With access to the Internet come some truly life-changing advantages. One of the greatest benefits is that the Internet has brought with
Dr. Miller and her colleagues
2 . Sending a package back is not easy. Repacking, printing labels and shipping it back up to the seller is an increasingly familiar experience for online shoppers. In America 21%of online orders, worth some $218bn, were returned in 2021, according to the National Retail Federation, up from 18%in 2020. For clothing and shoes it can reach around 40%.
The problem has its roots in the birth of e-commerce. To compete with bricks-and-mortar (实体的) sellers and make consumers comfortable with ordering online, e-commerce firms offered free returns. Consumers came to expect it.
Each step of the process is costly. Retailers have to pay for goods to be picked up or posted. Processing returns is labor-intensive (劳动密集型), explains Zac Rogers who worked as a returns manager at Amazon. A return must be opened and someone has to decide what to do with it. “A worker in an Amazon warehouse can pick 30 items in a minute, but a return can take ten minutes to process, ” says Mr. Rogers.
Once processed, only 5% of the returned goods can be resold immediately by retailers. Most go to liquidators at the lowest prices or are thrown away.
One solution involves adding friction (阻力). Last year, a Japanese fashion brand became one of the first retailers to charge a small fee for posted returns. Other firms are selling more refurbished (翻新的) goods as a way to cut losses.
Startups are getting in on the action. Using artificial intelligence to help retailers decide what to do with the returned goods is the brainchild of them. Happy Returns, another startup, helps with logistics (物流). It has 5, 000 drop-off points for returns across America, mostly in chain stores. The returns are collected and sent back to retailers all at once, saving up to 40% of postage costs.
Some are experimenting with virtual reality (VR). Over half of the items are returned because they are the wrong size. In June Walmart said it would buy Memomi, an augmented-reality (AR) startup that lets shoppers virtually try on glasses in real-time for a seamless, easy and fun omnichannel experience. Walmart also offers ways to try on clothes and arrange furniture in rooms using AR.
1. Why did e-commerce firms offer free returns at first?A.To cut costs. | B.To develop logistics service. |
C.To compete with physical stores. | D.To show the advantage of shopping online. |
A.Efficient. | B.Automatic |
C.Expensive. | D.Time-consuming. |
A.By charging a fee. | B.By raising the price of goods. |
C.By selling more returned goods. | D.By using advanced technologies. |
A.Walmart has pioneered the use of AR. |
B.Technology plays a role in reducing returns. |
C.VR and AR will be used in more industries. |
D.Cooperation among companies is important. |
1. Who is the woman speaking to?
A.Her son. | B.Her husband. | C.A salesman. |
A.On the 5th floor. | B.On the 4th floor. | C.On the 3rd floor. |
A.Its color is not her favorite. |
B.It goes well with her handbag. |
C.It’s a bit wide around the waist. |
A.In the classroom. | B.At home. | C.In a store. |
1. According to the man, what is the advantage of the electric car?
A.It’s cheap. | B.It’s comfortable. | C.It’s environmentally friendly. |
A.An electric car. | B.A midsize car. | C.A roomy SUV. |
A.$195. | B.$152. | C.$190. |
7 . Our Favourite Tech Gifts of 2019
When it comes time for the holiday shopping season, we’re extra choosy about the countless technology products that we will buy and give to friends and family. Here’s what impressed editors, reporters and producers the most in 2019.
Lumos Matrix helmet
I recently bought a Lumos Matrix helmet(头盔)(﹩229)with built-in lights to make riding my bike at night a lot safer and less stressful. It’s a regular pain point for bikers like me to make sure careless drivers see you, especially when it’s dark. This does help.
-Matt Mcfarland, Writer
Goodreads app
Although this isn’t a gift, the free Goodreads app is a game changer. At the beginning of 2019, I promised myself I’d read at least one new book every month. I set a goal of 12 books on Goodreads and use it to track my progress, keep a list of books I’m interested in and check out what friends and others on the app were recommending. I read 35 books this year! (That’s up from five books last year.) Goodreads feels like one of the rare feel-good social networks.
-Kaya Yurieff, Tech Reporter
Ember coffee cup
I drink my coffee slowly, so it has routinely cooled by the time I get halfway through it. For my birthday, my mum bought me a cup (﹩99), which keeps my coffee warm until I finish it without reheating. I can also set the temperature I want. It makes my mornings so much easier.
-Millie Dent, Intern
1. What is the main advantage of Lumos Matrix helmet?A.Helping drivers concentrate. | B.Managing the bad weather. |
C.Making night riding safer. | D.Making bikers less painful. |
A.It changes some readers’ reading rules. |
B.It inspires readers to read more through communication. |
C.It limits the number of books a reader can read. |
D.It provides readers with free Internet games. |
A.Simple. | B.Expensive. | C.Eco-friendly. | D.Convenient |
China is quickly becoming the fashion capital. Thanks to young consumers and social media, China is no longer looking to the West for fashion ideas,
China-Chic is the result of young people's renewed interest in Chinese culture and things that are guochao— brands and products
Nostalgia(怀旧) is part of this trend, with products such as White Rabbit candy and Bee Flower haircare products
Market researcher Elijah Whaley says, "Foreign brands used to have an advantage in the Chinese market by representing a Western lifestyle that
内容要点:
优点: 1.方便,快捷
2.促成线上购物,足不出户,送货上门
3......
缺点: 1.可能被骗,账户被盗
2.需要技术支持,连接网络
3.……
总结:………
Online Payments
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10 . Are you searching for the latest device as a gift? Here, we offer a guide that will help you take a closer look at four of tech’s hottest categories.
Virtual reality
Virtual reality (VR), the most exciting tech development of recent times, has arrived. The Sony VR doesn’t require expensive phone and there are some devices you can purchase to enhance the experience. But if you’ve already got a PS4, you can enter the world of VR for just $400 (2780 yuan).
Wireless headphones
Combining ease of use with the ability to move around without limit, wireless headphones just make sense. The Bose QuietComfort 35 wireless headphones are worth a test drive. The headphones feature active noise cancellation. They can be easily purchased for less than $400 online.
Digital cameras
While your phone has more functions, there’s no substitute(替代品)for a real camera. As small as your smartphone, the smooth design of the Fujifilm X70, $699 (4850 yuan), makes it the perfect companion. In China, Xiaomi’s mirrorless Yi M1 offers a more affordable option, available for just 2199 yuan.
Smartwatches
Watches, thanks to the mobile phone, were becoming unnecessary. Now the pursuit for fitness has helped the watch industry push forward. FitBit has been a leader in the sporty wearable field, and its new swim-proof Fitbit Flex 2 ($130) represents the best in the way of today’s fitness bands.
1. With a budget of $300, which of the following can you buy?A.Xiaomi Yi M1. | B.Fujifilm X70. | C.Fitbit Flex 2. | D.A Sony VR without a PS4. |
A.Its design. | B.Its function. | C.Its quality. | D.Its price. |
A.In a newspaper. | B.In a guide book. | C.In a research paper. | D.In a sports magazine. |