1. Why did the man choose the cafe around the corner?
A.For its better taste. | B.For its shorter distance. | C.For its lower price. |
A.10 dollars. | B.16 dollars. | C.20 dollars. |
2 . Buying clothes for special events, hiding the price tickets and returning them to the store the next day has for years been the method of money-saving shoppers. Today people are doing it just for social media.
A survey conducted by the credit card company Barclaycard showed that nearly one in ten UK shoppers admits to buying clothing only to post photos on social media for likes. After the “outfit (装束) of the day” (OOTD) makes it online, they return it back to the store. According to Barclaycard, the “try before you buy” policy of online retailers (零售商) — where people pay for clothing they order online after they try it on at home — could be leading to this rising trend.
But the rise of social media means that everyone, not just superstars, expects to build and maintain a personal brand. Since we’re recording our lives and posting them online for public judgement, getting caught in the same outfits more than once should be avoided. And the cost of all those outfits of the day adds up, which makes returning a popular way.
There are brands that make clothes specially for social media shoppers, like Fashion Nova. “These are clothes made for social media: meant to be worn once, photographed and abandoned,” Allison P. Davis wrote in her report about the brand. Another favourite of the social media age is Rent the Runway, which lets customers rent designer clothing for a fee.
Some, however, are moving in the opposite direction. Groups promoting “work uniforms” have increased greatly in recent years, aiming to free women from “the trouble of clothing decisions”. The concept of the “capsule wardrobe (胶囊衣橱)”, which calls for purchasing a small number of high-quality pieces instead of lots of trendy throwaway clothes, is also making a comeback.
1. What does the survey by Barclaycard suggest?A.Britons follow the fashion stars closely. |
B.Some Britons over-order and return clothes. |
C.Britons try on clothes before online purchases. |
D.Some Britons send outfits back after taking pictures. |
A.Renting top designers’ clothes. |
B.Offering customers single-use clothes. |
C.Creating unique shopping experiences. |
D.Helping shoppers improve their clothing style. |
A.Better fewer, but better. | B.Less addition, but more enjoyment. |
C.Less uniform, and more freedom. | D.More choices, and less trouble. |
A.To compare different wearing trends. |
B.To introduce Britain’s new wearing trend. |
C.To support buying high-quality clothes. |
D.To criticize the “try before you buy” policy. |
3 . You are in a department store and you see a couple of attractive young women looking at the sweater. You listen to the conversation.
"I can't believe it—a Lorenzo Bertolla! They are almost impossible to find. Isn't it beautiful? And it's a lot cheaper than the one Sara bought in Rome."
They leave and you go over to see this incredible sweater. It's nice and the price is right. You've never heard of Lorenzo Bertolla, but those girls looked really stylish. They must know. So you buy it. You never realize that those young women are employees of an advertising agency. They are actually paid to go from store to store talking loudly about Lorenzo Bertolla clothes.
Every day we notice what people are wearing, driving and eating. If the person looks cool, the product seems cool, too. This is the secret of undercover(暗中影响的)marketing.
Undercover marketing is important because it reaches people that 'don't pay attention to traditional advertising. This is particularly true of the MTV generation consumers between the age of 18 and 34. It is a golden group. They have a lot of money to spend, but they don't trust ads.
So advertising agencies hire young actors "perform" in bars and other places where young adults go. Some people might call this practice deceptive, but marketing executive Jonathan Ressler calls it creative. "Look at the traditional advertising. Its effectiveness is decreasing." However, one might ask what "real" is exactly about if young women pretend to be enthusiastic about a sweater? Advertising executives would say it's no less real than an ad. The difference is that you know an ad is trying to persuade you to buy something. While you don't know when a conversation you overhear is just a performance.
1. In which section of a magazine is this text more likely to appear?A.Fashion and Life. | B.History and Culture. |
C.Marketing Management. | D.Science and Technology. |
A.Because they are potential buyers. | B.Because they are excellent advertisers. |
C.Because they are interested in traditional ads. | D.Because they get better paid than actors. |
A.Opposed. | B.Supportive. | C.Indifferent. | D.Angry. |
A.Young girls are fond of sweaters. |
B.Traditional advertising is already out of date. |
C.Advertising agencies tend to cheat in their ads. |
D.Undercover marketing appeals to young people. |
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1. This piece of information is________.
A.sent by TGV INOUI | B.sent by INTERCITES |
C.aimed at selling train tickets | D.aimed at selling discount cards |
A.It costs you €79 for an intermediate trip ticket. | B.It does not work for a first-class ticket. |
C.Its validity starts from the date of buying. | D.It allows you to return tickets at any time. |
A.€400 | B.€280 | C.€159 | D.€158 |
5 . G95 BioScarf
Whether you bicycle in the city, regularly travel on buses or airplanes, or just live in a smoggy area, the scarf is for you.
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With the recent addition of a nano-fiber layer, they can be washed 50 times before they begin to degrade in the slightest. They can be washed 100 times and still be the equivalent of an N95. The product, designed by an American couple, is available only online at a price of $69 — and now you can take advantage of our exclusive 10% discount!
Why this is a good gift:
Sustainable: It is made of a polyester blend(涤纶混纺)using post-consumer recycled water bottles.
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1. What can we learn about the G95 BioScarf?A.It is inspired by N95 masks. |
B.It is an effective anti-pollution mask. |
C.Its effect won't be reduced even after 100 washes. |
D.Its after-sales service isn5t very satisfactory. |
A.$62. 1. | B.$69. | C.$124. 2. | D.$138. |
A.To advertise a special product. |
B.To stress the danger of air pollution. |
C.To call on people to donate money to healthcare workers. |
D.To introduce new technologies of solving air pollution. |
1. What is the distance between the woman’s house and the new supermarket?
A.One block away. | B.Two blocks away. | C.Three blocks away. |
A.Its goods are cheaper. | B.Its environment is nicer. | C.Its workers are friendlier. |
A.A racing club. | B.A car exhibition. | C.A driving school. |
A.Strange. | B.Common. | C.Challenging. |
1. At what time does the eyeglass store close on weekdays?
A.5:30 p.m. | B.6:00 p.m. | C.8:00 p.m. |
A.Free gifts. | B.A 30% discount. | C.Free eye exams. |
1. Why would the woman like to buy an electric car?
A.It is cleaner. | B.It is cheaper. | C.It is more powerful. |
A.Unconcerned. | B.Supportive. | C.Worried. |
A.Broaden the roads. |
B.Improve public transport. |
C.Limit the number of cars. |
9 . A car dealership in my hometown of Albuquerque was selling six to eight new cars a day. I was also told that 72 percent of this dealership’s first-time visitors returned for a second visit.
I was curious. How does a car dealership get 72 percent of its first-time visitors to return? And how can they sell six to eight cars a day in a declining car market?
When I walked into Saturn of Albuquerque that Friday, the staff there didn’t know me from Adam; yet they shared with me their pricing policy, the profit margin on every model, and staff income. They even opened their training manuals for my review and invited me back on Saturday if I wanted more information.
On Sunday, the day after my second visit to the Saturn store, my wife, Jane, and I were walking as we frequently do. On this particular June morning, Jane gently slipped her hand in mine and said tenderly, "I don’t know if you remember, but today’s my fifth anniversary of being cancer-free." I was surprised, partially because I was embarrassed that I had forgotten and, partially because.... Well, I didn’t know what to do with Jane’s information.
The next day, Monday, Jane went off to work teaching school. Still not knowing what to do to mark this special occasion, I did the most impetuous thing I’ve ever done in my life: I bought a new Saturn. I didn’t pick the color or the model, but I paid cash and told them I’d bring Jane in on Wednesday at 4:30. I told them why I was buying the car.
On Tuesday, it dawned on me that Jane always wanted a white car. I called the sales consultant at Saturn, and I asked him if he had anything white in the store. He said he had one left but he couldn’t guarantee it’d still be available on Wednesday at 4:30 because they were selling so fast. I said I’d take my chances and asked him to put it in the showroom.
Wednesday came. Unexpectedly, someone in our family was admitted to the hospital. So, it wasn’t until 9:30 Saturday morning when we finally made our way to the Saturn store. Jane had never been in a Saturn store. When we went through the front door, the Lord took control of her feet and her mouth. She saw that little white Saturn coupe all the way across the showroom floor. She quickly passed a multi-colored sea of automobiles, sat in the little white Saturn and said, "Oh, what a pretty little car. Can I have a new car?" I said, "No. Not until our son graduates from college." She said, "I’m sick and tired of driving that old Dodge, I want a new car." I said, "I promise, just three more semesters and he’ll be out."
Next, Jane walked around to the front of the car. As she looked it over, she let out the most blood-curdling, shrill scream I’d ever heard in 29 years of marriage.
Now, before I tell you why Jane screamed, let me tell you what the sales consultant had done. He had ordered a large, professionally engraved sign (white letters on blue). The sign stood alone on the hood of the little white Saturn coupe. It said "Congratulations, Jane. This car is yours. Five years cancer-free. Let’s celebrate life. From Team Saturn" Every employee at Saturn of Albuquerque had signed the back of that sign.
Jane saw it, screamed, collapsed in my arms and cried loudly. I didn’t know what to do. I was in tears. I took out my invoice (发票) from the previous Monday, pointing to the white coupe, said, "No, honey, this car isn’t yours. I bought you this one." I tapped the invoice with my index finger. Jane said, "No, I want this one right here."
While this conversation was going on, there was no one in the store. The sales consultant had arranged it so that we could share the moment alone. Even so, it’s impossible to have a lot of privacy when so many people are standing outside the showroom windows looking in. When Jane screamed and collapsed in my arms, I saw everybody outside applaud and begin to cry.
1. Why did the writer visit the Saturn of Albuquerque that Friday?A.He wanted to collect some raw materials for his story. |
B.He was asked to write a report about that car store. |
C.He was told the car store was launching a price reduction activity. |
D.He simply wanted to see why the car store enjoyed so much popularity. |
A.Because his car was so old that he didn’t want to drive it any longer. |
B.Because Jane wanted a new car for her fifth anniversary of being cancer-free. |
C.Because he wanted to mark his wife’s fifth anniversary of being cancer-free. |
D.Because he thought the car could be helpful to his wife’s recovery from cancer. |
A.On the next Tuesday. |
B.On the first Friday. |
C.On the second Wednesday. |
D.On the first Saturday. |
A.Surprised and thrilled. |
B.Angry but satisfied. |
C.Shocked and frightened. |
D.Skeptical but overjoyed. |
A.Paying cash for a new Saturn. |
B.Picking up the new car in the store. |
C.The couple’s conversation on the street. |
D.The writer’s first visit to the car store. |
A.to introduce a new type of car |
B.to tell readers of his lovely wife |
C.to sing high praise for a car store |
D.to show his deep love for his wife |