1 . Yasuda is 95 years old. Looking for easier ways to search the Web and send email, he bought Apple’s iPad. The company has sold 3.27 million iPads since they entered the market in April. Although it’s impossible to know with certainty how many seniors (老年人) are buying them, evidence suggests that it’s a hit with seniors.
The iPad’s intuitive interface (直观界面) makes it attractive to seniors around the world, says Takahiro Miura, a researcher at the University of Tokyou. “The iPad is a good tool for seniors because it’s very easy to use,” he says. Unlike the PC, it doesn’t require former knowledge.”
James Cordwell, a researcher in London, says the iPad’s popularity with seniors is helping Apple reach beyond its traditional base of young customers. “The world’s population, especially in developed markets, is getting older. It’s probably a market where Apple has least entered,” Cordwell says. Senior users are a key source of growth for them in the future.
Seniors make. up about 22 percent of the population in Japan. They may prove that seniors are willing to accept the iPad. Besides the customer group under 30, they spend more than any other group in the country, according to a report. Motoo Kitamura, 78, a former gas salesman, bought an iPad to help him communicate with his 2-year-old grandson and prevent him from experiencing some of the mental problems that sometimes come with getting older. “Trying new things like that is good mental exercise,” he says.
1. The underlined part “a hit” in Paragraph 1 probably means .| A．a sudden attack |
| B．a heavy burden |
| C．very familiar |
| D．quite popular |
| A．It has intuitive interface. |
| B．It is easy to operate. |
| C．People can use it as a way to do mental exercise. |
| D．Beginners can use it without similar experiences. |
| A．The traditional customers of Apples products are usually the young. |
| B．People above thirty are Apples largest customer group in Japan. |
| C．Seniors will soon grow into Apples largest customer group. |
| D．Seniors in Japan are fond of buying latest hi-tech products. |
| A．iPad influencing the customer group. |
| B．iPad leading Apple to seniors. |
| C．iPad’s arrival causing Japanese to think. |
| D．iPad beating the traditional PC. |
2 . Tennis great Billie Jean King is a great athlete and a pioneer in sport and she won four singles titles at the US Open between 1967 and 1974. Now, the same tennis officials with whom she often battled have paid her a special honor. US Open organizers named their venue(会场) the Billie Jean King National Tennis Center at the beginning of this year’s championship. The decision came as a surprise to the star.
Billie Jean King had her first tennis lesson at the age of 11, and became interested in it. Six years later she made herself known winning the first of 20 titles at Wimbledon in the doubles championship. King went on to become the first female athlete to earn $100,000 in a year. But her greatest achievements may have been off the game. She devoted herself to fighting for equal status for women and women in sports that went far beyond tennis.
A unique opportunity arrived and it proved a perfect way for King to further change the place of women in sports in 1973. She was challenged to play a man-tennis great Bobby Riggs. The men organizing the event expected it would provide great entertainment and the event was reported by sportscaster(体育评论员) Howard Cosell. But King found he focused on her appearance, never mentioning her athletic achievements. King saw it as a crossroad in her battle for women’s equality in sports. She did win, further opening opportunities for girls in sports.
But some young female athletes now don’t take these opportunities seriously. When asked what they knew about King, they looked puzzled. “They’ve got many chances to play and it’s a good thing. However, we still have a long way to go for girls and women in sports and that’s what I want—I want the dream to be equal” She said.
1. Billie Jean King fought with tennis officials for .| A．better pay for herself |
| B．more chances to compete |
| C．the equality for women in sports |
| D．a special honor from them |
| A．her competition with Bobby Riggs in 1973 |
| B．being the first athlete to get a yearly income of $100, 000 |
| C．the Billie Jean King National Tennis Center |
| D．her victory in the doubles championship |
| A．To attract more audience for the interests of the organizer. |
| B．To increase Billie King’s fame in the sports field. |
| C．To make the sport tennis popular: |
| D．To further open chances for women in sports. |
| A．has always been respected and honored in sports from the start |
| B．thinks that the status women have got in sports is high enough |
| C．is disappointed at not being recognized by young female athletes |
| D．thinks inequality between men and women in sports still exists. |
