At last year’s Singles’ Day shopping spree (狂欢), domestic brands    1     (fill) up the shopping cart of Wang Xinyi,     2     university student from Southwest China’s Chongqing.

“Most of us choose domestic products owing to the fact     3     they are cost-effective and high in quality” said Wang,     4     bought daily necessities, clothes and digital products made by local brands during last week’s shopping festival.

Wang said many young Chinese     5     (increase) chose domestic brands,     6     (add) that this trend could not only satisfy consumers’ needs but incorporate (融入) traditional Chinese culture into the products.

Nearly 70% of post-90s and around 80% of post-00s generations prefer to buy domestic brands. Young consumers have     7     (strong) confidence and a higher sense of national identity than those of other groups. Overall, Chinese people’s interest in domestic products increased by 528 percent     8     (compare) with 10 years ago.

The     9     (improve) in quality and branding have helped promote domestic products. Besides, domestic brands have become popular among young consumers due to their     10     (innovate) use of traditional Chinese elements and culture.

Double 11 falls     1    November 11 th each year. "Double eleven" in Chinese is the name of that date. Also the number “1”    2    ( mean) ‘singleness’ in Chinese culture, so the date with the     3    (many) ones “11.11” is considered to be "Singles Day". Many     4     (choose) to be singles choose this day to celebrate their lifestyle.

Double 11    5    (become) an online shopping festival in 2009. Tmall (formerly Taobao Mall), a B2C platform (平台)    6    belongs to Alibaba, has taken full advantage. In 2009, Zhang Yong, president of Tmall, saw the opportunity. He wanted     7    (raise) sales and customer awareness of the Tmall brand. Only 27    8    (shop) took part in the first Double 11 festival. At that time, the online shopping festival was a new idea and a challenge for all people,     9     its sales performance showed great potential in the Chinese market.

Each year Tmall has a different theme on Double 11. In 2019, Tmall's Double 11 theme is: "Make your dream come true." Recently, the rapid expansion of the e-commerce market         10    (make) Double 11 busiest ever shopping festival in the world.

November 11 this year marks the eleventh "Double Eleven" online shopping festival that     1     (start) by E-commerce giant Alibaba in 2009. Hidden behind the large-scale individual     2     (consume), here is one question: Do the Double Eleven discounts really help you to save money?

Double eleven offers various discounts and customers' eyes are full of     3     (advertisement), which costs customers     4     great deal of patience in front of their computers to go through every price combination to work out which one is more     5     (benefit) than the rest. After the shopping madness ends,     6     customers just find is that they don't     7     (true) need these bargains. “I still remember that last year my friends and colleagues kept talking about what things were cheap.     8     (expose) to the atmosphere, I couldn't help     9     (shop) around online. Those goods arrived later, but I was     10     a loss as to how to use them. I suddenly realized the reason why I bought these things was that I was only attracted by the prices” a customer said.

Our life has been greatly changed by E-commerce(电子商务). With fewer people       1     (leave) home for shopping, physical stores are having a difficult time.       2     it seems that one kind of physical store is not being hit – the convenience store.

Convenience store sales in 2016 in China increased by 13 percent,     3     (compare) with those of 2015, according to China Daily. There were       4     (rough) 100,000 convenience stores in China in 2017.

Why are these 24-hour stores with    5     average area of 110 square meters enjoying such rapid     6     (develop)?

One reason is that young people have grown    7     the habit of shopping at convenience stores, notes Convenience Store News. Convenience stores not only have everything needed for daily life, but also fresh food like sushi, sandwiches and salads,     8     are all quite popular among young people.

What’s more, different supermarkets, many convenience stores sell things they make       9     (they), like bread and cakes. As these products can only       10     (find) in these stores, many people go there just to buy them.