1 . I was reading these interesting stories behind a group of great logos in the world. Personally Nike is my favorite one — it’s so simple. And I liked the stories behind them, which made me forget all other things. McDonald’s, Apple, Mercedes Benz and Adidas own great logos as well, and they are among my favorites.
Nike
In the Greek myth, Nike is the goddess of victory and the source of inspiration for soldiers. This logo represents the wing in the famous statue of the Greek goddess. Nike’s logo was designed by Carolyn Davidson in 1971 for $35, and was registered as a trademark in 1995.
McDonald’s
The logo was designed in 1962 by Jim Schindler to resemble the arch-shaped (拱形的) signs on the side of the company’s then walk-up hamburger stand. Later on, the two golden arches were combined together to form the “M”. The McDonald’s name was added to the logo in 1968.
Apple
There are different stories behind Apple’s logo. The first logo was a reference to the religious story of Adam and Eve, in which the apple represented the fruit of the Tree of Knowledge. One year later, the second logo was designed in 1977 by Steve Jobs and Ronald Wayne, and it described Sir Isaac Newton sitting under an apple tree. This logo didn’t stay long. One year later it was replaced almost immediately by graphic designer Rob Janoff’s “rainbow apple”, a rainbow-colored silhouette (轮廓) of an apple with a bite taken out of it. And then the rainbow-colored apple was replaced by the one-colored logo in 1998. It has not been changed so far.
Mercedes Benz
The Mercedes Benz logo, which was originally created by Gottlieb Daimler in 1909, consists of a simple description of a three-pointed star that represents its rule of the land, the sea and the air. The company was founded by Gottlieb Daimler and Wilhelm Maybach. Mercedes is the name of Maybach’s elder daughter, while Benz came as a result of a combination with Benz, Cie and DMG in 1926.
Adidas
The Adidas logo, which was created by the founder of the company Adi Dassler, represents mountains, pointing towards the challenges that are seen ahead and goals that can be achieved. The logo was used for the first time in 1967.
1. We can learn that Apple’s present logo is ________.| A．the religious story of Adam and Eve |
| B．a bitten apple with only one color |
| C．Newton’s sitting under an apple tree |
| D．the rainbow-colored bitten apple |
| A．Nike’s logo | B．Apple’s logo |
| C．The Mercedes logo | D．The Adidas logo |
| A．Mercedes Benz ——McDonald’s——Nike – Apple. |
| B．Nike —— McDonald’s ——Apple —— Mercedes Benz. |
| C．McDonald’s —— Apple—— Nike —— Mercedes Benz. |
| D．Nike —— Mercedes Benz —— McDonald’s —— Apple. |
2 . A famous Anglican Church stands in a quiet corner of Dunedin in New Zealand's South Island. Built in 1865,it is the city's oldest church still in use.Countless couples have gathered here to marry.It's where morning tears are shared,friendships formed and comfort given during times of loss.
As with many churches,its walls are graced with a collection of beautiful stained-glass windows. Known as the“John Allen window”, one window portrays the short life of a local man,John Allen,who died in 1915 in the Gallipoli campaign in Turkey.
John was the son of Sir James Allen,who as Minister of Defense,helped plan and administer New Zealand's World War I strategy,which saw 100,000 troops sent to fight. With the war over and his son dead, Sir James chose to install a window in the church, with which the Allen family had strong ties.
Divided into two parts，one depicts (描绘) St.George，the patron saint (守护神) of soldiers，while the other has an angel of peace, along with the words at the bottom,“John Hugh All Gallipoli,6th June,1915”. Two trees with local birds on the branches can be seen and a kiwi walks at the bottom- reminders that John was a lover of birds.
“There are many war memorials in the church," says the church. “However the ‘John Allen window' stands out; it touches people because of the beautiful design, the New Zealand birds and because John's story, of a life so full of promise ending tragically in the war,reflects the lives and stories of so many others involved in World War I.”
1. What does the word“portrays”in paragraph 2 most probably mean?| A．Starts. | B．Changes. |
| C．Treasures. | D．Represents. |
| A．celebrate the end of World War I |
| B．honor the troops in the Gallipoli campaign |
| C．remember his son's sacrifice to the country |
| D．show the family's close ties with the church |
| A．Freedom and equality. |
| B．Peace and war. |
| C．Human and nature. |
| D．Marriage and family. |
| A．A Brave Soldier |
| B．Window on a Life |
| C．Cruelty of the War |
| D．A Grand Church |
