2 . Color Can greatly Affect Human Emotion and Behavior
There’s been a lot written about color psychology but what we do know is that color can greatly affect human emotion and behavior. A lot of us already know that colors can suggest a mood or attitude, but do you know that color is a_________that can persuade us to buy things? According to some research, color can be up to 85 percent of the reason why we_________to purchase something. Smart marketers know: Color_________!
Yes, you know, right colors make products better. Colors_________how we feel about the food we eat. _________, orange juice with enhanced orange color was preferred over naturally colored orange juice and was thought to be sweeter.
In the case of_________, color also plays a role. Have you ever noticed that pink is often used as the color of face creams? That’s for a good reason. In a research study, some women were given pink and white face creams, which were_________except for their color. One hundred percent of the women said that the pink face creams were more effective and milder on sensitive skin.
_________, “more colorful, more personalized” is also accepted by most producers. It’s true that we need not only good quality products, but personalized ones. This urges manufacturers to make their products more and more “colorful”.
Take M&M’s Milk Chocolate Candies for example. Having a packet of M&M’s candies in_________, choosing which one to eat first according to the colors-- many of us probably have had such experience. A variety of colors is the__________of the classic candies. Now they have come with even more custom colors that will be sure to “__________in your mouth, not in your hand!” Gold, silver, pink and many other colors are available to choose from. Eating such candies must be__________“sweet” experience.
Another successful color marketing example is Apple’s iPhone. Does Apple have__________communication technology? Maybe, but that’s not the point, marketing experts say. What makes the iPhone so__________is “the system that makes it easy for people to express themselves through color choices.” The newest model of iPhone features several colors- pink, red, blue, green, and so on. Color, as a personal statement, adds a touch of__________to the smartphone.
1. A.sign | B.therapy | C.tool | D.secret |
2. A.decide | B.struggle | C.refuse | D.seek |
3. A.advertises | B.sells | C.claims | D.screams |
4. A.reflect | B.recall | C.influence | D.stimulate |
5. A.For example | B.By contrast | C.In the meantime | D.What’s more |
6. A.fashion | B.cosmetics | C.skin | D.psychology |
7. A.ideal | B.smooth | C.identical | D.practical |
8. A.Additionally | B.However | C.Therefore | D.Meanwhile |
9. A.mind | B.mouth | C.hand | D.pocket |
10. A.signature | B.taste | C.code | D.signal |
11. A.swallow | B.digest | C.chew | D.melt |
12. A.commonly | B.particularly | C.normally | D.regularly |
13. A.limited | B.superior | C.positive | D.supportive |
14. A.diverse | B.entertaining | C.precious | D.appealing |
15. A.humanity | B.popularity | C.individuality | D.activity |