1. How did the woman get the computer?
A.She ordered it. | B.She borrowed it. | C.It was a gift. |
A.The size. | B.The price. | C.The color. |
A.She talked with a friend. |
B.She worked on her résumé. |
C.She looked for a job there. |
A.She dislikes the noise. | B.She ignores the noise. | C.She is inspired by the noise. |
A.A dress. | B.A purse. | C.A jacket. |
A.$8. | B.$10. | C.$20. |
4 . The Origins of Famous Brands
Our lives are full of brand names and trademarked products that we use every day. Although many brand names are simple acronyms(首字母缩略词) or versions of their founders' names, some of the companies we trust every day actually have fascinating and surprising back stories.
Starbucks
It seems fitting that the most famous coffee brand in the world would take its name from one of the world's greatest works of literature. The inspiration for the name of the coffeehouse came from Herman Melville's Moby Dick. The founders' original idea was to name the company after the Captain Ahab's ship — Pequot, but they eventually decided that Pequot wasn't a great name for coffee, so they chose Ahab's first mate, Starbucks, as the name instead.
Nike
Originally founded as a distributor for Japanese running shoes, the company was originally named BRS, or Blue Ribbon Sports. In 1971, BRS introduced its own soccer shoe, a model called Nike, which is also the name for the Greek goddess of victory. In 1978, the company officially renamed itself as Nike, Inc.
The right name is essential to a company's success, and a great origin story is just as crucial as a great product. An attractive origin story is one more thing that keeps customers guessing, wondering, and buying its products.
Google was originally called BackRub, for it searched for links in every corner of the Web. In 1997, when the founders of the company were searching for a new name showing a huge amount of data for their rapidly improving search technology, a friend suggested the word “googol”. When a friend tried to register the new domain name, he misspelled “googol” as “google”.
1. What is the name of the Captain Ahab's ship?A.Moby Dick. | B.Starbucks. | C.Pequot. | D.Herman Melville. |
A.In 1971. | B.In 1978. | C.In 1997. | D.In 1987. |
A.They disliked their name. |
B.They wanted new customers. |
C.The company's original name was too long. |
D.The company's search technology was improving rapidly. |
5 . “Regardless of social class, race and age, men say they hate to shop,” says Zukin, City University of New York sociology professor. “Yet when you ask them deeper questions, it turns out that they like to shop. Men generally like to shop for books, music and hardware. But if you ask them about the shopping they do for books or music, they'll say, ‘Well, that's not shopping. That's research.’”
In other words, what men and women call “buying things” and how they approach that task are different.
Women will wander through several 1,000squaremetre stores in search of the perfect party dress. Men will wander through 100 Internet sites in search of the perfect digital camcorder. Women see shopping as a social event. Men see it as a special task or a game to be won.
“Men are frequently shopping to win,” says Ann, a marketing professor at Loyola University of Chicago. “They want to get the best deal. They want to get the best and latest one and if they do that, it makes them happy. When women shop, they're doing it in a way that they want everybody to be very happy,” says Ann. “They're kind of shopping for love.”
“Teenage girls learn to shop from their mums and elder sisters, and they also learn to shop by examining articles in magazines like Seventeen,” Zukin says. “And although men's magazines such as GQ and Esquire have long had shopping articles, it's TV that has the eye of young male shoppers,” say Ann and Zukin.
“Television shows are used by young men in the same way Seventeen or Lucky is used by girls,” says Zukin, “to help make clothing and toiletry choices.”
“Of course, there are men who love to shop and are proud of it,” Ann says. And that is important no matter whether you buy a car or a frying pan. All men love to buy but don't want to get cheated. Ann adds, “There actually are men who are interested, for example, in cooking or shopping or chinaware or things around the home-they become kind of girl magnets. Women like it.”
1. From the first paragraph we can find that .A.men like to shop in fact | B.men are all dishonest |
C.men hate to shop actually | D.men are all booklovers |
A.honestly | B.frequently | C.seriously | D.foolishly |
A.only with their sisters | B.often following magazines |
C.only with their mums | D.often following TV shows |
A.vegetables that make women beautiful | B.magazines that attract young women |
C.persons that have a powerful attraction | D.tools that can help housewives much |
1. 介绍购物情况
2. 反映存在问题
3. 提出解决方案
注意:
1. 词数100词左右
2. 可适当增加细节,使行文连贯
3. 开头结尾已给出,不计入总词
可能用到的生词:投诉complaint n.
To whom it may concern,
_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Sincerely,
Li Hua
1. Where does the conversation take place probably?
A.In a hotel. | B.In a shopping mall. | C.In a party. |
A.The lunch. | B.The boots. | C.The shoes. |
1. What is the probable relationship between the speakers?
A.Co-workers. | B.Husband and wife. | C.Shopkeeper and customer. |
A.Vegetables. | B.Chips. | C.Cookies. |
A.£6. | B.£10. | C.£12. |
A.On foot. | B.By bus. | C.By car. |
1. When was the sweater bought?
A.On September 25th. |
B.On October 12th. |
C.On October 25th. |
A.It became out of shape. |
B.It was the wrong size. |
C.It was washed in a wrong way. |
A.The price. | B.The service. | C.The quality. |
A.A manager. |
B.A shop assistant. |
C.A member of the helpline staff. |
1. What does the man suggest the woman do?
A.Save up for the car. |
B.Go to another car dealer. |
C.Ask someone to check the car. |
A.Give a discount. | B.Stick to a high price. | C.Ask for cash payment. |
A.Lend money to her. | B.Drive her car home. | C.Take care of her car. |