertaining proof that Holmes can be difficult, dangerous, accurate, and absolute funny.

.….and from those who appreciate all things British. Delight Charles Dickens fans with Dickensian (page 7). The new drama series with more adventures for Dickens’ characters...Dinner with Dickens Cookbook (page 9) with procedures for his favorite dishes...and Tom Baker Reads “A Christmas poem” (page 8) for a wonderful new holiday tradition.

Plus teapots, T-shirts, shortbread, mugs and more – just in time for the holidays.

Enjoy!

THE MOMENT

Welcome to murder, suspense, romance, robbery and clothing in this exciting historical drama! Trouble begins for Rachel Verinder the day she inherits a large diamond stolen from a Hindu temple. When it disappears again, suspicion falls on Franklin Blake, the man who loves her. But what about mysterious cousin Godfrey, the housemaid with a thieving past, and doctor who experiments with opium(鸦片)? Blake must discover the fate of the Moonstone or lose Rachel forever. A powerful tale and emotionally sudden changes, based on the first-ever English detective novel by Wikie Collins. 33/4 hours.

DVD        21024       $34:99       YOUR PRICE:￥27.98

WALKERS CHRISTMAS TREE SHORTBREAD AND TINS

Santa and a beautiful Angel put the finishing touches on Christmas tree tins – perfect centerpieces and holiday decorations that your family and friends will enjoy year after year.

Lift the treetops and taste the delicious secret inside: pure butter shortbread shaped like mini-Christmas trees, and made from only finest ingredients — flour, butter, sugar and salt.

Baked in the village of Aberlour in the Scottish Highlands, they follow a generations-old family procedure, first perfected by Joseph Walker in 1898. While the shortbread will disappear as if by magic, the tins will hold your holiday cookies and candy for many Christmases to come.

Wonderful hostess gifts. Both tins:6’h ×4%’d;net wt 4.4 oz.

Angel 21042 $19.98

Santa 21043 $19.98

6 . The days of stopping at one store and buying everything in one location are long gone. We’ve put together a list of items you shouldn’t buy at the grocery store and we show you where to get them.

Tuna

Essentially a product from Chicken of the Sea, 5­ounce cans of Van Camp’s Chunk White Albacore Tuna in Water are available for $1 per can at Dollar Tree. A similar product in the grocery store costs 59 cents more per can.

Olive Oil

Is it really worth buying expensive olive oil？We don’t think so. This 68­ounce Iberia Premium Blend Extra Virgin Olive Oil sells at Target for $9.69. Reviewers love this less­expensive alternative saying it’s great for everything. Compare it with a standard 17­ounce size of Bertolli Extra Virgin Olive Oil — much less oil, selling for roughly the same $9.99 when it’s not on sale.

Vitamins

You might not realize the money you can reap on vitamins simply by buying them at a different store. A 100­count bottle of vitamin D softgels can run to $11.29 at Walmart. A 180­count bottle of Trader Joe’s vitamin D 1000 iu softgels is only $11.99. That’s almost double the amount.

Storage Containers

For storing food, children’s supplies, or whatever your household needs may be, there’s nothing better than plastic storage containers. But why pay through the nose for them？Albertsons has two half cup Rubbermaid Easy­Find Lids food storage containers at $ 6.89. But you can buy six of those from Target for $7.99—four more for about a dollar.

Socks

Dollar Tree has a good selection of men’s, women’s, and children’s socks. Women’s mini­crew socks come in a three­count pack for $1. A three­count of similar socks at Albertson’s will cost $ 6.59 and there are not many kinds.

8 . Are you searching for the latest device as a gift? Here, we offer a guide that will help you take a closer look at four of tech’s hottest categories.

Virtual reality

Virtual reality (VR), the most exciting tech development of recent times, has arrived. The Sony VR doesn’t require expensive phone and there are some devices you can purchase to enhance the experience. But if you’ve already got a PS4, you can enter the world of VR for just $400 (2780 yuan).

Wireless headphones

Combining ease of use with the ability to move around without limit, wireless headphones just make sense. The Bose QuietComfort 35 wireless headphones are worth a test drive. The headphones feature active noise cancellation. They can be easily purchased for less than $400 online.

Digital cameras

While your phone has more functions, there’s no substitute（替代品）for a real camera. As small as your smartphone, the smooth design of the Fujifilm X70, $699 (4850 yuan), makes it the perfect companion. In China, Xiaomi’s mirrorless Yi M1 offers a more affordable option, available for just 2199 yuan.

Smartwatches

Watches, thanks to the mobile phone, were becoming unnecessary. Now the pursuit for fitness has helped the watch industry push forward. FitBit has been a leader in the sporty wearable field, and its new swim-proof Fitbit Flex 2 ($130) represents the best in the way of today’s fitness bands.

9 . You are in a department store and you see a couple of attractive young women looking at the sweater. You listen to the conversation.

"I can't believe it—a Lorenzo Bertolla! They are almost impossible to find. Isn't it beautiful? And it's a lot cheaper than the one Sara bought in Rome."

They leave and you go over to see this incredible sweater. It's nice and the price is right. You've never heard of Lorenzo Bertolla, but those girls looked really stylish. They must know. So you buy it. You never realize that those young women are employees of an advertising agency. They are actually paid to go from store to store talking loudly about Lorenzo Bertolla clothes.

Every day we notice what people are wearing, driving and eating. If the person looks cool, the product seems cool, too. This is the secret of undercover（暗中影响的）marketing.

Undercover marketing is important because it reaches people that 'don't pay attention to traditional advertising. This is particularly true of the MTV generation consumers between the age of 18 and 34. It is a golden group. They have a lot of money to spend, but they don't trust ads.

So advertising agencies hire young actors "perform" in bars and other places where young adults go. Some people might call this practice deceptive, but marketing executive Jonathan Ressler calls it creative. "Look at the traditional advertising. Its effectiveness is decreasing." However, one might ask what "real" is exactly about if young women pretend to be enthusiastic about a sweater? Advertising executives would say it's no less real than an ad. The difference is that you know an ad is trying to persuade you to buy something. While you don't know when a conversation you overhear is just a performance.